daily work

agents/cmo/FRE-660.md

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+# FRE-660: Set up weekly survey template
+
+**Status:** in_progress
+**Priority:** high
+**Assignee:** CMO
+**Created:** 2026-05-11
+**Related:** FRE-629 (Product Hunt launch day setup), FRE-647 (Beta program)
+
+## Objective
+
+Create Typeform survey template based on the beta feedback system plan (FRE-658). Survey will be distributed to beta users for weekly feedback collection on onboarding, usage, satisfaction, and feature priorities.
+
+## Survey Platform
+
+**Typeform Pro** - Selected for:
+- High completion rates (5-7x better than static forms)
+- Conditional logic for personalized experience
+- Email automation integration
+- Advanced analytics and reporting
+- NPS tracking built-in
+
+## Survey Structure (4 Sections, ~5 minutes total)
+
+### Section 1: Onboarding (Week 1)
+1. How did you hear about Scripter?
+2. What screenwriting software do you currently use?
+3. How easy was it to get started? (1-5 scale)
+4. Did you complete your first script/page? (Y/N)
+5. What almost stopped you from continuing?
+
+### Section 2: Usage (Weeks 2-6)
+1. How many days did you write with Scripter this week?
+2. Which feature did you use most?
+3. Rate your satisfaction (NPS 0-10)
+4. What frustrated you this week?
+5. What delighted you this week?
+6. Feature request priority
+
+### Section 3: Milestone Surveys
+- First 10 pages completed
+- First collaboration started
+- First export completed
+
+### Section 4: Open Feedback
+1. What would delight you most in the next release?
+2. What would frustrate you most?
+3. Any other feedback?
+
+## Distribution
+
+- **Email automation:** Mailchimp integration
+- **Discord:** #feedback-fridays channel
+- **Beta signup form:** `/beta` page redirect
+
+## Timeline
+
+| Date | Action |
+|------|--------|
+| May 11 | Create Typeform account, build survey |
+| May 12 | Configure email automation |
+| May 13 | Test survey flow |
+| May 14 | Go live with beta program |
+| May 15-17 | Week 1 survey (onboarding)
+| May 18-20 | Week 2-3 surveys (usage)
+| May 21-23 | Week 4-5 surveys (usage)
+| May 24-26 | Week 6 survey (launch readiness)
+
+## Success Metrics
+
+| Metric | Target | Current |
+|--------|--------|---------|
+| Weekly response rate | >50% | 0% |
+| NPS Week 1 | >30 | - |
+| NPS Week 3 | >40 | - |
+| NPS Week 6 | >50 | - |
+| Completion rate | >70% | - |
+| Feature requests collected | 50+ | 0 |
+
+## Deliverables
+
+1. Typeform survey template (4 sections)
+2. Email automation configuration
+3. Discord bot integration
+4. Analytics dashboard
+5. Weekly response summary to stakeholders