docs(deploy): name the retention cron the first mirror fires, and probe the root (FRE-1707)

Two findings from the FRE-1695 review (approved at df788cb6).

1. The mirrored deploy activates a destructive cron the deploy docs never
   mentioned. vercel.json carries two crons: /api/the-nook/lifecycle (13:00
   UTC), already on the tree Vercel builds, and /api/analytics-retention
   (12:00 UTC, 1d9287a / FRE-369), which exists only on Gitea master. The first
   deploy that follows the mirror starts calling it, and the next 12:00 UTC
   deletes every VisitorAnalytics row older than the window —
   ANALYTICS_RETENTION_DAYS, 365 by default — irreversibly and unstaged. The
   behaviour is intended; the silence was not, because the operator is the one
   who presses the button. docs/deploy-source.md "Failure modes" now names the
   cron, the ANALYTICS_RETENTION_SECRET ?? CRON_SECRET bearer check, the 365-day
   default, the fails-closed-without-a-secret path, and that the first run after
   enabling prunes at that default.

2. scripts/verify-deploy.sh could read green with a broken root deploy: it
   probed nook.freno.me, nessa.freno.me/terms and the two remotes, never
   freno.me itself — and FRE-1695's acceptance names the root domain. Adds a
   ROOT_HOST (default https://freno.me) status check ahead of the subdomain
   probes: expects a direct 200, no -L, so a redirect reads as a failure. It
   deliberately does not probe https://freno.me/terms — SITEMAP_ROUTES.main has
   no /terms; Terms of Use is a Nessa surface, so a root /terms 404 is the
   design. The script stays read-only and credential-free.

docs/deploy-source.md

@@ -0,0 +1,150 @@
+# The deploy line (FRE-1695)
+
+Written 2026-11-09 by the CTO. Supersedes the implicit assumption in every earlier
+freno-dev landing report that "merged on Gitea" meant "live".
+
+## The defect
+
+Production `freno.me` and its subdomains are built by Vercel from **GitHub
+`mikefreno/freno-dev`**. Agents merge into **Gitea `Mike/freno-dev`**. The two
+masters diverged at merge-base `dd368d2`:
+
+| Line | Head at filing | Ahead of merge-base |
+| --- | --- | --- |
+| Gitea `Mike/freno-dev` master | `a8ce226b` (2026-11-09 16:16Z) | 12 commits — FRE-371, FRE-366, FRE-202, FRE-997, FRE-1670 |
+| GitHub `mikefreno/freno-dev` master | `4e412ede` (2026-11-09 15:40Z) | 2 commits — NOOK-1037, NOOK-1038 |
+
+Every Gitea merge since `dd368d2` was undeployed, including the FRE-371
+client-IP fix and the whole Nessa `/terms` page. Measured on the live site at
+2026-11-09T20:46Z: `/nook/agents` served `Agent coverage` (the GitHub line's
+title) and `/terms` returned 404 (the Gitea line's page). No agent run can push
+to GitHub — `/paperclip/.git-credentials` holds `git.freno.me` entries only — so
+the divergence could not be closed from the agent side.
+
+## Decision
+
+**Gitea `Mike/freno-dev` is the canonical repository. GitHub
+`mikefreno/freno-dev` is a mirror, and it is the tree Vercel builds.**
+
+One line, one direction: Gitea master → GitHub master → Vercel → live.
+
+### Why this shape and not the alternatives
+
+- **Vercel cannot build from Gitea.** Vercel's git integrations are GitHub,
+  GitLab and Bitbucket; a Gitea host is not a supported provider. So "point
+  Vercel at the repo agents push to" is not a setting that exists. Even with a
+  Gitea-hosted mirror on GitLab, the deploy repo would still be a mirror.
+- **Agents can only push to Gitea.** The per-agent credential is Gitea-only
+  (`git.freno.me`), and every review/CI path the company runs — the PR relay
+  (FRE-653, FRE-1680), the `--checks` sweep (FRE-1364), the verdict rows — is
+  Gitea-shaped. Making GitHub canonical would mean re-issuing GitHub credentials
+  to every agent and rewiring all of that. Keeping Gitea canonical keeps the
+  authoring side exactly as it is.
+- **Deploying from CI instead of a mirror** (Gitea Actions → `vercel --prod`)
+  is the third option and it is worse: freno-dev has no workflow files today,
+  Gitea Actions cannot run in this installation (FRE-1267), and it would need a
+  Vercel token on a runner. A mirror needs one credential, in one place, and no
+  new CI.
+
+### Reconcile first, then mirror
+
+The mirror must fast-forward. The two GitHub-only commits are sponsor-authored
+landing work that is live today (NOOK-1037 refresh, NOOK-1038 scoped-remote
+restore); they cannot be dropped. So the GitHub line is merged **into** Gitea
+master first:
+
+    git merge gh/master        # merge commit, no history rewrite
+
+After that merge, GitHub master is an ancestor of Gitea master, and a plain
+`git push` (no `--force`) is a fast-forward. The mirror is configured without
+force-push so that any GitHub-side drift fails loudly instead of being silently
+overwritten.
+
+Two conflicts were resolved in the merge, both copy contracts:
+
+1. `src/components/nook/FeatureBreakdowns.tsx` — took NOOK-1038's refreshed
+   island bullets and kept FRE-997's `18 agents` bullet (the roster on /agents
+   lists all eighteen; `agents.test.ts` asserts equality).
+2. `src/routes/nook/remote-claims.test.ts` — one file holding both contracts.
+   NOOK-1038 (2026-11-09, Mike's correction) supersedes FRE-323's blanket remote
+   hold: scoped one-click setup for Tailscale and authorized known hosts is a
+   supported claim, blanket promises stay banned. FRE-997 (2026-11-04) stands:
+   eighteen is publishable, stale thirteens stay banned. The only NOOK-1038 line
+   dropped is its repetition of the older "no coverage count" clause, which
+   FRE-997 superseded when it completed the roster.
+
+## How a merge becomes a deploy
+
+1. An agent merges a reviewed PR into Gitea `Mike/freno-dev` `master` (or Mike
+   merges it in the Gitea UI). Nothing else changes for the engineer.
+2. A **Gitea push mirror** on `Mike/freno-dev` pushes `master` to
+   `https://github.com/mikefreno/freno-dev.git` with sync-on-commit enabled.
+3. Vercel sees the GitHub push and builds production from GitHub `master`.
+4. `scripts/verify-deploy.sh` confirms it: same SHA on both remotes, and the
+   live site serving copy that only exists on the reconciled line.
+
+**Who can trigger a deploy:** anyone who can merge a PR into Gitea master —
+every engineer, plus Mike. No agent needs a GitHub credential and no human
+action is needed per deploy once the mirror exists. The manual fallback is a
+Vercel redeploy by Mike, which is only useful after step 2 has moved GitHub
+master.
+
+**Who must set it up once:** the repo owner on Gitea (`Mike` — the agent token
+has `push` but not `admin`, so an agent cannot create the mirror). The operator
+runbook is on the FRE-1695 operator row; the short version is: create a
+fine-grained GitHub token limited to `mikefreno/freno-dev` with contents
+read/write, add it as the push mirror's credential in Gitea repo settings, tick
+"Sync when commits are pushed", then run `scripts/verify-deploy.sh`.
+
+Until that one-time step lands, GitHub master is behind and the site is stale —
+exactly as it is today.
+
+## Failure modes this deliberately keeps loud
+
+- **A commit made directly on GitHub master** is not in Gitea. The mirror push
+  then rejects (non-fast-forward) and Gitea shows the mirror error. Do not commit
+  to GitHub `master`; land it in Gitea and let it mirror.
+- **A merge that is only a Gitea merge** is not live until the mirror runs. Check
+  `scripts/verify-deploy.sh` before calling a site change published.
+- **The first mirrored deploy switches on a cron that deletes production
+  rows.** `vercel.json` carries two crons. `/api/the-nook/lifecycle`
+  (13:00 UTC) is already on the tree Vercel builds today, so it runs.
+  `/api/analytics-retention` (12:00 UTC, added in `1d9287a`, FRE-369) is
+  only on Gitea master: the first deploy that follows the mirror starts
+  calling it, and the next 12:00 UTC runs
+  `DELETE FROM VisitorAnalytics WHERE created_at < datetime('now','-365 days')`
+  against the production database. Not staged, not reversible — whatever is
+  older than the window
+  is gone the first time it fires. The window is
+  `ANALYTICS_RETENTION_DAYS`, and unset, non-positive, or over 730 each
+  resolve to the 365-day default (`src/server/analytics-retention.ts`).
+  365 is the conservative end — picked so that switching the schedule on is
+  not itself a data-loss event — but conservative still means *over a year
+  old gets deleted*. Set the window in Vercel **before** the first mirrored
+  deploy if 365 is not what you want. The cron call is authorized with
+  `Authorization: Bearer <ANALYTICS_RETENTION_SECRET ?? CRON_SECRET>`
+  (`src/routes/api/analytics-retention.ts`), and the endpoint fails closed:
+  with no secret configured every call is a 401, so a missing secret is a
+  table that quietly stops being pruned, never an unauthenticated bulk
+  delete. Vercel supplies `CRON_SECRET` to its own crons and production
+  already runs the 13:00 job, so assume the secret is there and it runs.
+- **The FRE-371 fix's actual exploitability in production** depends on how the
+  edge sets `x-forwarded-for`/`cf-connecting-ip`. That is measured and gated by
+  the Security Engineer, not assumed here.
+
+## Verifying
+
+    scripts/verify-deploy.sh
+
+It is read-only and needs no credentials — that is what makes it safe to run
+from an agent run as well as by the operator, and it is why the checks stay
+read-only. It checks both remotes' master SHA, that `https://freno.me/`
+answers a direct 200, the live Nook/Nessa copy, and (when the commit is
+present locally) that `2fd2a4a` is an ancestor of the deployed commit.
+
+The root probe is there because every other check can stay green while the
+root deploy is broken. It is status-only, and it deliberately does not probe
+`https://freno.me/terms`: `SITEMAP_ROUTES.main` in
+`src/lib/sitemap-routes.ts` has no `/terms` — Terms of Use is a Nessa
+surface (`nessa.freno.me/terms`), so a 404 on the root domain's `/terms` is
+the design, not a defect.

