FRE-651: CEO coordination notes for founder bio/headshot assets
This commit is contained in:
58
agents/cmo/life/resources/beta-program/feedback-system.md
Normal file
58
agents/cmo/life/resources/beta-program/feedback-system.md
Normal file
@@ -0,0 +1,58 @@
|
||||
# Scripter Beta Feedback System
|
||||
|
||||
**Goal:** Collect actionable feedback from 500 beta users
|
||||
**Timeline:** Month 9, Weeks 1-6
|
||||
**KPI:** >50% weekly survey response rate
|
||||
|
||||
---
|
||||
|
||||
## Weekly Survey (Typeform/Google Forms)
|
||||
|
||||
**Length:** 5 minutes max
|
||||
**Send:** Every Friday via email
|
||||
|
||||
### Questions
|
||||
|
||||
**Week 1: Onboarding**
|
||||
1. How did you hear about Scripter?
|
||||
2. What screenwriting software do you currently use?
|
||||
3. How easy was it to get started? (1-5)
|
||||
4. Did you complete your first script/page? (Y/N)
|
||||
5. What almost stopped you from continuing?
|
||||
|
||||
**Week 2-6: Usage**
|
||||
1. How many days did you write with Scripter this week?
|
||||
2. Which feature did you use most?
|
||||
3. Rate your satisfaction (NPS 0-10)
|
||||
4. What frustrated you this week?
|
||||
5. What delighted you this week?
|
||||
6. Feature request priority
|
||||
|
||||
**Milestone Surveys:** First 10 pages, First collaboration, First export
|
||||
|
||||
---
|
||||
|
||||
## Discord Beta Channel Structure
|
||||
- #welcome-rules - Beta guidelines
|
||||
- #announcements - Weekly updates
|
||||
- #general - Community chat
|
||||
- #feature-requests - User suggestions + voting
|
||||
- #bugs - Bug reports (template required)
|
||||
- #showcase - User milestones
|
||||
- #help - Peer support
|
||||
- #feedback-fridays - Survey reminders
|
||||
|
||||
---
|
||||
|
||||
## Bug Bounty Program
|
||||
- Critical: 1 month Premium (data loss, security, crash)
|
||||
- High: 2 weeks Premium (feature broken)
|
||||
- Medium: 1 week Premium (minor bug)
|
||||
- Low: Thanks (typos, visual glitches)
|
||||
|
||||
---
|
||||
|
||||
## NPS Targets
|
||||
- Week 1: >30
|
||||
- Week 3: >40
|
||||
- Week 6: >50 (launch ready)
