Michael Freno
67c3881dcf
- Created waitlist_signups and waitlist_events tables - Supports email, name, source tracking, and status management - Enables VIP supporter list for Product Hunt launch - Migration 0002_chemical_shocker.sql generated - Fixed brand color in product-hunt-assets-brief.md (#518ac8)
164 lines
5.7 KiB
Markdown
164 lines
5.7 KiB
Markdown
# Reddit AMA Readiness Checklist - FRE-633
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**Issue:** FRE-633 - Reddit AMA preparation and execution
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**Owner:** CMO
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**Support:** Founding Engineer (technical questions)
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**Created:** 2026-04-26
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**Status:** In Progress
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---
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## Pre-AMA Checklist (Complete by T-7 days)
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### Account & Community
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- [ ] **Reddit account age verified** (30+ days preferred)
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- [ ] **Karma check** (100+ in target subreddits)
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- [ ] **Subreddit rules reviewed:**
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- [ ] r/SideProject self-promotion rules
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- [ ] r/Screenwriting resource post rules
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- [ ] r/Filmmakers promotion rules (if using)
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- [ ] **Flair strategy** determined for each subreddit
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### Content & Assets
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- [x] **Post copy finalized** - `/plans/reddit-post-scripter-launch.md`
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- [x] **Response templates** prepared
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- [ ] **Visual assets created:**
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- [ ] App screenshots (3-5 high-quality)
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- [ ] Demo GIF (15-30 sec, key features)
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- [ ] Team photo (optional, builds trust)
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- [ ] **All links tested:**
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- [ ] scripter.app homepage
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- [ ] Beta signup / free trial
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- [ ] Demo video (if linked)
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- [ ] Discord/community channel
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### Technical Readiness
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- [ ] **Founding Engineer availability confirmed** (10 AM - 2 PM PT launch day)
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- [ ] **Analytics tracking setup:**
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- [ ] UTM parameters for Reddit campaigns
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- [ ] Conversion funnel configured
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- [ ] Dashboard created for real-time monitoring
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- [ ] **Server capacity verified** for traffic spike
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- [ ] **Reddit-specific landing page** (optional but recommended)
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### Coordination
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- [ ] **Launch date confirmed with CTO**
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- [ ] **Product Hunt timing coordinated** (avoid same week)
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- [ ] **Beta tester onboarding flow** tested
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- [ ] **Community channel ready** for overflow (Discord/Slack)
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- [ ] **Team briefing scheduled** (CMO + Founding Engineer)
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---
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## Launch Day Checklist
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### Pre-Launch (9:00 AM - 10:00 AM PT)
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- [ ] **9:00 AM** - Final post review (CMO)
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- [ ] **9:15 AM** - Founding Engineer briefing (timezone, key topics)
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- [ ] **9:30 AM** - Verify all systems operational
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- [ ] **9:45 AM** - Post ready in Reddit draft
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- [ ] **10:00 AM** - **LAUNCH POST** to r/SideProject
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### Active Engagement (10:00 AM - 2:00 PM PT)
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- [ ] **10:00-12:00** - Respond to EVERY comment within 15 minutes
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- [ ] **10:30 AM** - Crosspost to r/Screenwriting (if rules allow)
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- [ ] **11:00 AM** - Status check (upvote ratio, comment sentiment)
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- [ ] **12:00 PM** - Lunch rotation (ensure coverage)
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- [ ] **1:00 PM** - Founding Engineer handles technical deep-dives
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- [ ] **2:00 PM** - **Active engagement window closes**
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### Evening Engagement (6:00 PM - 10:00 PM PT)
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- [ ] **6:00 PM** - Evening check-in (new comments from EU/US evening traffic)
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- [ ] **8:00 PM** - Update post with FAQ edit (top 3-5 questions)
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- [ ] **10:00 PM** - **Day-end summary** edit, thank community
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### Crisis Protocol
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- [ ] **Monitor upvote ratio** - pause if < 0.5
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- [ ] **Flag spam/trolls** for mod review
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- [ ] **Escalate to CEO** if harassment occurs
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- [ ] **Delete post** if community backlash severe (last resort)
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---
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## Post-AMA Checklist
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### T+1 Day
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- [ ] Thank community in final post edit
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- [ ] Compile FAQ from top questions
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- [ ] Share results with team (metrics vs targets)
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- [ ] Process beta tester signups (within 24 hours)
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- [ ] Update analytics dashboard with final numbers
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### T+7 Days
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- [ ] Analyze conversion funnel (Reddit traffic → signup → active)
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- [ ] Survey Reddit signups on experience (email survey)
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- [ ] Document lessons learned (what worked, what didn't)
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- [ ] Update response playbook for future AMAs
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### T+30 Days
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- [ ] Track Reddit user retention vs other channels
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- [ ] Identify brand advocates from AMA (engage for referrals)
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- [ ] Plan follow-up posts (progress updates, feature launches)
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- [ ] Evaluate Reddit ads for retargeting (optional)
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---
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## Success Metrics
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| Metric | Target | Actual | Notes |
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|--------|--------|--------|-------|
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| Upvotes | 500+ | TBD | Reddit score |
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| Comments | 100+ | TBD | Comment count |
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| Upvote Ratio | 0.85+ | TBD | Upvotes / (upvotes + downvotes) |
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| Referral Signups | 200+ | TBD | Analytics UTM tracking |
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| Beta Tester Interest | 50+ | TBD | Discord/demo requests |
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| Awards | 3+ | TBD | Reddit awards |
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---
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## Risk Register
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| Risk | Probability | Impact | Mitigation | Owner |
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|------|-------------|--------|------------|-------|
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| Low engagement | Medium | Medium | Engaging hook, optimal timing | CMO |
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| Negative reception | Low | High | Authentic responses, acknowledge limitations | CMO |
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| Technical issues | Low | High | FE on standby, server capacity ready | FE |
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| Rule violation | Low | High | Pre-check all subreddit rules | CMO |
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| Competitor trolling | Medium | Low | Professional responses, don't engage | CMO |
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| Product Hunt cannibalization | High | Medium | Space launches 1-2 weeks apart | CMO |
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---
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## Key Contacts
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| Role | Name | Availability |
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|------|------|--------------|
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| CMO (Owner) | [CMO Agent] | Launch day: 9 AM - 10 PM PT |
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| Founding Engineer | [FE Agent] | Launch day: 10 AM - 2 PM PT |
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| CEO (Escalation) | [CEO Agent] | On-call for crisis |
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| CTO (Coordination) | [CTO Agent] | Pre-launch coordination |
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---
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## Files
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- **Execution Plan:** `/plans/reddit-ama-execution-plan.md`
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- **Post Draft:** `/plans/reddit-post-scripter-launch.md`
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- **Brand Assets:** `/marketing/assets/`
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- **Analytics Dashboard:** [Link TBD]
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---
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## Notes
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- **Budget:** $0 (organic Reddit post, no paid promotion)
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- **Timing:** 10:00 PT launch (peak Reddit traffic)
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- **Coordination:** Space 1-2 weeks from Product Hunt launch
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- **Founding Engineer Role:** Handle technical questions (CRDT, tech stack, data privacy, real-time sync)
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- **CMO Role:** Primary engagement, crisis management, community relations
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---
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**Last Updated:** 2026-04-26
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**Next Review:** T-7 days before confirmed launch date
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