Michael Freno
415325dab9
- Investigated FRE-627 stall (scripter.app HTTP 522 outage, 4+ days) - Created FRE-713 assigned to CTO with critical priority - Linked FRE-713 as blocker to FRE-627 - Updated daily notes with recovery summary - Clear unblock path: CTO deployment → CMO PH submission (30 min) - Timeline risk: PH deadline April 30 (3 days), launch May 7 at risk Co-Authored-By: Paperclip <noreply@paperclip.ing>
450 lines
11 KiB
Markdown
450 lines
11 KiB
Markdown
# Discord Launch Event Setup - FRE-641
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**Created:** 2026-04-27
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**Event:** Scripter Launch Day Live Q&A
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**Date:** Launch day (Month 10, Week 1)
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**Time:** 13:00-14:00 PT
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**Owner:** CMO
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---
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## Server Setup Checklist
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### Channel Creation
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#### Public Channels
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- [ ] `#launch-event` - Main event discussion
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- [ ] `#launch-day-qa` - Live Q&A during event
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- [ ] `#feature-requests` - Post-event feature requests
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- [ ] `#showcase` - Users share their scripts
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#### Private Channels
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- [ ] `#beta-testers` - Role-restricted for beta users
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- [ ] `#vip-lounge` - For VIP supporters and press
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#### System Channels
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- [ ] `#announcements` - Official announcements (admin-only post)
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- [ ] `#welcome-rules` - Server rules and onboarding
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### Role Setup
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#### Default Roles
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- [ ] `@everyone` - Default member role
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- [ ] `@Moderator` - Server moderators
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- [ ] `@Bot` - Bot role for MEE6, Carl-bot, etc.
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#### Event Roles
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- [ ] `@Beta Tester` - Early access users
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- [ ] `@Launch Day` - Ping for event reminders
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- [ ] `@VIP` - VIP supporters and press
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#### Permission Setup
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```
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Channel: #beta-testers
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- @everyone: No access
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- @Beta Tester: Read + Write
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- @Moderator: Full access
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Channel: #announcements
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- @everyone: Read only
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- @Moderator: Write access
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- @CMO: Write access
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```
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---
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## Event Creation
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### Discord Event Setup
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1. **Create Event**
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- Server Settings > Events > Create Event
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- Choose: Voice Channel or External (for screen share)
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2. **Event Details**
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```
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Name: 🎬 Scripter Launch Day Live Q&A
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Description: See below template
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Date: [Launch Date]
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Time: 1:00 PM PT / 4:00 PM ET / 9:00 PM BST
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Duration: 1 hour
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```
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3. **Event Cover Image**
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- Size: 1920x1080px (16:9)
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- Format: PNG or JPG
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- Text: "Scripter Launch Day Live Q&A"
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- Include: Date, time, Scripter logo
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### Event Description Template
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```
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🎬 **SCRIPTER LAUNCH DAY LIVE Q&A** 🎬
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Join us for the official launch of Scripter - the modern screenwriting platform built to compete with WriterDuet!
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**When:** [Date] at 1:00 PM PT / 4:00 PM ET / 9:00 PM BST
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**What We'll Cover:**
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✨ Live product demo (instant startup, clean UI)
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✨ AI writing features (continuation, character analysis)
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✨ Real-time collaboration with video chat
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✨ Pricing + launch discounts
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✨ Your questions answered live!
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**Special Offer:**
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🎁 Discord members get exclusive 20% off first year!
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Use code: DISCORD20 (valid 48 hours)
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**Who Should Attend:**
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- Screenwriters looking for a modern tool
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- Beta testers curious about new features
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- Anyone tired of slow, expensive software
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**Can't Make It Live?**
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The session will be recorded and posted to our YouTube channel.
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👉 Click "Interested" to get reminded!
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See you there!
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- The Scripter Team
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---
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🔗 Links:
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- Try Scripter free: [UTM link]
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- Join beta: [UTM link]
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- Follow on Twitter: [UTM link]
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```
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---
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## Reminder Schedule
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### Automated Reminders (Using Bot)
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#### 1 Week Before
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**When:** Launch day - 7 days, 13:00 PT
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**Channel:** #announcements
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```
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🎬 **ONE WEEK UNTIL LAUNCH!** 🎬
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Next [Day of Week], April XX at 1:00 PM PT, we're launching Scripter live on Discord!
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**What to expect:**
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- Live product demo
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- AI features showcase
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- Real-time collaboration demo
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- Exclusive Discord discount
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- Q&A with the team
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📅 Click "Interested" on the event to get reminded!
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[Link to Discord event]
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See you there! 🚀
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```
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#### 24 Hours Before
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**When:** Launch day - 1 day, 13:00 PT
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**Channel:** #announcements + @Launch Day role ping
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```
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🚀 **LAUNCH DAY IS TOMORROW!** 🚀
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<@&LAUNCH_DAY_ROLE_ID>
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Tomorrow at 1:00 PM PT we're launching Scripter!
