FRE-709: Document duplicate recovery wake - FRE-635 already recovered via FRE-708

2026-04-26 20:23:14 -04:00
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+# Reddit Campaign UTM Tracking
+
+**Campaign:** FRE-670 - Reddit Beta Recruitment  
+**Dates:** May 3-9, 2026  
+**Owner:** CMO + CTO
+
+---
+
+## Tracking URLs
+
+Use these exact URLs in each subreddit post:
+
+### r/Screenwriting (Primary)
+```
+https://scripter.app/beta?utm_source=reddit&utm_medium=social&utm_campaign=beta_recruitment&utm_content=screenwriting
+```
+
+### r/Filmmakers (Cross-post)
+```
+https://scripter.app/beta?utm_source=reddit&utm_medium=social&utm_campaign=beta_recruitment&utm_content=filmmakers
+```
+
+### r/Scriptwriting (Follow-up)
+```
+https://scripter.app/beta?utm_source=reddit&utm_medium=social&utm_campaign=beta_recruitment&utm_content=scriptwriting
+```
+
+---
+
+## UTM Parameters Breakdown
+
+| Parameter | Value | Purpose |
+|-----------|-------|---------|
+| utm_source | reddit | Traffic source |
+| utm_medium | social | Channel type |
+| utm_campaign | beta_recruitment | Campaign identifier |
+| utm_content | [subreddit] | Specific subreddit tracking |
+
+---
+
+## Analytics Dashboard Setup
+
+### Metrics to Track
+
+**Daily Metrics (May 3-9):**
+- Page views by utm_content
+- Form starts by utm_content
+- Form completions (applications) by utm_content
+- Conversion rate: applications / page views
+
+**Campaign Totals:**
+- Total Reddit traffic
+- Total applications from Reddit
+- Overall conversion rate
+- Cost per acquisition (time investment / applications)
+
+### Dashboard Spec
+
+**Location:** Analytics dashboard (CTO to implement)
+
+**Charts:**
+1. **Daily applications by subreddit** (bar chart)
+2. **Conversion funnel** (page view → form start → submit)
+3. **Cumulative applications** (line chart, target: 100)
+
+**Filters:**
+- Date range: May 3-9, 2026
+- utm_campaign: beta_recruitment
+- utm_source: reddit
+
+---
+
+## Implementation Checklist
+
+- [ ] Add UTM tracking to analytics platform
+- [ ] Create Reddit campaign dashboard
+- [ ] Set up conversion events (form start, form submit)
+- [ ] Test tracking URLs (April 28-30)
+- [ ] Create daily report template
+- [ ] Share dashboard access with CMO
+
+**Owner:** CTO  
+**Due:** April 30, 2026
+
+---
+
+## Daily Reporting Template
+
+### Day 1 (May 3) - Launch Day
+- r/Screenwriting post time: [HH:MM PT]
+- r/Filmmakers post time: [HH:MM PT]
+- Page views: [number]
+- Applications: [number]
+- Top performing sub: [name]
+- Notes: [AMA engagement, mod responses, etc.]
+
+### Day 2 (May 4) - AMA Day
+- Comments responded to: [number]
+- Page views: [number]
+- Applications: [number]
+- Cumulative: [number]
+- Notes: [engagement quality, questions asked]
+
+### Day 3 (May 5)
+- Page views: [number]
+- Applications: [number]
+- Cumulative: [number]
+- Notes: [momentum check]
+
+### Day 4 (May 6) - Update Post Day
+- Update post published: [Y/N]
+- Page views: [number]
+- Applications: [number]
+- Cumulative: [number]
+- Notes: [60/100 filled update impact]
+
+### Day 5-7 (May 7-9)
+- [Continue daily tracking]
+
+---
+
+## Success Metrics
+
+| Metric | Target | Actual | Status |
+|--------|--------|--------|--------|
+| Total applications | 150 | - | ⏳ |
+| Accepted users | 100 | - | ⏳ |
+| r/Screenwriting conversion | 66% | - | ⏳ |
+| Post upvotes (r/Screenwriting) | 200+ | - | ⏳ |
+| Comments (AMA) | 50+ | - | ⏳ |
+
+---
+
+## Post-Campaign Analysis (May 10-12)
+
+**Questions to Answer:**
+1. Which subreddit performed best?
+2. What was the peak application day?
+3. What questions came up most in AMA?
+4. What would we do differently next time?
+5. Should we run this campaign again?
+
+**Report Owner:** CMO  
+**Report Due:** May 12, 2026
+
+---
+
+**Status:** UTM URLs defined, dashboard spec ready for CTO implementation  
+**Next:** CTO implements analytics dashboard (due April 30)