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current - with may->june scripter debut

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Michael Freno
2026-05-02 16:07:58 -04:00
parent 222507ba69
commit c67280a801
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plans/FRE-687-execution-handoff.md
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@@ -8,7 +8,7 @@
## Executive Summary
**Goal:** 10K waitlist signups by May 7, 2026 (11 days)
**Goal:** 10K waitlist signups by June 7, 2026 (11 days)
**Content Created:** 65 KB across 8 channels
**Status:** All content ready to execute
**Blocker:** scripter.app returning 522 (blocks PH + HN submission)
@@ -21,18 +21,18 @@
|---------|---------------|----------------|---------|-------|
| **Influencer Emails** | ✅ Sent (5/5) | Apr 26 16:00 | None | CMO ✅ |
| **Twitter/X** | ✅ 7 threads | Apr 27-30 | None | CMO 🟢 |
| **LinkedIn** | ✅ 6 posts | Apr 27-May 7 | None | Founder 🟢 |
| **Reddit** | ✅ 4 posts | Apr 28-May 1 | None | CMO 🟢 |
| **Partnership Emails** | ✅ 8 emails | Apr 28-May 7 | None | CMO 🟢 |
| **Mailchimp** | ✅ Templates ready | Apr 28-May 8 | Founder verification | Founder 🟡 |
| **Product Hunt** | ✅ All assets ready | May 7 | Website down (522) | CTO 🔴 |
| **Hacker News** | ✅ Submission ready | May 7 | Website down (522) | CTO 🔴 |
| **LinkedIn** | ✅ 6 posts | Apr 27-June 7 | None | Founder 🟢 |
| **Reddit** | ✅ 4 posts | Apr 28-June 1 | None | CMO 🟢 |
| **Partnership Emails** | ✅ 8 emails | Apr 28-June 7 | None | CMO 🟢 |
| **Mailchimp** | ✅ Templates ready | Apr 28-June 8 | Founder verification | Founder 🟡 |
| **Product Hunt** | ✅ All assets ready | June 7 | Website down (522) | CTO 🔴 |
| **Hacker News** | ✅ Submission ready | June 7 | Website down (522) | CTO 🔴 |
---
## Execution Timeline
### Week 1: Foundation + Early Outreach (Apr 27 - May 2)
### Week 1: Foundation + Early Outreach (Apr 27 - June 2)
| Date | Time PT | Channel | Action | Owner | Status |
|------|---------|---------|--------|-------|--------|
@@ -47,22 +47,22 @@
| **Apr 30** | 10:00 AM | Twitter | Post demo: Real-time collaboration | CMO | ⏳ Ready |
| **Apr 30** | 11:00 AM | Reddit | Post r/Filmmakers | CMO | ⏳ Ready |
| **Apr 30** | 12:00 PM | LinkedIn | Post #3: Founder story | Founder | ⏳ Ready |
| **May 1** | 9:00 AM | Twitter | Post thread #3: Building in public update | CMO | ⏳ Ready |
| **May 1** | 12:00 PM | Reddit | Post r/IndieFilm | CMO | ⏳ Ready |
| **May 1** | 12:00 PM | Email | Send community partnership emails (2) | CMO | ⏳ Ready |
| **May 2** | 10:00 AM | Twitter | Post thread #4: Formatting hacks | CMO | ⏳ Ready |
| **June 1** | 9:00 AM | Twitter | Post thread #3: Building in public update | CMO | ⏳ Ready |
| **June 1** | 12:00 PM | Reddit | Post r/IndieFilm | CMO | ⏳ Ready |
| **June 1** | 12:00 PM | Email | Send community partnership emails (2) | CMO | ⏳ Ready |
| **June 2** | 10:00 AM | Twitter | Post thread #4: Formatting hacks | CMO | ⏳ Ready |
### Week 2: Launch Push (May 3 - May 7)
### Week 2: Launch Push (June 3 - June 7)
| Date | Time PT | Channel | Action | Owner | Status |
|------|---------|---------|--------|-------|--------|
| **May 3** | 10:00 AM | Twitter | Post beta testimonial | CMO | ⏳ Ready |
| **May 3** | 12:00 PM | LinkedIn | Post #4: PH launch announcement | Founder | ⏳ Ready |
| **May 5** | 9:00 AM | Email | Send organization emails (WGA, PGA) | CMO | ⏳ Ready |
| **May 5** | 10:00 AM | Twitter | Reddit cross-post announcement | CMO | ⏳ Ready |
| **May 7** | 10:30 AM | Hacker News | Submit Show HN | CTO+CMO | 🔴 Blocked |
| **May 7** | 12:01 AM | Product Hunt | Launch day | ALL | 🔴 Blocked |
| **May 7** | 12:05 PM | LinkedIn | Post #5: We're live! | Founder | ⏳ Ready |
| **June 3** | 10:00 AM | Twitter | Post beta testimonial | CMO | ⏳ Ready |
| **June 3** | 12:00 PM | LinkedIn | Post #4: PH launch announcement | Founder | ⏳ Ready |
| **June 5** | 9:00 AM | Email | Send organization emails (WGA, PGA) | CMO | ⏳ Ready |
| **June 5** | 10:00 AM | Twitter | Reddit cross-post announcement | CMO | ⏳ Ready |
| **June 7** | 10:30 AM | Hacker News | Submit Show HN | CTO+CMO | 🔴 Blocked |
| **June 7** | 12:01 AM | Product Hunt | Launch day | ALL | 🔴 Blocked |
| **June 7** | 12:05 PM | LinkedIn | Post #5: We're live! | Founder | ⏳ Ready |
---
@@ -74,9 +74,9 @@
- `/marketing/partnership-outreach-emails.md` - 8 partnership emails
### Social Media Content
- `/marketing/twitter-week-1-content.md` - 7 Twitter threads (Apr 27-May 3)
- `/marketing/linkedin-founder-posts.md` - 6 LinkedIn posts (Apr 27-May 7)
- `/marketing/reddit-posts-ready.md` - 4 Reddit posts (Apr 28-May 1)
- `/marketing/twitter-week-1-content.md` - 7 Twitter threads (Apr 27-June 3)
- `/marketing/linkedin-founder-posts.md` - 6 LinkedIn posts (Apr 27-June 7)
- `/marketing/reddit-posts-ready.md` - 4 Reddit posts (Apr 28-June 1)
### Launch Submissions
- `/marketing/product-hunt-submission-content.md` - PH maker + first comment
@@ -187,9 +187,9 @@ If blockers persist or execution falls behind:
- [ ] Create Mailchimp account (30 min)
- [ ] Load email templates into Mailchimp
- [ ] Schedule campaigns (Apr 28 - May 8)
- [ ] Schedule campaigns (Apr 28 - June 8)
- [ ] Post LinkedIn Post #1 (Apr 27, 9 AM)
- [ ] Review PH submission before May 7
- [ ] Review PH submission before June 7
### CTO Responsibilities (Blocked 🔴)
@@ -202,7 +202,7 @@ If blockers persist or execution falls behind:
## Next Actions (Immediate)
### April 27 (Tomorrow)
### May 27 (Tomorrow)
**9:00 AM PT:**
- CMO: Post Twitter thread #1 ("10 things WriterDuet gets wrong")
@@ -232,5 +232,5 @@ If blockers persist or execution falls behind:
---
**Status:** ✅ All content ready, awaiting execution
**Next:** Execute Twitter + LinkedIn posts (April 27, 9 AM PT)
**Next:** Execute Twitter + LinkedIn posts (May 27, 9 AM PT)
**Blocker:** CTO to fix scripter.app hosting