358 lines
10 KiB
Markdown
358 lines
10 KiB
Markdown
# FRE-671: Twitter/X Beta Outreach Campaign - Week 2
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**Created:** 2026-04-26
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**Status:** 🔴 BLOCKED - Execution window starts June 3, 2026
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**Owner:** CMO
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**Priority:** Medium
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**Timeline:** June 3-9, 2026 (Week 2 of beta recruitment)
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**Unblock Action:** Begin campaign execution on June 3
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---
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## Goal
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Recruit **200 beta users** from the Twitter/X screenwriting community through targeted outreach and engagement.
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**Target Breakdown:**
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- 25 users via #scriptchat engagement
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- 50 users via DM outreach to active screenwriters
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- 75 users via hashtag discovery (#screenwriting, #amwriting, #FinalDraft)
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- 50 users via Product Hunt launch cross-promotion
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---
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## Target Audience Segments
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### Segment 1: #ScriptChat Community (25 targets)
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**What is #ScriptChat:** Weekly screenwriting chat every Thursday 8pm ET, hosted by @ScriptChat
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**Identification Strategy:**
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- Monitor weekly #ScriptChat sessions
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- Look for active participants who ask thoughtful questions
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- Target users with 500-5K followers (engaged micro-influencers)
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**Outreach Approach:**
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- Participate genuinely in the chat first
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- Follow up with personalized DMs referencing their contributions
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- Offer beta access in exchange for feedback
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### Segment 2: Active Screenwriters (50 targets)
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**Profile:**
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- Tweet regularly about their writing projects
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- Share progress updates (#WIP, #Screenwriting)
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- Engage with writing community content
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- 500-10K followers (sweet spot for responsiveness)
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**Search Queries:**
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- `"working on my screenplay" #screenwriting`
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- `"Final Draft" OR "screenwriting software"`
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- `"need feedback" #screenplay`
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- `"just finished my script" OR "first draft"`
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### Segment 3: Hashtag Discovery (75 targets)
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**Primary Hashtags:**
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- #screenwriting (500K+ tweets)
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- #amwriting (1M+ tweets)
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- #screenplay (200K+ tweets)
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- #FinalDraft (50K+ tweets)
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- #WritingCommunity (2M+ tweets)
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- #IndieFilm (300K+ tweets)
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**Search Strategy:**
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- Use Twitter Advanced Search
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- Filter by: Recent tweets, English, Minimum engagement (5+ likes)
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- Look for users discussing screenwriting tools or challenges
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### Segment 4: Product Hunt Cross-Promotion (50 targets)
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**Strategy:**
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- Engage with everyone who comments/upvotes Scripter on PH (June 7)
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- Follow up with personalized beta invitations
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- Offer exclusive PH community discount
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---
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## Target Tracking List
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| Handle | Followers | Segment | Contacted | Response | Status | Notes |
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|--------|-----------|---------|-----------|----------|--------|-------|
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| @ScriptChat | 15K | #ScriptChat | ⏳ Pending | - | 🎯 Priority 1 | Host the weekly chat |
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| [To research] | | #ScriptChat | | | | |
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| [To research] | | #ScriptChat | | | | |
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| [To research] | | #ScriptChat | | | | |
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| [To research] | | #ScriptChat | | | | |
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| [To research] | | Active Writer | | | | |
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| [To research] | | Active Writer | | | | |
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| [To research] | | Active Writer | | | | |
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| [To research] | | Active Writer | | | | |
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| [To research] | | Active Writer | | | | |
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**Research Tools:**
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- Twitter Advanced Search: https://twitter.com/search-advanced
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- Followerwonk: Search bios for "screenwriter", "screenwriting"
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- Hashtag tracking: https://hashtagify.me/
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---
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## Outreach Message Templates
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### Template 1: #ScriptChat Participant
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```
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Hey [Name]! Loved your point about [specific topic] in tonight's
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#ScriptChat. Your take on [detail] really resonated.
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I'm building Scripter, a new screenwriting platform with real-time
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collab + AI assistance (think Google Docs meets Final Draft).
