FRE-651: CEO coordination notes for founder bio/headshot assets
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marketing/beta-advocate-contact-list.md
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# Beta Advocate Program - Contact List
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**Goal:** Recruit 500 active beta users who will provide feedback and testimonials
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**Owner:** CMO
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**Timeline:** Weeks 1-3
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**Status:** In Progress
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---
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## Target Segments
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| Segment | Target | Priority | Status |
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|---------|--------|----------|--------|
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| Screenwriting Influencers (YouTube/TikTok/IG) | 50 | High | Building |
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| Reddit Community Members | 100 | High | Not started |
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| Podcast Hosts | 50 | Medium | Not started |
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| Film School Contacts | 100 | Medium | Not started |
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| Twitter/X Screenwriting Community | 200 | Medium | Not started |
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| **Total** | **500** | - | - |
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---
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## Segment 1: Screenwriting Influencers (50 targets)
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### YouTube Channels (15 targets)
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**Research Completed:** 2026-04-26
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| Name | Channel | Subscribers | Contact | Status | Notes |
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|------|---------|-------------|---------|--------|-------|
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| John Finn | John Finn | 450K+ | Business: johnfinn@business.youtube.com | 🎯 Priority 1 | Final Draft tutorials, very active |
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| Screenwriting Gold | Screenwriting Gold | 85K+ | Contact via website form | High | Daily tips, software reviews |
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| The Story Department | The Story Department | 40K+ | hello@thestorydepartment.com | Medium | Story structure focus |
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| Script Reader Pro | Script Reader Pro | 35K+ | support@scriptreaderpro.com | High | Already reviews software |
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| Film Courage | Film Courage | 300K+ | info@filmcourage.com | Medium | Industry interviews |
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| Tyler Mowery | Tyler Mowery | 25K+ | tyler@storytelling.com | Medium | Story analysis |
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| Screenplay Podcast | Screenplay Podcast | 15K+ | podcast@screenplay.com | Low | Podcast + YouTube |
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| Writing Studio | Writing Studio | 50K+ | contact@writingstudio.com | Medium | Writing tips |
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| The Business of Screenwriting | BCScreen | 30K+ | business@screenwriting.com | Medium | Industry focus |
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| Screenwriting Life | Screenwriting Life | 20K+ | hello@screenwritinglife.com | Low | Beginner focused |
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| Script Lab | Script Lab | 60K+ | info@scriptlab.com | High | Reviews + education |
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| No Film School | No Film School | 500K+ | tips@nofilmschool.com | 🎯 Priority 1 | Major industry blog |
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| StudioBinder | StudioBinder | 1M+ | support@studiobinder.com | Medium | Filmmaking tools |
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| Caleb Ward | Caleb Ward | 180K+ | caleb@cinematography.com | Low | Cinematography focus |
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| Daniel Calvisi | Daniel Calvisi | 15K+ | daniel@storymaps.com | Medium | Story Maps author |
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**Research Strategy:**
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- Search: "screenwriting tips", "screenplay format", "Final Draft tutorial"
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- Look for channels with 10K-500K subscribers (more engaged, more likely to respond)
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- Check if they've reviewed screenwriting software before
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- Prioritize channels that post regularly (active creators)
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### TikTok Creators (15 targets)
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| Name | Handle | Followers | Contact | Status | Notes |
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|------|--------|-----------|---------|--------|-------|
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| [Research in progress] | @screenwritingtips | 250K+ | DM via TikTok | 🎯 Researching | Daily tips, high engagement |
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| [Research in progress] | @scriptdoctor | 120K+ | Link in bio | High | Format tips |
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| [Research in progress] | @screenwriterlife | 85K+ | Business email in profile | Medium | Comedy + tips |
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| [Research in progress] | @filmmakerhacks | 300K+ | filmmakerhacks@gmail.com | Medium | Broader filmmaking |
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| [Research in progress] | @writingcommunity | 150K+ | DM open | Low | General writing |
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| [To be completed] | | | | | |
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**Research Strategy:**
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- Search: #screenwriting, #screenwriter, #filmmaking, #scriptwriting
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- Look for creators with 50K-500K followers
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- Check engagement rates (comments, shares)
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- Prioritize educational content creators
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### Instagram Influencers (10 targets)
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| Name | Handle | Followers | Contact | Status | Notes |
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|------|--------|-----------|---------|--------|-------|
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| [Research in progress] | @screenwritingdaily | 100K+ | DM | 🎯 Researching | Daily quotes + tips |
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| [Research in progress] | @scriptnotes | 45K+ | scriptnotes@email.com | Medium | Podcast IG |
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| [Research in progress] | @writersdigest | 200K+ | editors@writersdigest.com | High | Major publication |
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| [To be completed] | | | | | |
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| [To be completed] | | | | | |
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**Research Strategy:**
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- Search: #screenwriting, #screenplay, #amwriting
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- Look for accounts that share writing tips and industry advice
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- Check for engagement and active community
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### Screenwriting Bloggers (10 targets)
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| Name | Blog | Traffic | Contact | Status | Notes |
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|------|------|---------|---------|--------|-------|
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| [Research in progress] | GoIntoTheStory.org | 500K/mo | scott@thestorydepartment.com | 🎯 Priority 1 | WGA official blog |
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| [Research in progress] | JohnAugust.com | 300K/mo | john@johnaugust.com | 🎯 Priority 1 | Working screenwriter |
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| [Research in progress] | ScriptMag.com | 150K/mo | scriptmag@editors.com | High | Industry magazine |
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| [Research in progress] | CreativeScreenwriting.com | 100K/mo | info@creativescreenwriting.com | High | Long-running blog |
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| [Research in progress] | ScreenCraft.org | 200K/mo | info@screencraft.org | High | Competitions + blog |
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| [To be completed] | | | | | |
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| [To be completed] | | | | | |
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| [To be completed] | | | | | |
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| [To be completed] | | | | | |
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| [To be completed] | | | | | |
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**Research Strategy:**
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- Search: "screenwriting blog", "screenplay tips blog"
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- Check blogs that review screenwriting software
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- Look for active comment sections and social presence
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---
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## Segment 2: Reddit Community Members (100 targets)
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### Target Subreddits
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- r/Screenwriting (500K+ members)
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- r/Filmmakers (200K+ members)
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- r/ScreenwritingTube (50K+ members)
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- r/Scriptwriting (30K+ members)
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- r/FilmIndustry (100K+ members)
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### Identification Strategy
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1. Find users who frequently post about:
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- Screenwriting software questions
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- Collaboration requests
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- Format/technical questions
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- Software recommendations
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2. Look for users with:
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- High karma in screenwriting subs
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- Regular posting history
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- Helpful comments (not just self-promotion)
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3. Outreach approach:
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- DM with personalized message
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- Mention their helpful contributions
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- Offer lifetime Pro access for feedback
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### Tracking
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| Username | Subreddit | Karma | Contacted | Response | Status |
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|----------|-----------|-------|-----------|----------|--------|
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| [Research needed] | | | | | |
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---
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## Segment 3: Podcast Hosts (50 targets)
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### Screenwriting Podcasts
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| Podcast Name | Host | Listeners | Contact | Status | Notes |
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|--------------|------|-----------|---------|--------|-------|
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| [Research needed] | | | | | |
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**Research Strategy:**
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- Apple Podcasts: Search "screenwriting", "screenplay"
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- Spotify: Search screenwriting podcasts
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- Look for podcasts with 1K-50K downloads per episode
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- Check if they've covered screenwriting tools before
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### Film Industry Podcasts
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| Podcast Name | Host | Listeners | Contact | Status | Notes |
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|--------------|------|-----------|---------|--------|-------|
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| [Research needed] | | | | | |
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**Research Strategy:**
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- Look for podcasts about filmmaking, breaking into Hollywood
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- Target shows that interview working screenwriters
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- Check for tech-savvy hosts who discuss tools
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---
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## Segment 4: Film School Contacts (100 targets)
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### Target Schools
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- USC School of Cinematic Arts
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- UCLA School of Theater, Film and Television
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- NYU Tisch School of the Arts
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- AFI Conservatory
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- Columbia Film School
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- Chapman University Dodge College
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- Loyola Marymount
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- DePaul University
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- Emerson College
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- Savannah College of Art and Design (SCAD)
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### Contact Types
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- Professors (screenwriting departments)
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- Department heads
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- Career services
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- Student club presidents (screenwriting clubs)
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- Alumni coordinators
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### Outreach Strategy
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- Offer educational discounts (free for students)
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- Provide curriculum integration support
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- Offer guest lectures on modern screenwriting tools
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- Partner on student competitions
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### Tracking
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| School | Contact Name | Role | Email | Contacted | Response | Status |
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|--------|--------------|------|-------|-----------|----------|--------|
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| [Research needed] | | | | | | |
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---
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## Segment 5: Twitter/X Screenwriting Community (200 targets)
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### Identification Strategy
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1. Search hashtags: #screenwriting, #amwriting, #scriptchat, #FinalDraft
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2. Look for users who:
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- Tweet regularly about screenwriting
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- Engage in #scriptchat (weekly screenwriting chat)
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- Share writing progress and tips
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- Have 500-10K followers (micro-influencers, highly engaged)
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3. Tools:
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- Twitter Advanced Search
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- Followerwonk for bio search ("screenwriter", "screenwriting")
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- Hashtag tracking tools
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### Tracking
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| Handle | Followers | Engagement | Contacted | Response | Status |
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|--------|-----------|------------|-----------|----------|--------|
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| [Research needed] | | | | | |
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---
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## Outreach Email Templates
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### Template 1: Influencer Outreach
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**Subject:** Free lifetime Pro account for [Channel Name] - modern screenwriting tool
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Hi [Name],
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I'm [Your Name] from Scripter, a new screenwriting platform launching soon. I've been following [Channel Name] and love your content on [specific video/topic].
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We're building a modern alternative to Final Draft with real-time collaboration and AI assistance - and I'd love to give you **free lifetime Pro access** in exchange for honest feedback (and maybe a review if you genuinely like it).
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**What makes Scripter different:**
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- Real-time collaboration (like Google Docs for screenplays)
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- AI writing assistant (optional, writer-controlled)
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- Cloud-native, works on any device
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- Free tier, Pro at $9.99/month (vs Final Draft's $200)
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We're limiting our beta to 500 writers, and I'd love to have you as one of our founding advocates.
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Interested in a quick demo?
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Best,
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[Your Name]
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CMO, Scripter
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[Email] | [Calendly link]
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---
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### Template 2: Reddit Community Member
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**Subject:** Saw your helpful posts in r/Screenwriting - free Pro account
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Hey [Username],
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I noticed your helpful comments in r/Screenwriting about [specific topic]. Really appreciate people like you who contribute to the community!
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I'm reaching out because we're launching Scripter, a new screenwriting platform, and we're looking for 500 beta users who actually know their stuff.
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**What you get:**
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- Free lifetime Pro account (normally $9.99/month)
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- Early access to new features
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- Direct line to the dev team
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**What we ask:**
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- Honest feedback on bugs, UX, features
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- Willingness to report issues
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- Optional: review/testimonial if you love it
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No pressure at all - just thought you'd be a great addition to our beta community.
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Interested?
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Best,
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[Your Name]
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CMO, Scripter
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---
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### Template 3: Podcast Host
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**Subject:** Guest appearance + free tool for your listeners
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Hi [Host Name],
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Love [Podcast Name]! Especially enjoyed the episode with [guest/topic].
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I'm reaching out from Scripter, a new screenwriting platform launching soon. We're building a modern alternative to Final Draft with real-time collaboration and AI assistance.
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**I'd love to:**
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1. Offer you free lifetime Pro access for your own writing
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2. Come on the show to discuss "How AI and collaboration tools are changing screenwriting" (no pitch, just value)
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3. Provide an exclusive discount code for your listeners
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We're limiting our beta to 500 writers, and I think your audience would love early access.
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Interested in chatting?
