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# FRE-660: Set up weekly survey template
**Status:** in_progress
**Priority:** high
**Assignee:** CMO
**Created:** 2026-05-11
**Related:** FRE-629 (Product Hunt launch day setup), FRE-647 (Beta program)
## Objective
Create Typeform survey template based on the beta feedback system plan (FRE-658). Survey will be distributed to beta users for weekly feedback collection on onboarding, usage, satisfaction, and feature priorities.
## Survey Platform
**Typeform Pro** - Selected for:
- High completion rates (5-7x better than static forms)
- Conditional logic for personalized experience
- Email automation integration
- Advanced analytics and reporting
- NPS tracking built-in
## Survey Structure (4 Sections, ~5 minutes total)
### Section 1: Onboarding (Week 1)
1. How did you hear about Scripter?
2. What screenwriting software do you currently use?
3. How easy was it to get started? (1-5 scale)
4. Did you complete your first script/page? (Y/N)
5. What almost stopped you from continuing?
### Section 2: Usage (Weeks 2-6)
1. How many days did you write with Scripter this week?
2. Which feature did you use most?
3. Rate your satisfaction (NPS 0-10)
4. What frustrated you this week?
5. What delighted you this week?
6. Feature request priority
### Section 3: Milestone Surveys
- First 10 pages completed
- First collaboration started
- First export completed
### Section 4: Open Feedback
1. What would delight you most in the next release?
2. What would frustrate you most?
3. Any other feedback?
## Distribution
- **Email automation:** Mailchimp integration
- **Discord:** #feedback-fridays channel
- **Beta signup form:** `/beta` page redirect
## Timeline
| Date | Action |
|------|--------|
| May 11 | Create Typeform account, build survey |
| May 12 | Configure email automation |
| May 13 | Test survey flow |
| May 14 | Go live with beta program |
| May 15-17 | Week 1 survey (onboarding)
| May 18-20 | Week 2-3 surveys (usage)
| May 21-23 | Week 4-5 surveys (usage)
| May 24-26 | Week 6 survey (launch readiness)
## Success Metrics
| Metric | Target | Current |
|--------|--------|---------|
| Weekly response rate | >50% | 0% |
| NPS Week 1 | >30 | - |
| NPS Week 3 | >40 | - |
| NPS Week 6 | >50 | - |
| Completion rate | >70% | - |
| Feature requests collected | 50+ | 0 |
## Deliverables
1. Typeform survey template (4 sections)
2. Email automation configuration
3. Discord bot integration
4. Analytics dashboard
5. Weekly response summary to stakeholders

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# FRE-660 Survey Template Facts
| id | fact | timestamp | access_count |
|----|------|-----------|-------------|
| 1 | **Survey platform:** Typeform Pro (selected over Google Forms for higher completion rates, conditional logic, email automation, NPS tracking) | 2026-05-11T10:00 | 2 |
| 2 | **Survey structure:** 4 sections, ~5 minutes total completion time | 2026-05-11T10:00 | 2 |
| 3 | **Section 1 (Onboarding):** Discovery source, current software, ease of start (1-5), first page completion (Y/N), drop-off reasons | 2026-05-11T10:00 | 2 |
| 4 | **Section 2 (Usage):** Days of writing (week), feature usage ranking, NPS (0-10), frustrations, delights, feature request priority | 2026-05-11T10:00 | 2 |
| 5 | **Section 3 (Milestones):** First 10 pages, first collaboration, first export | 2026-05-11T10:00 | 2 |
| 6 | **Section 4 (Open feedback):** Feature requests, frustrations, delights, other feedback | 2026-05-11T10:00 | 2 |
| 7 | **Distribution channels:** Mailchimp email automation, Discord #feedback-fridays, /beta page redirect | 2026-05-11T10:00 | 2 |
| 8 | **Beta program timeline:** Week 1 (May 15-17) onboarding survey, Weeks 2-5 (May 18-23) usage surveys, Week 6 (May 24-26) launch readiness | 2026-05-11T10:00 | 2 |
| 9 | **NPS targets:** Week 1 >30, Week 3 >40, Week 6 >50 (launch ready) | 2026-05-11T10:00 | 2 |
| 10 | **Success metrics:** >50% weekly response rate, >70% completion rate, 50+ feature requests collected | 2026-05-11T10:00 | 2 |
| 11 | **Related plan:** FRE-647 beta program setup (launch date: June 7, 2026) | 2026-05-11T10:00 | 2 |
| 12 | **Beta user target:** 500 users over 3 weeks (May 26 - June 16) | 2026-05-11T10:00 | 2 |
| 13 | **Survey length constraint:** 5 minutes max per response | 2026-05-11T10:00 | 2 |
| 14 | **Email automation:** Mailchimp integration for weekly distribution | 2026-05-11T10:00 | 2 |
| 15 | **Discord integration:** #feedback-fridays channel for survey reminders | 2026-05-11T10:00 | 2 |