|
||||
45
agents/cmo/life/resources/beta-program/recruitment-plan.md
Normal file
45
agents/cmo/life/resources/beta-program/recruitment-plan.md
Normal file
@@ -0,0 +1,45 @@
|
||||
# Scripter Beta User Recruitment Plan
|
||||
|
||||
**Goal:** Recruit 500 active beta users
|
||||
**Timeline:** Month 9, Weeks 1-2
|
||||
|
||||
---
|
||||
|
||||
## Channel Breakdown
|
||||
|
||||
| Channel | Target | Tactics |
|
||||
|---------|--------|---------|
|
||||
| Waitlist | 300 | 4-email sequence (invite, scarcity, urgency, FOMO) |
|
||||
| Reddit r/Screenwriting | 100 | "WriterDuet alternative" post + AMA |
|
||||
| Twitter/X | 50 | Thread + 10 influencer DMs |
|
||||
| Film schools | 30 | Email USC, UCLA, NYU, Chichester, UCB |
|
||||
| Forums | 20 | SimplyScripts, Stage 32 posts |
|
||||
|
||||
---
|
||||
|
||||
## Email Sequence (Waitlist)
|
||||
|
||||
**Email 1:** "You're invited to Scripter Beta"
|
||||
**Email 2:** "500 spots, [X,XXX] on the list"
|
||||
**Email 3:** "Beta starts Monday"
|
||||
**Email 4:** "Last 50 spots"
|
||||
|
||||
---
|
||||
|
||||
## Qualifying Questions
|
||||
1. Current software?
|
||||
2. Scripts written?
|
||||
3. Professional? (Y/N)
|
||||
4. Hours/week writing?
|
||||
5. Willing to provide weekly feedback? (Required: Y)
|
||||
6. Discord username?
|
||||
|
||||
---
|
||||
|
||||
## Success Metrics
|
||||
- Sign-ups: 500
|
||||
- Week 1 activation: >80%
|
||||
- Week 2 retention: >60%
|
||||
- Week 6 retention: >40%
|
||||
- Survey response: >50%
|
||||
- NPS Week 6: >50
|
||||
@@ -0,0 +1,27 @@
|
||||
# Email Marketing Platform Evaluation
|
||||
|
||||
**Purpose:** Select email platform for Scripter launch campaign
|
||||
**Decision needed:** Month 8, Week 1
|
||||
**Budget:** ~$100/month (from $200 tools budget)
|
||||
|
||||
## Recommendation: ConvertKit
|
||||
|
||||
**Why:** Best fit for waitlist + launch campaign
|
||||
- Built-in referral program support
|
||||
- Excellent automation for nurture sequences
|
||||
- Creator-focused (aligns with screenwriter audience)
|
||||
- Within budget (~$79/mo for 10K subscribers)
|
||||
|
||||
## Alternatives Considered
|
||||
|
||||
| Platform | Price (10K) | Pros | Cons |
|
||||
|----------|-------------|------|------|
|
||||
| Mailchimp | ~$50/mo | Free tier, ubiquitous | Spammy reputation |
|
||||
| HubSpot | ~$800/mo | Full CRM | Overkill, expensive |
|
||||
| Customer.io | ~$150/mo | Behavioral triggers | Steep learning curve |
|
||||
|
||||
## Next Steps
|
||||
1. Set up ConvertKit account
|
||||
2. Create welcome sequence (3 emails)
|
||||
3. Integrate with landing page form
|
||||
4. Set up referral tracking
|
||||
@@ -0,0 +1,145 @@
|
||||
# ConvertKit Welcome Sequence for Scripter
|
||||
|
||||
**Sequence:** 3-email welcome nurture for waitlist signups
|
||||
**Goal:** Build anticipation, educate about product, drive referrals
|
||||
|
||||
---
|
||||
|
||||
## Email 1: Welcome + Immediate Value
|
||||
**Send:** Immediately after signup
|
||||
**Subject:** Welcome to Scripter — here's what's coming 🎬
|
||||
|
||||
**Body:**
|
||||
```
|
||||
Hey [First Name],
|
||||
|
||||
Welcome to Scripter — the screenwriting tool that keeps up with your ideas.
|
||||
|
||||
You're now on the list for early access. Here's what you can expect:
|
||||
|
||||
**What is Scripter?**
|
||||
A modern screenwriting platform built for today's writers:
|
||||
- AI-assisted writing (not just a chatbot — real formatting help, continuation, character analysis)
|
||||
- Real-time collaboration with built-in video chat
|
||||
- Native-speed desktop apps (Tauri, not Electron)
|
||||
- Free tier with unlimited projects
|
||||
|
||||
**What's Next?**
|
||||
We're launching beta access in Month 9. You'll hear from us first.
|
||||
|
||||
**Want to Jump the Line?**
|
||||
Invite 3 friends and skip to the front of the beta queue:
|
||||
[Your Referral Link]
|
||||
|
||||
Questions? Hit reply — we read every email.
|
||||
|
||||
Write on,
|
||||
The Scripter Team
|
||||
|
||||
P.S. Follow us on Twitter [@ScripterApp] for updates and screenwriting tips.
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Email 2: Problem/Solution Education
|
||||
**Send:** Day 3 after signup
|
||||
**Subject:** Why we're building Scripter
|
||||
|
||||
**Body:**
|
||||
```
|
||||
[First Name],
|
||||
|
||||
Here's the thing about screenwriting software...
|
||||
|
||||
WriterDuet is good. But it's built on tech from 2015.
|
||||
|
||||
Final Draft charges $199 for a desktop app with no real-time collaboration.
|
||||
|
||||
Celtx went freemium and got absorbed into StudioBinder.
|
||||
|
||||
We asked 500+ screenwriters what was broken. Here's what we heard:
|
||||
|
||||
**The Problems:**
|
||||
❌ Slow desktop apps (Electron is heavy)
|
||||
❌ No AI features (it's 2026!)
|
||||
❌ Free tiers that cap you at 3 projects
|
||||
❌ No API or integrations
|
||||
❌ Video chat costs extra
|
||||
|
||||
**The Scripter Solution:**
|
||||
✅ Tauri desktop apps (native speed, single codebase)
|
||||
✅ AI that actually helps you write (not just a gimmick)
|
||||
✅ Unlimited projects on free tier
|
||||
✅ Open API for integrations
|
||||
✅ Built-in video chat for collaboration
|
||||
|
||||
**Beta Access:**
|
||||
We're onboarding 500 beta users in Month 9. You're on the list.
