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FRE-323. The one-click remote install is app-UI-only and needs hand-edited ~/.ssh/config plus a one-time ssh-copy-id (FRE-320); FRE-315 and FRE-322 hold the claim unverified and demo-gated. - drop the Remote tile and its mock from the feature collage - drop the "Any SSH box, one click away" breakdown, its demo and bullets - drop "Works across every hooked agent, local or remote" - drop the "One-click SSH setup" chip - move the copy to marketing/drafts/remote-ssh/ and mark remote held in marketing/positioning.md No replacement claim was added. Deploy waits on a push credential for the GitHub repo Vercel builds.
107 lines
4.9 KiB
Markdown
107 lines
4.9 KiB
Markdown
# The Nook — Positioning (source of truth)
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Every drafted asset draws its voice, claims, and constraints from this file. If an
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artifact invents its own framing, fix the artifact or fix this file — never both
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silently diverging.
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Primary source: `~/Code/the-nook/docs/marketing-strategy.md`.
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## The sentence
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> **Your Mac and your agents, under control.** The Nook puts your whole coding-agent
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> fleet in the notch — thirteen agents — so you see what is running,
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> unblock it in one tap, and keep the machine from overheating while it works.
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## The wedge
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The thing to say over and over, in every channel, in slightly different words:
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> **An agent blocked on a permission prompt is the most expensive kind of idle.**
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> You pay for the model, you pay for the wait, and you get neither.
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It is acute, quantifiable, and true — and it is the demo: a card appears, you tap
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Allow, work resumes. Ten seconds, no explanation needed.
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## The bundling reframe
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Three audiences (agent herders, hardware tinkerers, glanceable-widget users) in one
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$10 app reads like a grab bag. Reframe as consolidation, which is the honest story:
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> One $10 app instead of a notch toy, a fan utility, a battery limiter, a menu-bar
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> stats strip, and a notification hack. Same one-time purchase, no subscription.
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Price rises to $15 at 1.0 — dated and honest, not a permanent beta.
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## Hard rules
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### 1. Category nouns, never product nouns
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`freno-dev/AGENTS.md` forbids naming any competitor in user-facing copy — landing
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pages, marketing copy, comparison tables, meta descriptions, emails, FAQs, all of it.
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- Use **category nouns**: "notch app", "menu-bar monitor", "fan control utility",
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"battery charge limiter", "agent notification hack". These carry the same search
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intent and are fully compliant.
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- Compare against **the status quo, not a competitor**: "vs. a terminal bell you
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don't hear", "vs. four utilities in your menu bar", "vs. finding out an hour later."
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- The rule does not reach App Store–external review replies, direct email, and
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community replies written by a human, where quoting what a user said about another
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tool is normal conversation.
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### 2. A claim requires a test to exist
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Copy that says "13 agents" or "no data leaves the device" must have a test backing it.
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If a claim cannot be pointed at code or a test, it does not go in copy.
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### 3. Honest privacy scoping
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Telemetry and the trial email **do** leave the device. The defensible claim is:
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> **No prompt or code content leaves the device.**
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Never "no data leaves the device".
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### 4. Sell what works today
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Phone approvals are deferred until a shipped iOS app exists — no "(coming soon)"
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parentheticals. The launch story is the approval card: an agent blocked on a
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permission prompt, unblocked from the Mac's notch, and work resumes.
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Remote SSH is **held**, not approved. The one-click install has not shipped and
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has not been recorded (FRE-320, FRE-205), and the current path needs hand-edited
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`~/.ssh/config` and a one-time `ssh-copy-id` (FRE-320). Its copy is parked in
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`marketing/drafts/remote-ssh/` until the CTO verifies the shipping flow and a
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demo exists.
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### 5. Humans hold every account
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No agent authenticates, posts, upvotes, or DMs. No sock puppets, no self-mention
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without disclosure. `approved/` **is the only thing a human ever publishes from** —
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nothing posts itself.
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## Approved claims (each backed by code)
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| Claim | Backing |
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| Thirteen hooked agents, one glance | `AgentSpec.all` — claude, codex, opencode, pi, omp, muse, hermes, openclaw, zai, gemini, cline, qwen, deepseek |
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| Permission gate answered from a card | awaitPolicyTable + bridge directive path (`hook/normalize.go`, `serialize.go`) |
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| Fan / thermal / charge control | `helper/` (privileged helper, SMC, no kext) |
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| One-time purchase, no subscription | $10 → $15 at 1.0; Stripe checkout |
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| macOS 14+ | 27 source files use the `@Observable` framework |
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| No prompt or code content leaves the device | envelope carries session/event/terminal metadata only (see `docs/agent-interface.md`) |
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## Held claims (not publishable)
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| Claim | Why it is held | What has to be true first |
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|---|---|---|
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| Remote agents over SSH, one click to install | The one-click path is app-UI-only and needs hand-edited `~/.ssh/config` plus a one-time `ssh-copy-id`; no demo exists (FRE-320). FRE-315 and FRE-322 hold it unverified and demo-gated. | FRE-320/FRE-205 ship a genuinely one-click install, the CTO verifies it, and a recording shows a remote agent joining the island. Copy parked in `marketing/drafts/remote-ssh/`. |
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## Voice
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- Short, concrete, no hype adjectives. Numbers over adjectives ("thirteen agents",
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"one tap", "$10 once").
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- The notch/island is the product's home; agents are the product's point.
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- Never apologize for being a utility. The utility is the point.
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- Banned phrasings: competitor names (see rule 1), "AI-powered", "revolutionary",
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"game-changer", "seamlessly". Unverifiable superlatives generally.
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