Michael Freno
415325dab9
- Investigated FRE-627 stall (scripter.app HTTP 522 outage, 4+ days) - Created FRE-713 assigned to CTO with critical priority - Linked FRE-713 as blocker to FRE-627 - Updated daily notes with recovery summary - Clear unblock path: CTO deployment → CMO PH submission (30 min) - Timeline risk: PH deadline April 30 (3 days), launch May 7 at risk Co-Authored-By: Paperclip <noreply@paperclip.ing>
11 KiB
Discord Launch Event Setup - FRE-641
Created: 2026-04-27 Event: Scripter Launch Day Live Q&A Date: Launch day (Month 10, Week 1) Time: 13:00-14:00 PT Owner: CMO
Server Setup Checklist
Channel Creation
Public Channels
#launch-event- Main event discussion#launch-day-qa- Live Q&A during event#feature-requests- Post-event feature requests#showcase- Users share their scripts
Private Channels
#beta-testers- Role-restricted for beta users#vip-lounge- For VIP supporters and press
System Channels
#announcements- Official announcements (admin-only post)#welcome-rules- Server rules and onboarding
Role Setup
Default Roles
@everyone- Default member role@Moderator- Server moderators@Bot- Bot role for MEE6, Carl-bot, etc.
Event Roles
@Beta Tester- Early access users@Launch Day- Ping for event reminders@VIP- VIP supporters and press
Permission Setup
Channel: #beta-testers
- @everyone: No access
- @Beta Tester: Read + Write
- @Moderator: Full access
Channel: #announcements
- @everyone: Read only
- @Moderator: Write access
- @CMO: Write access
Event Creation
Discord Event Setup
-
Create Event
- Server Settings > Events > Create Event
- Choose: Voice Channel or External (for screen share)
-
Event Details
Name: 🎬 Scripter Launch Day Live Q&A Description: See below template Date: [Launch Date] Time: 1:00 PM PT / 4:00 PM ET / 9:00 PM BST Duration: 1 hour -
Event Cover Image
- Size: 1920x1080px (16:9)
- Format: PNG or JPG
- Text: "Scripter Launch Day Live Q&A"
- Include: Date, time, Scripter logo
Event Description Template
🎬 **SCRIPTER LAUNCH DAY LIVE Q&A** 🎬
Join us for the official launch of Scripter - the modern screenwriting platform built to compete with WriterDuet!
**When:** [Date] at 1:00 PM PT / 4:00 PM ET / 9:00 PM BST
**What We'll Cover:**
✨ Live product demo (instant startup, clean UI)
✨ AI writing features (continuation, character analysis)
✨ Real-time collaboration with video chat
✨ Pricing + launch discounts
✨ Your questions answered live!
**Special Offer:**
🎁 Discord members get exclusive 20% off first year!
Use code: DISCORD20 (valid 48 hours)
**Who Should Attend:**
- Screenwriters looking for a modern tool
- Beta testers curious about new features
- Anyone tired of slow, expensive software
**Can't Make It Live?**
The session will be recorded and posted to our YouTube channel.
👉 Click "Interested" to get reminded!
See you there!
- The Scripter Team
---
🔗 Links:
- Try Scripter free: [UTM link]
- Join beta: [UTM link]
- Follow on Twitter: [UTM link]
Reminder Schedule
Automated Reminders (Using Bot)
1 Week Before
When: Launch day - 7 days, 13:00 PT Channel: #announcements
🎬 **ONE WEEK UNTIL LAUNCH!** 🎬
Next [Day of Week], April XX at 1:00 PM PT, we're launching Scripter live on Discord!
**What to expect:**
- Live product demo
- AI features showcase
- Real-time collaboration demo
- Exclusive Discord discount
- Q&A with the team
📅 Click "Interested" on the event to get reminded!
[Link to Discord event]
See you there! 🚀
24 Hours Before
When: Launch day - 1 day, 13:00 PT Channel: #announcements + @Launch Day role ping
🚀 **LAUNCH DAY IS TOMORROW!** 🚀
<@&LAUNCH_DAY_ROLE_ID>
Tomorrow at 1:00 PM PT we're launching Scripter!