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We're limiting beta to 500 writers and I'd love to get you in. Free
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lifetime Pro access in exchange for honest feedback. No pressure!
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Interested in early access?
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```
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### Template 2: Active Screenwriter
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```
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Hi [Name]! Been following your [script name] journey - love the
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updates. How's the rewrite going?
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Quick ask: I'm CMO at Scripter, a modern screenwriting platform
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launching soon. We're doing a beta (500 users max) and offering
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free lifetime Pro accounts for feedback.
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Think: real-time collaboration, AI assistant (optional), cloud-native.
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Way cheaper than Final Draft.
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Want in? No pressure at all!
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```
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### Template 3: Software Question Response
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```
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Hey [Name]! Saw your tweet about [Final Draft issue/alternatives].
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We're actually building a solution for this!
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Scripter = modern screenwriting tool with:
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✅ Real-time collaboration
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✅ AI writing assistant (optional)
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✅ Cloud-native (works anywhere)
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✅ Free tier + $9.99/mo Pro
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We're in beta (500 users) - happy to give you free lifetime Pro
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for honest feedback. Interested?
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```
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### Template 4: Product Hunt Commenter
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```
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Hi [Name]! Thanks for checking out Scripter on Product Hunt! 🚀
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Since you showed interest, I'd love to fast-track you into our
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beta. Free lifetime Pro access ($120/year value) in exchange for:
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- Honest feedback on bugs/UX
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- Willingness to report issues
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- Optional: testimonial if you love it
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Want me to send you an invite code?
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```
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---
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## Execution Timeline
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### Week 2: Twitter/X Outreach (June 3-9)
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| Day | Activity | Target | Owner | Status |
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|-----|----------|--------|-------|--------|
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| **Sun June 3** | #ScriptChat participation + follow-ups | 25 chat participants | CMO | ⏳ Pending |
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| **Mon June 4** | Hashtag discovery outreach | 25 users (#screenwriting) | CMO | ⏳ Pending |
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| **Tue June 5** | Active writer outreach | 25 users (project tweeters) | CMO | ⏳ Pending |
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| **Wed June 6** | Software question responses | 25 users (tool discussions) | CMO | ⏳ Pending |
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| **Thu June 7** | **PRODUCT HUNT LAUNCH** + Twitter blitz | All PH commenters | ALL | ⏳ Pending |
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| **Fri June 8** | PH follow-up + beta recruitment | 25 PH-engaged users | CMO | ⏳ Pending |
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| **Sat June 9** | Week 2 review + follow-ups | Non-responders | CMO | ⏳ Pending |
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**Daily Goals:**
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- 25-35 personalized DMs sent
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- 8-12 responses (30% target)
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- 5-7 beta commitments (20% target)
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---
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## Success Metrics
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| Metric | Target | Actual | Progress |
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|--------|--------|--------|----------|
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| DMs/emails sent | 200 | - | 0% |
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| Responses | 60 (30%) | - | 0% |
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| Beta commitments | 40 (20%) | - | 0% |
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| Active beta users | 200 | - | 0% |
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| #ScriptChat engagement | 25 | - | 0% |
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| PH cross-promo users | 50 | - | 0% |
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**Quality Metrics:**
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- Response rate: Target 30%+
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- Conversion rate: Target 20%+
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- Beta activation rate: Target 80%+ of committed users
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---
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## Tools & Setup
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### Required Tools
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- [ ] Twitter account (personal + @ScripterApp)
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- [ ] TweetDeck or Hootsuite for monitoring
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- [ ] Google Sheets/Airtable for tracking
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- [ ] DM scheduling tool (optional, use carefully)
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- [ ] Bitly links for tracking clicks
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### Search Queries to Monitor
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**Daily Searches:**
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```
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#screenwriting -filter:retweets min_faves:5
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#amwriting screenwriting -filter:retweets
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"Final Draft" screenwriting software
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"screenwriting software" recommendation
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#scriptchat
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```
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**Saved Searches (TweetDeck):**
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- Column 1: #ScriptChat (Thursdays)
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- Column 2: #screenwriting (recent)
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- Column 3: #amwriting (recent)
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- Column 4: "Final Draft" OR "screenwriting software"
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- Column 5: @ScripterApp mentions
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---
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## Best Practices
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### Do's
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✅ **Personalize every message** - reference their specific tweets
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✅ **Engage genuinely first** - don't just DM cold
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✅ **Be transparent** - clearly state you're from Scripter
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✅ **Respect boundaries** - one follow-up max, then move on
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✅ **Add value** - offer helpful tips, not just pitches
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✅ **Time zone awareness** - DM during their active hours
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### Don'ts
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❌ **Don't spam** - quality over quantity
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❌ **Don't automate DMs** - kills authenticity
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❌ **Don't argue** - if they say no, thank them politely
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❌ **Don't over-promise** - be honest about beta limitations
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❌ **Don't ignore Twitter rules** - respect rate limits
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---
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## Follow-Up Strategy
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### Follow-Up #1 (3 days after initial DM)
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```
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Hey! Just floating this to the top in case it got buried.