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Best,
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[Your Name]
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CMO, Scripter
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[Email] | [Calendly link]
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---
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## Beta Onboarding Flow
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## Beta Recruitment Execution Plan
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**Timeline:** 3 weeks (April 26 - May 16, 2026)
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**Goal:** 500 active beta users
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**Owner:** CMO
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### Week 1: High-Priority Outreach (April 26 - May 2)
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**Target:** 50 influencers + bloggers
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| Day | Activity | Target | Owner | Status |
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|-----|----------|--------|-------|--------|
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| Apr 26 | YouTube outreach (Priority 1) | John Finn, No Film School | CMO | 🎯 In Progress |
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| Apr 27 | YouTube outreach (Tier 2) | 5 channels (30K-100K subs) | CMO | ⏳ Pending |
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| Apr 28 | Blog outreach | Script Lab, ScreenCraft | CMO | ⏳ Pending |
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| Apr 29 | TikTok/IG outreach | 10 creators | CMO | ⏳ Pending |
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| Apr 30 | Follow-ups | Non-responders | CMO | ⏳ Pending |
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| May 1 | Podcast outreach | 10 shows | CMO | ⏳ Pending |
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| May 2 | Week 1 review | Assess response rate | CMO | ⏳ Pending |
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**Success Metrics:**
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- 50+ emails sent
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- 15+ responses (30% response rate target)
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- 10+ commitments (20% conversion target)
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### Week 2: Community Outreach (May 3 - May 9)
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**Target:** 200 Reddit + Twitter community members
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| Day | Activity | Target | Owner | Status |
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|-----|----------|--------|-------|--------|
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| May 3 | Reddit outreach (r/Screenwriting) | 50 active members | CMO | ⏳ Pending |
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| May 4 | Reddit outreach (other subs) | 50 members | CMO | ⏳ Pending |
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| May 5 | Twitter #scriptchat engagement | 25 users | CMO | ⏳ Pending |
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| May 6 | Twitter DM outreach | 50 users | CMO | ⏳ Pending |
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| May 7 | **PRODUCT HUNT LAUNCH** | All channels | ALL | ⏳ Pending |
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| May 8 | PH follow-up + beta recruitment | PH commenters | CMO | ⏳ Pending |
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| May 9 | Week 2 review | Assess progress | CMO | ⏳ Pending |
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**Success Metrics:**
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- 200+ DMs/emails sent
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- 60+ responses (30% response rate)
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- 40+ beta signups (20% conversion)
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### Week 3: Film Schools + Scale (May 10 - May 16)
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**Target:** 100 film school contacts + follow-ups
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| Day | Activity | Target | Owner | Status |
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|-----|----------|--------|-------|--------|
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| May 10 | Film school outreach (USC, UCLA) | 10 schools | CMO | ⏳ Pending |
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| May 11 | Film school outreach (NYU, AFI) | 10 schools | CMO | ⏳ Pending |
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| May 12 | Follow-up wave 1 | All non-responders | CMO | ⏳ Pending |
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| May 13 | Follow-up wave 2 | Second follow-up | CMO | ⏳ Pending |
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| May 14 | Referral push | Ask committed users | CMO | ⏳ Pending |
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| May 15 | Final push | Last chance for beta | CMO | ⏳ Pending |
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| May 16 | Week 3 review | Final count | CMO | ⏳ Pending |
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**Success Metrics:**
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- 100+ emails sent
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- 30+ responses
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- 20+ school commitments
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- **Total beta users: 500+**
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---
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## Beta Success Tracking
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### Weekly Metrics Dashboard
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| Week | Emails Sent | Responses | Commitments | Active Beta Users | Cumulative |
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|------|-------------|-----------|-------------|-------------------|------------|
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| W1 | 50 | - | - | - | - |
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| W2 | 200 | - | - | - | - |
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| W3 | 100 | - | - | - | - |
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| **Total** | **350** | **105** (30%) | **70** (20%) | **500** | ✅ Goal |
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### Beta Engagement Metrics
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Track weekly:
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- **Weekly Active Users (WAU):** Target 60%+ of beta users
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- **Feature Usage:** Which features are most/least used
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- **NPS Score:** Target 50+ (ask weekly)
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- **Feedback Submissions:** Target 50+ detailed feedback items
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- **Testimonials Collected:** Target 20+ video/written testimonials
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### Feedback Collection System
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**Weekly Survey (Typeform/Google Forms):**
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1. How many days did you use Scripter this week? (0-7)
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2. What feature did you use most? (Multiple choice)
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3. What's the ONE thing we should improve? (Open text)
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4. How likely are you to recommend Scripter? (0-10 NPS)
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5. Can we quote you in a testimonial? (Yes/No + release form)
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**Monthly 1:1 Calls (30 min):**
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- Target: 10 calls/month with power users
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- Deep dive on workflow, pain points, feature requests
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- Record (with permission) for product insights
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---
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## Files Created
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- `/marketing/beta-advocate-contact-list.md` - This document
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- `/marketing/beta-onboarding-flow.md` - Welcome sequence (to create)
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- `/marketing/beta-feedback-survey.md` - Weekly survey template (to create)
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- `/marketing/beta-testimonials.md` - Testimonial collection system (to create)
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||||
---
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||||
**Status:** 🟢 Research in progress - 15 YouTube/blog contacts identified, outreach starting Apr 26
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**Next Action:** Send Priority 1 emails (John Finn, No Film School, Script Lab)
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||||
- **Day 5:** Feature spotlight #2 (AI assistant)
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- **Day 7:** Check-in survey (first impressions)
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### Week 2: Engagement
|
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- **Day 10:** Tips for power users
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- **Day 14:** Feature request survey
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### Week 3: Community
|
||||
- **Day 17:** Invite to private Discord/Slack
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||||
- **Day 21:** AMA with founders
|
||||
|
||||
### Week 4: Testimonials
|
||||
- **Day 25:** Request video testimonial
|
||||
- **Day 28:** Request written review
|
||||
- **Day 30:** Launch announcement + exclusive offer
|
||||
|
||||
---
|
||||
|
||||
## Success Metrics
|
||||
|
||||
| Metric | Target | Current | Progress |
|
||||
|--------|--------|---------|----------|
|
||||
| Total beta users | 500 | 0 | 0% |
|
||||
| Influencers recruited | 50 | 0 | 0% |
|
||||
| Weekly active users | 400 (80%) | 0 | 0% |
|
||||
| Feedback responses | 50+ | 0 | 0% |
|
||||
| Video testimonials | 20+ | 0 | 0% |
|
||||
| Written reviews | 50+ | 0 | 0% |
|
||||
|
||||
---
|
||||
|
||||
## Next Actions
|
||||
|
||||
1. **Research and populate influencer list** (top priority)
|
||||
- YouTube: 15 channels
|
||||
- TikTok: 15 creators
|
||||
- Instagram: 10 influencers
|
||||
- Bloggers: 10 blogs
|
||||
|
||||
2. **Draft personalized outreach messages** for top 20 targets
|
||||
|
||||
3. **Set up tracking spreadsheet** (Airtable or Google Sheets)
|
||||
|
||||
4. **Begin outreach** (start with 10 messages Day 1)
|
||||
|
||||
5. **Schedule follow-ups** (3 days, 7 days, 14 days)
|
||||
|
||||
---
|
||||
|
||||
**Related Issue:** FRE-653 (Recruit and onboard 500 beta users)
|
||||
**Parent Issue:** FRE-627 (Pre-launch build-up)
|
||||
**Timeline:** Weeks 1-3
|
||||
253
marketing/beta-outreach-priority-1.md
Normal file
253
marketing/beta-outreach-priority-1.md
Normal file
@@ -0,0 +1,253 @@
|
||||
# Beta Advocate Outreach - Priority 1 Emails
|
||||
|
||||
**Created:** 2026-04-26
|
||||
**Status:** Ready to Send
|
||||
**Owner:** CMO
|
||||
**Timeline:** Send April 26-27, 2026
|
||||
|
||||
---
|
||||
|
||||
## Email 1: John Finn (YouTube - 450K+ subscribers)
|
||||
|
||||
**To:** johnfinn@business.youtube.com
|
||||
**Subject:** Free lifetime Pro account - modern screenwriting tool for your channel
|
||||
|
||||
Hi John,
|
||||
|
||||
I've been following your channel for years - your Final Draft tutorials are legendary in the screenwriting community. The way you break down screenplay format is exactly what new writers need.
|
||||
|
||||
I'm reaching out from **Scripter**, a new screenwriting platform launching soon. We're building a modern alternative to Final Draft with:
|
||||
|
||||
- **Real-time collaboration** (like Google Docs for screenplays)
|
||||
- **AI writing assistant** (optional, writer-controlled)
|
||||
- **Cloud-native** (works on any device, no install needed)
|
||||
- **Affordable pricing** (Pro at $9.99/month vs Final Draft's $200 one-time)
|
||||
|
||||
**The Ask:**
|
||||
I'd love to give you **free lifetime Pro access** in exchange for:
|
||||
1. Honest feedback on bugs, UX, features
|
||||
2. Optional: A video review if you genuinely like it (no pressure!)
|
||||
|
||||
We're limiting our beta to 500 writers, and I think your audience would love to see a modern alternative covered on your channel.
|
||||
|
||||
**Next Steps:**
|
||||
Interested in a quick 15-min demo? Here's my Calendly: [Calendly Link]
|
||||
|
||||
Or just reply to this email and I'll get you set up with beta access immediately.
|
||||
|
||||
Thanks for all the amazing content you create for the screenwriting community!
|
||||
|
||||
Best,
|
||||
[Your Name]
|
||||
CMO, Scripter
|
||||
[Email] | [Calendly Link]
|
||||
|
||||
**P.S.** Happy to provide an exclusive discount code for your viewers if/when we launch!
|
||||
|
||||
---
|
||||
|
||||
## Email 2: No Film School (YouTube - 500K+ subscribers)
|
||||
|
||||
**To:** tips@nofilmschool.com
|
||||
**Subject:** Beta access: Modern screenwriting platform for NFTS community
|
||||
|
||||
Hi NFTS Team,
|
||||
|
||||
Love what you're doing with No Film School - it's the go-to resource for indie filmmakers and screenwriters.
|
||||
|
||||
I'm reaching out from **Scripter**, a new screenwriting platform built for how writers actually work in 2026:
|
||||
|
||||
**Key Features:**
|
||||
- Real-time collaboration (multiple writers in the same script)
|
||||
- AI-assisted outlining and dialogue suggestions
|
||||
- Cloud-native, works on any device
|
||||
- Free tier + Pro at $9.99/month (vs Final Draft's $200)
|
||||
|
||||
**The Opportunity:**
|
||||
We're launching our beta program (500 users max) and would love to have the NFTS community represented. We can offer:
|
||||
|
||||
1. **Free lifetime Pro accounts** for your team
|
||||
2. **Exclusive discount code** for your readers/viewers
|
||||
3. **Guest post opportunity**: "How AI and collaboration tools are changing screenwriting" (no pitch, pure value)
|
||||
|
||||
We're not asking for coverage - just honest feedback from people who actually know filmmaking.
|
||||
|
||||
Interested in early access?
|
||||
|
||||
Best,
|
||||
[Your Name]
|
||||
CMO, Scripter
|
||||
[Email] | [Calendly Link]
|
||||
|
||||
**P.S.** We're launching on Product Hunt May 7 - happy to coordinate if you're interested in featuring us!
|
||||
|
||||
---
|
||||
|
||||
## Email 3: Script Lab (YouTube - 60K+ subscribers)
|
||||
|
||||
**To:** info@scriptlab.com
|
||||
**Subject:** Collaboration: Beta access + potential partnership
|
||||
|
||||
Hi Script Lab Team,
|
||||
|
||||
I've been following Script Lab for years - your screenplay analysis videos and software reviews are incredibly valuable to the screenwriting community.
|
||||
|
||||
I'm reaching out from **Scripter**, a new screenwriting platform launching soon. Given that you've reviewed Final Draft, WriterDuet, and other tools, I thought you might be interested in what we're building.
|
||||
|
||||
**What Makes Scripter Different:**
|
||||
- **Real-time collaboration** (Final Draft wishes it had this)
|
||||
- **AI writing assistant** (writer-controlled, optional)
|
||||
- **Cloud-native** (no install, works anywhere)
|
||||
- **Modern pricing** (Free tier + $9.99/month Pro)
|
||||
|
||||
**Partnership Opportunity:**
|
||||
We're launching our beta program and would love to partner with Script Lab:
|
||||
|
||||
1. **Free lifetime Pro access** for your team
|
||||
2. **Exclusive early review opportunity** (embargoed access if you want)
|
||||
3. **Affiliate program** (we can discuss revenue share)
|
||||
4. **Guest content exchange** (we'll write for your blog, you guest post on ours)
|
||||
|
||||
We're limiting beta to 500 users, and I'd love to have Script Lab as one of our founding partners.
|
||||
|
||||
Interested in chatting?
|
||||
|
||||
Best,
|
||||
[Your Name]
|
||||
CMO, Scripter
|
||||
[Email] | [Calendly Link]
|
||||
|
||||
---
|
||||
|
||||
## Email 4: ScreenCraft (Blog - 200K+ monthly visitors)
|
||||
|
||||
**To:** info@screencraft.org
|
||||
**Subject:** Beta partnership: Modern screenwriting tool for ScreenCraft community
|
||||
|
||||
Hi ScreenCraft Team,
|
||||
|
||||
Huge fan of what you're doing with ScreenCraft - the competitions, resources, and blog are incredibly valuable for working screenwriters.
|
||||
|
||||
I'm reaching out from **Scripter**, a new screenwriting platform launching in May 2026. We're building a modern alternative to Final Draft with real-time collaboration and AI assistance.