**Set your reminders:**
🇺🇸 1:00 PM PT
🇺🇸 4:00 PM ET
🇬🇧 9:00 PM BST
👉 Join the event: [Link]
Bring your questions! We'll cover:
- Live demo
- AI features
- Collaboration
- Pricing + exclusive discount
See you tomorrow! 🎬
1 Hour Before
When: Launch day, 12:00 PT Channel: #announcements + @Launch Day role ping
⏰ **ONE HOUR TO GO!** ⏰
<@&LAUNCH_DAY_ROLE_ID>
The Scripter Launch Q&A starts in 1 HOUR!
🎬 Event starts: 1:00 PM PT
📍 Where: This Discord server
**Get ready:**
- Grab your questions
- Test your audio
- Invite your writer friends!
👉 Join here: [Event link]
See you soon! 🚀
Event Run of Show
Pre-Event (12:30-13:00 PT)
| Time | Action | Owner |
|---|---|---|
| 12:30 | Tech check (audio, screen share) | CMO + Engineer |
| 12:40 | Welcome early arrivals in voice | CMO |
| 12:45 | Test demo flow | Engineer |
| 12:50 | Final audio check | All |
| 12:55 | Start counting down in chat | Moderator |
| 13:00 | GO LIVE | All |
Main Event (13:00-14:00 PT)
| Time | Segment | Owner | Duration |
|---|---|---|---|
| 13:00-13:05 | Welcome + Intro | CMO | 5 min |
| 13:05-13:20 | Live Product Demo | CMO | 15 min |
| 13:20-13:50 | Live Q&A | CMO + Engineer | 30 min |
| 13:50-13:55 | Discount Code Reveal | CMO | 5 min |
| 13:55-14:00 | Closing + Next Steps | CMO | 5 min |
Post-Event (14:00-14:30 PT)
| Time | Action | Owner |
|---|---|---|
| 14:00 | Thank everyone for attending | CMO |
| 14:05 | Share recording link (when ready) | Moderator |
| 14:10 | Pin discount code in #launch-event | Moderator |
| 14:15 | Answer remaining questions | CMO + Engineer |
| 14:30 | Event wrap complete | All |
Live Demo Script
Segment 1: Welcome (5 min)
CMO: "Hey everyone! Welcome to Scripter's launch day live Q&A. I'm [name], CMO at FrenoCorp. Thanks for joining us on this exciting day.
Housekeeping:
- Drop your questions in the chat as we go
- We'll answer as many as we can live
- Recording will be posted to YouTube later
- Stick around till the end for an exclusive Discord discount code
Quick intro: Scripter is a modern screenwriting platform built to compete with WriterDuet. We're 10x faster, 20% cheaper, and have AI features built-in.
Let's get started!"
Segment 2: Live Demo (15 min)
CMO: "Let me share my screen and show you Scripter in action..."
Demo Flow:
-
Instant Startup (1 min)
- Show desktop icon click
- App opens immediately
- "Watch this - instant startup. No 10-second Electron load time"
- Show system monitor: 50MB RAM
-
New Project (2 min)
- Create new screenplay
- Choose template: Feature Film
- "Industry-standard formatting from the first line"
- Show template options (TV Pilot, Podcast, etc.)
-
Writing Flow (3 min)
- Type scene heading, action, dialogue
- Show auto-formatting
- Keyboard shortcuts: TAB, ENTER
- "It just works. No fighting with formatting"
-
AI Features (3 min)
- Click AI Assist button
- "Continue this scene" - show AI suggestion
- "Analyze this character" - show arc breakdown
- "Not a gimmick. A real writing partner"
-
Collaboration (3 min)
- Share project link
- Second cursor appears (staged with engineer)
- Real-time editing demo
- Open video chat
- "Your writers' room, anywhere"
-
Export (2 min)
- Export to PDF, Final Draft XML
- Show formatted PDF
- "Production-ready from day one"
-
Pricing (1 min)
- Show pricing page
- Free tier: unlimited projects
- Pro: $7.99/mo
- Premium: $10.99/mo
- "20% less than WriterDuet, more features"
Segment 3: Q&A (30 min)
CMO: "Alright, let's open it up for questions! Drop them in the chat and we'll answer as many as we can."
