Files
freno-dev/marketing/README.md
Michael Freno b41cf83879 marketing: add the scaffolding and positioning source of truth
One voice, one place, so agent-drafted assets stop inventing framing
per artifact. positioning.md carries the wedge, the category-noun rule
(freno-dev/AGENTS.md competitor ban), claims each backed by code, the
honest privacy scoping and the voice/banned-phrasings list. The tree
adds calendar.json, per-channel briefs, drafts → pending → approved →
posted, metrics and listening — with the hard rule up front: approved/
is the only thing a human ever publishes from, nothing posts itself.

Issue: FRE-17
2026-10-04 23:22:28 -04:00

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1.0 KiB
Markdown

# Marketing tree
One voice, one place. Every later artifact draws on `positioning.md` — do not
invent framing per-asset.
```
positioning.md # source of truth: wedge, voice, banned phrasings, approved claims
calendar.json # scheduled pushes: date, channel, status
briefs/<channel>.md # per-channel rules, format, limits, what "good" looks like
drafts/<id>/ # agent output: copy.md, assets/, rationale.md
pending/ approved/ posted/ # human gate by directory move
metrics/weekly.md # funnel snapshot, generated
listening.md # buying-intent threads + drafted replies
```
## Hard rule
**`approved/` is the only thing a human ever publishes from. Nothing posts itself.**
Workflow: agent drafts into `drafts/<id>/` → moves to `pending/` when complete →
a human reviews and moves it to `approved/` → the human publishes from `approved/`
under their own account → the artifact (or a pointer) lands in `posted/`.
Nothing in `drafts/` or `pending/` is ever publishable, by anyone, by any means.