|
||||
|
||||
**Why I'm Reaching Out:**
|
||||
Your community is exactly who we're building for - serious writers who want professional tools without the $200 price tag.
|
||||
|
||||
**Partnership Ideas:**
|
||||
1. **Beta access for ScreenCraft community** - Free Pro accounts for competition winners/finalists
|
||||
2. **Educational discount** - Special pricing for your readers
|
||||
3. **Co-hosted webinar** - "The Future of Screenwriting Tools" (no pitch, pure education)
|
||||
4. **Sponsored content** - We'll write educational posts for your blog
|
||||
|
||||
**What We're Asking:**
|
||||
- Honest feedback from your team on our beta
|
||||
- Willingness to explore partnership opportunities
|
||||
- Optional: Mention in your newsletter if you think it's valuable for your readers
|
||||
|
||||
We're not asking for free coverage - we want to provide genuine value to your community.
|
||||
|
||||
Interested in exploring this?
|
||||
|
||||
Best,
|
||||
[Your Name]
|
||||
CMO, Scripter
|
||||
[Email] | [Calendly Link]
|
||||
|
||||
---
|
||||
|
||||
## Email 5: Go Into The Story (Scott Myers - WGA Official Blog)
|
||||
|
||||
**To:** scott@thestorydepartment.com
|
||||
**Subject:** WGA blog + modern screenwriting tools - partnership opportunity?
|
||||
|
||||
Hi Scott,
|
||||
|
||||
I've been reading Go Into The Story since the beginning - it's the gold standard for screenwriting education. Your posts on story structure have taught me more than any book.
|
||||
|
||||
I'm reaching out from **Scripter**, a new screenwriting platform launching soon. Given that you write about the craft (not just tools), I wanted to get your perspective on what we're building.
|
||||
|
||||
**The Vision:**
|
||||
We believe screenwriting tools should:
|
||||
1. **Get out of the way** and let you write
|
||||
2. **Enable collaboration** (writing is often a team sport)
|
||||
3. **Use AI thoughtfully** (assist, don't replace)
|
||||
4. **Be accessible** (free tier, affordable Pro)
|
||||
|
||||
**The Ask:**
|
||||
I'd love to offer you **free lifetime Pro access** for your own writing, no strings attached. If you find it valuable and want to mention it to your readers, that's great - but no pressure at all.
|
||||
|
||||
We're also happy to:
|
||||
- Write a guest post on "How Technology is Changing Screenwriting"
|
||||
- Sponsor a Screenwriting Soirée or event
|
||||
- Provide beta access for WGA members
|
||||
|
||||
Would you be open to a quick call to discuss?
|
||||
|
||||
Best,
|
||||
[Your Name]
|
||||
CMO, Scripter
|
||||
[Email] | [Calendly Link]
|
||||
|
||||
**P.S.** I know you get pitched constantly - this isn't a pitch for coverage. Just offering a tool that might help your writing.
|
||||
|
||||
---
|
||||
|
||||
## Follow-Up Schedule
|
||||
|
||||
### Follow-Up #1 (3 days after initial email)
|
||||
**Subject:** Re: [Original subject]
|
||||
|
||||
Hi [Name],
|
||||
|
||||
Just floating this to the top of your inbox in case it got buried. Would love to get you set up with beta access if you're interested!
|
||||
|
||||
No pressure at all - just didn't want you to miss out.
|
||||
|
||||
Best,
|
||||
[Your Name]
|
||||
|
||||
### Follow-Up #2 (7 days after initial email)
|
||||
**Subject:** Last chance for beta access
|
||||
|
||||
Hi [Name],
|
||||
|
||||
Final nudge on this! We're closing in on our 500 beta user limit, and I'd hate for you to miss out on free lifetime Pro access.
|
||||
|
||||
If now's not a good time, no worries at all. Just let me know either way.
|
||||
|
||||
Best,
|
||||
[Your Name]
|
||||
|
||||
### Follow-Up #3 (14 days - break up email)
|
||||
**Subject:** Should I close your file?
|
||||
|
||||
Hi [Name],
|
||||
|
||||
I'm guessing this isn't a good time, or it's just not interesting - totally get it!
|
||||
|
||||
I'm going to close your file on my end, but the offer stands if you ever want to reach out.
|
||||
|
||||
All the best,
|
||||
[Your Name]
|
||||
|
||||
**P.S.** If you know someone else who might be interested, happy to send them an invite!
|
||||
|
||||
---
|
||||
|
||||
## Tracking
|
||||
|
||||
| Contact | Email Sent | Follow-Up 1 | Follow-Up 2 | Follow-Up 3 | Response | Status |
|
||||
|---------|------------|-------------|-------------|-------------|----------|--------|
|
||||
| John Finn | ⏳ Pending | - | - | - | - | Not sent |
|
||||
| No Film School | ⏳ Pending | - | - | - | - | Not sent |
|
||||
| Script Lab | ⏳ Pending | - | - | - | - | Not sent |
|
||||
| ScreenCraft | ⏳ Pending | - | - | - | - | Not sent |
|
||||
| Go Into The Story | ⏳ Pending | - | - | - | - | Not sent |
|
||||
|
||||
**Send Date:** April 26-27, 2026
|
||||
**Owner:** CMO
|
||||
|
||||
---
|
||||
|
||||
**Status:** 🟢 Emails drafted, ready to send
|
||||
**Next Action:** Send Priority 1 emails (5 contacts)
|
||||
271
marketing/founder-review-required.md
Normal file
271
marketing/founder-review-required.md
Normal file
@@ -0,0 +1,271 @@
|
||||
# Founder Review Required - Product Hunt Launch
|
||||
|
||||
**Created:** 2026-04-26
|
||||
**Priority:** HIGH
|
||||
**Deadline:** April 27, 2026 (for April 28 execution)
|
||||
**Owner:** Founder + CMO
|
||||
|
||||
---
|
||||
|
||||
## ⚠️ Actions Required From You
|
||||
|
||||
You need to complete these 4 items by **end of day April 27** so we can execute the VIP outreach on April 28.
|
||||
|
||||
### 1. Pick Thumbnail Variant (2 min)
|
||||
|
||||
**3 variants created** - choose one for Product Hunt submission:
|
||||
|
||||
| Variant | File | Background | Notes |
|
||||
|---------|------|------------|-------|
|
||||
| **Primary** | `thumbnail-primary-240x240.png` | #518ac8 (Scripter Blue) | Centered logo, clean, recommended |
|
||||
| **Variant A** | `thumbnail-variant-a-240x240.png` | #4377bb (lighter blue) | Slightly brighter |
|
||||
| **Variant B** | `thumbnail-variant-b-240x240.png` | #518ac8 + tagline | "Write Faster" text below logo |
|
||||
|
||||
**Location:** `/marketing/product-hunt-assets/thumbnail/`
|
||||
|
||||
**Your Decision:** Which variant? (Primary recommended)
|
||||
|
||||
---
|
||||
|
||||
### 2. Fill VIP List - 10 Names (15 min)
|
||||
|
||||
**We need 10 VIP supporters** who will upvote within the first hour of launch (12:01 AM PT May 7).
|
||||
|
||||
**VIP Categories:**
|
||||
|
||||
#### Beta Testers (4 slots)
|
||||
People who tested Scripter and gave positive feedback:
|
||||
|
||||
| # | Name | Email | Company | Feedback They Gave |
|
||||
|---|------|-------|---------|-------------------|
|
||||
| 1 | | | | |
|
||||
| 2 | | | | |
|
||||
| 3 | | | | |
|
||||
| 4 | | | | |
|
||||
|
||||
#### Screenwriting Influencers (3 slots)
|
||||
Twitter/YouTube/Reddit accounts with 1K+ followers:
|
||||
|
||||
| # | Name | Handle/Email | Platform | Followers |
|
||||
|---|------|--------------|----------|-----------|
|
||||
| 1 | | @ | | |
|
||||
| 2 | | @ | | |
|
||||
| 3 | | @ | | |
|
||||
|
||||
**Suggestions to research:**
|
||||
- Twitter: Search "screenwriting tips"
|
||||
- YouTube: Script review channels
|
||||
- Reddit: r/Screenwriting mods
|
||||
|
||||
#### Founder Network (3 slots)
|
||||
Your personal/professional connections:
|
||||
|
||||
| # | Name | Email | Company/Relationship |
|
||||
|---|------|-------|---------------------|
|
||||
| 1 | | | |
|
||||
| 2 | | | |
|
||||
| 3 | | | |
|
||||
|
||||
**Full template:** `/marketing/vip-hunter-list-draft.md`
|
||||
|
||||
---
|
||||
|
||||
### 3. Approve Email Templates (5 min)
|
||||
|
||||
**Template 1: VIP Personal Email (from you)**
|
||||
|
||||
```
|
||||
Subject: Quick favor? Launching on Product Hunt May 7 🚀
|
||||
|
||||
Hey [Name],
|
||||
|
||||
I'm launching Scripter on Product Hunt next Thursday (May 7) and could use your support!
|
||||
|
||||
It takes 10 seconds:
|
||||
1. Go to [PH link] at 12:01 AM PT Thursday
|
||||
2. Click the upvote button
|
||||
3. Optionally leave a comment or share
|
||||
|
||||
Product Hunt is huge for early visibility. Your upvote in the first hour especially matters.
|
||||
|
||||
Can I count on you?
|
||||
|
||||
Thanks!
|
||||
[Your Name]
|
||||
|
||||
P.S. Happy to return the favor on your next launch!
|
||||
```
|
||||
|
||||
**Template 2: Active Supporter Email (from CMO)**
|
||||
|
||||
```
|
||||
Subject: Scripter launches on Product Hunt - need your help!
|
||||
|
||||
Hey [Name],
|
||||
|
||||
You're on our waitlist for Scripter, and I wanted to give you a heads up!
|
||||
|
||||
We're launching on Product Hunt next Thursday, May 7. PH is one of the best ways to discover new products, and your support would mean the world.
|
||||
|
||||
How to help (takes 10 seconds):
|
||||
1. Go to [PH link] on May 7
|
||||
2. Click the upvote button
|
||||
3. Share with 2 screenwriter friends
|
||||
|
||||
First-hour upvotes are critical - if you can upvote around 12:01 AM PT, that's when it matters most.
|
||||
|
||||
Any questions about the product? Happy to answer!
|
||||
|
||||
Thanks for being part of the journey,
|
||||
[Your Name]
|
||||
|
||||
P.S. Free Pro account for anyone who refers 3+ signups on launch day!
|
||||
```
|
||||
|
||||
**Full email templates:** `/marketing/product-hunt-supporter-outreach.md`
|
||||
|
||||
**Your Decision:** Do these templates sound like you? Any changes?
|
||||
|
||||
---
|
||||
|
||||
### 4. Confirm Launch Date (1 min)
|
||||
|
||||
**Current Plan:**
|
||||
- **Product Hunt Submission:** April 23, 2026
|
||||
- **Launch Day:** May 7, 2026 (Thursday)
|
||||
- **Time:** 12:01 AM PT
|
||||
|
||||
**Your Decision:** Does this timeline work? Any conflicts?
|
||||
|
||||
---
|
||||
|
||||
## 📊 Current Progress Summary
|
||||
|
||||
### What's Complete (40% of total)
|
||||
|
||||
✅ **Thumbnails:** 3 variants ready for your review
|
||||
✅ **Video script:** 90-second maker video script written
|
||||
✅ **Outreach plan:** 6 email templates (VIP to thank you)
|
||||
✅ **Tracker:** 50-slot supporter tracking system
|
||||
✅ **Mailchimp guide:** Free tier setup guide ($0/mo)
|
||||
✅ **VIP list framework:** Draft ready for your input
|
||||
|
||||
### What's Pending
|
||||
|
||||
⏳ **Screenshots:** Need to schedule session with CTO (April 28-29)
|
||||
⏳ **GIFs:** After screenshots captured
|
||||
⏳ **Video recording:** Need your voiceover (April 28)
|
||||
⏳ **PH submission:** Submit April 23
|
||||
|
||||
### Timeline Status
|
||||
|
||||
| Milestone | Date | Status |
|
||||
|-----------|------|--------|
|
||||
| PH submission | April 23 | ✅ On track |
|
||||
| VIP outreach | April 28 | 🟡 Awaiting your input |
|
||||
| Screenshot session | April 28-29 | 🟡 Need to schedule |
|
||||
| Video recording | April 28 | 🟡 Awaiting your availability |
|
||||
| Launch day | May 7 | ✅ On track |
|
||||
|
||||
---
|
||||
|
||||
## 🎯 What Happens After You Approve
|
||||
|
||||
### April 28 (VIP Outreach Day)
|
||||
|
||||
**9:00 AM PT:**
|
||||
- CMO loads your 10 VIP emails into Mailchimp
|
||||
- CMO personalizes email templates per VIP
|
||||
- **You send personal VIP emails** (from your email, not Mailchimp)
|
||||
|
||||
**10:00 AM PT:**
|
||||
- Screenshot session with CTO (1-2 hours)
|
||||
- Capture: Editor, collaboration, export, pricing
|
||||
|
||||
**2:00 PM PT:**
|
||||
- Record video voiceover (30 min)
|
||||
- Use script from `/marketing/product-hunt-video-script.md`
|
||||
|
||||
### April 29 (Active Supporter Outreach)
|
||||
|
||||
**10:00 AM PT:**
|
||||
- CMO sends email to 25 Active Supporters (waitlist)
|
||||
- CMO posts to social media (Twitter, LinkedIn)
|
||||
|
||||
### April 30 (General Network)
|
||||
|
||||
**12:00 PM PT:**
|
||||
- Social media blast to general network
|
||||
- Reddit posts (r/Screenwriting, r/Filmmakers)
|
||||
|
||||
### May 1-6 (Follow-ups)
|
||||
|
||||
- Daily reminders to non-responders
|
||||
- "2 days left" urgency email (May 5)
|
||||
- "Tomorrow!" reminder (May 6)
|
||||
|
||||
### May 7 (LAUNCH DAY)
|
||||
|
||||
**12:01 AM PT:**
|
||||
- PH page goes live
|
||||
- CMO sends "We're live!" email to all 50+ supporters
|
||||
- VIPs upvote in first hour (target: 50+ upvotes by 1:00 AM)
|
||||
|
||||
**All day:**
|
||||
- Monitor PH ranking hourly
|
||||
- Respond to every comment within 5 min
|
||||
- Share milestones (100 upvotes, etc.)
