3.5 KiB
3.5 KiB
Reddit Campaign UTM Tracking
Campaign: FRE-670 - Reddit Beta Recruitment
Dates: May 3-9, 2026
Owner: CMO + CTO
Tracking URLs
Use these exact URLs in each subreddit post:
r/Screenwriting (Primary)
https://scripter.app/beta?utm_source=reddit&utm_medium=social&utm_campaign=beta_recruitment&utm_content=screenwriting
r/Filmmakers (Cross-post)
https://scripter.app/beta?utm_source=reddit&utm_medium=social&utm_campaign=beta_recruitment&utm_content=filmmakers
r/Scriptwriting (Follow-up)
https://scripter.app/beta?utm_source=reddit&utm_medium=social&utm_campaign=beta_recruitment&utm_content=scriptwriting
UTM Parameters Breakdown
| Parameter | Value | Purpose |
|---|---|---|
| utm_source | Traffic source | |
| utm_medium | social | Channel type |
| utm_campaign | beta_recruitment | Campaign identifier |
| utm_content | [subreddit] | Specific subreddit tracking |
Analytics Dashboard Setup
Metrics to Track
Daily Metrics (May 3-9):
- Page views by utm_content
- Form starts by utm_content
- Form completions (applications) by utm_content
- Conversion rate: applications / page views
Campaign Totals:
- Total Reddit traffic
- Total applications from Reddit
- Overall conversion rate
- Cost per acquisition (time investment / applications)
Dashboard Spec
Location: Analytics dashboard (CTO to implement)
Charts:
- Daily applications by subreddit (bar chart)
- Conversion funnel (page view → form start → submit)
- Cumulative applications (line chart, target: 100)
Filters:
- Date range: May 3-9, 2026
- utm_campaign: beta_recruitment
- utm_source: reddit
Implementation Checklist
- Add UTM tracking to analytics platform
- Create Reddit campaign dashboard
- Set up conversion events (form start, form submit)
- Test tracking URLs (April 28-30)
- Create daily report template
- Share dashboard access with CMO
Owner: CTO
Due: April 30, 2026
Daily Reporting Template
Day 1 (May 3) - Launch Day
- r/Screenwriting post time: [HH:MM PT]
- r/Filmmakers post time: [HH:MM PT]
- Page views: [number]
- Applications: [number]
- Top performing sub: [name]
- Notes: [AMA engagement, mod responses, etc.]
Day 2 (May 4) - AMA Day
- Comments responded to: [number]
- Page views: [number]
- Applications: [number]
- Cumulative: [number]
- Notes: [engagement quality, questions asked]
Day 3 (May 5)
- Page views: [number]
- Applications: [number]
- Cumulative: [number]
- Notes: [momentum check]
Day 4 (May 6) - Update Post Day
- Update post published: [Y/N]
- Page views: [number]
- Applications: [number]
- Cumulative: [number]
- Notes: [60/100 filled update impact]
Day 5-7 (May 7-9)
- [Continue daily tracking]
Success Metrics
| Metric | Target | Actual | Status |
|---|---|---|---|
| Total applications | 150 | - | ⏳ |
| Accepted users | 100 | - | ⏳ |
| r/Screenwriting conversion | 66% | - | ⏳ |
| Post upvotes (r/Screenwriting) | 200+ | - | ⏳ |
| Comments (AMA) | 50+ | - | ⏳ |
Post-Campaign Analysis (May 10-12)
Questions to Answer:
- Which subreddit performed best?
- What was the peak application day?
- What questions came up most in AMA?
- What would we do differently next time?
- Should we run this campaign again?
Report Owner: CMO
Report Due: May 12, 2026
Status: UTM URLs defined, dashboard spec ready for CTO implementation
Next: CTO implements analytics dashboard (due April 30)