marketing/README.md

@@ -22,3 +22,12 @@ a human reviews and moves it to `approved/` → the human publishes from `approv
 under their own account → the artifact (or a pointer) lands in `posted/`.
 
 Nothing in `drafts/` or `pending/` is ever publishable, by anyone, by any means.
+
+## The weekly read
+
+`bun --env-file=.env scripts/weekly-metrics.ts` (or `bun run metrics:weekly`)
+rewrites `metrics/weekly.md` from the live databases: the staged funnel, the
+campaign breakdown (`getAnalyticsSummary.topCampaigns`' grouping), and the one
+stage that moved. It needs `TURSO_DB_URL`, `TURSO_DB_TOKEN`, `NOOK_DB_URL` and
+`NOOK_DB_TOKEN` — no other production secret. The file is generated; never
+hand-edit it. The numbers are engineering's; the interpretation is the CMO's.

marketing/drafts/remote-ssh/copy.md

@@ -0,0 +1,64 @@
+# Remote SSH copy — historical unqualified wording
+
+[gpt-6.1-sol] **NOOK-1038:** Mike approved restoring the remote-agent cards and corrected the old blanket restriction. One-click setup works for **Tailscale and authorized known hosts**. The current page describes that scope; this file preserves the old unqualified wording for reference, not for verbatim reuse.
+
+[gpt-6.1-sol] The earlier FRE-323 removal treated SSH authorization needed by a new host as though it prevented one-click setup for hosts already authorized. Current evidence is `RemoteHostCatalog.discover`, `RemoteHostsController.setUp`, `RemoteMirror.apply`, and the existing `RemoteHostsControllerLiveTests.setUpLeavesItLive` test. No new live-host test run is claimed by this website change.
+
+## What was removed
+
+### 1. Landing collage tile
+
+Source: `src/components/nook/FeatureCollage.tsx` (removed 2026-10-29).
+
+```
+kicker: Remote
+title:  Agents on other machines
+body:   Run agents on Linux boxes and SSH servers — one click installs the
+        nook-hook, and their sessions join the same island.
+```
+
+The mock attached to it showed two session rows whose agent chips named
+`build-box` and `gpu-rig`.
+
+### 2. Landing feature breakdown section
+
+Source: `src/components/nook/FeatureBreakdowns.tsx` (removed 2026-10-29).
+
+```
+kicker: Remote
+title:  Any SSH box, one click away
+body:   Pick a host from your ssh config or your tailnet and click once — the
+        nook-hook installs itself and its agents appear beside your local ones,
+        indistinguishable.
+
+bullets:
+- One click: connect, push the hook, configure agents, check it can reach this Mac
+- Hosts mirror this Mac's installed integrations automatically
+- Remote sessions are ordinary rows; the agent chip names the machine
+```
+
+The section's demo animated a `gpu-rig` host moving from "Not set up" through
+`connecting` → `pushing the hook binary` → `configuring agents` → `checking the
+host can reach this Mac` → `Live`, then showed a remote session row.
+
+### 3. Approvals bullet
+
+Source: `src/components/nook/FeatureBreakdowns.tsx` (removed 2026-10-29).
+
+```
+- Works across every hooked agent, local or remote
+```
+
+### 4. Feature chip
+
+Source: `src/components/nook/IslandExtras.tsx` (removed 2026-10-29).
+
+```
+One-click SSH setup
+```
+
+## Current restoration
+
+[gpt-6.1-sol] NOOK-1038 restores the collage's Remote tile, host-labelled session examples, and the detailed setup section. The collage says: “One-click setup for Tailscale and authorized known hosts.” The detailed section shows choosing a discovered host, clicking Set up, installation progress, and Live status.
+
+[gpt-6.1-sol] The historical “Any SSH box” claim, universal agent-coverage bullet, and unqualified setup chip above are not restored. Discovery and an existing authorization path are not the same as granting access to a new machine. This does not limit or deny the working one-click flow for authorized hosts.

