Michael Freno
7c684a42cc
- Consolidated duplicate UndoManagers to single instance - Fixed connection promise to only resolve on 'connected' status - Fixed WebSocketProvider import (WebsocketProvider) - Added proper doc.destroy() cleanup - Renamed isPresenceInitialized property to avoid conflict Co-Authored-By: Paperclip <noreply@paperclip.ing>
6.1 KiB
6.1 KiB
Scripter Brand Identity
Version: 1.0
Date: April 24, 2026
Owner: CMO
Product Name: Scripter
Name Rationale
Scripter is the definitive name for our screenwriting platform. The name:
- Clear category signal: Immediately communicates "screenplay writing software"
- Professional credibility: Matches industry terminology (screenwriters are "scripters")
- Memorable & concise: One syllable, easy to spell, globally pronounceable
- Domain availability: scripter.app, scripter.io, getscripter.com available
- Trademark clear: No direct conflicts in software category
Positioning Statement
"Write screenplays faster, collaborate better, ship anywhere."
Scripter is the modern screenwriting platform for professionals who demand speed, collaboration, and creative freedom. Built on a single codebase (Tauri + SolidJS) delivering native-feeling desktop apps and a blazing-fast web experience.
Tagline
Primary Tagline
"Write Faster."
Short, memorable, and speaks directly to the core benefit. Works across all channels:
- Website hero: "Scripter — Write Faster."
- Social bio: "The modern screenwriting platform. Write Faster."
- App store: "Scripter: Write Faster."
Secondary Taglines (Context-Specific)
| Context | Tagline |
|---|---|
| Collaboration features | "Write together, in real-time." |
| Performance messaging | "Faster than Final Draft. Smarter than WriterDuet." |
| AI features | "Your AI co-writer, built in." |
| Pricing page | "All the power. None of the bloat." |
Logo Specification
Existing Logo Asset
File: /home/mike/code/scripter/src/assets/logo.svg
Description: Abstract geometric mark featuring layered shapes in blue gradient tones, suggesting:
- Pages of a screenplay
- Forward momentum (upward angle)
- Creative flow (organic curves within geometric structure)
Color Palette
| Name | Hex | Usage |
|---|---|---|
| Scripter Blue (Primary) | #518ac8 |
Primary brand color, CTAs, links |
| Sky Blue (Light) | #76b3e1 |
Gradients, backgrounds, highlights |
| Deep Blue (Dark) | #1a336b |
Text, borders, dark mode backgrounds |
| Light Cyan (Accent) | #dcf2fd |
Hover states, subtle backgrounds |
Typography
Primary Font: System stack (SF Pro on macOS, Segoe UI on Windows, Inter fallback)
Rationale:
- No web font loading = faster perceived performance
- Native feel on each platform
- Excellent readability for long-form writing
Fallback Stack:
font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
Logo Usage Rules
- Clear space: Minimum 1x logo height on all sides
- Minimum size: 24px height for digital, 0.5" for print
- Backgrounds: Use white or Deep Blue backgrounds only
- No effects: No drop shadows, gradients, or distortions
File Formats
| Format | Location | Usage |
|---|---|---|
| SVG | /src/assets/logo.svg |
Web, app, scalable print |
| PNG (transparent) | /public/logo.png |
Social media, presentations |
| ICO | /public/favicon.ico |
Browser favicon |
| ICNS | Tauri build | macOS app icon |
Brand Voice
Personality Traits
| Trait | Description | Example |
|---|---|---|
| Confident | We know our product is better | "The last screenwriting tool you'll need." |
| Direct | No marketing fluff | "$7.99/month. Cancel anytime." |
| Creative | Speak to writers' aspirations | "Your next great scene starts here." |
| Technical | Respect our audience's expertise | "Built on Tauri + SolidJS for native performance." |
Tone by Channel
| Channel | Tone | Example |
|---|---|---|
| Website | Professional, benefit-focused | "Real-time collaboration. Zero latency." |
| Social Media | Conversational, witty | "Final Draft costs $199. We cost less than your monthly coffee habit. ☕" |
| Helpful, personal | "Here's how to get the most out of Scripter." | |
| Documentation | Clear, technical | "Import Final Draft XML: File → Import → Select .fdx" |
Messaging Framework
Competitive Positioning
| Competitor | Our Advantage | Message |
|---|---|---|
| Final Draft | $199 one-time vs $7.99/month | "All the power, none of the price tag." |
| WriterDuet | Modern stack, faster, more features | "Built for 2026, not 2012." |
| Celtx | Professional tools, not freemium bait | "Pro tools for pro writers." |
Core Value Propositions
- Speed: "Native performance from a single codebase."
- Collaboration: "Write together in real-time, with video chat built in."
- Affordability: "Less than $8/month. Unlimited projects."
- AI-Powered: "Your AI co-writer helps you break through writer's block."
- Cross-Platform: "Mac, Windows, Linux, web. Your scripts go everywhere."
Brand Applications
Website
- Hero: "Scripter — Write Faster." + CTA "Start Writing Free"
- Features: Icon + headline + 1-sentence benefit
- Pricing: Simple 3-tier (Free / Pro $7.99 / Premium $10.99)
- Blog: "The Scripter Blog" — screenwriting tips, feature updates
App
- Splash screen: Logo on Deep Blue background
- Empty states: Encouraging copy ("Your next masterpiece starts here.")
- Onboarding: "Welcome to Scripter. Let's write something great."
Social Media
- Twitter/X: @ScripterApp
- Instagram: @scripterapp
- YouTube: Scripter
- Reddit: u/ScripterApp (r/Screenwriting, r/FinalDraft)
- From: "Scripter Team" hello@scripter.app
- Subject lines: Benefit-focused, under 50 chars
- Signature: "— The Scripter Team"
Next Steps
- Logo refinement: Consider hiring designer on Fiverr/Upwork for polished SVG
- Domain registration: Secure scripter.app, getscripter.com
- Social handles: Reserve @ScripterApp across platforms
- Brand guidelines PDF: Expand this doc for external partners
- Merch: T-shirts, stickers for launch swag