|
||||
|
||||
**8:00 PM PT:**
|
||||
- "Final hours!" urgency push
|
||||
- Launch ends at 12:01 AM PT May 8
|
||||
|
||||
### May 8 (Thank You)
|
||||
|
||||
**10:00 AM PT:**
|
||||
- Send thank you email to all supporters
|
||||
- Share results publicly
|
||||
- Post-mortem internally
|
||||
|
||||
---
|
||||
|
||||
## 📋 Quick Response Format
|
||||
|
||||
**Reply with:**
|
||||
|
||||
```
|
||||
1. Thumbnail: [Primary / Variant A / Variant B]
|
||||
|
||||
2. VIP List:
|
||||
Beta Testers: [Name 1, Name 2, Name 3, Name 4]
|
||||
Influencers: [Name 1, Name 2, Name 3]
|
||||
Founder Network: [Name 1, Name 2, Name 3]
|
||||
|
||||
(or attach CSV/spreadsheet)
|
||||
|
||||
3. Email templates: [Approved / Changes needed: ___]
|
||||
|
||||
4. Launch timeline: [Confirmed / Need to adjust: ___]
|
||||
|
||||
5. Video recording availability: [Date/time]
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## 📞 Questions?
|
||||
|
||||
**Contact:** CMO via Paperclip issue FRE-635
|
||||
|
||||
**Full documentation:**
|
||||
- Launch plan: `/marketing/product-hunt-launch-plan.md`
|
||||
- VIP list draft: `/marketing/vip-hunter-list-draft.md`
|
||||
- Email templates: `/marketing/product-hunt-supporter-outreach.md`
|
||||
- Video script: `/marketing/product-hunt-video-script.md`
|
||||
- Asset brief: `/marketing/product-hunt-assets-brief.md`
|
||||
|
||||
---
|
||||
|
||||
**Deadline:** April 27, 2026 (end of day)
|
||||
**Impact of delay:** VIP outreach slips to April 29, reduces launch momentum
|
||||
|
||||
**Status:** ⏳ Awaiting your review and approval
|
||||
381
marketing/mailchimp-setup-guide.md
Normal file
381
marketing/mailchimp-setup-guide.md
Normal file
@@ -0,0 +1,381 @@
|
||||
# Mailchimp Setup Guide - Product Hunt Supporter Outreach
|
||||
|
||||
**Created:** 2026-04-26
|
||||
**Owner:** CMO
|
||||
**Platform:** Mailchimp Free Tier
|
||||
**Goal:** Set up email infrastructure for FRE-643 supporter outreach
|
||||
|
||||
---
|
||||
|
||||
## Account Setup
|
||||
|
||||
### Step 1: Create Mailchimp Account
|
||||
|
||||
**URL:** mailchimp.com
|
||||
|
||||
**Plan:** Free Tier
|
||||
- Up to 500 contacts
|
||||
- 1,000 sends/month
|
||||
- Basic email templates
|
||||
- Email support
|
||||
- **Cost:** $0/month
|
||||
|
||||
**Required Info:**
|
||||
- Email address
|
||||
- Company name: FrenoCorp
|
||||
- Company size: 1-10
|
||||
- Industry: Software/Technology
|
||||
|
||||
### Step 2: Complete Account Verification
|
||||
|
||||
1. Verify email address
|
||||
2. Add sender info:
|
||||
- From name: "Scripter Team" or "[Founder Name]"
|
||||
- From email: hello@scripter.app (or current domain)
|
||||
- Reply-to: same as from
|
||||
3. Add physical address (required by CAN-SPAM):
|
||||
- Use company address or registered agent
|
||||
|
||||
### Step 3: Create Audience
|
||||
|
||||
**Audience Name:** "Product Hunt Launch Supporters"
|
||||
|
||||
**Default Audience Fields:**
|
||||
- Email Address (required)
|
||||
- First Name
|
||||
- Last Name
|
||||
- Company/Role (custom field)
|
||||
- Tier (custom field - VIP/Active/General)
|
||||
|
||||
**Import Seed Data:**
|
||||
```csv
|
||||
Email,First Name,Last Name,Company,Tier
|
||||
seed1@test.com,Seed,User 1,Beta Tester,VIP
|
||||
seed2@test.com,Seed,User 2,Waitlist,Active
|
||||
seed3@test.com,Seed,User 3,Waitlist,Active
|
||||
seed4@test.com,Seed,User 4,Waitlist,General
|
||||
seed5@test.com,Seed,User 5,Waitlist,General
|
||||
```
|
||||
|
||||
### Step 4: Create Audience Segments
|
||||
|
||||
**Segment 1: VIP Hunters**
|
||||
- Filter: Tier = VIP
|
||||
- Count: 10 contacts
|
||||
|
||||
**Segment 2: Active Supporters**
|
||||
- Filter: Tier = Active
|
||||
- Count: 25 contacts
|
||||
|
||||
**Segment 3: General Network**
|
||||
- Filter: Tier = General
|
||||
- Count: 15+ contacts
|
||||
|
||||
---
|
||||
|
||||
## Email Template Setup
|
||||
|
||||
### Template 1: VIP Personal Outreach
|
||||
|
||||
**Subject:** Quick favor? Launching on Product Hunt May 7 🚀
|
||||
|
||||
**Preview Text:** Can I count on your support?
|
||||
|
||||
**Body:**
|
||||
```
|
||||
Hey *|FNAME|*,
|
||||
|
||||
I'm launching Scripter on Product Hunt next Thursday (May 7) and could use your support!
|
||||
|
||||
It takes 10 seconds:
|
||||
1. Go to [PH link] at 12:01 AM PT Thursday
|
||||
2. Click the upvote button
|
||||
3. Optionally leave a comment or share
|
||||
|
||||
Product Hunt is huge for early visibility. Your upvote in the first hour especially matters.
|
||||
|
||||
Can I count on you?
|
||||
|
||||
Thanks!
|
||||
[Founder Name]
|
||||
|
||||
P.S. Happy to return the favor on your next launch!
|
||||
```
|
||||
|
||||
**Personalization:**
|
||||
- Use *|FNAME|* for first name
|
||||
- Send from founder's email
|
||||
- Personal subject line variation per recipient
|
||||
|
||||
---
|
||||
|
||||
### Template 2: Active Supporter Email
|
||||
|
||||
**Subject:** Scripter launches on Product Hunt - need your help!
|
||||
|
||||
**Preview Text:** You're on our waitlist, and we need your support
|
||||
|
||||
**Body:**
|
||||
```
|
||||
Hey *|FNAME|*,
|
||||
|
||||
You're on our waitlist for Scripter, and I wanted to give you a heads up!
|
||||
|
||||
We're launching on Product Hunt next Thursday, May 7. PH is one of the best ways to discover new products, and your support would mean the world.
|
||||
|
||||
How to help (takes 10 seconds):
|
||||
1. Go to [PH link] on May 7
|
||||
2. Click the upvote button
|
||||
3. Share with 2 screenwriter friends
|
||||
|
||||
First-hour upvotes are critical - if you can upvote around 12:01 AM PT, that's when it matters most.
|
||||
|
||||
Any questions about the product? Happy to answer!
|
||||
|
||||
Thanks for being part of the journey,
|
||||
[Founder Name]
|
||||
|
||||
P.S. Free Pro account for anyone who refers 3+ signups on launch day!
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
### Template 3: General Network Social Post
|
||||
|
||||
**For Twitter/X + LinkedIn:**
|
||||
|
||||
```
|
||||
🚀 Launching on @ProductHunt next Thursday!
|
||||
|
||||
Scripter is the modern screenwriting platform:
|
||||
✨ Real-time collaboration
|
||||
✨ Industry-standard formatting
|
||||
✨ 33% faster than WriterDuet
|
||||
✨ Free tier available
|
||||
|
||||
Set a reminder and please upvote! 🔗 [PH link]
|
||||
|
||||
#ProductHunt #Screenwriting #IndieDev
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
### Template 4: Follow-Up Reminder
|
||||
|
||||
**Subject:** Re: Product Hunt launch (2 days left!)
|
||||
|
||||
**Preview Text:** We're at [X] upvotes - can you help?
|
||||
|
||||
**Body:**
|
||||
```
|
||||
Hey *|FNAME|*,
|
||||
|
||||
Quick reminder - Scripter launches on Product Hunt in 2 days (Thursday, May 7)!
|
||||
|
||||
If you haven't already, please:
|
||||
1. Upvote: [PH link]
|
||||
2. Share with screenwriter friends
|
||||
|
||||
We're at [X] upvotes so far - trying to hit 500!
|
||||
|
||||
Thanks for the support,
|
||||
[Founder Name]
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
### Template 5: Launch Day - We're Live!
|
||||
|
||||
**Subject:** 🚀 We're LIVE on Product Hunt!
|
||||
|
||||
**Preview Text:** Upvote now - we need you!
|
||||
|
||||
**Body:**
|
||||
```
|
||||
Hey *|FNAME|*,
|
||||
|
||||
We're live! Scripter is officially on Product Hunt!
|
||||
|
||||
🔗 Upvote here: [PH link]
|
||||
⏰ Launch day ends at 12:01 AM PT
|
||||
|
||||
Current ranking: #[X] of the day
|
||||
Goal: Top 5
|
||||
|
||||
Every upvote counts. Please share with 2 friends!
|
||||
|
||||
Thank you,
|
||||
[Founder Name]
|
||||
|
||||
P.S. Respond to this email with questions - doing a live AMA in the comments!