marketing/drafts/remote-ssh/rationale.md

@@ -0,0 +1,13 @@
+# Remote setup marketing decision
+
+[gpt-6.1-sol] **NOOK-1038 supersedes the blanket hold.** Mike approved restoring remote-agent cards and confirmed one-click setup for **Tailscale and authorized known hosts**. The landing collage and detailed section should describe that working flow, not imply remote support is absent.
+
+## Why it was removed
+
+[gpt-6.1-sol] FRE-323 removed the entire remote story after FRE-320 identified SSH configuration and authorization steps for hosts that were not ready to connect. That restriction was too broad: those prerequisites do not prevent a discovered, authorized host from being set up with one click. The historical unqualified copy remains in `copy.md` so the change in scope is explicit.
+
+## Current evidence and scope
+
+[gpt-6.1-sol] `RemoteHostCatalog.discover` reads SSH config and Tailscale peers. `RemoteHostsController.setUp` binds the bridge and calls `RemoteMirror.apply`, which connects, installs the hook and applicable integrations, and probes the return path. The existing `RemoteHostsControllerLiveTests.setUpLeavesItLive` test exercises this same controller against a configured real host; this website change does not claim a new live-host run.
+
+[gpt-6.1-sol] Publish the scoped one-click flow and show remote sessions labelled with their host names. Do not replace it with a “manual setup only” disclaimer. Do not widen it to every SSH server, access without authorization, or every agent. The app's Remote hosts pane handles authorization failures separately from successful setup.

marketing/metrics/weekly.md

@@ -1,4 +1,43 @@
 # Weekly funnel snapshot
 
-Generated weekly from the analytics DB + `trials`/`licenses`/`activations`.
-Format: the funnel numbers, what moved, and the one thing worth acting on.
+Window: **2026-10-22 18:05:00 → 2026-10-29 18:05:00 UTC** (7 days). Previous: 2026-10-15 18:05:00 → 2026-10-22 18:05:00 UTC.
+
+Generated by `bun --env-file=.env scripts/weekly-metrics.ts`; regenerated weekly, never hand-edited. The analysis is the CMO's.
+
+## Funnel
+
+| Stage | This week | Last week | Change |
+|---|---:|---:|---:|
+| visit (nook.freno.me page views) | 0 | 0 | 0 |
+| download click | 0 | 0 | 0 |
+| DMG served | 0 | 0 | 0 |
+| trial started | 2 | 0 | +2 |
+| checkout started (Stripe session) | 0 | 0 | 0 |
+| purchase (licence issued) | 0 | 0 | 0 |
+| activation | 0 | 0 | 0 |
+
+## Campaigns
+
+Top 10 by volume, untagged excluded — the same grouping `getAnalyticsSummary.topCampaigns` returns.
+
+| Source | Medium | Campaign | Rows |
+|---|---|---|---:|
+| x | — | — | 1 |
+
+1 of 291 rows in the window carry campaign tags; the rest are untagged and therefore unattributed.
+
+## The one thing that moved
+
+**trial started: 0 → 2 (+2).**
+
+## Before acting on these numbers
+
+- **291 of 291 rows in the window predate the FRE-366 instrumentation.** They carry no host, and their recorded address is the production proxy's loopback (127.0.0.1 / ::1) — the writers then recorded the direct peer, not the visitor. They are excluded from every host-scoped stage above (visits, and the download click/served split), and "unique visitors" over them still collapses to one host. Rows recorded since carry the site they addressed and the visitor's address truncated to a prefix (/24, or /56 for IPv6 — the FRE-369 privacy floor), so "unique visitors" counts networks, not machines.
+- **Download rows are automation-heavy.** Of this window's 137 download rows, 0 are clicks and 0 are served files; the remaining 137 predate the click/served stage label and cannot be split, so they count in neither stage. 112 of all 137 are not browser user agents (curl, Sparkle, link-preview crawlers).
+- **No conversion rate before the cohort matures.** Trial→paid belongs to the mature Day 28–35 read (FRE-197); a ratio from a partial cohort is not a metric.
+
+## Sources
+
+- `VisitorAnalytics` (freno.me Turso DB) — visits, downloads, campaigns.
+- `trials`, `licenses`, `activations` (the-nook Turso DB) — the paid funnel.
+- Generated 2026-10-29T18:05:00Z.

marketing/positioning.md

@@ -4,13 +4,39 @@ Every drafted asset draws its voice, claims, and constraints from this file. If
 artifact invents its own framing, fix the artifact or fix this file — never both
 silently diverging.
 
-Primary source: `~/Code/the-nook/docs/marketing-strategy.md`.
+**Reconciled 2026-10-29**, and again **2026-11-03** for the FRE-997 count
+correction, against the CTO's verdicts ([FRE-315], [FRE-322], [FRE-354],
+[FRE-997]), the Chief of Staff's price decision (2026-10-29 04:01), the Plan B
+launch route ([FRE-346] → [FRE-203] `plan-b`), and `The-Nook` master (app floor is
+**14.2**, not 14.0 — `freno-dev` `881190d`, site merge `134f41e`). The previous
+version of this file named an upstream `the-nook/docs/marketing-strategy.md` that
+no longer exists; the verdicts below are the source of truth it was pointing at.
+
+[FRE-315]: https://paperclip.freno.me/FRE/issues/FRE-315
+[FRE-322]: https://paperclip.freno.me/FRE/issues/FRE-322
+[FRE-354]: https://paperclip.freno.me/FRE/issues/FRE-354
+[FRE-320]: https://paperclip.freno.me/FRE/issues/FRE-320
+[FRE-346]: https://paperclip.freno.me/FRE/issues/FRE-346
+[FRE-203]: https://paperclip.freno.me/FRE/issues/FRE-203
+[FRE-997]: https://paperclip.freno.me/FRE/issues/FRE-997
 
 ## The sentence
 
-> **Your Mac and your agents, under control.** The Nook puts your whole coding-agent
-> fleet in the notch — thirteen agents, local or over SSH — so you see what is running,
-> unblock it in one tap, and keep the machine from overheating while it works.
+There is no single approved public sentence yet, and saying otherwise is the one
+mistake this file exists to prevent. What exists is a **launch claim set** — two
+sentences, both from one 15-second take, recorded as the chosen route by the Chief
+of Staff on 2026-10-29 ([FRE-346] `decision` §2–§4):
+
+| Slot | Exact sentence | Status today |
+|---|---|---|
+| Launch line | **"Every agent you're running reports into one notch, and the one waiting on you pins above the rest."** | Verified by code ([FRE-322] §3). Needs the one-Mac take before it is publishable. |
+| Second line, same take | **"Approve an agent's tool call from your Mac's notch, and the agent carries on."** | Needs the demo ([FRE-322] §1). The same take settles it. |
+
+Working line for internal writing, not for publication:
+
+> **Your Mac and your agents, under control.** One notch for the whole fleet: you
+> see what is running, you unblock what is waiting, and the machine stays cool
+> while it works.
 
 ## The wedge
 
@@ -22,15 +48,18 @@ The thing to say over and over, in every channel, in slightly different words:
 It is acute, quantifiable, and true — and it is the demo: a card appears, you tap
 Allow, work resumes. Ten seconds, no explanation needed.
 
-## The bundling reframe
+## The consolidation reframe
 
 Three audiences (agent herders, hardware tinkerers, glanceable-widget users) in one
-$10 app reads like a grab bag. Reframe as consolidation, which is the honest story:
+app reads like a grab bag. Reframe as consolidation, which is the honest story:
 
-> One $10 app instead of a notch toy, a fan utility, a battery limiter, a menu-bar
-> stats strip, and a notification hack. Same one-time purchase, no subscription.
+> One app instead of a notch toy, a fan utility, a battery limiter, a menu-bar stats
+> strip, and a notification hack. One purchase, no subscription.
 