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**Set your reminders:**
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🇺🇸 1:00 PM PT
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🇺🇸 4:00 PM ET
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🇬🇧 9:00 PM BST
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👉 Join the event: [Link]
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Bring your questions! We'll cover:
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- Live demo
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- AI features
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- Collaboration
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- Pricing + exclusive discount
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See you tomorrow! 🎬
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```
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#### 1 Hour Before
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**When:** Launch day, 12:00 PT
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**Channel:** #announcements + @Launch Day role ping
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```
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⏰ **ONE HOUR TO GO!** ⏰
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<@&LAUNCH_DAY_ROLE_ID>
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The Scripter Launch Q&A starts in 1 HOUR!
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🎬 Event starts: 1:00 PM PT
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📍 Where: This Discord server
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**Get ready:**
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- Grab your questions
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- Test your audio
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- Invite your writer friends!
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👉 Join here: [Event link]
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See you soon! 🚀
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```
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---
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## Event Run of Show
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### Pre-Event (12:30-13:00 PT)
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| Time | Action | Owner |
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|------|--------|-------|
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| 12:30 | Tech check (audio, screen share) | CMO + Engineer |
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| 12:40 | Welcome early arrivals in voice | CMO |
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| 12:45 | Test demo flow | Engineer |
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| 12:50 | Final audio check | All |
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| 12:55 | Start counting down in chat | Moderator |
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| 13:00 | GO LIVE | All |
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### Main Event (13:00-14:00 PT)
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| Time | Segment | Owner | Duration |
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|------|---------|-------|----------|
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| 13:00-13:05 | Welcome + Intro | CMO | 5 min |
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| 13:05-13:20 | Live Product Demo | CMO | 15 min |
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| 13:20-13:50 | Live Q&A | CMO + Engineer | 30 min |
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| 13:50-13:55 | Discount Code Reveal | CMO | 5 min |
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| 13:55-14:00 | Closing + Next Steps | CMO | 5 min |
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### Post-Event (14:00-14:30 PT)
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| Time | Action | Owner |
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|------|--------|-------|
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| 14:00 | Thank everyone for attending | CMO |
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| 14:05 | Share recording link (when ready) | Moderator |
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| 14:10 | Pin discount code in #launch-event | Moderator |
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| 14:15 | Answer remaining questions | CMO + Engineer |
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| 14:30 | Event wrap complete | All |
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---
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## Live Demo Script
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### Segment 1: Welcome (5 min)
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**CMO:**
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"Hey everyone! Welcome to Scripter's launch day live Q&A. I'm [name], CMO at FrenoCorp. Thanks for joining us on this exciting day.
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**Housekeeping:**
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- Drop your questions in the chat as we go
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- We'll answer as many as we can live
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- Recording will be posted to YouTube later
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- Stick around till the end for an exclusive Discord discount code
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**Quick intro:**
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Scripter is a modern screenwriting platform built to compete with WriterDuet. We're 10x faster, 20% cheaper, and have AI features built-in.
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Let's get started!"
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### Segment 2: Live Demo (15 min)
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**CMO:**
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"Let me share my screen and show you Scripter in action..."
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**Demo Flow:**
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1. **Instant Startup (1 min)**
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- Show desktop icon click
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- App opens immediately
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- "Watch this - instant startup. No 10-second Electron load time"
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- Show system monitor: 50MB RAM
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2. **New Project (2 min)**
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- Create new screenplay
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- Choose template: Feature Film
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- "Industry-standard formatting from the first line"
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- Show template options (TV Pilot, Podcast, etc.)
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3. **Writing Flow (3 min)**
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- Type scene heading, action, dialogue
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- Show auto-formatting
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- Keyboard shortcuts: TAB, ENTER
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- "It just works. No fighting with formatting"
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4. **AI Features (3 min)**
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- Click AI Assist button
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- "Continue this scene" - show AI suggestion
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- "Analyze this character" - show arc breakdown
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- "Not a gimmick. A real writing partner"
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5. **Collaboration (3 min)**
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- Share project link
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- Second cursor appears (staged with engineer)
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- Real-time editing demo
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- Open video chat
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- "Your writers' room, anywhere"
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6. **Export (2 min)**
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- Export to PDF, Final Draft XML
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- Show formatted PDF
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- "Production-ready from day one"
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7. **Pricing (1 min)**
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- Show pricing page
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- Free tier: unlimited projects
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- Pro: $7.99/mo
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- Premium: $10.99/mo
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- "20% less than WriterDuet, more features"
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### Segment 3: Q&A (30 min)
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**CMO:**
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"Alright, let's open it up for questions! Drop them in the chat and we'll answer as many as we can."