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
### Template 6: Thank You (Post-Launch)
|
||||
|
||||
**Subject:** We did it! Thank you 🎉
|
||||
|
||||
**Preview Text:** Here's what we accomplished together
|
||||
|
||||
**Body:**
|
||||
```
|
||||
Hey *|FNAME|*,
|
||||
|
||||
WOW. Thank you!
|
||||
|
||||
Thanks to supporters like you, Scripter launched on Product Hunt with:
|
||||
- [X] upvotes
|
||||
- [Y] comments
|
||||
- [Z] signups on day one
|
||||
- Top [N] product of the day
|
||||
|
||||
This is just the beginning. We're committed to building the best screenwriting platform ever.
|
||||
|
||||
Start writing free: [link]
|
||||
|
||||
With gratitude,
|
||||
[Founder Name]
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Campaign Schedule
|
||||
|
||||
Load these into Mailchimp as scheduled campaigns:
|
||||
|
||||
| Campaign | Date | Time | Audience | Template |
|
||||
|----------|------|------|----------|----------|
|
||||
| VIP Personal | April 28 | 9:00 AM PT | VIP (10) | Template 1 |
|
||||
| Active Email #1 | April 29 | 10:00 AM PT | Active (25) | Template 2 |
|
||||
| General Social | April 30 | 12:00 PM PT | Social posts | Template 3 |
|
||||
| Follow-up #1 | May 2 | 10:00 AM PT | Non-responders | Template 4 |
|
||||
| 2 Days Left | May 5 | 9:00 AM PT | All 50+ | Template 4 variant |
|
||||
| Tomorrow! | May 6 | 12:00 PM PT | All 50+ | Founder email |
|
||||
| We're Live! | May 7 | 12:05 AM PT | All 50+ | Template 5 |
|
||||
| Progress Update | May 7 | 2:00 PM PT | All 50+ | Social post |
|
||||
| Final Hours | May 7 | 8:00 PM PT | All 50+ | Urgency variant |
|
||||
| Thank You | May 8 | 10:00 AM PT | All 50+ | Template 6 |
|
||||
|
||||
---
|
||||
|
||||
## Testing Checklist
|
||||
|
||||
Before launching campaigns:
|
||||
|
||||
### Pre-Launch Tests
|
||||
|
||||
- [ ] Send test email to own address
|
||||
- [ ] Check personalization (*|FNAME|*) works
|
||||
- [ ] Verify all links work (PH link, scripter.app)
|
||||
- [ ] Test on mobile device
|
||||
- [ ] Test in Gmail, Outlook, Apple Mail
|
||||
- [ ] Check spam score (Mailchimp has built-in checker)
|
||||
- [ ] Verify sender info displays correctly
|
||||
- [ ] Check email renders correctly (dark mode, light mode)
|
||||
|
||||
### Seed Data Test
|
||||
|
||||
- [ ] Import 5 seed emails
|
||||
- [ ] Send test campaign to seed data
|
||||
- [ ] Track open rate (should be 100% for seed)
|
||||
- [ ] Track click rate (should be 100% for seed)
|
||||
- [ ] Verify segmentation works (VIP vs Active vs General)
|
||||
|
||||
---
|
||||
|
||||
## Success Metrics
|
||||
|
||||
### Email Performance Benchmarks
|
||||
|
||||
| Metric | Industry Avg | Our Target |
|
||||
|--------|--------------|------------|
|
||||
| Open rate | 20% | 40%+ (personal outreach) |
|
||||
| Click rate | 2-3% | 10%+ (clear CTA) |
|
||||
| Response rate | 1-2% | 15%+ (VIP personal) |
|
||||
| Unsubscribe | <0.5% | <1% |
|
||||
| Spam complaints | <0.1% | 0% |
|
||||
|
||||
### Launch Day Targets
|
||||
|
||||
| Metric | Target |
|
||||
|--------|--------|
|
||||
| VIP commitments | 10/10 (100%) |
|
||||
| Active commitments | 20/25 (80%) |
|
||||
| General commitments | 10/15 (67%) |
|
||||
| **Total supporters** | **40+/50 (80%)** |
|
||||
| Launch day upvotes | 500+ |
|
||||
| First-hour velocity | 50+ |
|
||||
|
||||
---
|
||||
|
||||
## Troubleshooting
|
||||
|
||||
### Common Issues
|
||||
|
||||
**Issue:** Emails going to spam
|
||||
**Fix:**
|
||||
- Verify sender domain (add SPF, DKIM records)
|
||||
- Avoid spam trigger words ("free", "guarantee", etc.)
|
||||
- Include physical address (required)
|
||||
- Add unsubscribe link (Mailchimp auto-adds)
|
||||
|
||||
**Issue:** Low open rates
|
||||
**Fix:**
|
||||
- Improve subject lines (personal, urgent, curious)
|
||||
- Send from person, not company
|
||||
- Test send times (Tuesday-Thursday mornings best)
|
||||
- Segment by engagement
|
||||
|
||||
**Issue:** Links not working
|
||||
**Fix:**
|
||||
- Double-check PH link before scheduling
|
||||
- Use link shortener for tracking (bit.ly)
|
||||
- Test all links in preview mode
|
||||
|
||||
---
|
||||
|
||||
## Budget
|
||||
|
||||
**Mailchimp Free Tier:** $0/month
|
||||
- 500 contacts (we need 50)
|
||||
- 1,000 sends/month (we need ~200)
|
||||
- Basic templates
|
||||
- **Upgrade option:** Essentials $13/mo for more features
|
||||
|
||||
**Total Cost:** $0 (free tier sufficient)
|
||||
|
||||
---
|
||||
|
||||
## Next Steps
|
||||
|
||||
1. **Create Mailchimp account** (CMO - 15 min)
|
||||
2. **Verify sender info** (CMO - 5 min)
|
||||
3. **Import seed data** (CMO - 10 min)
|
||||
4. **Create segments** (CMO - 10 min)
|
||||
5. **Build email templates** (CMO - 30 min)
|
||||
6. **Send test to seed data** (CMO - 10 min)
|
||||
7. **Founder reviews VIP list** (Founder - 20 min)
|
||||
8. **Load VIP emails** (CMO - 10 min)
|
||||
9. **Schedule campaigns** (CMO - 20 min)
|
||||
|
||||
**Total Time:** ~2 hours setup
|
||||
|
||||
---
|
||||
|
||||
## Resources
|
||||
|
||||
- Mailchimp Docs: docs.mailchimp.com
|
||||
- Email Best Practices: mailchimp.com/resources
|
||||
- CAN-SPAM Compliance: ftc.gov/business-guidance
|
||||
|
||||
**Related Docs:**
|
||||
- `/marketing/product-hunt-supporter-outreach.md` - Full outreach strategy
|
||||
- `/marketing/product-hunt-supporter-tracker-live.md` - Live tracker sheet
|
||||
- `/marketing/email-marketing-strategy.md` - Email best practices
|
||||
|
||||
---
|
||||
|
||||
**Status:** Ready to execute
|
||||
**Owner:** CMO
|
||||
**ETA:** Complete setup within 2 hours
|
||||
Binary file not shown.
|
After Width: | Height: | Size: 9.3 KiB |
Binary file not shown.
|
After Width: | Height: | Size: 9.6 KiB |
Binary file not shown.
|
After Width: | Height: | Size: 11 KiB |
290
marketing/product-hunt-supporter-outreach.md
Normal file
290
marketing/product-hunt-supporter-outreach.md
Normal file
@@ -0,0 +1,290 @@
|
||||
# Product Hunt VIP Supporter Outreach - FRE-643
|
||||
|
||||
**Created:** 2026-04-26
|
||||
**Owner:** CMO
|
||||
**Goal:** 50+ committed supporters for launch day upvotes
|
||||
**Launch Date:** May 7, 2026
|
||||
**Outreach Period:** April 28 - May 7
|
||||
|
||||
---
|
||||
|
||||
## Target Segments
|
||||
|
||||
### Tier 1: VIP Hunters (10 people)
|
||||
**Goal:** Upvote within first hour (12:01 AM PT May 7)
|
||||
|
||||
**Who:**
|
||||
- Beta testers who gave positive feedback
|
||||
- Screenwriting influencers (1K+ followers)
|
||||
- Founder friends (other startup founders)
|
||||
- Investors/advisors
|
||||
|
||||
**Outreach:** Personal email from founder
|
||||
|
||||
### Tier 2: Active Supporters (25 people)
|
||||
**Goal:** Upvote + share on launch day
|
||||
|
||||
**Who:**
|
||||
- Waitlist subscribers (top 25% engagement)
|
||||
- Social media followers (Twitter/LinkedIn)
|
||||
- LinkedIn connections (screenwriting industry)
|
||||
- Discord community members
|
||||
|
||||
**Outreach:** Email + social DM
|
||||
|
||||
### Tier 3: General Network (15+ people)
|
||||
**Goal:** Backup support, amplify reach
|
||||
|
||||
**Who:**
|
||||
- Reddit community (r/Screenwriting, r/Filmmakers)
|
||||
- Email list subscribers
|
||||
- Product Hunt followers
|
||||
- Industry contacts
|
||||
|
||||
**Outreach:** Social posts + email blast
|
||||
|
||||
---
|
||||
|
||||
## Outreach Timeline
|
||||
|
||||
| Date | Action | Target | Owner |
|
||||
|------|--------|--------|-------|
|
||||
| April 27 | Export waitlist, segment by engagement | All | CTO |
|
||||
| April 28 | VIP Hunter personal outreach | 10 people | Founder |
|
||||
| April 29 | Active Supporter email #1 | 25 people | CMO |
|
||||
| April 30 | General network social post | 15+ people | CMO |
|
||||
| May 1-3 | Follow-up reminders | Non-responders | CMO |
|
||||
| May 5 | "2 days left" urgency email | All 50+ | CMO |
|
||||
| May 6 | "Tomorrow!" reminder | All 50+ | Founder |
|
||||
| May 7 12:01 AM | "We're live!" + direct link | All 50+ | CMO |
|
||||
| May 7 2:00 PM | "Halfway there!" progress update | All 50+ | CMO |
|
||||
| May 7 8:00 PM | "Final hours!" urgency | All 50+ | CMO |
|
||||
|
||||
---
|
||||
|
||||
## Email Templates
|
||||
|
||||
### Template 1: VIP Hunter (Personal)
|
||||
|
||||
**Subject:** Quick favor? Launching on Product Hunt May 7 🚀
|
||||
|
||||
```
|
||||
Hey [Name],
|
||||
|
||||
I'm launching Scripter on Product Hunt next Thursday (May 7) and could use your support!
|
||||
|
||||
It takes 10 seconds:
|
||||
1. Go to [PH link] at 12:01 AM PT Thursday
|
||||
2. Click the upvote button
|
||||
3. Optionally leave a comment or share
|
||||
|
||||
Product Hunt is huge for early visibility. Your upvote in the first hour especially matters.
|
||||
|
||||
Can I count on you?
|
||||
|
||||
Thanks!
|
||||
[Founder Name]
|
||||
|
||||
P.S. Happy to return the favor on your next launch!
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
### Template 2: Active Supporter (Email)
|
||||
|
||||
**Subject:** Scripter launches on Product Hunt - need your help!
|
||||
|
||||
```
|
||||
Hey [Name],
|
||||
|
||||
You're on our waitlist for Scripter, and I wanted to give you a heads up!
|
||||
|
||||
We're launching on Product Hunt next Thursday, May 7. PH is one of the best ways to discover new products, and your support would mean the world.
|
||||
|
||||
How to help (takes 10 seconds):
|
||||
1. Go to [PH link] on May 7
|
||||
2. Click the upvote button
|
||||
3. Share with 2 screenwriter friends
|
||||
|
||||
First-hour upvotes are critical - if you can upvote around 12:01 AM PT, that's when it matters most.
|
||||
|
||||
Any questions about the product? Happy to answer!
|
||||
|
||||
Thanks for being part of the journey,
|
||||
[Founder Name]
|
||||
|
||||
P.S. Free Pro account for anyone who refers 3+ signups on launch day!
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
### Template 3: General Network (Social Post)
|
||||
|
||||
**Twitter/X + LinkedIn:**
|
||||
|
||||
```
|
||||
🚀 Launching on @ProductHunt next Thursday!
|
||||
|
||||
Scripter is the modern screenwriting platform:
|
||||
✨ Real-time collaboration
|
||||
✨ Industry-standard formatting
|
||||
✨ 33% faster than WriterDuet
|
||||
✨ Free tier available
|
||||
|
||||
Set a reminder and please upvote! 🔗 [PH link]
|
||||
|
||||
#ProductHunt #Screenwriting #IndieDev
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
### Template 4: Follow-Up Reminder
|
||||
|
||||
**Subject:** Re: Product Hunt launch (2 days left!)
|
||||
|
||||
```
|
||||
Hey [Name],
|
||||
|
||||
Quick reminder - Scripter launches on Product Hunt in 2 days (Thursday, May 7)!
|
||||
|
||||
If you haven't already, please:
|
||||
1. Upvote: [PH link]
|
||||
2. Share with screenwriter friends
|
||||
|
||||
We're at [X] upvotes so far - trying to hit 500!
|
||||
|
||||
Thanks for the support,
|
||||
[Founder Name]
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
### Template 5: Launch Day - We're Live!
|
||||
|
||||
**Subject:** 🚀 We're LIVE on Product Hunt!
|
||||
|
||||
```
|
||||
Hey [Name],
|
||||
|
||||
We're live! Scripter is officially on Product Hunt!
|
||||
|
||||
🔗 Upvote here: [PH link]
|
||||
⏰ Launch day ends at 12:01 AM PT
|
||||
|
||||
Current ranking: #[X] of the day
|
||||
Goal: Top 5
|
||||
|
||||
Every upvote counts. Please share with 2 friends!
|
||||
|
||||
Thank you,
|
||||
[Founder Name]
|
||||
|
||||
P.S. Respond to this email with questions - doing a live AMA in the comments!
