6.3 KiB
6.3 KiB
VIP Hunter List - Top 10 Targets
Created: 2026-04-26
Owner: CMO (draft) + Founder (final review)
Goal: 10 VIP supporters for first-hour PH upvotes
Launch: May 7, 2026
Outreach Date: April 28 (personal email from founder)
VIP Tier Criteria
Who qualifies as VIP:
- Beta testers who gave positive, detailed feedback
- Screenwriting influencers (1K+ followers)
- Founder friends (other startup founders, investors)
- Industry contacts (writers, directors, producers)
Why VIP matters:
- First-hour upvotes determine PH ranking velocity
- Personal outreach from founder = 90%+ response rate
- They amplify to their networks (multiplier effect)
VIP List (Draft - Founder to Review)
Beta Testers (4 slots)
| # | Name | Company/Role | Feedback Given | Priority | |
|---|---|---|---|---|---|
| 1 | [TBD] | [TBD] | Beta Tester | [Feedback summary] | High |
| 2 | [TBD] | [TBD] | Beta Tester | [Feedback summary] | High |
| 3 | [TBD] | [TBD] | Beta Tester | [Feedback summary] | Medium |
| 4 | [TBD] | [TBD] | Beta Tester | [Feedback summary] | Medium |
Notes:
- Pull from waitlist seed data + beta tester list
- Prioritize those who gave detailed product feedback
- Include anyone who said "I'd definitely recommend this"
Screenwriting Influencers (3 slots)
| # | Name | Handle/Email | Platform | Followers | Why Them |
|---|---|---|---|---|---|
| 1 | [TBD] | [@handle] | Twitter/X | [X]K | Screenwriting tips, engaged audience |
| 2 | [TBD] | [@handle] | YouTube | [X]K | Script reviews, tutorial content |
| 3 | [TBD] | [@handle] | [X]K | Visual storytelling, writer community |
Potential Targets (Research Needed):
- Screenwriting Twitter accounts (1K+ followers)
- YouTube script reviewers
- Reddit r/Screenwriting mods
- Screenwriting podcast hosts
Outreach Angle:
- "New tool that makes screenwriting faster"
- "Real-time collaboration like Google Docs"
- "Free tier for your followers"
- Exclusive early access / Pro account offer
Founder Network (3 slots)
| # | Name | Company/Relationship | Why Them | |
|---|---|---|---|---|
| 1 | [TBD] | [TBD] | [Company] - [Relationship] | Fellow founder, supportive |
| 2 | [TBD] | [TBD] | [Company] - [Relationship] | Investor/advisor connection |
| 3 | [TBD] | [TBD] | [Company] - [Relationship] | Industry contact |
Sources:
- Founder's LinkedIn connections
- YC/accelerator network (if applicable)
- Other startup founders in network
- Previous coworkers in tech
Outreach Strategy
Email Template (Personal from Founder)
Subject: Quick favor? Launching on Product Hunt May 7 🚀
Body:
Hey [Name],
I'm launching Scripter on Product Hunt next Thursday (May 7) and could use your support!
It takes 10 seconds:
1. Go to [PH link] at 12:01 AM PT Thursday
2. Click the upvote button
3. Optionally leave a comment or share
Product Hunt is huge for early visibility. Your upvote in the first hour especially matters.
Can I count on you?
Thanks!
[Founder Name]
P.S. Happy to return the favor on your next launch!
Personalization Tips
For Beta Testers:
- Reference their specific feedback
- "You said [X] about the collaboration feature..."
- "Your feedback helped us improve [Y]..."
For Influencers:
- Reference their content
- "Love your [video/thread] about [topic]..."
- "Thought your audience would find this useful..."
For Founder Friends:
- Personal connection reminder
- "We met at [event]..."
- "Would love your support on this launch..."
Tracking & Follow-Up
Response Tracking
| Name | Contacted | Response | Committed? | Upvoted? | Notes |
|---|---|---|---|---|---|
| [Name] | April 28 | [Y/N/Pending] | [Y/N] | [Y/N] | [Notes] |
Follow-Up Schedule
| Date | Action | Target |
|---|---|---|
| April 28 | Initial outreach | All 10 VIP |
| April 30 | Gentle reminder | Non-responders |
| May 5 | "2 days left" | All 10 (reconfirm) |
| May 6 | "Tomorrow!" | All 10 |
| May 7 12:05 AM | "We're live!" + direct link | All 10 |
Success Metrics
| Metric | Target | Actual |
|---|---|---|
| VIP outreach sent | 10 | |
| Response rate | 90%+ (9/10) | |
| Commitment rate | 80%+ (8/10) | |
| First-hour upvotes | 10/10 | |
| Amplification (shares) | 5+ |
Incentives for VIPs
What we offer:
- Free Pro account (lifetime or 1 year)
- Early access to new features
- Public thank you in launch post
- Reciprocal support on their launches
- Potential case study / testimonial feature
For Influencers Specifically:
- Exclusive interview/demo opportunity
- Affiliate code for their audience (revenue share)
- Co-marketing opportunities
- Early access to AI features
Next Actions
CMO (Before April 28)
- ✅ Draft VIP list framework (this document)
- ⏳ Founder provides 10 names (April 27 deadline)
- ⏳ Research influencer handles/emails
- ⏳ Load VIP emails into Mailchimp
- ⏳ Personalize email templates per VIP
- ⏳ Schedule April 28 send (9:00 AM PT)
Founder (By April 27)
- ⏳ Review this VIP list framework
- ⏳ Fill in 10 names with emails
- ⏳ Note any personal connections/context
- ⏳ Approve email template
- ⏳ Send personal VIP emails (April 28)
Research Needed
Influencer Research (CMO):
- Search Twitter: "screenwriting tips" (1K+ followers)
- Search YouTube: "script review" (5K+ subscribers)
- Check r/Screenwriting mods (Reddit)
- Search podcasts: "screenwriting podcast"
Beta Tester Research (CTO/Founder):
- Export beta tester list from database
- Include engagement metrics (who used it most?)
- Note who gave detailed feedback
- Prioritize enthusiastic users
Privacy Notes
- Keep VIP list confidential (not public)
- Don't share emails outside CMO/founder
- Use BCC if sending group emails (not recommended for VIP)
- Respect unsubscribe requests immediately
Related Docs:
/marketing/product-hunt-supporter-outreach.md- Full outreach strategy/marketing/product-hunt-supporter-tracker-live.md- Main tracker/marketing/mailchimp-setup-guide.md- Email platform setup
Status: Draft ready for founder review
Deadline: April 27 (for April 28 outreach)