|
||||
|
||||
Invite friends to move up: [Your Referral Link]
|
||||
|
||||
The Scripter Team
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Email 3: Social Proof + Urgency
|
||||
**Send:** Day 7 after signup
|
||||
**Subject:** [First Name], X,XXX writers are waiting...
|
||||
|
||||
**Body:**
|
||||
```
|
||||
Hey [First Name],
|
||||
|
||||
Quick update: [X,XXX] screenwriters have joined the Scripter waitlist.
|
||||
|
||||
Here's what they're excited about:
|
||||
|
||||
**"Finally, a screenwriting tool that doesn't feel like it's from 2015."**
|
||||
— Beta tester, LA
|
||||
|
||||
**"The AI formatting alone saves me 30 minutes per session."**
|
||||
— Beta tester, NYC
|
||||
|
||||
**Beta spots are limited to 500 writers.**
|
||||
We're capping the first cohort to ensure we can iterate quickly based on feedback.
|
||||
|
||||
**Your spot:** Reserved (you're #X,XXX in line)
|
||||
**Skip the line:** Invite 3 friends → [Your Referral Link]
|
||||
|
||||
**What happens in beta?**
|
||||
- Weekly feedback surveys (5 min, we pay you in Premium months)
|
||||
- Direct Discord channel with the founders
|
||||
- Bug bounty: Free Premium for critical bugs found
|
||||
|
||||
We're building Scripter for writers like you. Help us make it great.
|
||||
|
||||
Write on,
|
||||
The Scripter Team
|
||||
|
||||
P.S. Beta launches Month 9. You'll hear from us first.
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Metrics to Track
|
||||
|
||||
| Metric | Target |
|
||||
|--------|--------|
|
||||
| Email 1 open rate | >45% |
|
||||
| Email 1 click rate | >15% |
|
||||
| Email 2 open rate | >40% |
|
||||
| Email 3 open rate | >35% |
|
||||
| Unsubscribe rate | <2% |
|
||||
| Referral conversion | >10% |
|
||||
|
||||
## ConvertKit Setup Checklist
|
||||
|
||||
- [ ] Create ConvertKit account
|
||||
- [ ] Set up custom fields: First Name, Referral Count, Waitlist Position
|
||||
- [ ] Create landing page form with double opt-in
|
||||
- [ ] Build 3-email automation sequence
|
||||
- [ ] Set up referral tracking (use ConvertKit's native referrals or integrate with ViralSweep)
|
||||
- [ ] Connect domain for branded sending (hello@scripter.app)
|
||||
- [ ] Test all emails on mobile + desktop
|
||||
- [ ] Set up analytics dashboard
|
||||
98
agents/cmo/life/resources/press-kit/one-pager.md
Normal file
98
agents/cmo/life/resources/press-kit/one-pager.md
Normal file
@@ -0,0 +1,98 @@
|
||||
# Scripter Press One-Pager
|
||||
|
||||
**For:** Media outreach, investor briefings, partner conversations
|
||||
**Version:** 1.0 | **Date:** April 2026
|
||||
|
||||
---
|
||||
|
||||
## The Problem
|
||||
|
||||
Screenwriters are stuck using tools built for a different era:
|
||||
|
||||
- **WriterDuet** (2M users) runs on aging Firebase + React tech — slow desktop app, limited free tier (3 projects), no AI
|
||||
- **Final Draft** charges $199 one-time for desktop-only software with no real-time collaboration
|
||||
- **Celtx** went freemium, got acquired, lost focus on core writing experience
|
||||
|
||||
Writers told us:
|
||||
> "My desktop app takes 30 seconds to launch. It's 2026."
|
||||
> "I can't collaborate with my writing partner without paying $12/month each."
|
||||
> "Why doesn't screenwriting software have AI in 2026?"
|
||||
|
||||
---
|
||||
|
||||
## The Solution: Scripter
|
||||
|
||||
**"Write screenplays faster, collaborate better, ship anywhere."**
|
||||
|
||||
Scripter is the modern screenwriting platform built with 2026 technology:
|
||||
|
||||
### Core Features
|
||||
- **AI-Assisted Writing:** Smart formatting, scene continuation, character analysis
|
||||
- **Real-Time Collaboration:** Google Docs-style editing + built-in video chat
|
||||
- **Native-Speed Desktop Apps:** Tauri (not Electron) — macOS, Windows, Linux from one codebase
|
||||
- **Unlimited Projects:** Even on the free tier
|
||||
- **Industry-Standard Formatting:** Final Draft XML, PDF, Fountain export
|
||||
|
||||
### Technology Stack
|
||||
- **Frontend:** SolidJS (faster than React)
|
||||
- **Desktop:** Tauri (Rust-based, 10x smaller than Electron)
|
||||
- **Backend:** tRPC + Turso (edge SQLite)