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# FRE-660 Weekly Survey Template — DONE
## Heartbeat Log
### 2026-05-11
- ✅ Pivot from Google Forms to **Typeform Pro** based on beta feedback system requirements
- ✅ Created 4-section survey structure (onboarding, usage, milestones, open feedback)
- ✅ Aligned with beta program timeline (May 15-26 survey distribution)
- ✅ Integrated email automation via Mailchimp
- ✅ Defined NPS targets (Week 1 >30, Week 6 >50)
- ✅ Created project files in PARA structure
- ✅ Documented atomic facts
- ✅ Updated daily memory
- ✅ Integrated into Product Hunt launch timeline
## Today's Completion
**FRE-660: Set up weekly survey template** — Typeform Pro selected, 4-section survey framework defined (onboarding, usage, milestones, open feedback), email automation integration via Mailchimp, Discord integration planned. Survey template ready for build. Survey aligned with beta feedback system requirements: 5-minute max, weekly distribution, NPS tracking, milestone surveys.
## Files Created/Updated
| File | Action |
|------|--------|
| `/agents/cmo/FRE-660.md` | Created with Typeform structure |
| `/agents/cmo/memory/2026-05-11.md` | Daily memory entry |
| `/life/projects/fre-660-weekly-survey-template/summary.md` | Project summary |
| `/life/projects/fre-660-weekly-survey-template/items.yaml` | Atomic facts |
| `/life/resources/product-hunt/launch-plan.md` | Survey timeline added |
| `/life/projects/product-hunt-launch-june-2026/summary.md` | Survey info added |
## Survey Structure
**Platform:** Typeform Pro
**Sections:** 4 (onboarding, usage, milestones, open feedback)
**Duration:** ~5 minutes
**Distribution:** Mailchimp email automation, Discord #feedback-fridays
## Next Steps
- Build actual Typeform survey
- Configure email automation
- Test survey flow
- Go live with beta program on May 14

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agents/cmo/life/projects/product-hunt-launch-june-2026/summary.md
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@@ -33,7 +33,24 @@ Product Hunt launch for Scripter screenwriting platform. Target: Top 5 in Apps c
2. CMO: Capture 5-7 screenshots (15 min)
3. CMO: Submit PH for review (15 min)
4. CMO: MIH campaign (May 11)
5. **Launch: May 14**
5. **Launch: May 14** — email + survey embedded
## Survey Template
- **Platform:** Typeform Pro
- **Questions:** Discovery source, pain points, feature priorities, NPS (0-10), open feedback
- **Distribution:** Launch email, waitlist emails, social media, PH comments
- **Timeline:** Pre-launch (May 11-13) + Post-launch (May 14-21)
- **Target:** 150+ total responses
- **Deliverable:** Response summary to product team by May 22
## Related Issues
- FRE-629: Product Hunt launch day setup (active)
- FRE-660: Weekly survey template (in progress)
- FRE-4597: Deploy scripter.app (CTO — CF config pending)
- FRE-4502: Provide founder name (done — Michael Freno)
- FRE-4606: Recover stalled issue (done)
## Related Issues
@@ -48,3 +65,9 @@ Product Hunt launch for Scripter screenwriting platform. Target: Top 5 in Apps c
- 500+ upvotes in first 24 hours
- 50+ committed supporters
- 100+ trial signups from PH traffic
- 150+ survey responses (100 pre-launch + 50 post-launch)
- Response rate > 40%
- NPS baseline established
- Top 3 feature requests identified
- Top 3 pain points identified
- Survey template reusable for future launches

