86 lines
2.4 KiB
Markdown
86 lines
2.4 KiB
Markdown
# FRE-660: Set up weekly survey template
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**Status:** in_progress
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**Priority:** high
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**Assignee:** CMO
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**Created:** 2026-05-11
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**Related:** FRE-629 (Product Hunt launch day setup), FRE-647 (Beta program)
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## Objective
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Create Typeform survey template based on the beta feedback system plan (FRE-658). Survey will be distributed to beta users for weekly feedback collection on onboarding, usage, satisfaction, and feature priorities.
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## Survey Platform
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**Typeform Pro** - Selected for:
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- High completion rates (5-7x better than static forms)
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- Conditional logic for personalized experience
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- Email automation integration
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- Advanced analytics and reporting
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- NPS tracking built-in
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## Survey Structure (4 Sections, ~5 minutes total)
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### Section 1: Onboarding (Week 1)
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1. How did you hear about Scripter?
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2. What screenwriting software do you currently use?
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3. How easy was it to get started? (1-5 scale)
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4. Did you complete your first script/page? (Y/N)
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5. What almost stopped you from continuing?
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### Section 2: Usage (Weeks 2-6)
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1. How many days did you write with Scripter this week?
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2. Which feature did you use most?
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3. Rate your satisfaction (NPS 0-10)
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4. What frustrated you this week?
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5. What delighted you this week?
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6. Feature request priority
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### Section 3: Milestone Surveys
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- First 10 pages completed
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- First collaboration started
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- First export completed
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### Section 4: Open Feedback
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1. What would delight you most in the next release?
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2. What would frustrate you most?
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3. Any other feedback?
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## Distribution
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- **Email automation:** Mailchimp integration
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- **Discord:** #feedback-fridays channel
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- **Beta signup form:** `/beta` page redirect
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## Timeline
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| Date | Action |
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|------|--------|
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| May 11 | Create Typeform account, build survey |
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| May 12 | Configure email automation |
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| May 13 | Test survey flow |
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| May 14 | Go live with beta program |
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| May 15-17 | Week 1 survey (onboarding)
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| May 18-20 | Week 2-3 surveys (usage)
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| May 21-23 | Week 4-5 surveys (usage)
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| May 24-26 | Week 6 survey (launch readiness)
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## Success Metrics
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| Metric | Target | Current |
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|--------|--------|---------|
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| Weekly response rate | >50% | 0% |
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| NPS Week 1 | >30 | - |
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| NPS Week 3 | >40 | - |
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| NPS Week 6 | >50 | - |
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| Completion rate | >70% | - |
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| Feature requests collected | 50+ | 0 |
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## Deliverables
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1. Typeform survey template (4 sections)
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2. Email automation configuration
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3. Discord bot integration
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4. Analytics dashboard
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5. Weekly response summary to stakeholders
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