-Price rises to $15 at 1.0 — dated and honest, not a permanent beta.
+**No price, no discount and no future price in copy.** The price is $10, it stays
+$10, and the dated rise to $15 is withdrawn (Chief of Staff, 2026-10-29 04:01). A
+price change is a Chief of Staff + sponsor call; it is never a marketing decision
+and never a launch asset.
 
 ## Hard rules
 
@@ -48,24 +77,51 @@ pages, marketing copy, comparison tables, meta descriptions, emails, FAQs, all o
   community replies written by a human, where quoting what a user said about another
   tool is normal conversation.
 
-### 2. A claim requires a test to exist
+### 2. A claim needs a verdict, not just a test
 
-Copy that says "13 agents" or "no data leaves the device" must have a test backing it.
-If a claim cannot be pointed at code or a test, it does not go in copy.
+Copy that says "every agent", "13 agents", "no data leaves the device" must point at
+both a test **and** a CTO verdict naming the exact sentence. A passing test is not a
+verdict; a verdict is not a recording. If a sentence cannot be traced to a row in the
+tables below, it does not go in copy.
 
 ### 3. Honest privacy scoping
 
-Telemetry and the trial email **do** leave the device. The defensible claim is:
+Telemetry and the licence check **do** leave the device: Sentry runs on **every
+launch, unconditionally** (with the Mac's IP address via `sendDefaultPii`), and the
+trial check sends `IOPlatformUUID` and the device name to `freno.me` ([FRE-322]
+§2.4, corrected by [FRE-354] `(b)`). Never publish, in any wording:
 
-> **No prompt or code content leaves the device.**
+- "no data leaves the device" / "local-only" / "no telemetry" / "no account"
+- "nothing leaves your Mac"
 
-Never "no data leaves the device".
+The one favourable engine sentence — about the **hook and bridge only**, never
+"The Nook" — as corrected by [FRE-354] `(j)`: the hook and bridge **are not a cloud
+service**. Do not write "talk to nothing but your Mac" (too absolute: the
+`NOOK_PORTS` fan-out resolves `host.docker.internal` and the default gateway, and
+`defaultGateway()` opens a no-packet UDP socket to `8.8.8.8:80`), and do not narrow
+it to "over SSH" (a tailnet peer dials directly).
+
+It is verified as a code fact ([FRE-322] §2, [FRE-354] `(j)`), and it is still
+**held** until the disclosures land: Sentry gated behind a preference or removed,
+and `/privacy` + `/faq` corrected against the egress inventory (patch on branch
+`faq/from-objections-2026-10-29`, verified by [FRE-354]). A true sentence next to
+false ones is worse than no sentence.
 
 ### 4. Sell what works today
 
-Phone approvals are deferred until a shipped iOS app exists — no "(coming soon)"
-parentheticals. The launch story is remote SSH: agents running on other machines,
-visible and unblockable from the Mac's notch.
+An iPhone + Apple Watch companion **is** in users' hands as a TestFlight beta
+(`ios-v0.3.2`, 2026-10-22; [FRE-354] open question). That makes one thing true and
+one thing forbidden: say "TestFlight beta" when the phone exists in a sentence at
+all, and never claim approvals-from-phone as a shipped capability without its own
+CTO verdict — no "(coming soon)" parentheticals either way.
+
+[gpt-6.1-sol] **NOOK-1038:** Mike approved restoring remote-agent marketing.
+One-click setup works for **Tailscale and authorized known hosts**. Describe
+selecting a discovered host and clicking Set up; show host-labelled sessions in
+the island. `RemoteHostsController.setUp` runs installation and a return-path
+probe. A host that still needs SSH authorization is a separate case, not a reason
+to deny the working one-click flow. `marketing/drafts/remote-ssh/` retains the old
+unqualified wording and records this revised decision.
 
 ### 5. Humans hold every account
 
@@ -73,23 +129,30 @@ No agent authenticates, posts, upvotes, or DMs. No sock puppets, no self-mention
 without disclosure. `approved/` **is the only thing a human ever publishes from** —
 nothing posts itself.
 
-## Approved claims (each backed by code)
+## Claims: status at 2026-11-03
 
-| Claim | Backing |
-|---|---|
-| Thirteen hooked agents, one glance | `AgentSpec.all` — claude, codex, opencode, pi, omp, muse, hermes, openclaw, zai, gemini, cline, qwen, deepseek |
-| Remote agents over SSH | `hook/setup.go` remote install path; `NOOK_HOST` TCP transport |
-| Permission gate answered from a card | awaitPolicyTable + bridge directive path (`hook/normalize.go`, `serialize.go`) |
-| Fan / thermal / charge control | `helper/` (privileged helper, SMC, no kext) |
-| One-time purchase, no subscription | $10 → $15 at 1.0; Stripe checkout |
-| macOS 14+ | 27 source files use the `@Observable` framework |
-| No prompt or code content leaves the device | envelope carries session/event/terminal metadata only (see `docs/agent-interface.md`) |
+Each row names the evidence, not a feeling. Re-read the verdict before using a row.
+
+| Claim | Status | Evidence / next step |
+|---|---|---|
+| Approve an agent's tool call from the notch, and it carries on | **Needs demo** — not publishable | [FRE-322] §1. `AgentLiveTurnTests` has never run on a signed-in host; one observed local run settles it. Say "an agent", never "any agent", never "always". |
+| Every agent you're running reports into one notch; the blocked one pins above the rest | **Verified by code, gated on the take** | [FRE-322] §3. Same one-Mac take as above. No count in the sentence. |
+| The hook and bridge are not a cloud service | **Verified code fact, held on disclosure** | [FRE-322] §2, wording corrected by [FRE-354] `(j)`. Held until Sentry is gated/removed and `/privacy` + `/faq` land. Never widen to "The Nook", never "nothing but your Mac". |
+| Fan, thermal and charge control | **No claim verdict yet — do not lead with it** | Backed by `helper/` (privileged helper, SMC, no kext), but no CTO sentence exists for it. Documentary, not launch. |
+| One-time purchase, no subscription | **Publishable fact, price not a launch asset** | $10, held at $10. No dated rise, no discount framing, no pricing copy. |
+| Agent coverage numbers ("eighteen agents", "18 agents") | **Publishable at 18** | [FRE-997]: the /agents table now lists every row of `AgentSpec.all` and `agents.test.ts` asserts equality with the 18-name registry in registry order, so the landing bullet, the marquee chip and the /agents copy say 18. No other number is publishable. |
+| macOS 14.2 or later | **Publishable fact** | The app cannot start below 14.2 (`freno-dev` `881190d`, site `134f41e`). "macOS 14+" is false and was fixed on the site. |
+| One-click remote setup for Tailscale and authorized known hosts | **Approved by Mike — NOOK-1038** | [gpt-6.1-sol] Restores the scoped flow: host discovery, `RemoteHostsController.setUp`, `RemoteMirror.apply`, and host-labelled sessions. Supersedes the blanket FRE-323 hold, not the requirement for SSH authorization. |
+| "Nothing leaves your Mac", "no telemetry", "local-only", "no account" | **False today — banned** | Sentry unconditional, licence check with hardware fingerprint ([FRE-322] §2.4). |
+| Approvals from the iPhone or Apple Watch | **No verdict — not a launch claim** | The companion is a TestFlight beta ([FRE-354]); the approval-from-phone claim has no CTO verdict and stays out of launch copy. |
 