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**Moderator:** Monitor chat, upvote questions, group similar ones
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**Prepared Q&A (seed if chat is slow):**
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**Q: "Can I import from Final Draft?"**
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A: "Yes! We support Final Draft XML and Fountain import. Direct .fdx is on the roadmap. Most users export to PDF or XML from Final Draft and we handle that perfectly."
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**Q: "How's offline mode?"**
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A: "Desktop apps work fully offline. Your writing is saved locally. When you're back online, it syncs to the cloud. No interruptions to your flow."
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**Q: "What about mobile apps?"**
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A: "Our web app is a PWA and works great on mobile browsers. Native iOS/Android apps are in development. What features would you prioritize for mobile?"
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**Q: "Is the AI worth it?"**
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A: "Try it free and judge for yourself. For us, AI isn't a chatbot - it's built into your writing flow. Hit a button, get scene suggestions, character analysis, formatting fixes. It's like a writing partner, not a replacement."
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**Q: "How do you compare to WriterDuet?"**
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A: "Faster (Tauri vs Electron), cheaper ($7.99 vs $11.99 for Pro), more features (AI, unlimited projects on free tier). We're not perfect, but we're pushing the industry forward."
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**Q: "What's your roadmap?"**
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A: "Great question! Next up: mobile apps, direct WriterDuet import, more AI features (dialogue polish, tone suggestions), API for integrations. What should we prioritize?"
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### Segment 4: Discount Reveal (5 min)
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**CMO:**
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"Alright, before we wrap up - we have an exclusive discount for our Discord community.
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Use code **DISCORD20** for 20% off your first year of Pro or Premium.
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That's $7.99/mo → $6.39/mo, or $10.99/mo → $8.79/mo.
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Valid for the next 48 hours. Share with your writer friends!"
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### Segment 5: Closing (5 min)
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**CMO:**
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"Thank you all so much for joining us. This is just the beginning.
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**Next steps:**
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- Try Scripter free at scripter.app
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- Join #beta-testers for early access to new features
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- Drop feature requests in #feature-requests
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- Follow us on Twitter @scripterapp
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The recording will be on YouTube soon. Any final questions? Drop them in the chat and we'll answer async.
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Happy writing! ✍️"
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---
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## Technical Setup
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### Screen Sharing
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**Software:** OBS Studio (free) or Discord native screen share
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**OBS Settings:**
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```
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Resolution: 1920x1080
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FPS: 60
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Bitrate: 6000 kbps
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Audio: 320 kbps
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Format: MP4
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```
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**Backup:** Pre-recorded demo video (in case of tech issues)
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### Audio Check
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**Before Event:**
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- [ ] Test microphone quality
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- [ ] Check for background noise
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- [ ] Test audio levels in Discord
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- [ ] Enable noise suppression in Discord
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**During Event:**
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- [ ] Mute when not speaking
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- [ ] Use push-to-talk if needed
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- [ ] Monitor chat for audio issues
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### Recording
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**Discord Native:**
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- Server Settings > Events > Enable recording
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- Recording auto-saves to server
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**OBS Recording:**
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- Record > Start Recording before event
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- Save as MP4
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- Upload to YouTube post-event
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---
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## Post-Event Follow-Up
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### Same Day
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- [ ] Upload recording to YouTube
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- [ ] Share YouTube link in #launch-event
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- [ ] Pin discount code message
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- [ ] Thank attendees in #announcements
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- [ ] Answer remaining questions
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### Next Day
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- [ ] Clip highlights for Twitter/Shorts
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- [ ] Share key moments in #announcements
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- [ ] DM discount code reminder to attendees
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- [ ] Track conversions from DISCORD20 code
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### Week After
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- [ ] Compile event metrics
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- [ ] Share testimonials in #showcase
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- [ ] Plan next community event
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- [ ] Update FAQ based on questions
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---
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## Metrics to Track
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| Metric | Target | Actual |
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|--------|--------|--------|
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| Event "Interested" | 100+ | |
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| Live attendees | 50+ | |
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| Peak concurrent | 60+ | |
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| Questions asked | 20+ | |
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| Recording views (week 1) | 500+ | |
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| Discount code uses | 20+ | |
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| New Discord members | 100+ | |
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---
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## Risk Mitigation
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| Risk | Mitigation |
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|------|------------|
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| Tech failure during demo | Have pre-recorded backup ready |
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| Low attendance | Seed with beta testers, promote heavily |
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| No questions in chat | Have 5-10 seeded questions ready |
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| Audio issues | Test 30 min before, have backup mic |
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| Screen share fails | Use OBS as backup, or switch to video |
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---
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**Status:** Ready to execute
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**Owner:** CMO
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**Last Updated:** 2026-04-27
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