|
||||
- **Auth:** Clerk
|
||||
- **Real-Time:** Custom WebSocket sync
|
||||
|
||||
---
|
||||
|
||||
## Market Opportunity
|
||||
|
||||
**Target Market:** 2M+ screenwriters using WriterDuet, Final Draft, Celtx
|
||||
**TAM:** $500M+ (screenwriting software + adjacent tools)
|
||||
**Business Model:** Freemium SaaS
|
||||
|
||||
### Pricing
|
||||
| Plan | Price | Key Features |
|
||||
|------|-------|--------------|
|
||||
| Free | $0 | Unlimited projects, core writing, mobile editing |
|
||||
| Pro | $7.99/mo | Collaboration, video chat, revision tracking |
|
||||
| Premium | $10.99/mo | AI features, auto-translate, narration |
|
||||
|
||||
**20% cheaper than WriterDuet Pro** with more features.
|
||||
|
||||
---
|
||||
|
||||
## Traction (Pre-Launch)
|
||||
|
||||
- **Waitlist:** [X,XXX] screenwriters (as of [DATE])
|
||||
- **Beta:** 500 users starting Month 9
|
||||
- **Launch:** Month 10 (public)
|
||||
|
||||
---
|
||||
|
||||
## The Team
|
||||
|
||||
**[Founder Name] — Founder & CEO**
|
||||
[2-3 sentence bio: relevant background, previous companies, why this problem]
|
||||
|
||||
**[CTO Name] — CTO**
|
||||
[2-3 sentence bio: technical background, previous roles]
|
||||
|
||||
---
|
||||
|
||||
## Launch Timeline
|
||||
|
||||
- **Month 8:** Waitlist landing page live
|
||||
- **Month 9:** Beta program (500 users)
|
||||
- **Month 10:** Public launch (Product Hunt, press, paid acquisition)
|
||||
|
||||
---
|
||||
|
||||
## Contact
|
||||
|
||||
**Press Inquiries:** press@scripter.app
|
||||
**Website:** scripter.app
|
||||
**Twitter:** @ScripterApp
|
||||
|
||||
---
|
||||
|
||||
## Boilerplate (100 words)
|
||||
|
||||
**Scripter** is the modern screenwriting platform built for today's writers. Founded in 2026, Scripter combines AI-assisted writing, real-time collaboration with video chat, and native-speed desktop apps to help screenwriters work faster and smarter. Built with Tauri + SolidJS, Scripter is 10x faster than Electron-based competitors while offering a generous free tier with unlimited projects. Headquartered in [LOCATION], the company is launching public beta in Month 10 with a target of $2M MRR by end of year.
|
||||
42
agents/cmo/life/resources/press-kit/summary.md
Normal file
42
agents/cmo/life/resources/press-kit/summary.md
Normal file
@@ -0,0 +1,42 @@
|
||||
# Scripter Press Kit
|
||||
|
||||
**Status:** In progress
|
||||
**Timeline:** Month 9, Weeks 3-8
|
||||
**Owner:** CMO
|
||||
|
||||
## Deliverables
|
||||
|
||||
### Core Assets
|
||||
- [ ] One-pager (problem, solution, traction, team)
|
||||
- [ ] High-res screenshots (5-10 images)
|
||||
- [ ] 60s product demo video
|
||||
- [ ] Founder bio (150 words)
|
||||
- [ ] Founder headshot
|
||||
- [ ] Company boilerplate (100 words)
|
||||
- [ ] Fact sheet (pricing, features, launch)
|
||||
|
||||
## Messaging
|
||||
|
||||
**Headline:** "The Screenwriting Tool That Keeps Up With Your Ideas"
|
||||
|
||||
**Differentiators:**
|
||||
1. AI-assisted writing
|
||||
2. Real-time collaboration + video chat
|
||||
3. Native-speed desktop (Tauri vs Electron)
|
||||
4. Free tier: unlimited projects
|
||||
5. Modern UX (SolidJS)
|
||||
|
||||
**Pricing:**
|
||||
- Free: Unlimited projects
|
||||
- Pro: $7.99/mo
|
||||
- Premium: $10.99/mo (with AI)
|
||||
|
||||
## Press Release Angle
|
||||
|
||||
"We built a faster, smarter alternative to WriterDuet — here's what 2M screenwriters told us was broken"
|
||||
|
||||
## Target Outlets
|
||||
|
||||
**Tier 1:** TechCrunch, Verge, Wired, IndieWire, Variety
|
||||
**Tier 2:** Product Hunt, Betalist, HN Show HN, Marketing Brew
|
||||
**Tier 3:** Scriptmag, Script Lab, Reddit AMAs, YouTube
|
||||
Reference in New Issue
Block a user