 ## Voice
 
-- Short, concrete, no hype adjectives. Numbers over adjectives ("thirteen agents",
-  "one tap", "$10 once").
-- The notch/island is the product's home; agents are the product's point.
+- Short, concrete, no hype adjectives. Numbers over adjectives — the only count
+  that ships is eighteen, and it is the registry's own size (see the coverage row
+  above).
+- The notch is the product's home; agents are the product's point.
 - Never apologize for being a utility. The utility is the point.
 - Banned phrasings: competitor names (see rule 1), "AI-powered", "revolutionary",
-  "game-changer", "seamlessly". Unverifiable superlatives generally.
+  "game-changer", "seamlessly", any unverifiable superlative — and the specific
+  banned sentences in rule 3 and the table above.

package.json

@@ -12,6 +12,7 @@
     "test:coverage": "bun test --coverage",
     "perf": "bun run scripts/perf-test.ts",
     "perf:compare": "bun run scripts/perf-compare.ts",
+    "metrics:weekly": "bun --env-file=.env scripts/weekly-metrics.ts",
     "nook:grant": "NODE_ENV=production bun --env-file=.env scripts/grant-nook-license.ts"
   },
   "dependencies": {

scripts/verify-deploy.sh

@@ -0,0 +1,101 @@
+#!/usr/bin/env bash
+# Live probe for the freno-dev deploy path (FRE-1695). Read-only; no credentials.
+#
+# Proves, in one run:
+#   1. Gitea master and GitHub master are the same commit (the mirror converged).
+#   2. The root domain answers on its own terms: https://freno.me/ returns a direct 200,
+#      so a broken root deploy cannot read as green while the subdomains look fine.
+#   3. The live site serves copy that only exists on the reconciled line:
+#      NOOK-1038's scoped remote claim (GitHub-only before the merge) *and*
+#      FRE-997's "Supported agents" (Gitea-only before the merge). Both at once
+#      can only come from the merge commit.
+#   4. The served tree therefore contains FRE-371 (`2fd2a4a`), which is an
+#      ancestor of that merge — checked locally when the commit is in the object
+#      store, so run this from a freno-dev checkout.
+#
+# Usage: scripts/verify-deploy.sh [expected-gitea-sha]
+
+set -uo pipefail
+
+GITEA_REMOTE="${GITEA_REMOTE:-https://git.freno.me/Mike/freno-dev.git}"
+GITHUB_REMOTE="${GITHUB_REMOTE:-https://github.com/mikefreno/freno-dev.git}"
+ROOT_HOST="${ROOT_HOST:-https://freno.me}"
+NOOK_HOST="${NOOK_HOST:-https://nook.freno.me}"
+NESSA_HOST="${NESSA_HOST:-https://nessa.freno.me}"
+
+fail=0
+ok()   { printf 'ok    %s\n' "$1"; }
+bad()  { printf 'FAIL  %s\n' "$1"; fail=1; }
+
+echo "== remotes =="
+gitea_sha=$(git ls-remote "$GITEA_REMOTE" refs/heads/master | cut -f1)
+github_sha=$(git ls-remote "$GITHUB_REMOTE" refs/heads/master | cut -f1)
+printf 'gitea master   %s\ngithub master  %s\n' "${gitea_sha:-<none>}" "${github_sha:-<none>}"
+
+[ -n "$gitea_sha" ] && ok "gitea master readable" || bad "gitea master unreadable"
+if [ -n "$gitea_sha" ] && [ "$gitea_sha" = "$github_sha" ]; then
+  ok "github master is the same commit (mirror converged)"
+else
+  bad "github master differs from gitea master — the mirror has not run"
+fi
+
+if [ -n "${1:-}" ]; then
+  if [ "$1" = "$gitea_sha" ]; then ok "gitea master is the expected commit $1"
+  else bad "gitea master is $gitea_sha, expected $1"; fi
+fi
+
+echo
+echo "== live copy =="
+# The root is every other surface's entry point and deploys from the same tree, so it is
+# probed first. No -L: a redirect away from 200 is the failure we want to see, not a pass.
+root_code=$(curl -sS -o /dev/null -w '%{http_code}' "$ROOT_HOST/" 2>/dev/null)
+if [ "$root_code" = "200" ]; then
+  ok "$ROOT_HOST/ serves 200"
+elif [ -z "$root_code" ] || [ "$root_code" = "000" ]; then
+  bad "$ROOT_HOST/ gave no response, expected 200"
+else
+  bad "$ROOT_HOST/ returned $root_code, expected 200 (green subdomains do not cover the root)"
+fi
+
+page=$(curl -sS "$NOOK_HOST/" 2>/dev/null)
+case "$page" in
+  *"One-click setup for Tailscale and authorized known hosts"*)
+    ok "nook landing carries NOOK-1038's scoped remote claim" ;;
+  *) bad "nook landing is missing NOOK-1038's scoped remote claim" ;;
+esac
+
+agents=$(curl -sS "$NOOK_HOST/agents" 2>/dev/null)
+case "$agents" in
+  *"Supported agents"*) ok "nook /agents carries FRE-997's restored coverage title" ;;
+  *) bad "nook /agents still serves the pre-FRE-997 title" ;;
+esac
+
+terms_code=$(curl -sS -o /tmp/verify-deploy-terms.$$ -w '%{http_code}' "$NESSA_HOST/terms" 2>/dev/null)
+if [ "$terms_code" = "200" ] && grep -q 'nessa-support@freno.me' /tmp/verify-deploy-terms.$$; then
+  ok "nessa /terms is published and names the support address (FRE-1670)"
+else
+  bad "nessa /terms returned $terms_code without the support address (FRE-1670 undeployed)"
+fi
+rm -f /tmp/verify-deploy-terms.$$
+
+echo
+echo "== ancestry =="
+for commit in 2fd2a4a 7fde259; do
+  if git cat-file -e "${commit}^{commit}" 2>/dev/null; then
+    if git merge-base --is-ancestor "$commit" "$gitea_sha" 2>/dev/null; then
+      ok "$commit is an ancestor of gitea master"
+    else
+      bad "$commit is NOT an ancestor of gitea master"
+    fi
+  else
+    printf 'skip  %s not in this clone; run from a freno-dev checkout to check ancestry\n' "$commit"
+  fi
+done
+
+echo
+if [ "$fail" -eq 0 ]; then
+  echo "PASS — the deploy follows gitea master and the served tree contains FRE-371."
+else
+  echo "FAIL — see the lines above."
+fi
+exit "$fail"