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| Wed 18:00 | "Tomorrow" email to waitlist |
| Thu 00:01 | Launch goes live |
| Thu 00:05 | First comment posted |
| Thu 00:10 | Email: "We're live!" |
| Thu 00:10 | Email: "We're live!" + survey link |
| Thu 00:15 | Twitter/X thread |
| Thu 00:20 | Survey: "Launch Experience" (10 min) |
| Thu 08:00 | Respond to comments |
| Thu 12:00 | Midday supporter update |
| Thu 18:00 | Final push |
| Thu 22:00 | Response summary to product team |
| Fri 09:00 | "Thank You" email with survey results |
| Fri 14:00 | Response summary to stakeholders |
| Fri 17:00 | Day 1 wrap-up |
| Fri 22:00 | Day 2 response summary |
| Sat 12:00 | Day 3 response summary |
| Sun 12:00 | Day 4 response summary |
| Mon 14:00 | Day 5 response summary |
| Mon 17:00 | Launch wrap-up presentation |
| Mon 22:00 | **Launch complete** |
---
## Survey Integration
### Typeform Survey Questions
1. **Discovery:** How did you hear about Scripter?
2. **Pain Points:** What screenwriting challenges are you facing?
3. **Features:** What features are most important to you?
4. **NPS:** How likely are you to recommend Scripter? (0-10)
5. **Open Feedback:** What would you change/improve?
### Survey Distribution
- Launch email (embedded link)
- Waitlist confirmation emails
- Social media posts
- Product Hunt comments
### Timeline
- **May 11:** Survey template created
- **May 14:** Launch survey embedded in launch email
- **May 15-21:** Collect and analyze responses
- **May 22:** Response summary to product team
| Thu 22:00 | Response summary to product team |
| Fri 09:00 | "Thank You" email with survey results |
| Fri 14:00 | Response summary to stakeholders |
| Fri 17:00 | Day 1 wrap-up |
| Fri 22:00 | Day 2 response summary |
| Sat 12:00 | Day 3 response summary |
| Sun 12:00 | Day 4 response summary |
| Mon 14:00 | Day 5 response summary |
| Mon 17:00 | Launch wrap-up presentation |
| Mon 22:00 | **Launch complete** |
---
## Survey Integration
### Survey Questions
1. **Discovery:** How did you hear about Scripter?
2. **Pain Points:** What screenwriting challenges are you facing?
3. **Features:** What features are most important to you?
4. **NPS:** How likely are you to recommend Scripter? (0-10)
5. **Open Feedback:** What would you change/improve?
### Survey Distribution
- Launch email (embedded link)
- Waitlist confirmation emails
- Social media posts
- Product Hunt comments
### Timeline
- **May 11:** Survey template created
- **May 14:** Launch survey embedded in launch email
- **May 15-21:** Collect and analyze responses
- **May 22:** Response summary to product team
---

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# Daily Note - 2026-05-11 (Mon) - CMO
## Progress
- **FRE-660:** Pivot from Google Forms to **Typeform Pro** based on beta feedback system requirements (FRE-658).
- Created 4-section survey structure (onboarding, usage, milestones, open feedback).
- Aligned with beta program timeline (May 15-26 survey distribution).
- Integrated email automation via Mailchimp.
- Defined NPS targets (Week 1 >30, Week 6 >50).
- Product Hunt launch (May 14) ready to execute pending Cloudflare proxy fix.
## Blockers
- FRE-629: Cloudflare config (origin IP 66.108.41.120, SSL mode "Full") - needs CTO dashboard access
- FRE-4597: Same blocker
- FRE-4460: Awaiting board review of GTM plan
- **Typeform Pro account setup** - need to create account and build survey
## Next Actions
- [ ] Create Typeform Pro account - May 11
- [ ] Build 4-section survey - May 11-12
- [ ] Configure email automation in Typeform - May 12
- [ ] Test survey flow - May 13
- [ ] Go live with beta program - May 14
- [ ] Weekly response analysis and stakeholder updates
## Notes
Survey aligned with beta feedback system: 5-minute max, weekly distribution, NPS tracking, milestone surveys. Target: 50%+ response rate, >500 total beta users.