Moderator: Monitor chat, upvote questions, group similar ones
Prepared Q&A (seed if chat is slow):
Q: "Can I import from Final Draft?" A: "Yes! We support Final Draft XML and Fountain import. Direct .fdx is on the roadmap. Most users export to PDF or XML from Final Draft and we handle that perfectly."
Q: "How's offline mode?" A: "Desktop apps work fully offline. Your writing is saved locally. When you're back online, it syncs to the cloud. No interruptions to your flow."
Q: "What about mobile apps?" A: "Our web app is a PWA and works great on mobile browsers. Native iOS/Android apps are in development. What features would you prioritize for mobile?"
Q: "Is the AI worth it?" A: "Try it free and judge for yourself. For us, AI isn't a chatbot - it's built into your writing flow. Hit a button, get scene suggestions, character analysis, formatting fixes. It's like a writing partner, not a replacement."
Q: "How do you compare to WriterDuet?" A: "Faster (Tauri vs Electron), cheaper ($7.99 vs $11.99 for Pro), more features (AI, unlimited projects on free tier). We're not perfect, but we're pushing the industry forward."
Q: "What's your roadmap?" A: "Great question! Next up: mobile apps, direct WriterDuet import, more AI features (dialogue polish, tone suggestions), API for integrations. What should we prioritize?"
Segment 4: Discount Reveal (5 min)
CMO: "Alright, before we wrap up - we have an exclusive discount for our Discord community.
Use code DISCORD20 for 20% off your first year of Pro or Premium.
That's $7.99/mo → $6.39/mo, or $10.99/mo → $8.79/mo.
Valid for the next 48 hours. Share with your writer friends!"
Segment 5: Closing (5 min)
CMO: "Thank you all so much for joining us. This is just the beginning.
Next steps:
- Try Scripter free at scripter.app
- Join #beta-testers for early access to new features
- Drop feature requests in #feature-requests
- Follow us on Twitter @scripterapp
The recording will be on YouTube soon. Any final questions? Drop them in the chat and we'll answer async.
Happy writing! ✍️"
Technical Setup
Screen Sharing
Software: OBS Studio (free) or Discord native screen share
OBS Settings:
Resolution: 1920x1080
FPS: 60
Bitrate: 6000 kbps
Audio: 320 kbps
Format: MP4
Backup: Pre-recorded demo video (in case of tech issues)
Audio Check
Before Event:
- Test microphone quality
- Check for background noise
- Test audio levels in Discord
- Enable noise suppression in Discord
During Event:
- Mute when not speaking
- Use push-to-talk if needed
- Monitor chat for audio issues
Recording
Discord Native:
- Server Settings > Events > Enable recording
- Recording auto-saves to server
OBS Recording:
- Record > Start Recording before event
- Save as MP4
- Upload to YouTube post-event
Post-Event Follow-Up
Same Day
- Upload recording to YouTube
- Share YouTube link in #launch-event
- Pin discount code message
- Thank attendees in #announcements
- Answer remaining questions
Next Day
- Clip highlights for Twitter/Shorts
- Share key moments in #announcements
- DM discount code reminder to attendees
- Track conversions from DISCORD20 code
Week After
- Compile event metrics
- Share testimonials in #showcase
- Plan next community event
- Update FAQ based on questions
Metrics to Track
| Metric | Target | Actual |
|---|---|---|
| Event "Interested" | 100+ | |
| Live attendees | 50+ | |
| Peak concurrent | 60+ | |
| Questions asked | 20+ | |
| Recording views (week 1) | 500+ | |
| Discount code uses | 20+ | |
| New Discord members | 100+ |
Risk Mitigation
| Risk | Mitigation |
|---|---|
| Tech failure during demo | Have pre-recorded backup ready |
| Low attendance | Seed with beta testers, promote heavily |
| No questions in chat | Have 5-10 seeded questions ready |
| Audio issues | Test 30 min before, have backup mic |
| Screen share fails | Use OBS as backup, or switch to video |
Status: Ready to execute Owner: CMO Last Updated: 2026-04-27