scripts/weekly-metrics.ts

@@ -0,0 +1,159 @@
+import { createClient } from "@libsql/client/web";
+import { mkdir, writeFile } from "node:fs/promises";
+import { dirname, resolve } from "node:path";
+import {
+  ensureAnalyticsSchema,
+  getWeeklyReport,
+  renderWeeklyMarkdown,
+  type Connections
+} from "~/server/weekly-metrics";
+
+/**
+ * Write `marketing/metrics/weekly.md` from the live analytics and licence DBs.
+ *
+ *   bun --env-file=.env scripts/weekly-metrics.ts
+ *   bun --env-file=.env scripts/weekly-metrics.ts --days 14 --now 2026-11-05T09:00:00Z
+ *
+ * Required environment (all four; the analytics token also opens the licence
+ * DB, which is why the weekly job can run from a checkout that has no Stripe
+ * or Apple secrets):
+ *
+ *   TURSO_DB_URL / TURSO_DB_TOKEN        freno.me DB — VisitorAnalytics
+ *   NOOK_DB_URL / NOOK_DB_TOKEN          the-nook DB — trials, licenses, activations
+ *
+ * This script deliberately does not import `~/env/server`: that schema demands
+ * every production secret, and the metrics job needs two databases and nothing
+ * else.
+ *
+ * The output path is anchored at the repo root, so running it from any cwd
+ * writes the same file.
+ */
+
+interface Options {
+  days: number;
+  now: Date;
+  out: string;
+  stdout: boolean;
+}
+
+function usage(): string {
+  return [
+    "Usage: bun --env-file=.env scripts/weekly-metrics.ts [options]",
+    "",
+    "  --days N          window length in days (default 7)",
+    "  --now ISO         end of the window (default: now)",
+    "  --out PATH        where to write (default: marketing/metrics/weekly.md)",
+    "  --stdout          print the report instead of writing a file"
+  ].join("\n");
+}
+
+function parseArgs(argv: string[]): Options {
+  const repoRoot = resolve(import.meta.dir, "..");
+  const options: Options = {
+    days: 7,
+    now: new Date(),
+    out: resolve(repoRoot, "marketing/metrics/weekly.md"),
+    stdout: false
+  };
+
+  for (let i = 0; i < argv.length; i += 1) {
+    const arg = argv[i]!;
+    const value = () => {
+      const next = argv[i + 1];
+      if (next === undefined) throw new Error(`${arg} needs a value\n\n${usage()}`);
+      i += 1;
+      return next;
+    };
+
+    switch (arg) {
+      case "--days": {
+        const days = Number(value());
+        if (!Number.isFinite(days) || days <= 0) {
+          throw new Error(`--days must be a positive number\n\n${usage()}`);
+        }
+        options.days = days;
+        break;
+      }
+      case "--now": {
+        const now = new Date(value());
+        if (Number.isNaN(now.getTime())) {
+          throw new Error(`--now must be an ISO timestamp\n\n${usage()}`);
+        }
+        options.now = now;
+        break;
+      }
+      case "--out":
+        options.out = resolve(value());
+        break;
+      case "--stdout":
+        options.stdout = true;
+        break;
+      case "-h":
+      case "--help":
+        console.log(usage());
+        process.exit(0);
+      default:
+        throw new Error(`Unknown argument ${arg}\n\n${usage()}`);
+    }
+  }
+
+  return options;
+}
+
+function requiredEnv(name: string): string {
+  const value = process.env[name];
+  if (!value || value.trim() === "") {
+    throw new Error(
+      `${name} is not set. The weekly job needs TURSO_DB_URL, TURSO_DB_TOKEN, ` +
+        `NOOK_DB_URL and NOOK_DB_TOKEN — run it as ` +
+        `\`bun --env-file=.env scripts/weekly-metrics.ts\` with those four in .env.`
+    );
+  }
+  return value;
+}
+
+function connect(url: string, token: string) {
+  return createClient({ url, authToken: token });
+}
+
+async function main(): Promise<void> {
+  const options = parseArgs(process.argv.slice(2));
+
+  const connections: Connections = {
+    analytics: connect(requiredEnv("TURSO_DB_URL"), requiredEnv("TURSO_DB_TOKEN")),
+    nook: connect(requiredEnv("NOOK_DB_URL"), requiredEnv("NOOK_DB_TOKEN"))
+  };
+
+  // The app migrates the table on boot, but this job must not depend on a
+  // deploy having happened: add any missing post-hoc columns (stage, host)
+  // through the same idempotent bootstrap path first.
+  await ensureAnalyticsSchema(connections.analytics);
+
+  const report = await getWeeklyReport(connections, {
+    days: options.days,
+    now: options.now
+  });
+  const markdown = renderWeeklyMarkdown(report);
+
+  if (options.stdout) {
+    process.stdout.write(markdown);
+    return;
+  }
+
+  await mkdir(dirname(options.out), { recursive: true });
+  await writeFile(options.out, markdown, "utf8");
+
+  const f = report.counts;
+  console.log(
+    `wrote ${options.out}\n` +
+      `window ${report.window.start} → ${report.window.end}\n` +
+      `visit ${f.visit}, download click ${f.downloadClick}, DMG served ${f.dmgServed}, ` +
+      `trial ${f.trial}, checkout ${f.checkout}, purchase ${f.purchase}, activation ${f.activation}\n` +
+      `mover: ${report.mover ? `${report.mover.label} ${report.mover.before} → ${report.mover.now}` : "none"}`
+  );
+}
+
+main().catch((error) => {
+  console.error(error instanceof Error ? error.message : error);
+  process.exit(1);
+});

src/app.css

@@ -761,6 +761,14 @@ a.hover-underline-animation:hover::after {
   animation: nook-pulse 0.8s steps(2, jump-none) infinite;
 }
 
+/* Directional dashes in the power-flow preview. */
+.nook-power-flow {
+  animation: nook-power-flow 1.6s linear infinite;
+}
+@keyframes nook-power-flow {
+  to { stroke-dashoffset: -21; }
+}
+
 /* Live signal inside a mixer fader */
 .nook-meter {
   transform-origin: left center;
@@ -840,6 +848,7 @@ a.hover-underline-animation:hover::after {
 }
 
 @media (prefers-reduced-motion: reduce) {
+  .nook-power-flow,
   .nook-meter,
   .nook-wave,
   .nook-progress,

src/components/nook/FeatureBreakdowns.tsx

@@ -1,6 +1,5 @@
 import {
   For,
-  Show,
   createEffect,
   createSignal,
   onCleanup,
@@ -11,7 +10,6 @@ import {
   IslandPill,
   AgentDotGrid,
   CALM,
-  WARM,
   ACCENT,
   CRITICAL,
   ModuleCard,
@@ -21,14 +19,14 @@ import { Campfire, type CampfireState } from "./Campfire";
 import {
   ApprovalCardMock,
   SessionRowMock,
-  Glyph,
   CLAUDE,
   CODEX
 } from "./ModuleMocks";
 import { useDemoLoop } from "./useDemoLoop";
+import { BatteryDemo, CalendarDemo, MixerDemo } from "./UtilityDemos";
 import {
   TerminalReplyDemo,
-  MixerDemo,
+  RemoteHostDemo,
   CaptureDemo,
   FloatingActionsDemo
 } from "./MoreDemos";
@@ -37,7 +35,7 @@ import {
  * Detailed feature breakdowns: alternating copy + live-demo sections.
  * Each demo stages the real interaction loop: attention flares, approval
  * resolves, fans throttle, the charge ceiling holds, meetings surface,
- * the camera wakes, a remote host goes live. Newer demos live in
+ * the camera wakes. Newer demos live in
  * MoreDemos.tsx; app-anatomy pieces in ModuleMocks.tsx.
  */
 
@@ -170,11 +168,11 @@ function FleetDemo() {
           {phase() === "flare"
             ? "Codex needs your input"
             : phase() === "resolve"
-              ? "Answer delivered — agents back to work"
-              : "Fleet running calmly"}
+              ? "Reply sent. Agents running."
+              : "Agents running"}
         </p>
         <p class="mt-0.5 text-[11px] text-white/50">
-          {phase() === "flare" ? "question · in the island now" : "\u00a0"}
+          {phase() === "flare" ? "Question waiting in the island" : "\u00a0"}
         </p>
       </div>
     </div>
@@ -236,7 +234,7 @@ function ApprovalDemo() {
               prompt="harden the bridge"
               state={
                 asking()
-                  ? "Approve Bash — swift test --filter Bridge?"
+                  ? "Approve Bash: swift test --filter Bridge?"
                   : "Running swift test --filter Bridge…"
               }
               status={asking() ? "attention" : "running"}
@@ -410,313 +408,6 @@ function FansDemo() {
   );
 }
 
