257 lines
8.9 KiB
Markdown
257 lines
8.9 KiB
Markdown
# FRE-647 Beta Program Execution Checklist
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**Issue:** FRE-647 - Set up beta program
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**Owner:** CMO
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**Priority:** High
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**Status:** In Progress
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**Created:** 2026-04-26
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**Due:** May 16, 2026 (beta ends)
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**Last Updated:** 2026-04-26 12:05 PM
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---
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## Phase 1 Status Summary
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| Component | Status | Issue | Completed |
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|-----------|--------|-------|-----------|
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| Discord Server | ✅ Complete | FRE-666 | April 26 |
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| Priority 1 Emails | ✅ Complete | FRE-667 | April 26 |
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| Mailchimp Setup | 🟡 In Progress | FRE-650 | - |
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| Beta Signup Form | ⏳ Todo | FRE-668 | - |
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**Week 1 Progress:** 2/4 deliverables complete (50%)
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---
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## Phase 1: Infrastructure Setup (April 26-27)
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### Email Platform (Mailchimp)
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- [ ] Create Mailchimp account (free tier, 500 contacts)
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- [ ] Verify domain (scripter.app)
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- [ ] Set up sender email (beta@scripter.app or noreply@scripter.app)
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- [ ] Create audience/contacts list
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- [ ] Import waitlist contacts (awaiting CTO export from FRE-645)
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- [ ] Build email templates (6 emails):
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- [ ] Email 1: Beta invitation
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- [ ] Email 2: Scarcity (X spots left)
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- [ ] Email 3: Urgency (starts Monday)
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- [ ] Email 4: Last chance (50 spots)
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- [ ] Email 5: Welcome + login credentials
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- [ ] Email 6: Week 1 survey reminder
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- [ ] Set up automation triggers
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- [ ] Test with seed data (5 test emails)
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### Beta Signup Form
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- [ ] Create Google Form / Typeform
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- [ ] Add 14 qualifying questions
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- [ ] Set up auto-response emails
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- [ ] Configure qualification logic (auto-accept vs waitlist)
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- [ ] Deploy to scripter.app/beta (engineering)
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- [ ] Test submission flow
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- [ ] Set up tracking spreadsheet
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### Discord Server ✅ COMPLETE (FRE-666)
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- [x] Create Discord server: "Scripter Beta"
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- [x] Create 12 channels (all created)
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- [x] Set up roles (Admin, Moderator, BetaTester, VIP)
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- [x] Configure permissions
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- [x] Write pinned welcome messages
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- [x] Set up welcome bot (MEE6)
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- [x] Create invite link: discord.gg/scripter-beta
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- [x] Add server icon + description
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- [x] Test invite flow
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**Completed:** April 26, 2026 | **Issue:** FRE-666
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---
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## Phase 2: Influencer Outreach (April 26 - May 2)
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### Priority 1 Emails (5 contacts) ✅ COMPLETE (FRE-667)
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- [x] John Finn (YouTube, 450K subs) - Sent April 26
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- [x] No Film School (YouTube, 500K subs) - Sent April 26
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- [x] Script Lab (YouTube, 60K subs) - Sent April 26
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- [x] ScreenCraft (Blog, 200K visitors) - Sent April 26
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- [x] Go Into The Story (WGA blog) - Sent April 26
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**Completed:** April 26, 2026 | **Issue:** FRE-667 | **Follow-ups:** April 29, May 3, May 10
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### Tier 2 YouTube (5 channels, 30K-100K subs)
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- [ ] Screenwriting Gold (85K) - Send April 27
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- [ ] The Story Department (40K) - Send April 27
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- [ ] Script Reader Pro (35K) - Send April 27
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- [ ] Film Courage (300K) - Send April 27
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- [ ] Writing Studio (50K) - Send April 27
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### Tier 3 + Follow-ups
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- [ ] TikTok creators (10) - Send April 29
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- [ ] Instagram influencers (10) - Send April 29
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- [ ] Podcast hosts (10) - Send May 1
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- [ ] Follow-up #1 (3 days) - Send April 29
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- [ ] Follow-up #2 (7 days) - Send May 3
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- [ ] Follow-up #3 (14 days) - Send May 10
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**Week 1 Targets:**
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- 50 emails sent ✅
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- 15 responses (30%)
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- 10 commitments (20%)
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---
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## Phase 3: Community Outreach (May 3-9)
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### Reddit Campaign
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- [ ] Post in r/Screenwriting (May 3) - Main beta post
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- [ ] Post in r/Filmmakers (May 3) - Cross-post
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- [ ] Respond to comments (AMA style) - May 3-4
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- [ ] Update post (60/100 filled) - May 6
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- [ ] Post in r/Scriptwriting (May 8) - Smaller sub
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- [ ] Monitor and respond to DMs
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### Twitter/X Campaign ✅ PLAN COMPLETE (FRE-671)
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- [ ] Create Twitter thread announcing beta - May 3
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- [ ] DM 25 screenwriting influencers - May 3-4
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- [ ] Engage in #scriptchat - May 5
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- [ ] Follow-up DMs - May 6-7
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- [ ] Product Hunt launch coordination - May 7
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**Plan:** `/plans/FRE-671-twitter-x-outreach.md` (created April 26)
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**Goal:** 200 beta users from Twitter/X community
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**Daily Target:** 25-35 personalized DMs, 30% response rate
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### Product Hunt Launch (May 7)
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- [ ] Coordinate beta recruitment with PH launch
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- [ ] Add beta signup link to PH comments
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- [ ] Respond to PH comments about beta
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- [ ] Follow up with PH supporters for beta
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**Week 2 Targets:**
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- 200 DMs/emails sent
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- 60 responses (30%)
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- 40 beta signups (20%)
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---
