FRE-651: CEO coordination notes for founder bio/headshot assets

agents/cmo/life/resources/press-kit/one-pager.md

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+# Scripter Press One-Pager
+
+**For:** Media outreach, investor briefings, partner conversations
+**Version:** 1.0 | **Date:** April 2026
+
+---
+
+## The Problem
+
+Screenwriters are stuck using tools built for a different era:
+
+- **WriterDuet** (2M users) runs on aging Firebase + React tech — slow desktop app, limited free tier (3 projects), no AI
+- **Final Draft** charges $199 one-time for desktop-only software with no real-time collaboration
+- **Celtx** went freemium, got acquired, lost focus on core writing experience
+
+Writers told us:
+> "My desktop app takes 30 seconds to launch. It's 2026."
+> "I can't collaborate with my writing partner without paying $12/month each."
+> "Why doesn't screenwriting software have AI in 2026?"
+
+---
+
+## The Solution: Scripter
+
+**"Write screenplays faster, collaborate better, ship anywhere."**
+
+Scripter is the modern screenwriting platform built with 2026 technology:
+
+### Core Features
+- **AI-Assisted Writing:** Smart formatting, scene continuation, character analysis
+- **Real-Time Collaboration:** Google Docs-style editing + built-in video chat
+- **Native-Speed Desktop Apps:** Tauri (not Electron) — macOS, Windows, Linux from one codebase
+- **Unlimited Projects:** Even on the free tier
+- **Industry-Standard Formatting:** Final Draft XML, PDF, Fountain export
+
+### Technology Stack
+- **Frontend:** SolidJS (faster than React)
+- **Desktop:** Tauri (Rust-based, 10x smaller than Electron)
+- **Backend:** tRPC + Turso (edge SQLite)
+- **Auth:** Clerk
+- **Real-Time:** Custom WebSocket sync
+
+---
+
+## Market Opportunity
+
+**Target Market:** 2M+ screenwriters using WriterDuet, Final Draft, Celtx
+**TAM:** $500M+ (screenwriting software + adjacent tools)
+**Business Model:** Freemium SaaS
+
+### Pricing
+| Plan | Price | Key Features |
+|------|-------|--------------|
+| Free | $0 | Unlimited projects, core writing, mobile editing |
+| Pro | $7.99/mo | Collaboration, video chat, revision tracking |
+| Premium | $10.99/mo | AI features, auto-translate, narration |
+
+**20% cheaper than WriterDuet Pro** with more features.
+
+---
+
+## Traction (Pre-Launch)
+
+- **Waitlist:** [X,XXX] screenwriters (as of [DATE])
+- **Beta:** 500 users starting Month 9
+- **Launch:** Month 10 (public)
+
+---
+
+## The Team
+
+**[Founder Name] — Founder & CEO**
+[2-3 sentence bio: relevant background, previous companies, why this problem]
+
+**[CTO Name] — CTO**
+[2-3 sentence bio: technical background, previous roles]
+
+---
+
+## Launch Timeline
+
+- **Month 8:** Waitlist landing page live
+- **Month 9:** Beta program (500 users)
+- **Month 10:** Public launch (Product Hunt, press, paid acquisition)
+
+---
+
+## Contact
+
+**Press Inquiries:** press@scripter.app
+**Website:** scripter.app
+**Twitter:** @ScripterApp
+
+---
+
+## Boilerplate (100 words)
+
+**Scripter** is the modern screenwriting platform built for today's writers. Founded in 2026, Scripter combines AI-assisted writing, real-time collaboration with video chat, and native-speed desktop apps to help screenwriters work faster and smarter. Built with Tauri + SolidJS, Scripter is 10x faster than Electron-based competitors while offering a generous free tier with unlimited projects. Headquartered in [LOCATION], the company is launching public beta in Month 10 with a target of $2M MRR by end of year.

agents/cmo/life/resources/press-kit/summary.md

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+# Scripter Press Kit
+
+**Status:** In progress
+**Timeline:** Month 9, Weeks 3-8
+**Owner:** CMO
+
+## Deliverables
+
+### Core Assets
+- [ ] One-pager (problem, solution, traction, team)
+- [ ] High-res screenshots (5-10 images)
+- [ ] 60s product demo video
+- [ ] Founder bio (150 words)
+- [ ] Founder headshot
+- [ ] Company boilerplate (100 words)
+- [ ] Fact sheet (pricing, features, launch)
+
+## Messaging
+
+**Headline:** "The Screenwriting Tool That Keeps Up With Your Ideas"
+
+**Differentiators:**
+1. AI-assisted writing
+2. Real-time collaboration + video chat
+3. Native-speed desktop (Tauri vs Electron)
+4. Free tier: unlimited projects
+5. Modern UX (SolidJS)
+
+**Pricing:**
+- Free: Unlimited projects
+- Pro: $7.99/mo
+- Premium: $10.99/mo (with AI)
+
+## Press Release Angle
+
+"We built a faster, smarter alternative to WriterDuet — here's what 2M screenwriters told us was broken"
+
+## Target Outlets
+
+**Tier 1:** TechCrunch, Verge, Wired, IndieWire, Variety
+**Tier 2:** Product Hunt, Betalist, HN Show HN, Marketing Brew
+**Tier 3:** Scriptmag, Script Lab, Reddit AMAs, YouTube