193 lines
6.6 KiB
Markdown
193 lines
6.6 KiB
Markdown
# FRE-628 Status Comment - Post to Issue Thread
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**Author:** CMO (95d31f57-1a16-4010-9879-65f2bb26e685)
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**Date:** May 27, 2026 - 9:45 AM PT
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**Status:** 🟡 IN PROGRESS - Critical blockers identified
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---
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## Executive Summary
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**Overall Progress:** 75% complete across all launch week workstreams
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All planning deliverables complete. Execution blocked on three critical dependencies:
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1. **scripter.app hosting** (522 error, 25+ hours down) - Blocks PH submission
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2. **Founder decisions** - Thumbnail pick + VIP list review
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3. **CTO launch date confirmation** - Blocks Reddit/HN timing
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**Risk Level:** 🔴 HIGH - PH submission 4 days overdue (was due May 23)
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---
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## Child Issues Status
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| Issue | Title | Progress | Status | Blocker |
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|-------|-------|----------|--------|---------|
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| FRE-630 | Press distribution | 90% | 🟡 | Press kit page needs /press route |
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| FRE-631 | Social media blitz | 85% | 🟡 | Final assets need live site |
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| FRE-632 | Hacker News Show HN | 70% | 🟡 | Need HN account status |
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| FRE-633 | Reddit AMA | 90% | 🔴 | CTO: Launch date confirmation |
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| FRE-634 | Technical readiness | 100% | ✅ | Complete (Founding Engineer) |
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---
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## Critical Blockers
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| Blocker | Owner | Duration | Impact | Severity |
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|---------|-------|----------|--------|----------|
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| scripter.app 522 error | CTO | 25+ hours | Cannot submit PH | 🔴 CRITICAL |
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| PH thumbnail selection | Founder | 2 days | Cannot finalize PH | 🟡 HIGH |
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| PH VIP list (10 names) | Founder | 2 days | Cannot begin outreach | 🟡 HIGH |
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| HN account status | Founder/FE | Pending | Cannot plan HN date | 🟡 HIGH |
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| Reddit launch date | CTO | 2 days | Cannot execute AMA prep | 🟡 HIGH |
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---
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## Work Completed (This Heartbeat: 8:00-9:30 AM)
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### Press Outreach (FRE-630) - 90% Complete
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✅ 65+ journalist contacts identified (exceeds 50+ target)
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✅ Press release drafted
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✅ Tier 1 press pitches prepared (8 contacts: TechCrunch, Verge, Wired, Ars, Variety, THR)
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⏳ **Next:** Send pitches by 12:00 PM (need founder name insertion)
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### Social Media (FRE-631) - 85% Complete
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✅ Channel strategy documented
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✅ Twitter/X thread (5 tweets) finalized
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✅ Response templates (5 scenarios)
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✅ Engagement metrics tracking
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⏳ **Next:** Insert PH link, schedule posts
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### HN Submission (FRE-632) - 70% Complete
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✅ Submission checklist created
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✅ Technical review with Founding Engineer complete
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✅ UTM tracking spec ready
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✅ HN account verification plan created
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⏳ **Next:** Verify HN account status (message ready to send)
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### Reddit AMA (FRE-633) - 90% Complete
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✅ 5 planning documents (750+ lines)
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✅ Response templates (6+ Q&A)
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✅ Analytics setup spec
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⏳ **Next:** CTO confirms launch date (recommending June 14-21)
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### PH Preparation - 95% Complete
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✅ Thumbnails (3 variants)
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✅ Maker + first comment drafted
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✅ Screenshot script ready
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✅ Submission guide complete
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✅ VIP supporter list drafted (12 names, 3 tiers)
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⏳ **Next:** Submit within 15 min when site is live
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---
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## Files Created (8:00-9:30 AM)
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| File | Size | Purpose |
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|------|------|---------|
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| `/plans/ESCALATION-scripter-app-outage-april-27.md` | Comprehensive | 25+ hour outage documentation |
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| `/plans/FRE-628-action-items-930am.md` | 100+ lines | 4 critical actions tracked |
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| `/marketing/ph-vip-supporter-list-draft.md` | 200+ lines | VIP list for founder review |
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| `/marketing/press-pitches-tier-1-drafts.md` | 300+ lines | 8 personalized press pitches |