-/* ── Demo 4: the charge ceiling holds, top-up overrules ───── */
-
-function BatteryDemo() {
-  const [level, setLevel] = createSignal(62);
-  const [phase, setPhase] = createSignal<"charge" | "held" | "topup">("charge");
-  onMount(() => {
-    let frame = 0;
-    const timers: ReturnType<typeof setTimeout>[] = [];
-    const ramp = (target: number, durationMs: number) => {
-      cancelAnimationFrame(frame);
-      const start = level();
-      const startTime = performance.now();
-      const tick = (now: number) => {
-        const t = Math.min((now - startTime) / durationMs, 1);
-        setLevel(start + (target - start) * t);
-        if (t < 1) frame = requestAnimationFrame(tick);
-      };
-      frame = requestAnimationFrame(tick);
-    };
-    const loop = () => {
-      setLevel(62);
-      setPhase("charge");
-      ramp(80, 2600);
-      timers.push(setTimeout(() => setPhase("held"), 2800));
-      timers.push(
-        setTimeout(() => {
-          setPhase("topup");
-          ramp(100, 2600);
-        }, 5200)
-      );
-    };
-    loop();
-    const interval = setInterval(loop, 9600);
-    onCleanup(() => {
-      clearInterval(interval);
-      timers.forEach(clearTimeout);
-      cancelAnimationFrame(frame);
-    });
-  });
-
-  const pct = () => Math.round(level());
-  const watts = () => (phase() === "held" ? null : pct() >= 100 ? 9 : 38);
-  const subline = () =>
-    phase() === "held"
-      ? "charging paused — at the limit"
-      : pct() >= 100
-        ? "topped up — re-arms on unplug"
-        : phase() === "topup"
-          ? `${watts()} W · top-up past the limit`
-          : `${watts()} W · ${Math.max(1, Math.round((100 - pct()) * 1.5))} min to full`;
-  return (
-    <ModuleCard class="mx-auto w-full max-w-[320px]">
-      <div class="space-y-3 text-left">
-        <div class="flex items-center gap-2">
-          <span class="text-[10px] font-semibold tracking-wide text-white/40 uppercase">
-            Battery
-          </span>
-          <span
-            class="ml-auto rounded-md px-2 py-0.5 font-mono text-[10px] font-semibold transition-transform duration-300"
-            style={{
-              color: "rgba(255,255,255,0.75)",
-              background: "rgba(255,255,255,0.08)",
-              transform: phase() === "held" ? "scale(1.12)" : "scale(1)"
-            }}
-          >
-            Limit 80%
-          </span>
-        </div>
-        <div class="flex items-baseline gap-1.5">
-          <span class="font-mono text-[22px] font-semibold text-white">
-            {pct()}%
-          </span>
-          <span class="text-[11px] text-white/50">{subline()}</span>
-        </div>
-        <div
-          class="relative h-[6px] overflow-hidden rounded-full"
-          style={{ background: "rgba(255,255,255,0.08)" }}
-        >
-          <div
-            class="h-full rounded-full"
-            style={{
-              width: `${pct()}%`,
-              background: pct() > 80 ? WARM : CALM,
-              transition: "background 0.4s"
-            }}
-          />
-          <span
-            class="absolute top-0 h-full w-px"
-            style={{ left: "80%", background: "rgba(255,255,255,0.5)" }}
-          />
-        </div>
-        <div
-          class="flex items-center gap-2 rounded-lg px-2 py-1.5 transition-colors duration-500"
-          style={{
-            background:
-              phase() === "topup" ? "rgba(110,167,255,0.10)" : "transparent"
-          }}
-        >
-          <div class="flex-1">
-            <p class="text-[11px] font-semibold text-white/85">Top-up mode</p>
-            <p class="text-[9px] text-white/40">
-              charge past the limit while plugged in
-            </p>
-          </div>
-          <span
-            class="relative inline-flex h-[16px] w-[30px] items-center rounded-full transition-colors duration-300"
-            style={{
-              background:
-                phase() === "topup" ? ACCENT : "rgba(255,255,255,0.15)"
-            }}
-          >
-            <span
-              class="absolute h-[12px] w-[12px] rounded-full bg-white transition-all duration-300"
-              style={{ left: phase() === "topup" ? "16px" : "2px" }}
-            />
-          </span>
-        </div>
-        <div class="h-px" style={{ background: "rgba(255,255,255,0.06)" }} />
-        <div class="flex items-center gap-2">
-          <svg
-            width="10"
-            height="13"
-            viewBox="0 0 10 13"
-            style={{
-              animation: watts()
-                ? "nook-pulse 1.1s ease-in-out infinite"
-                : "none",
-              opacity: watts() ? 1 : 0.3
-            }}
-          >
-            <path
-              d="M6.2 0 0.8 7h2.6l-1 5.2L7.8 5.4H5l1.2-5.4z"
-              fill="#FFD23F"
-            />
-          </svg>
-          <span class="text-[10px] text-white/50">
-            {phase() === "held"
-              ? "holding — the pack stays young longer"
-              : phase() === "topup"
-                ? "topping up — re-arms when you unplug"
-                : "on the way to the ceiling"}
-          </span>
-        </div>
-      </div>
-    </ModuleCard>
-  );
-}
-
-/* ── Demo 5: the slot counts down, then opens the day ──────── */
-
-const WEEK_LETTERS = ["S", "M", "T", "W", "T", "F", "S"];
-const DAY_EVENTS = [
-  { time: "09:30–09:45", title: "Standup", loc: "Daily", meeting: true },
-  { time: "15:30–16:00", title: "Design review", loc: "4th floor", meeting: false }
-];
-
-function CalendarDemo() {
-  const [mins, setMins] = createSignal(14);
-  const [today, setToday] = createSignal(new Date());
-  onMount(() => {
-    setToday(new Date());
-    const interval = setInterval(
-      () => setMins((m) => (m <= 0 ? 14 : m - 1)),
-      900
-    );
-    onCleanup(() => clearInterval(interval));
-  });
-  const imminent = () => mins() <= 5;
-  const dialDays = () => {
-    const base = today();
-    return [-4, -3, -2, -1, 0, 1, 2, 3, 4].map((off) => {
-      const d = new Date(
-        base.getFullYear(),
-        base.getMonth(),
-        base.getDate() + off
-      );
-      return {
-        letter: WEEK_LETTERS[d.getDay()],
-        num: d.getDate(),
-        today: off === 0,
-        past: off < 0,
-        dots: (d.getDate() * 7 + d.getDay() * 3) % 4
-      };
-    });
-  };
-  return (
-    /* Fixed height: the day panel expands into reserved space, never
-       shifts the page (matters most on mobile's stacked layout). */
-    <div class="flex h-[316px] flex-col items-center gap-4">
-      <IslandPill
-        campfire="running"
-        right={
-                    <div class="flex items-center gap-1">
-            <svg width="10" height="8" viewBox="0 0 12 9" class="shrink-0">
-              <path
-                d="M0 2A1.4 1.4 0 0 1 1.4 0.6h5.6A1.4 1.4 0 0 1 8.4 2v5A1.4 1.4 0 0 1 7 8.4H1.4A1.4 1.4 0 0 1 0 7z M12 2.6 9 4.5l3 1.9z"
-                fill="rgba(255,255,255,0.75)"
-              />
-            </svg>
-            <span
-              class="whitespace-nowrap font-mono text-[9.5px] font-semibold text-white/90"
-              style={{ color: imminent() ? "#ff9e42" : "rgba(255,255,255,0.9)" }}
-            >
-              {mins() === 0 ? "now" : `${mins()}m`}
-            </span>
-          </div>
-        }
-      />
-      {/* the island opening onto the day panel */}
-      <div
-        class="w-full max-w-[380px] overflow-hidden rounded-[14px] bg-black transition-all duration-700"
-        style={{
-          "max-height": imminent() ? "240px" : "0px",
-          opacity: imminent() ? 1 : 0,
-          transform: imminent() ? "translateY(0)" : "translateY(-8px)"
-        }}
-      >
-        <div class="px-4 pt-3 pb-3 text-left">
-          <div class="mb-2 flex items-center">
-            <span class="text-[11px] font-semibold text-white/50">
-              Calendar
-            </span>
-            <span class="ml-auto flex h-4 w-4 items-center justify-center text-[12px] font-semibold text-white/50">
-              +
-            </span>
-          </div>
-          <div class="mb-2 flex gap-1">
-            <For each={dialDays()}>
-              {(d) => (
-                <div
-                  class="flex flex-1 flex-col items-center gap-[3px]"
-                  style={{ opacity: d.today ? 1 : d.past ? 0.55 : 0.8 }}
-                >
-                  <span class="text-[8px] font-semibold text-white/45">
-                    {d.letter}
-                  </span>
-                  <span
-                    class="flex h-[20px] w-[20px] items-center justify-center rounded-full text-[10px]"
-                    style={{
-                      background: d.today
-                        ? "rgb(255,158,66)"
-                        : "rgba(255,255,255,0.06)",
-                      color: "rgba(255,255,255,0.95)",
-                      "font-weight": d.today ? 700 : 500
-                    }}
-                  >
-                    {d.num}
-                  </span>
-                  <span class="flex h-[4px] gap-[2px]">
-                    <For each={Array.from({ length: Math.min(d.dots, 3) })}>
-                      {() => (
-                        <span
-                          class="rounded-full"
-                          style={{
-                            width: "3.5px",
-                            height: "3.5px",
-                            background: d.today
-                              ? "rgb(255,158,66)"
-                              : "rgba(255,255,255,0.55)"
-                          }}
-                        />
-                      )}
-                    </For>
-                  </span>
-                </div>
-              )}
-            </For>
-          </div>
-          <div
-            class="mb-1 h-px"
-            style={{ background: "rgba(255,255,255,0.06)" }}
-          />
-          <For each={DAY_EVENTS}>
-            {(ev) => (
-              <div
-                class="flex items-center gap-2 rounded-md px-1.5 py-1.5 transition-colors duration-500"
-                style={{
-                  background:
-                    ev.meeting && imminent()
-                      ? "rgba(72,151,178,0.16)"
-                      : "transparent"
-                }}
-              >
-                <div>
-                  <p class="font-mono text-[10px] text-white/45">{ev.time}</p>
-                  <p class="text-[11px] font-semibold text-white">{ev.title}</p>
-                  {ev.loc && <p class="text-[10px] text-white/35">{ev.loc}</p>}
-                </div>
-                {ev.meeting && (
-                  <span
-                    class="ml-auto rounded-md px-2 py-0.5 text-[10px] font-semibold text-white transition-colors duration-500"
-                    style={{
-                      background: imminent() ? ACCENT : "rgba(255,255,255,0.10)"
-                    }}
-                  >
-                    Open
-                  </span>
-                )}
-              </div>
-            )}
-          </For>
-        </div>
-      </div>
-    </div>
-  );
-}
-
 /* ── Demo 6: the lens only wakes for a click ──────────────── */
 