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Beta spots are filling up but I saved one for you.
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No pressure - lmk if interested!
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```
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### Follow-Up #2 (7 days - final)
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```
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Hey! I'm guessing now's not a good time or not interesting -
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totally get it!
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I'll close your file on my end, but the offer stands if you
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ever want to reach out. Free lifetime Pro either way!
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All the best,
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[Your name]
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```
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---
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## Integration with Other Channels
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### Reddit Cross-Promotion
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- Share Twitter success stories in Reddit outreach
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- Use Reddit feedback to refine Twitter messaging
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### Product Hunt Coordination (June 7)
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- Twitter announcement thread on launch day
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- Engage with all PH commenters via Twitter
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- Offer exclusive Twitter community discount code
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### Discord Community
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- Invite committed Twitter beta users to Discord
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- Create #twitter-crew channel for this cohort
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- Host Twitter-specific AMA session
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---
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## Risk Mitigation
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| Risk | Likelihood | Impact | Mitigation |
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|------|------------|--------|------------|
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| Low response rate (<15%) | Medium | High | A/B test messages, refine targeting |
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| Twitter rate limits | Medium | Medium | Spread DMs across day, use multiple accounts if needed |
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| Negative sentiment | Low | High | Respond professionally, address concerns publicly |
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| Bot/spam flagging | Low | Medium | Warm up account, engage genuinely before outreach |
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| Product Hunt flop | Medium | High | Have backup outreach ready, lean into Reddit/Twitter |
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---
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## Competitive Intelligence
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**Monitor:**
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- What other screenwriting tools are tweeting about
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- Common complaints about Final Draft, WriterDuet, etc.
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- Feature requests in #Screenwriting conversations
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- Pricing discussions and sensitivity
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**Key Competitors to Watch:**
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- @FinalDraft (official)
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- @WriterDuet
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- @FadeIn
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- @Highland2
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- @ArcStudioPro
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---
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## Reporting & Updates
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### Daily Check-ins
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- DMs sent count
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- Responses received
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- Commitments made
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- Notable conversations
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### Weekly Summary (every Saturday)
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- Total outreach volume
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- Response/conversion rates
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- Top performing messages
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- Key learnings
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- Adjustments for next week
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---
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## Files & Resources
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**Related Documents:**
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- `/plans/FRE-647-execution-checklist.md` - Beta program master plan
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- `/marketing/beta-advocate-contact-list.md` - Master contact database
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- `/marketing/beta-outreach-priority-1.md` - Priority 1 influencer emails
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**Files to Create:**
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- `/marketing/twitter-outreach-tracker.xlsx` - DM tracking spreadsheet
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- `/marketing/twitter-message-templates.md` - Expanded template library
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- `/marketing/twitter-analytics-week2.md` - Week 2 performance report
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---
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**Status:** 🟢 Plan created, ready to execute June 3
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**Next Action:** Begin #ScriptChat research and monitoring
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**Blockers:** None
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**Dependencies:** Product Hunt launch (June 7)
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