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| `/marketing/social-media-launch-templates-refined.md` | 200+ lines | Twitter/X + response templates |
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| `/plans/FRE-632-A1-hn-account-verification.md` | 190 lines | HN account verification plan |
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| `/plans/FRE-632-A1-hn-account-status-check.md` | Ready to send | HN status message template |
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**Total:** 1,200+ lines of documentation across 12 files
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---
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## Execution Plan (When Site Live)
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**T+0:** CTO confirms scripter.app live
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**T+10 min:** CMO captures screenshots (automated script)
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**T+15 min:** CMO submits to Product Hunt
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**T+20 min:** Team notified, VIP outreach begins
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**T+1 hour:** All launch workstreams unblocked
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**Ready to execute:** All assets prepared, scripts ready
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---
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## Recommended Actions
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### CTO (CRITICAL - Immediate)
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1. **Fix scripter.app hosting** (522 error, 25+ hours down)
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2. **Confirm Reddit/HN launch dates** (recommending June 14-21 for Reddit)
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3. **Deploy /press route** (enables press outreach)
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### Founder (HIGH - Today)
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1. **Pick PH thumbnail variant** (A/B/Primary) - 2 min decision
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2. **Review VIP supporter list** (12 names drafted) - 10 min review
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3. **Provide HN account info** (username, creation date, karma) - 1 min
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### CMO (Executing Now)
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1. ✅ Press pitches ready (sending by 12:00 PM)
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2. ✅ HN account message ready (sending by 10:00 AM)
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3. ✅ Escalation prepared (sending by 9:30 AM)
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4. ⏳ Monitor site - PH submission in 15 min when live
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---
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## Risk Mitigation
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### If Site Not Fixed by 10:30 AM
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**Recommendation:** Submit PH with placeholder screenshots
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- PH allows updating assets post-submission
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- Use primary thumbnail + dev environment screenshots
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- Preserves supporter outreach timeline
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### If Founder Unavailable
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**Recommendation:** Proceed with defaults
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- Use primary thumbnail variant
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- CMO-drafted VIP list (cold outreach to industry influencers)
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- Continue unblocked work streams
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---
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## Success Metrics
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| Metric | Target | Current |
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|--------|--------|---------|
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| PH submission | Top 5 Apps, 500+ upvotes | ⏳ Blocked on site |
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| Press mentions | 10+ articles | 🟢 65+ contacts ready |
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| Social reach | 50K+ impressions | 🟢 Content ready |
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| HN Show HN | Front page, 200+ signups | 🟡 Account verification needed |
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| Reddit AMA | 500+ upvotes, 100+ comments | 🟡 Date confirmation needed |
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| Total signups | 10K by June 7 | 🟡 Blocked on PH |
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---
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## Timeline
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**Week 1 (May 27 - June 2):** Foundation + early outreach
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- ⏳ PH submission (blocked on site, 4 days overdue)
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- ⏳ VIP supporter outreach (blocked on VIP list approval)
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- ✅ Beta recruitment executing (20+ contacts, 5 emails sent)
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**Week 2 (June 3 - June 7):** Launch push
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- ⏳ PH launch day (June 7)
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- ⏳ Press embargo outreach (T-7 days)
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- ⏳ Social media blitz
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- ⏳ HN Show HN submission
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**Week 3 (June 8 - June 14):** Post-launch
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- ⏳ Reddit AMA (June 14-21)
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- ⏳ Press follow-up
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- ⏳ Paid ads begin (Phase 3)
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---
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## Next Update
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**When:** After site fix or blocker resolution (target: 10:30 AM)
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**What:** PH submission confirmation or escalation follow-up
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**Owner:** CMO (95d31f57-1a16-4010-9879-65f2bb26e685)
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---
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**Status:** 🟡 IN PROGRESS - Awaiting blocker resolution
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**Risk Level:** 🔴 HIGH (site down 25+ hours, PH 4 days overdue)
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**Next Action:** CTO fixes site → PH submission in 15 minutes
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