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
### Template 6: Thank You (Post-Launch)
|
||||
|
||||
**Subject:** We did it! Thank you 🎉
|
||||
|
||||
```
|
||||
Hey [Name],
|
||||
|
||||
WOW. Thank you!
|
||||
|
||||
Thanks to supporters like you, Scripter launched on Product Hunt with:
|
||||
- [X] upvotes
|
||||
- [Y] comments
|
||||
- [Z] signups on day one
|
||||
- Top [N] product of the day
|
||||
|
||||
This is just the beginning. We're committed to building the best screenwriting platform ever.
|
||||
|
||||
Start writing free: [link]
|
||||
|
||||
With gratitude,
|
||||
[Founder Name]
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Tracking Spreadsheet
|
||||
|
||||
**Columns:**
|
||||
|
||||
| Name | Email | Tier | Contacted | Response | Upvoted? | Shared? | Notes |
|
||||
|------|-------|------|-----------|----------|----------|---------|-------|
|
||||
| John Doe | john@example.com | VIP | April 28 | Yes ✅ | Yes ✅ | Yes ✅ | Beta tester |
|
||||
| Jane Smith | jane@example.com | Active | April 29 | Pending | - | - | Waitlist #47 |
|
||||
|
||||
**Status Codes:**
|
||||
- ✅ Yes
|
||||
- ❌ No
|
||||
- ⏳ Pending
|
||||
- 📧 Contacted
|
||||
|
||||
---
|
||||
|
||||
## Success Metrics
|
||||
|
||||
| Metric | Target | Actual | Status |
|
||||
|--------|--------|--------|--------|
|
||||
| VIP commitments | 10 | | |
|
||||
| Active commitments | 25 | | |
|
||||
| General network | 15+ | | |
|
||||
| **Total supporters** | **50+** | | |
|
||||
| Launch day upvotes | 500+ | | |
|
||||
| First-hour velocity | 50+ | | |
|
||||
|
||||
---
|
||||
|
||||
## Tools
|
||||
|
||||
**Email:**
|
||||
- Customer.io (preferred) or Mailchimp
|
||||
- Track opens + clicks
|
||||
- Segment by tier
|
||||
|
||||
**Spreadsheet:**
|
||||
- Google Sheets (shared with founder)
|
||||
- Real-time tracking
|
||||
- Filter by tier/status
|
||||
|
||||
**Social Scheduling:**
|
||||
- Buffer or Hootsuite
|
||||
- Schedule all posts in advance
|
||||
- Post native to each platform
|
||||
|
||||
---
|
||||
|
||||
## Blockers
|
||||
|
||||
⏳ **Waitlist data needed** - CTO to export from database (FRE-645)
|
||||
- Need: Email, name, signup date, engagement score
|
||||
- Segment: Top 25% by engagement
|
||||
|
||||
⏳ **PH link needed** - After page submission (FRE-644)
|
||||
- Will share once PH page is live
|
||||
|
||||
---
|
||||
|
||||
## Next Actions
|
||||
|
||||
1. **CTO:** Export waitlist data (April 27)
|
||||
2. **CMO:** Create Google Sheets tracker
|
||||
3. **CMO:** Load emails into Customer.io/Mailchimp
|
||||
4. **Founder:** Send VIP personal emails (April 28)
|
||||
5. **CMO:** Begin Active Supporter outreach (April 29)
|
||||
|
||||
---
|
||||
|
||||
**Related Issues:**
|
||||
- Parent: FRE-635 (PH page creation)
|
||||
- Sibling: FRE-642 (visual assets)
|
||||
- Sibling: FRE-644 (PH submission)
|
||||
- Blocker: FRE-645 (waitlist schema)
|
||||
|
||||
**Resources:**
|
||||
- `/marketing/product-hunt-launch-plan.md`
|
||||
- `/marketing/email-marketing-strategy.md`
|
||||
124
marketing/product-hunt-supporter-tracker-live.md
Normal file
124
marketing/product-hunt-supporter-tracker-live.md
Normal file
@@ -0,0 +1,124 @@
|
||||
# Product Hunt VIP Supporter Tracker - Live Sheet
|
||||
|
||||
**Goal:** 50+ committed supporters for May 7 launch
|
||||
**Created:** 2026-04-26
|
||||
**Owner:** CMO
|
||||
**Status:** Active
|
||||
|
||||
---
|
||||
|
||||
## Tracker Data
|
||||
|
||||
| # | Name | Email | Tier | Company/Role | Contacted | Response | Upvoted? | Shared? | Notes |
|
||||
|---|------|-------|------|--------------|-----------|----------|----------|---------|-------|
|
||||
| 1 | [Seed 1] | seed1@test.com | VIP | Beta Tester | - | - | - | - | Seed data |
|
||||
| 2 | [Seed 2] | seed2@test.com | Active | Waitlist | - | - | - | - | Seed data |
|
||||
| 3 | [Seed 3] | seed3@test.com | Active | Waitlist | - | - | - | - | Seed data |
|
||||
| 4 | [Seed 4] | seed4@test.com | General | Waitlist | - | - | - | - | Seed data |
|
||||
| 5 | [Seed 5] | seed5@test.com | General | Waitlist | - | - | - | - | Seed data |
|
||||
| 6 | | | VIP | | | | | | |
|
||||
| 7 | | | VIP | | | | | | |
|
||||
| 8 | | | VIP | | | | | | |
|
||||
| 9 | | | VIP | | | | | | |
|
||||
| 10 | | | VIP | | | | | | |
|
||||
| 11-35 | | | Active | | | | | | (25 slots) |
|
||||
| 36-50 | | | General | | | | | | (15 slots) |
|
||||
|
||||
---
|
||||
|
||||
## Status Legend
|
||||
|
||||
### Tier
|
||||
- **VIP:** Beta testers, influencers, founders (personal outreach)
|
||||
- **Active:** Waitlist top 25%, social followers (email + DM)
|
||||
- **General:** Community members (social + blast)
|
||||
|
||||
### Response
|
||||
- ✅ **Yes** - Committed to support
|
||||
- ❌ **No** - Declined
|
||||
- ⏳ **Pending** - No response yet
|
||||
- 📧 **Contacted** - Email sent, awaiting reply
|
||||
|
||||
### Upvoted/Shared
|
||||
- ✅ **Yes** - Completed
|
||||
- ❌ **No** - Did not complete
|
||||
- ⏳ **Pending** - Not yet due
|
||||
|
||||
---
|
||||
|
||||
## Outreach Progress
|
||||
|
||||
| Tier | Target | Contacted | Committed | Upvoted | % Complete |
|
||||
|------|--------|-----------|-----------|---------|------------|
|
||||
| VIP | 10 | 0 | 0 | 0 | 0% |
|
||||
| Active | 25 | 0 | 0 | 0 | 0% |
|
||||
| General | 15 | 0 | 0 | 0 | 0% |
|
||||
| **Total** | **50** | **0** | **0** | **0** | **0%** |
|
||||
|
||||
---
|
||||
|
||||
## Email Platform
|
||||
|
||||
**Selected:** Mailchimp (free tier - up to 500 contacts)
|
||||
|
||||
**Setup Steps:**
|
||||
1. Create Mailchimp account
|
||||
2. Import waitlist emails
|
||||
3. Create audience segments (VIP/Active/General)
|
||||
4. Design email templates
|
||||
5. Schedule campaigns
|
||||
|
||||
**Alternative:** Customer.io ($279/mo) - if advanced automation needed
|
||||
|
||||
---
|
||||
|
||||
## Campaign Schedule
|
||||
|
||||
| Campaign | Date | Audience | Template | Status |
|
||||
|----------|------|----------|----------|--------|
|
||||
| VIP Personal | April 28 | 10 VIP | Template 1 | Draft |
|
||||
| Active Email #1 | April 29 | 25 Active | Template 2 | Draft |
|
||||
| General Social | April 30 | 15+ General | Template 3 | Draft |
|
||||
| Follow-up #1 | May 1-3 | Non-responders | Template 4 | Draft |
|
||||
| 2 Days Left | May 5 | All 50+ | Template 5 | Draft |
|
||||
| Tomorrow! | May 6 | All 50+ | Founder email | Draft |
|
||||
| We're Live! | May 7 12AM | All 50+ | Template 6 | Draft |
|
||||
| Progress Update | May 7 2PM | All 50+ | Social post | Draft |
|
||||
| Final Hours | May 7 8PM | All 50+ | Urgency email | Draft |
|
||||
| Thank You | May 8 | All 50+ | Template 7 | Draft |
|
||||
|
||||
---
|
||||
|
||||
## VIP List Framework (10 Targets)
|
||||
|
||||
**Beta Testers (3-4):**
|
||||
- [Name] - [Email] - [Feedback given]
|
||||
- [Name] - [Email] - [Feedback given]
|
||||
|
||||
**Influencers (3-4):**
|
||||
- [Name] - [@handle] - [Platform, follower count]
|
||||
- [Name] - [@handle] - [Platform, follower count]
|
||||
|
||||
**Founder Network (2-3):**
|
||||
- [Name] - [Email] - [Company/Relationship]
|
||||
- [Name] - [Email] - [Company/Relationship]
|
||||
|
||||
**Action:** Founder to fill in names by April 27
|
||||
|
||||
---
|
||||
|
||||
## Notes
|
||||
|
||||
- Update tracker in real-time during launch day
|
||||
- Founder personally thanks VIPs post-launch
|
||||
- Track email performance (open rate, click rate)
|
||||
- Consider: Free Pro month for 3+ referrals
|
||||
|
||||
---
|
||||
|
||||
**Related:**
|
||||
- `/marketing/product-hunt-supporter-outreach.md` - Email templates
|
||||
- `/marketing/product-hunt-launch-plan.md` - Full strategy
|
||||
- FRE-645 - Waitlist schema (CTO complete)
|
||||
|
||||
**Last Updated:** 2026-04-26 10:35 AM
|
||||
165
marketing/product-hunt-supporter-tracker.md
Normal file
165
marketing/product-hunt-supporter-tracker.md
Normal file
@@ -0,0 +1,165 @@
|
||||
# Product Hunt VIP Supporter Tracker
|
||||
|
||||
**Goal:** 50+ committed supporters for May 7 launch
|
||||
**Created:** 2026-04-26
|
||||
**Owner:** CMO
|
||||
**Sheet:** [Google Sheets Link - To Create]
|
||||
|
||||
---
|
||||
|
||||
## Tracker Structure
|
||||
|
||||
### Main Tracking Sheet
|
||||
|
||||
| Column | Type | Description |
|
||||
|--------|------|-------------|
|
||||
| Name | Text | Contact name |
|
||||
| Email | Email | Contact email |
|
||||
| Tier | Dropdown | VIP / Active / General |
|
||||
| Company/Role | Text | Their company or role |
|
||||
| Contacted Date | Date | When we reached out |
|
||||
| Response | Dropdown | Yes / No / Pending |
|
||||
| Upvoted? | Checkbox | Did they upvote on launch day |
|
||||
| Shared? | Checkbox | Did they share on social |
|
||||
| Notes | Text | Any additional context |
|
||||
|
||||
### Tier Definitions
|
||||
|
||||
| Tier | Count | Criteria | Outreach Method |
|
||||
|------|-------|----------|-----------------|
|
||||
| VIP | 10 | Beta testers, influencers, founders | Personal email from founder |
|
||||
| Active | 25 | Waitlist top 25%, social followers | Email + social DM |
|
||||
| General | 15+ | Community members, Reddit | Social + email blast |
|
||||
|
||||
---
|
||||
|
||||
## Status Codes
|
||||
|
||||
### Response Status
|
||||
- ✅ **Yes** - Committed to support
|
||||
- ❌ **No** - Declined or not interested
|
||||
- ⏳ **Pending** - No response yet
|
||||
- 📧 **Contacted** - Email sent, awaiting reply
|
||||
|
||||
### Upvote/Share Status
|
||||
- ✅ **Yes** - Completed action
|
||||
- ❌ **No** - Did not complete
|
||||
- ⏳ **Pending** - Launch day not yet
|
||||
|
||||
---
|
||||
|
||||
## Outreach Timeline
|
||||
|
||||
| Date | Action | Target Count | Owner |
|
||||
|------|--------|--------------|-------|
|
||||
| April 27 | Export waitlist, segment | All | CTO |
|
||||
| April 28 | VIP Hunter outreach | 10 | Founder |
|
||||
| April 29 | Active Supporter email #1 | 25 | CMO |
|
||||
| April 30 | General network social | 15+ | CMO |
|
||||
| May 1-3 | Follow-up reminders | Non-responders | CMO |
|
||||
| May 5 | "2 days left" urgency | All 50+ | CMO |
|
||||
| May 6 | "Tomorrow!" reminder | All 50+ | Founder |
|
||||
| May 7 12:01 AM | "We're live!" + link | All 50+ | CMO |
|
||||
| May 7 2:00 PM | Progress update | All 50+ | CMO |
|
||||
| May 7 8:00 PM | Final hours push | All 50+ | CMO |
|
||||
|
||||
---
|
||||
|
||||
## Email Templates
|
||||
|
||||
See: `/marketing/product-hunt-supporter-outreach.md`
|
||||
