237 lines
8.1 KiB
Markdown
237 lines
8.1 KiB
Markdown
# FRE-687 Execution Handoff Document
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**Created:** 2026-04-26 17:40 PM
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**Owner:** CMO
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**Status:** ✅ All content ready, awaiting execution
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---
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## Executive Summary
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**Goal:** 10K waitlist signups by June 7, 2026 (11 days)
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**Content Created:** 65 KB across 8 channels
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**Status:** All content ready to execute
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**Blocker:** scripter.app returning 522 (blocks PH + HN submission)
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---
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## Channel Readiness Matrix
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| Channel | Content Ready | Execution Date | Blocker | Owner |
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|---------|---------------|----------------|---------|-------|
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| **Influencer Emails** | ✅ Sent (5/5) | Apr 26 16:00 | None | CMO ✅ |
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| **Twitter/X** | ✅ 7 threads | Apr 27-30 | None | CMO 🟢 |
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| **LinkedIn** | ✅ 6 posts | Apr 27-June 7 | None | Founder 🟢 |
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| **Reddit** | ✅ 4 posts | Apr 28-June 1 | None | CMO 🟢 |
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| **Partnership Emails** | ✅ 8 emails | Apr 28-June 7 | None | CMO 🟢 |
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| **Mailchimp** | ✅ Templates ready | Apr 28-June 8 | Founder verification | Founder 🟡 |
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| **Product Hunt** | ✅ All assets ready | June 7 | Website down (522) | CTO 🔴 |
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| **Hacker News** | ✅ Submission ready | June 7 | Website down (522) | CTO 🔴 |
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---
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## Execution Timeline
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### Week 1: Foundation + Early Outreach (Apr 27 - June 2)
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| Date | Time PT | Channel | Action | Owner | Status |
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|------|---------|---------|--------|-------|--------|
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| **Apr 27** | 9:00 AM | Twitter | Post thread #1: "10 things WriterDuet gets wrong" | CMO | ⏳ Ready |
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| **Apr 27** | 9:00 AM | LinkedIn | Post #1: Building in public - Month 8 update | Founder | ⏳ Ready |
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| **Apr 28** | 9:00 AM | LinkedIn | Post #2: Technical deep-dive - SolidJS | Founder | ⏳ Ready |
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| **Apr 28** | 10:00 AM | Reddit | Post r/Screenwriting AMA | CMO | ⏳ Ready |
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| **Apr 28** | 12:00 PM | Email | Send competition partnership emails (2) | CMO | ⏳ Ready |
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| **Apr 29** | 9:00 AM | Twitter | Post thread #2: "How I wrote 50 pages in 1 week" | CMO | ⏳ Ready |
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| **Apr 29** | 10:00 AM | Reddit | Post r/SideProject Show HN | CMO | ⏳ Ready |
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| **Apr 29** | 12:00 PM | Email | Send film school partnership emails (3) | CMO | ⏳ Ready |
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| **Apr 30** | 10:00 AM | Twitter | Post demo: Real-time collaboration | CMO | ⏳ Ready |
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| **Apr 30** | 11:00 AM | Reddit | Post r/Filmmakers | CMO | ⏳ Ready |
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| **Apr 30** | 12:00 PM | LinkedIn | Post #3: Founder story | Founder | ⏳ Ready |
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| **June 1** | 9:00 AM | Twitter | Post thread #3: Building in public update | CMO | ⏳ Ready |
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| **June 1** | 12:00 PM | Reddit | Post r/IndieFilm | CMO | ⏳ Ready |
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| **June 1** | 12:00 PM | Email | Send community partnership emails (2) | CMO | ⏳ Ready |
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| **June 2** | 10:00 AM | Twitter | Post thread #4: Formatting hacks | CMO | ⏳ Ready |
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### Week 2: Launch Push (June 3 - June 7)
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| Date | Time PT | Channel | Action | Owner | Status |
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|------|---------|---------|--------|-------|--------|
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| **June 3** | 10:00 AM | Twitter | Post beta testimonial | CMO | ⏳ Ready |
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| **June 3** | 12:00 PM | LinkedIn | Post #4: PH launch announcement | Founder | ⏳ Ready |
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| **June 5** | 9:00 AM | Email | Send organization emails (WGA, PGA) | CMO | ⏳ Ready |
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| **June 5** | 10:00 AM | Twitter | Reddit cross-post announcement | CMO | ⏳ Ready |
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| **June 7** | 10:30 AM | Hacker News | Submit Show HN | CTO+CMO | 🔴 Blocked |
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| **June 7** | 12:01 AM | Product Hunt | Launch day | ALL | 🔴 Blocked |
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| **June 7** | 12:05 PM | LinkedIn | Post #5: We're live! | Founder | ⏳ Ready |
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---
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## Content Files Reference
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### Email Templates
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- `/marketing/beta-outreach-priority-1.md` - 5 influencer emails (✅ SENT)
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- `/marketing/mailchimp-setup-execution.md` - 9 Mailchimp templates
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- `/marketing/partnership-outreach-emails.md` - 8 partnership emails
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### Social Media Content
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- `/marketing/twitter-week-1-content.md` - 7 Twitter threads (Apr 27-June 3)
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- `/marketing/linkedin-founder-posts.md` - 6 LinkedIn posts (Apr 27-June 7)
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- `/marketing/reddit-posts-ready.md` - 4 Reddit posts (Apr 28-June 1)
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### Launch Submissions
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- `/marketing/product-hunt-submission-content.md` - PH maker + first comment
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- `/marketing/hacker-news-showhn-submission.md` - HN submission + Q&A
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### Strategy Documents
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- `/plans/FRE-687-waitlist-traffic.md` - Master execution plan (500+ lines)
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- `/plans/FRE-687-status.md` - Live status tracking
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---
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## Blocker Resolution
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### Critical: Website Down (522 Error)
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**Impact:**
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- Cannot submit Product Hunt (requires live URL)
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- Cannot submit Hacker News Show HN (requires live URL)
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- Cannot capture production screenshots
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**Owner:** CTO
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**Action Needed:** Fix scripter.app hosting deployment
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**Timeline:** ASAP (ideally before Apr 27)
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**Workarounds:**
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1. Use waitlist page (scripter.app/waitlist) if main page down
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2. Use dev environment screenshots for PH submission
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3. Submit PH with minimal assets, add more later
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**Decision:** Wait for CTO to fix hosting. All other channels proceed.
