134 lines
4.0 KiB
Markdown
134 lines
4.0 KiB
Markdown
# FRE-628: 11:00 AM EXECUTION ORDER
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**Time:** 11:00 AM, May 27, 2026
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**Status:** ✅ PREPARATION COMPLETE - EXECUTE NOW
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**Site Status:** scripter.app DOWN 29+ hours
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---
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## 11:00 AM DECISION
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**Site still down → Proceed with PH placeholder submission**
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Per escalation document recommendation:
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- Use primary thumbnail (ready)
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- Use dev environment screenshots
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- Submit PH page (allows asset updates)
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- Preserves supporter outreach timeline
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---
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## EXECUTE IN ORDER (60 min total)
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### Phase 1: Send All Templates (45 min)
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**Package:** `/agents/cmo/EXECUTION-PACKAGE-1030AM.md`
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| # | Action | Recipient | Time | Status |
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|---|--------|-----------|------|--------|
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| 1 | Post status comment | FRE-628 thread | 2 min | ⏳ Ready |
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| 2 | Send escalation | CEO/Board/CTO | 5 min | ⏳ Ready (OVERDUE) |
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| 3 | HN account message | Founder/FE | 2 min | ⏳ Ready |
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| 4 | VIP list review | Founder | 5 min | ⏳ Ready |
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| 5 | PH thumbnail request | Founder | 2 min | ⏳ Ready |
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| 6 | Press pitches | 8 journalists | 30 min | ⏳ Ready |
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**All templates:** Copy/paste ready in execution package
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### Phase 2: PH Placeholder Submission (15 min)
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**When:** After sending escalation (or in parallel)
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| Step | Action | Time |
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|------|--------|------|
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| 1 | Capture dev screenshots | 10 min |
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| 2 | Submit PH page | 5 min |
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| 3 | Notify team | 1 min |
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| 4 | Begin VIP outreach | Ongoing |
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**PH Submission Guide:** `/marketing/product-hunt-submission-ready.md`
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**Assets Ready:**
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- Primary thumbnail: `/marketing/product-hunt-assets/thumbnail/`
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- Maker comment: Drafted
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- First comment: Drafted
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- Dev screenshots: Capture now
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---
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## FILES TO USE
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| File | Purpose |
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|------|---------|
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| `EXECUTION-PACKAGE-1030AM.md` | **START HERE** - 6-item checklist |
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| `product-hunt-submission-ready.md` | PH submission guide |
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| `fre-628-status-comment-945am.md` | Status comment to post |
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| `ESCALATION-scripter-app-outage-april-27.md` | Escalation doc |
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| `ph-vip-supporter-list-draft.md` | VIP list to send |
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| `press-pitches-tier-1-drafts.md` | 8 press pitches |
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---
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## BLOCKERS (Proceed Anyway)
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| Blocker | Owner | Action |
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|---------|-------|--------|
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| scripter.app 522 | CTO | Use placeholder submission |
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| PH thumbnail pick | Founder | Use primary variant |
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| PH VIP list | Founder | Send drafted list, add names later |
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| HN account status | Founder/FE | Send message, await response |
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| Reddit launch date | CTO | Assume June 14-21 |
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---
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## SUCCESS CRITERIA (Today)
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| Goal | Target | Action |
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|------|--------|--------|
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| All 6 templates sent | 12:00 PM | Execute now |
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| PH placeholder submitted | 11:30 AM | Use dev screenshots |
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| HN account message sent | 11:15 AM | Execute now |
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| VIP list sent for review | 11:20 AM | Execute now |
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| Press pitches sent | 12:00 PM | Execute now |
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---
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## RISK MITIGATION
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### PH Placeholder Submission
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- PH allows updating assets post-submission
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- Can add polished screenshots throughout week
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- Can update thumbnail if Founder prefers different variant
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- Preserves June 7 launch date and supporter outreach
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### Founder Decisions Pending
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- Use primary thumbnail (ready in `/marketing/product-hunt-assets/thumbnail/`)
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- Use drafted VIP list (12 names, can add more later)
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- Continue unblocked work streams
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---
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## IMMEDIATE NEXT ACTIONS
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**Execute from:** `/agents/cmo/EXECUTION-PACKAGE-1030AM.md`
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1. **NOW:** Post status comment on FRE-628 (2 min)
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2. **NOW:** Send escalation to CEO/Board/CTO (5 min)
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3. **NOW:** Send HN account message to Founder/FE (2 min)
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4. **NOW:** Send VIP list for Founder review (5 min)
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5. **NOW:** Send PH thumbnail request to Founder (2 min)
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6. **NOW:** Begin PH placeholder submission (15 min)
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- Capture dev screenshots
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- Submit PH page
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- Notify team
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7. **CONTINUE:** Send press pitches to 8 journalists (30 min)
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**Total:** 60 minutes to complete all actions
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---
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**Status:** 11:00 AM DECISION MADE - Execute sending sequence + PH placeholder submission
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**Site:** DOWN 29+ hours
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**Action:** Proceed with placeholder submission per escalation plan
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**Files:** Start with `EXECUTION-PACKAGE-1030AM.md`
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