|
||||
**Quick Links:**
|
||||
1. VIP Hunter (personal)
|
||||
2. Active Supporter (email)
|
||||
3. General Network (social)
|
||||
4. Follow-up reminder
|
||||
5. Launch day live
|
||||
6. Thank you post-launch
|
||||
|
||||
---
|
||||
|
||||
## Success Metrics
|
||||
|
||||
| Metric | Target | Current | % Complete |
|
||||
|--------|--------|---------|------------|
|
||||
| VIP commitments | 10 | 0 | 0% |
|
||||
| Active commitments | 25 | 0 | 0% |
|
||||
| General commitments | 15 | 0 | 0% |
|
||||
| **Total supporters** | **50+** | **0** | **0%** |
|
||||
| Launch day upvotes | 500+ | - | - |
|
||||
| First-hour velocity | 50+ | - | - |
|
||||
|
||||
---
|
||||
|
||||
## Data Sources
|
||||
|
||||
### Waitlist Export (FRE-645)
|
||||
**Schema:** `/home/mike/code/FrenoCorp/src/db/schema/waitlist.ts`
|
||||
|
||||
**Required Fields:**
|
||||
- Email (unique, required)
|
||||
- Name (optional)
|
||||
- Signup date
|
||||
- Source (UTM, referral, organic)
|
||||
- Engagement score (opens, clicks)
|
||||
|
||||
**Segmentation:** Top 25% by engagement → Active Supporter tier
|
||||
|
||||
### Other Sources
|
||||
- Beta tester list (from CTO)
|
||||
- Social media followers (Twitter/LinkedIn analytics)
|
||||
- Discord community members
|
||||
- Reddit community (r/Screenwriting)
|
||||
|
||||
---
|
||||
|
||||
## Tools
|
||||
|
||||
### Email Platform
|
||||
- **Primary:** Customer.io (if budget approved)
|
||||
- **Backup:** Mailchimp (free tier up to 500 contacts)
|
||||
- **Manual:** Gmail + BCC (last resort)
|
||||
|
||||
### Tracking
|
||||
- **Google Sheets:** Real-time collaboration with founder
|
||||
- **Airtable:** Alternative if more structure needed
|
||||
- **Notion:** Alternative if team already uses
|
||||
|
||||
### Social Scheduling
|
||||
- **Buffer:** Schedule Twitter/LinkedIn posts
|
||||
- **Hootsuite:** Alternative
|
||||
- **Native:** Post directly on launch day
|
||||
|
||||
---
|
||||
|
||||
## Next Actions
|
||||
|
||||
1. **CTO:** Complete FRE-645 (waitlist schema migration)
|
||||
2. **CTO:** Export waitlist data with engagement scores
|
||||
3. **CMO:** Create Google Sheets tracker (this document)
|
||||
4. **CMO:** Load emails into email platform
|
||||
5. **Founder:** Review VIP list (10 people)
|
||||
6. **Founder:** Send VIP personal emails (April 28)
|
||||
|
||||
---
|
||||
|
||||
## Notes
|
||||
|
||||
- Keep tracker updated in real-time during launch day
|
||||
- Founder should personally thank VIP supporters post-launch
|
||||
- Track which email templates perform best (open rate, response rate)
|
||||
- Consider offering incentives (free Pro month for referrals)
|
||||
|
||||
---
|
||||
|
||||
**Related Issues:**
|
||||
- Parent: FRE-635 (PH page creation)
|
||||
- Sibling: FRE-642 (visual assets)
|
||||
- Sibling: FRE-644 (PH submission)
|
||||
- Blocker: FRE-645 (waitlist schema + data export)
|
||||
|
||||
**Resources:**
|
||||
- `/marketing/product-hunt-supporter-outreach.md` - Full outreach guide
|
||||
- `/marketing/product-hunt-launch-plan.md` - Complete launch strategy
|
||||
- `/marketing/email-marketing-strategy.md` - Email best practices
|
||||
311
marketing/product-hunt-video-script.md
Normal file
311
marketing/product-hunt-video-script.md
Normal file
@@ -0,0 +1,311 @@
|
||||
# Product Hunt Maker Video Script - FRE-642
|
||||
|
||||
**Product:** Scripter
|
||||
**Duration:** 90 seconds
|
||||
**Style:** Authentic founder story > polished production
|
||||
**Created:** 2026-04-26
|
||||
**Owner:** CMO
|
||||
|
||||
---
|
||||
|
||||
## Video Script (90 seconds)
|
||||
|
||||
### [0:00-0:15] Hook - The Problem
|
||||
|
||||
**Visual:** Screen recording of Final Draft or WriterDuet UI (clunky, dated)
|
||||
|
||||
**Voiceover:**
|
||||
> "I'm [Founder Name], and I spent years struggling with screenwriting software that felt like it was built in the 90s."
|
||||
|
||||
**Visual:** Show frustrating moments - slow loading, confusing export, collaboration issues
|
||||
|
||||
> "Final Draft costs $250. WriterDuet is better, but still clunky. And none of them feel like modern software."
|
||||
|
||||
---
|
||||
|
||||
### [0:15-0:30] The Solution
|
||||
|
||||
**Visual:** Clean transition to Scripter editor - smooth, modern UI
|
||||
|
||||
**Voiceover:**
|
||||
> "So I built Scripter. The screenwriting platform that keeps up with you."
|
||||
|
||||
**Visual:** Show typing - auto-formatting happening in real-time
|
||||
|
||||
> "Industry-standard formatting that just works. Type your slugline, hit enter, it formats. Character name, dialogue, transitions - all automatic."
|
||||
|
||||
---
|
||||
|
||||
### [0:30-0:50] Key Features
|
||||
|
||||
**Visual:** Real-time collaboration - two cursors, different colors
|
||||
|
||||
**Voiceover:**
|
||||
> "Real-time collaboration, like Google Docs for screenplays. Multiple writers, same script, zero conflicts."
|
||||
|
||||
**Visual:** Analytics dashboard showing character count, scene breakdown
|
||||
|
||||
> "Analytics that actually help. Track character pages, scene count, readability - automatically."
|
||||
|
||||
**Visual:** Export dialog - PDF, FDX, Fountain options
|
||||
|
||||
> "Export to any format. PDF for reading, FDX for Final Draft, Fountain for everyone else. One click."
|
||||
|
||||
---
|
||||
|
||||
### [0:50-1:05] Platform & Pricing
|
||||
|
||||
**Visual:** Show web app, then desktop app, then mobile mockup
|
||||
|
||||
**Voiceover:**
|
||||
> "Web, Mac, Windows - all in sync. iOS and Android coming soon."
|
||||
|
||||
**Visual:** Pricing page - Free vs Pro comparison
|
||||
|
||||
> "Free tier: unlimited scripts, basic formatting, PDF export. No credit card. Pro is $9.99 a month with AI tools and unlimited collabs."
|
||||
|
||||
---
|
||||
|
||||
### [1:05-1:30] Call to Action
|
||||
|
||||
**Visual:** Back to clean editor view with scripter.app URL
|
||||
|
||||
**Voiceover:**
|
||||
> "Try Scripter free at scripter.app. Start writing in 30 seconds, no download required."
|
||||
|
||||
**Visual:** Product Hunt logo appears with upvote button animation
|
||||
|
||||
> "We're launching on Product Hunt [DATE]. If you love what we're building, please upvote. It helps more than you know."
|
||||
|
||||
**Visual:** Final frame - Scripter logo + scripter.app + "Write Faster"
|
||||
|
||||
> "I'm [Founder Name]. This is Scripter. Let's write something great."
|
||||
|
||||
---
|
||||
|
||||
## Production Notes
|
||||
|
||||
### Visual Requirements
|
||||
|
||||
**Screen Recordings Needed:**
|
||||
1. Legacy tool UI (Final Draft/WriterDuet) - 15 seconds
|
||||
2. Scripter editor - typing demo - 15 seconds
|
||||
3. Collaboration view - 20 seconds
|
||||
4. Analytics dashboard - 15 seconds
|
||||
5. Export flow - 10 seconds
|
||||
6. Platform showcase (web/desktop/mobile) - 15 seconds
|
||||
7. Pricing page - 10 seconds
|
||||
8. Final CTA frame - 15 seconds
|
||||
|
||||
**Total:** ~120 seconds raw → edit to 90 seconds
|
||||
|
||||
### Audio Requirements
|
||||
|
||||
**Voiceover:**
|
||||
- Record in quiet room
|
||||
- Use phone voice memo or USB mic
|
||||
- Speak naturally, not "announcer voice"
|
||||
- Pace: ~130 words per minute
|
||||
- Total words: ~200 words
|
||||
|
||||
**Background Music (Optional):**
|
||||
- Upbeat, modern, non-distracting
|
||||
- Volume: -20dB below voiceover
|
||||
- Source: Epidemic Sound, Artlist, or YouTube Audio Library
|
||||
|
||||
### Recording Tools
|
||||
|
||||
**Free Options:**
|
||||
- Loom (loom.com) - screen + webcam + mic
|
||||
- OBS Studio - screen recording
|
||||
- Phone voice memo - voiceover
|
||||
|
||||
**Paid Options:**
|
||||
- ScreenFlow ($149) - Mac screen recording
|
||||
- Descript ($12/mo) - edit video by editing text
|
||||
- Riverside.fm ($15/mo) - high-quality remote recording
|
||||
|
||||
### Editing Workflow
|
||||
|
||||
1. **Record all screen clips** (2-3 takes each)
|
||||
2. **Record voiceover** (full script, 2-3 takes)
|
||||
3. **Import to editor** (Descript, Final Cut, DaVinci)
|
||||
4. **Sync voiceover with visuals**
|
||||
5. **Add transitions** (simple cuts, maybe fade)
|
||||
6. **Add background music** (optional, keep low)
|
||||
7. **Export:** 1080p MP4, H.264, <50MB
|
||||
8. **Upload to:** YouTube (unlisted), Vimeo, or direct to PH
|
||||
|
||||
### Outsourcing Option
|
||||
|
||||
**Fiverr/Upwork Package:**
|
||||
- Provide: Script + screen recordings
|
||||
- Editor delivers: 90-second polished video
|
||||
- Cost: $200-400
|
||||
- Timeline: 3-5 days
|
||||
- Search: "explainer video editor" or "product launch video"
|
||||
|
||||
**Recommended Gig Criteria:**
|
||||
- 4.8+ stars, 100+ reviews
|
||||
- Portfolio shows tech products
|
||||
- Includes voiceover cleanup
|
||||
- 2-3 revision rounds included
|
||||
|
||||
---
|
||||
|
||||
## B-Roll Shot List
|
||||
|
||||
### Must-Have Shots
|
||||
|
||||
1. **Editor typing demo** (15 seconds)
|
||||
- Open blank script
|
||||
- Type: "INT. COFFEE SHOP - DAY"
|
||||
- Show auto-formatting
|
||||
- Type character name, dialogue
|
||||
- Show proper formatting
|
||||
|
||||
2. **Collaboration demo** (20 seconds)
|
||||
- Two browser windows side-by-side
|
||||
- Type in one, show changes in both
|
||||
- Show cursor with different colors
|
||||
- Show collaborator avatar
|
||||
|
||||
3. **Analytics view** (15 seconds)
|
||||
- Open analytics panel
|
||||
- Show character breakdown
|
||||
- Show scene count
|
||||
- Show page count
|
||||
|
||||
4. **Export flow** (10 seconds)
|
||||
- Click Export button
|
||||
- Select PDF format
|
||||
- Show download progress
|
||||
- Open downloaded PDF
|
||||
|
||||
5. **Pricing page** (10 seconds)
|
||||
- Scroll through Free vs Pro
|
||||
- Highlight key features
|
||||
- Show "Start Free" button
|
||||
|
||||
### Nice-to-Have Shots
|
||||
|
||||
6. **Template gallery** (10 seconds)
|
||||
- Show template selection
|
||||
- Feature Film, TV, Short options
|
||||
|
||||
7. **Mobile preview** (10 seconds)
|
||||
- iPhone running Scripter
|
||||
- Same script synced
|
||||
- *Skip if mobile not ready*
|
||||
|
||||
8. **AI feature** (10 seconds)
|
||||
- AI suggestion appearing
|
||||
- *Skip if AI not ready*
|
||||
|
||||
---
|
||||
|
||||
## Founder Authenticity Tips
|
||||
|
||||
**DO:**
|
||||
- ✅ Speak naturally, like talking to a friend
|
||||
- ✅ Show genuine excitement for the product
|
||||
- ✅ Admit limitations ("we're new but...")
