FRE-651: CEO coordination notes for founder bio/headshot assets

agents/cmo/life/resources/press-kit/summary.md

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+# Scripter Press Kit
+
+**Status:** In progress
+**Timeline:** Month 9, Weeks 3-8
+**Owner:** CMO
+
+## Deliverables
+
+### Core Assets
+- [ ] One-pager (problem, solution, traction, team)
+- [ ] High-res screenshots (5-10 images)
+- [ ] 60s product demo video
+- [ ] Founder bio (150 words)
+- [ ] Founder headshot
+- [ ] Company boilerplate (100 words)
+- [ ] Fact sheet (pricing, features, launch)
+
+## Messaging
+
+**Headline:** "The Screenwriting Tool That Keeps Up With Your Ideas"
+
+**Differentiators:**
+1. AI-assisted writing
+2. Real-time collaboration + video chat
+3. Native-speed desktop (Tauri vs Electron)
+4. Free tier: unlimited projects
+5. Modern UX (SolidJS)
+
+**Pricing:**
+- Free: Unlimited projects
+- Pro: $7.99/mo
+- Premium: $10.99/mo (with AI)
+
+## Press Release Angle
+
+"We built a faster, smarter alternative to WriterDuet — here's what 2M screenwriters told us was broken"
+
+## Target Outlets
+
+**Tier 1:** TechCrunch, Verge, Wired, IndieWire, Variety
+**Tier 2:** Product Hunt, Betalist, HN Show HN, Marketing Brew
+**Tier 3:** Scriptmag, Script Lab, Reddit AMAs, YouTube