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---
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## Success Metrics by Channel
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| Channel | Target Signups | % of Goal | Metrics to Track |
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|---------|---------------|-----------|------------------|
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| Product Hunt | 3,000 | 30% | Upvotes, comments, PH traffic |
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| Reddit | 2,000 | 20% | Upvotes, comments, Reddit traffic |
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| Twitter/X | 1,500 | 15% | Impressions, clicks, engagement |
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| Hacker News | 1,000 | 10% | Upvotes, comments, HN traffic |
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| Email | 1,000 | 10% | Open rate, click rate, conversions |
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| Partnerships | 750 | 7.5% | Response rate, commitments |
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| Press/Media | 500 | 5% | Coverage, referral traffic |
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| Referrals | 250 | 2.5% | Referral rate, viral coefficient |
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| **TOTAL** | **10,000** | **100%** | Daily signup velocity |
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---
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## Daily Standup Template
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Use this template for daily check-ins during launch week:
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```
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## FRE-687 Daily Standup - [Date]
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**Yesterday:**
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- [ ] What was executed
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- [ ] Signups gained: [X]
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- [ ] Total signups: [X]/10K
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**Today:**
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- [ ] What will be executed
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- [ ] Owner for each action
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**Blockers:**
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- [ ] Current blockers
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- [ ] Owner to resolve
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- [ ] ETA for resolution
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**Metrics:**
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- Daily signup rate: [X]/day
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- Required rate: 900/day
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- On track? Yes/No
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```
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---
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## Escalation Path
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If blockers persist or execution falls behind:
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1. **CTO not responding** → Escalate to CEO/Founder
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2. **Website still down Apr 28** → Use waitlist page for submissions
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3. **Low influencer response (<10%)** → Expand to Tier 2/3 influencers
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4. **Reddit posts removed** → Engage with mods, repost with approval
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5. **PH submission rejected** → Fix issues, resubmit within 48 hours
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**Escalation Contact:** CEO/Founder via Paperclip
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---
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## Handoff Checklist
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### CMO Responsibilities (Complete ✅)
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- [x] Influencer emails sent (5/5)
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- [x] Twitter content created (7 threads)
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- [x] Reddit posts created (4 posts)
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- [x] Partnership emails created (8 emails)
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- [x] LinkedIn posts drafted (6 posts)
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- [x] Mailchimp templates created (9 templates)
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- [x] PH submission content ready
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- [x] HN submission content ready
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- [x] All status documents updated
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### Founder Responsibilities (Pending 🟡)
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- [ ] Create Mailchimp account (30 min)
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- [ ] Load email templates into Mailchimp
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- [ ] Schedule campaigns (Apr 28 - June 8)
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- [ ] Post LinkedIn Post #1 (Apr 27, 9 AM)
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- [ ] Review PH submission before June 7
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### CTO Responsibilities (Blocked 🔴)
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- [ ] Fix scripter.app hosting (522 error)
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- [ ] Confirm website is stable
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- [ ] Help with HN submission (technical Q&A)
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- [ ] Monitor server capacity for launch traffic
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---
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## Next Actions (Immediate)
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### May 27 (Tomorrow)
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**9:00 AM PT:**
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- CMO: Post Twitter thread #1 ("10 things WriterDuet gets wrong")
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- Founder: Post LinkedIn Post #1 ("Building in public - Month 8")
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**12:00 PM PT:**
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- CMO: Monitor engagement, reply to comments
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- CMO: Check if website is live (if yes, prep PH submission)
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**3:00 PM PT:**
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- CMO: Daily standup update
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- CMO: Follow up with CTO on website status
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---
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## Contact Information
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**CMO:** Available via Paperclip
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**Founder:** [Founder contact]
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**CTO:** [CTO contact]
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**CEO:** [CEO contact]
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**Issue:** FRE-687 on Paperclip
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**Plans:** `/plans/FRE-687-waitlist-traffic.md`
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**Status:** `/plans/FRE-687-status.md`
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---
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**Status:** ✅ All content ready, awaiting execution
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**Next:** Execute Twitter + LinkedIn posts (May 27, 9 AM PT)
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**Blocker:** CTO to fix scripter.app hosting
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