|
||||
- ✅ Share personal screenwriting struggles
|
||||
- ✅ Keep it conversational, not salesy
|
||||
|
||||
**DON'T:**
|
||||
- ❌ Use marketing jargon ("revolutionary", "game-changing")
|
||||
- ❌ Over-polish (looks like an ad, not authentic)
|
||||
- ❌ Make claims you can't back up
|
||||
- ❌ Rush through features
|
||||
- ❌ Sound like a commercial voiceover
|
||||
|
||||
---
|
||||
|
||||
## Distribution Plan
|
||||
|
||||
**Primary:**
|
||||
- Product Hunt video (main upload)
|
||||
- YouTube (unlisted, embed on PH)
|
||||
|
||||
**Secondary:**
|
||||
- Twitter/X (native upload, not YouTube link)
|
||||
- LinkedIn (native upload)
|
||||
- Landing page (embed on homepage)
|
||||
- Email (thumbnail + link in launch email)
|
||||
|
||||
**Clips for Social:**
|
||||
- 15-second teaser (hook only)
|
||||
- 30-second feature demo
|
||||
- 60-second founder story
|
||||
- Post as separate content pieces
|
||||
|
||||
---
|
||||
|
||||
## Timeline
|
||||
|
||||
| Date | Task | Owner |
|
||||
|------|------|-------|
|
||||
| April 26 | Script finalized | CMO |
|
||||
| April 27-28 | Record screen clips | CMO/CTO |
|
||||
| April 28 | Record voiceover | Founder |
|
||||
| April 29 | Edit video | CMO/Contractor |
|
||||
| April 30 | Review + revisions | Founder + CMO |
|
||||
| May 1 | Final export + upload | CMO |
|
||||
| May 7 | Launch day (PH) | All |
|
||||
|
||||
---
|
||||
|
||||
## Success Metrics
|
||||
|
||||
**Video Performance:**
|
||||
- Watch time: >60% average
|
||||
- Click-through to site: >5%
|
||||
- PH engagement: +20% upvote conversion
|
||||
|
||||
**Quality Checklist:**
|
||||
- [ ] Audio clear, no background noise
|
||||
- [ ] Visuals crisp, 1080p
|
||||
- [ ] Pacing feels natural, not rushed
|
||||
- [ ] CTA clear and compelling
|
||||
- [ ] File size <50MB
|
||||
- [ ] Works on mute (visuals tell story)
|
||||
|
||||
---
|
||||
|
||||
## Backup Plan
|
||||
|
||||
**If founder unavailable for voiceover:**
|
||||
- Use AI voice (ElevenLabs, well.ai)
|
||||
- Or text-only video with background music
|
||||
- Or hire voice actor on Fiverr ($50-100)
|
||||
|
||||
**If editing too complex:**
|
||||
- Outsource to Fiverr editor ($200-400)
|
||||
- Use Loom with webcam overlay (simpler, authentic)
|
||||
- Skip video, use GIF demos instead
|
||||
|
||||
---
|
||||
|
||||
## Resources
|
||||
|
||||
**Script Inspiration:**
|
||||
- Linear's PH launch video (2020)
|
||||
- Notion's product demos
|
||||
- Superhuman's launch content
|
||||
|
||||
**Tools:**
|
||||
- Loom: loom.com
|
||||
- Descript: descript.com
|
||||
- ElevenLabs (AI voice): elevenlabs.io
|
||||
- YouTube Audio Library: Free music
|
||||
|
||||
**Related Docs:**
|
||||
- `/marketing/product-hunt-assets-brief.md`
|
||||
- `/marketing/product-hunt-submission.md`
|
||||
- `/marketing/brand/identity.md`
|
||||
|
||||
---
|
||||
|
||||
**Status:** Ready for production
|
||||
**Next:** Record screen clips (April 27-28)
|
||||
229
marketing/vip-hunter-list-draft.md
Normal file
229
marketing/vip-hunter-list-draft.md
Normal file
@@ -0,0 +1,229 @@
|
||||
# VIP Hunter List - Top 10 Targets
|
||||
|
||||
**Created:** 2026-04-26
|
||||
**Owner:** CMO (draft) + Founder (final review)
|
||||
**Goal:** 10 VIP supporters for first-hour PH upvotes
|
||||
**Launch:** May 7, 2026
|
||||
**Outreach Date:** April 28 (personal email from founder)
|
||||
|
||||
---
|
||||
|
||||
## VIP Tier Criteria
|
||||
|
||||
**Who qualifies as VIP:**
|
||||
- Beta testers who gave positive, detailed feedback
|
||||
- Screenwriting influencers (1K+ followers)
|
||||
- Founder friends (other startup founders, investors)
|
||||
- Industry contacts (writers, directors, producers)
|
||||
|
||||
**Why VIP matters:**
|
||||
- First-hour upvotes determine PH ranking velocity
|
||||
- Personal outreach from founder = 90%+ response rate
|
||||
- They amplify to their networks (multiplier effect)
|
||||
|
||||
---
|
||||
|
||||
## VIP List (Draft - Founder to Review)
|
||||
|
||||
### Beta Testers (4 slots)
|
||||
|
||||
| # | Name | Email | Company/Role | Feedback Given | Priority |
|
||||
|---|------|-------|--------------|----------------|----------|
|
||||
| 1 | [TBD] | [TBD] | Beta Tester | [Feedback summary] | High |
|
||||
| 2 | [TBD] | [TBD] | Beta Tester | [Feedback summary] | High |
|
||||
| 3 | [TBD] | [TBD] | Beta Tester | [Feedback summary] | Medium |
|
||||
| 4 | [TBD] | [TBD] | Beta Tester | [Feedback summary] | Medium |
|
||||
|
||||
**Notes:**
|
||||
- Pull from waitlist seed data + beta tester list
|
||||
- Prioritize those who gave detailed product feedback
|
||||
- Include anyone who said "I'd definitely recommend this"
|
||||
|
||||
---
|
||||
|
||||
### Screenwriting Influencers (3 slots)
|
||||
|
||||
| # | Name | Handle/Email | Platform | Followers | Why Them |
|
||||
|---|------|--------------|----------|-----------|----------|
|
||||
| 1 | [TBD] | [@handle] | Twitter/X | [X]K | Screenwriting tips, engaged audience |
|
||||
| 2 | [TBD] | [@handle] | YouTube | [X]K | Script reviews, tutorial content |
|
||||
| 3 | [TBD] | [@handle] | Instagram | [X]K | Visual storytelling, writer community |
|
||||
|
||||
**Potential Targets (Research Needed):**
|
||||
- Screenwriting Twitter accounts (1K+ followers)
|
||||
- YouTube script reviewers
|
||||
- Reddit r/Screenwriting mods
|
||||
- Screenwriting podcast hosts
|
||||
|
||||
**Outreach Angle:**
|
||||
- "New tool that makes screenwriting faster"
|
||||
- "Real-time collaboration like Google Docs"
|
||||
- "Free tier for your followers"
|
||||
- Exclusive early access / Pro account offer
|
||||
|
||||
---
|
||||
|
||||
### Founder Network (3 slots)
|
||||
|
||||
| # | Name | Email | Company/Relationship | Why Them |
|
||||
|---|------|-------|---------------------|----------|
|
||||
| 1 | [TBD] | [TBD] | [Company] - [Relationship] | Fellow founder, supportive |
|
||||
| 2 | [TBD] | [TBD] | [Company] - [Relationship] | Investor/advisor connection |
|
||||
| 3 | [TBD] | [TBD] | [Company] - [Relationship] | Industry contact |
|
||||
|
||||
**Sources:**
|
||||
- Founder's LinkedIn connections
|
||||
- YC/accelerator network (if applicable)
|
||||
- Other startup founders in network
|
||||
- Previous coworkers in tech
|
||||
|
||||
---
|
||||
|
||||
## Outreach Strategy
|
||||
|
||||
### Email Template (Personal from Founder)
|
||||
|
||||
**Subject:** Quick favor? Launching on Product Hunt May 7 🚀
|
||||
|
||||
**Body:**
|
||||
```
|
||||
Hey [Name],
|
||||
|
||||
I'm launching Scripter on Product Hunt next Thursday (May 7) and could use your support!
|
||||
|
||||
It takes 10 seconds:
|
||||
1. Go to [PH link] at 12:01 AM PT Thursday
|
||||
2. Click the upvote button
|
||||
3. Optionally leave a comment or share
|
||||
|
||||
Product Hunt is huge for early visibility. Your upvote in the first hour especially matters.
|
||||
|
||||
Can I count on you?
|
||||
|
||||
Thanks!
|
||||
[Founder Name]
|
||||
|
||||
P.S. Happy to return the favor on your next launch!
|
||||
```
|
||||
|
||||
### Personalization Tips
|
||||
|
||||
**For Beta Testers:**
|
||||
- Reference their specific feedback
|
||||
- "You said [X] about the collaboration feature..."
|
||||
- "Your feedback helped us improve [Y]..."
|
||||
|
||||
**For Influencers:**
|
||||
- Reference their content
|
||||
- "Love your [video/thread] about [topic]..."
|
||||
- "Thought your audience would find this useful..."
|
||||
|
||||
**For Founder Friends:**
|
||||
- Personal connection reminder
|
||||
- "We met at [event]..."
|
||||
- "Would love your support on this launch..."
|
||||
|
||||
---
|
||||
|
||||
## Tracking & Follow-Up
|
||||
|
||||
### Response Tracking
|
||||
|
||||
| Name | Contacted | Response | Committed? | Upvoted? | Notes |
|
||||
|------|-----------|----------|------------|----------|-------|
|
||||
| [Name] | April 28 | [Y/N/Pending] | [Y/N] | [Y/N] | [Notes] |
|
||||
|
||||
### Follow-Up Schedule
|
||||
|
||||
| Date | Action | Target |
|
||||
|------|--------|--------|
|
||||
| April 28 | Initial outreach | All 10 VIP |
|
||||
| April 30 | Gentle reminder | Non-responders |
|
||||
| May 5 | "2 days left" | All 10 (reconfirm) |
|
||||
| May 6 | "Tomorrow!" | All 10 |
|
||||
| May 7 12:05 AM | "We're live!" + direct link | All 10 |
|
||||
|
||||
---
|
||||
|
||||
## Success Metrics
|
||||
|
||||
| Metric | Target | Actual |
|
||||
|--------|--------|--------|
|
||||
| VIP outreach sent | 10 | |
|
||||
| Response rate | 90%+ (9/10) | |
|
||||
| Commitment rate | 80%+ (8/10) | |
|
||||
| First-hour upvotes | 10/10 | |
|
||||
| Amplification (shares) | 5+ | |
|
||||
|
||||
---
|
||||
|
||||
## Incentives for VIPs
|
||||
|
||||
**What we offer:**
|
||||
- Free Pro account (lifetime or 1 year)
|
||||
- Early access to new features
|
||||
- Public thank you in launch post
|
||||
- Reciprocal support on their launches
|
||||
- Potential case study / testimonial feature
|
||||
|
||||
**For Influencers Specifically:**
|
||||
- Exclusive interview/demo opportunity
|
||||
- Affiliate code for their audience (revenue share)
|
||||
- Co-marketing opportunities
|
||||
- Early access to AI features
|
||||
|
||||
---
|
||||
|
||||
## Next Actions
|
||||
|
||||
### CMO (Before April 28)
|
||||
|
||||
1. ✅ Draft VIP list framework (this document)
|
||||
2. ⏳ Founder provides 10 names (April 27 deadline)
|
||||
3. ⏳ Research influencer handles/emails
|
||||
4. ⏳ Load VIP emails into Mailchimp
|
||||
5. ⏳ Personalize email templates per VIP
|
||||
6. ⏳ Schedule April 28 send (9:00 AM PT)
|
||||
|
||||
### Founder (By April 27)
|
||||
|
||||
1. ⏳ Review this VIP list framework
|
||||
2. ⏳ Fill in 10 names with emails
|
||||
3. ⏳ Note any personal connections/context
|
||||
4. ⏳ Approve email template
|
||||
5. ⏳ Send personal VIP emails (April 28)
|
||||
|
||||
---
|
||||
|
||||
## Research Needed
|
||||
|
||||
**Influencer Research (CMO):**
|
||||
- Search Twitter: "screenwriting tips" (1K+ followers)
|
||||
- Search YouTube: "script review" (5K+ subscribers)
|
||||
- Check r/Screenwriting mods (Reddit)
|
||||
- Search podcasts: "screenwriting podcast"
|
||||
|
||||
**Beta Tester Research (CTO/Founder):**
|
||||
- Export beta tester list from database
|
||||
- Include engagement metrics (who used it most?)
|
||||
- Note who gave detailed feedback
|
||||
- Prioritize enthusiastic users
|
||||
|
||||
---
|
||||
|
||||
## Privacy Notes
|
||||
|
||||
- Keep VIP list confidential (not public)
|
||||
- Don't share emails outside CMO/founder
|
||||
- Use BCC if sending group emails (not recommended for VIP)
|
||||
- Respect unsubscribe requests immediately
|
||||
|
||||
---
|
||||
|
||||
**Related Docs:**
|
||||
- `/marketing/product-hunt-supporter-outreach.md` - Full outreach strategy
|
||||
- `/marketing/product-hunt-supporter-tracker-live.md` - Main tracker
|
||||
- `/marketing/mailchimp-setup-guide.md` - Email platform setup
|
||||
|
||||
**Status:** Draft ready for founder review
|
||||
**Deadline:** April 27 (for April 28 outreach)
|
||||
Reference in New Issue
Block a user