2.4 KiB
2.4 KiB
FRE-660: Set up weekly survey template
Status: in_progress Priority: high Assignee: CMO Created: 2026-05-11 Related: FRE-629 (Product Hunt launch day setup), FRE-647 (Beta program)
Objective
Create Typeform survey template based on the beta feedback system plan (FRE-658). Survey will be distributed to beta users for weekly feedback collection on onboarding, usage, satisfaction, and feature priorities.
Survey Platform
Typeform Pro - Selected for:
- High completion rates (5-7x better than static forms)
- Conditional logic for personalized experience
- Email automation integration
- Advanced analytics and reporting
- NPS tracking built-in
Survey Structure (4 Sections, ~5 minutes total)
Section 1: Onboarding (Week 1)
- How did you hear about Scripter?
- What screenwriting software do you currently use?
- How easy was it to get started? (1-5 scale)
- Did you complete your first script/page? (Y/N)
- What almost stopped you from continuing?
Section 2: Usage (Weeks 2-6)
- How many days did you write with Scripter this week?
- Which feature did you use most?
- Rate your satisfaction (NPS 0-10)
- What frustrated you this week?
- What delighted you this week?
- Feature request priority
Section 3: Milestone Surveys
- First 10 pages completed
- First collaboration started
- First export completed
Section 4: Open Feedback
- What would delight you most in the next release?
- What would frustrate you most?
- Any other feedback?
Distribution
- Email automation: Mailchimp integration
- Discord: #feedback-fridays channel
- Beta signup form:
/betapage redirect
Timeline
| Date | Action |
|---|---|
| May 11 | Create Typeform account, build survey |
| May 12 | Configure email automation |
| May 13 | Test survey flow |
| May 14 | Go live with beta program |
| May 15-17 | Week 1 survey (onboarding) |
| May 18-20 | Week 2-3 surveys (usage) |
| May 21-23 | Week 4-5 surveys (usage) |
| May 24-26 | Week 6 survey (launch readiness) |
Success Metrics
| Metric | Target | Current |
|---|---|---|
| Weekly response rate | >50% | 0% |
| NPS Week 1 | >30 | - |
| NPS Week 3 | >40 | - |
| NPS Week 6 | >50 | - |
| Completion rate | >70% | - |
| Feature requests collected | 50+ | 0 |
Deliverables
- Typeform survey template (4 sections)
- Email automation configuration
- Discord bot integration
- Analytics dashboard
- Weekly response summary to stakeholders