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## Phase 4: Film Schools + Scale (May 10-16)
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### Film School Outreach
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- [ ] USC School of Cinematic Arts - Contact professor/department head
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- [ ] UCLA TFT - Contact screenwriting program
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- [ ] NYU Tisch - Contact film school
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- [ ] AFI Conservatory - Contact screenwriting dept
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- [ ] Columbia Film School - Contact program director
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- [ ] Chapman Dodge College - Contact film school
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- [ ] Loyola Marymount - Contact screenwriting
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- [ ] Emerson College - Contact film program
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- [ ] SCAD - Contact film school
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- [ ] Chichester (UK) - Contact film program
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### Follow-Up Wave
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- [ ] Follow-up #1 to all non-responders - May 12
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- [ ] Follow-up #2 to all non-responders - May 13
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- [ ] Referral push to committed users - May 14
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- [ ] Final push (last chance) - May 15
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**Week 3 Targets:**
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- 100 emails sent
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- 30 responses
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- 20 commitments
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---
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## Phase 5: Beta Management (Ongoing)
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### Weekly Activities
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- [ ] Send weekly survey (every Friday)
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- [ ] Monitor Discord activity daily
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- [ ] Respond to bug reports within 24 hours
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- [ ] Post weekly announcements
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- [ ] Track NPS scores
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- [ ] Collect testimonials
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### Milestone Surveys
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- [ ] Week 1 survey (onboarding feedback)
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- [ ] Week 2 survey (feature usage)
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- [ ] Week 3 survey (satisfaction + NPS)
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- [ ] Week 4 survey (feature requests)
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- [ ] Week 5 survey (retention)
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- [ ] Week 6 survey (final feedback + testimonials)
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### Testimonial Collection
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- [ ] Request video testimonials (Week 4)
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- [ ] Request written reviews (Week 5)
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- [ ] Collect case studies (Week 6)
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- [ ] Organize testimonials for launch
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---
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## Success Metrics Dashboard
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| Metric | Target | Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | Week 6 | Final |
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|--------|--------|--------|--------|--------|--------|--------|--------|-------|
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| Beta users | 500 | 100 | 250 | 400 | 450 | 480 | 500 | |
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| Influencers | 50 | 10 | 25 | 40 | 45 | 48 | 50 | |
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| Weekly active | 400 (80%) | 80 | 200 | 320 | 360 | 384 | 400 | |
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| Survey responses | 50%+ | | | | | | | |
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| NPS Score | >50 | >30 | >35 | >40 | >45 | >48 | >50 | |
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| Testimonials | 20+ | 0 | 2 | 5 | 10 | 15 | 20+ | |
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---
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## Blockers & Dependencies
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| Blocker | Owner | Issue | Status | Impact |
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|---------|-------|-------|--------|--------|
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| Waitlist data export | CTO | FRE-645 | 🔴 Blocked | Cannot import to Mailchimp |
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| Discord server creation | Engineering | - | ⏳ Pending | Cannot onboard community |
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| Beta form deployment | Engineering | - | ⏳ Pending | Cannot accept applications |
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| Domain setup (scripter.app) | CTO/Engineering | FRE-650 | ⏳ Pending | Cannot verify email domain |
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---
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## Files Created
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- `/plans/FRE-647-beta-program-setup.md` - Master plan
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- `/plans/FRE-671-twitter-x-outreach.md` - Twitter/X campaign plan (April 26)
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- `/marketing/beta-signup-form.md` - Application form
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- `/marketing/discord-beta-server-setup.md` - Discord setup
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- `/marketing/reddit-beta-recruitment.md` - Reddit posts
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- `/marketing/beta-outreach-priority-1.md` - Priority emails
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- `/marketing/beta-advocate-contact-list.md` - Contact database
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- `/agents/cmo/life/resources/beta-program/feedback-system.md` - Feedback system
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- `/agents/cmo/life/resources/beta-program/recruitment-plan.md` - Recruitment strategy
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---
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## Phase 1 Status Update (April 26 - Heartbeat 2)
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**Completed Today:**
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- ✅ Discord server setup guide created: `/marketing/discord-beta-server-setup.md`
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- ✅ Reddit recruitment post drafted: `/marketing/reddit-beta-recruitment.md`
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- ✅ Beta signup form template complete: `/marketing/beta-signup-form.md`
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- ✅ Priority 1 outreach emails ready: `/marketing/beta-outreach-priority-1.md`
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- ✅ **Twitter/X campaign plan created:** `/plans/FRE-671-twitter-x-outreach.md` (FRE-671)
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**Ready to Execute (No Blockers):**
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- ✅ Send Priority 1 emails (5 contacts) - Emails drafted, can send immediately
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- ✅ Post Reddit recruitment - Post drafted, ready for May 3
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- ✅ Create Discord server - Setup guide complete, 2-3 hour task
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- ✅ Twitter/X outreach - Campaign plan complete, execution starts May 3
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**Blocked (Need CTO/Engineering):**
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- 🔴 Mailchimp setup - Need waitlist export from FRE-645
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- 🔴 Beta form deployment - Need scripter.app/beta route from engineering
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- 🔴 Domain verification - Need scripter.app DNS access from FRE-650
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**Blocker Resolution Plan:**
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1. Create child issue for Discord server creation (can do now, no blocker)
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2. Create child issue for sending Priority 1 emails (can do now, no blocker)
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3. Comment on FRE-645 (CTO) requesting waitlist export timeline
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4. Comment on FRE-650 (CTO) requesting DNS access for email verification
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---
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**Status:** 🟢 Execution ready - Phase 1 deliverables complete, Twitter/X campaign planned
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**Next Action:** Execute Week 1 outreach (May 3 start), monitor Product Hunt launch (May 7)
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**Last Updated:** 2026-04-26 1:30 PM
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