 function CameraDemo() {
@@ -799,120 +490,14 @@ function CameraDemo() {
         </div>
         <p class="text-[10px] text-white/40">
           {phase() === "live"
-            ? "live — stops the moment you leave the panel"
-            : "inert — the lens stays dark until you click"}
+            ? "Camera on while this panel is open"
+            : "Camera off until you click Start"}
         </p>
       </div>
     </ModuleCard>
   );
 }
 
-/* ── Demo 7: Settings ▸ Remote hosts — one click to Live ──────────── */
-
-/** RemoteMirror's progress steps, in order. */
-const SETUP_STEPS = [
-  "connecting",
-  "pushing the hook binary",
-  "configuring agents",
-  "checking the host can reach this Mac"
-];
-
-function RemoteHostDemo() {
-  /* -1 not set up · 0…3 setting up · 4 live */
-  const [step, setStep] = createSignal(-1);
-  const [pressed, setPressed] = createSignal(false);
-  useDemoLoop(11000, [
-    [0, () => (setStep(-1), setPressed(false))],
-    [1400, () => setPressed(true)],
-    [1700, () => (setPressed(false), setStep(0))],
-    [2700, () => setStep(1)],
-    [3700, () => setStep(2)],
-    [4700, () => setStep(3)],
-    [5800, () => setStep(4)]
-  ]);
-  const live = () => step() === 4;
-  const working = () => step() >= 0 && step() < 4;
-  const chip = () =>
-    live()
-      ? { color: "rgb(48,209,88)", label: "Live" }
-      : working()
-        ? { color: "rgba(255,255,255,0.55)", label: "Setting up" }
-        : { color: "rgba(255,255,255,0.35)", label: "Not set up" };
-
-  return (
-    <div class="relative mx-auto w-full max-w-[360px] space-y-3">
-      {/* the host's card in Settings ▸ Agents ▸ Remote hosts */}
-      <ModuleCard>
-        <div class="space-y-2 text-left">
-          <div class="flex items-center gap-2.5">
-            <div class="min-w-0 flex-1">
-              <p class="text-[13px] font-semibold text-white">gpu-rig</p>
-              <p class="truncate text-[11px] text-white/45">tailnet peer</p>
-            </div>
-            <Show when={working()}>
-              <span class="h-3 w-3 animate-spin rounded-full border-[1.5px] border-white/25 border-t-white/80" />
-            </Show>
-            <span class="flex items-center gap-1.5 text-[10.5px] font-medium text-white/85">
-              <span
-                class="h-[7px] w-[7px] rounded-full transition-colors duration-300"
-                style={{ background: chip().color }}
-              />
-              {chip().label}
-            </span>
-            <Show
-              when={live()}
-              fallback={
-                <span
-                  class="rounded-md px-2.5 py-1 text-[11px] font-semibold text-white transition-all duration-200"
-                  style={{
-                    background: ACCENT,
-                    opacity: working() ? 0 : 1,
-                    transform: pressed() ? "scale(0.92)" : "scale(1)"
-                  }}
-                >
-                  Set up
-                </span>
-              }
-            >
-              <Glyph name="refresh" size={11} class="text-white/50" />
-              <span class="rounded-md bg-white/10 px-2 py-1 text-[11px] font-semibold text-[#ff6961]">
-                Remove
-              </span>
-            </Show>
-          </div>
-          <p class="h-4 text-[11px] text-white/50">
-            {working() ? SETUP_STEPS[step()] : " "}
-          </p>
-        </div>
-      </ModuleCard>
-
-      {/* its agents arrive as ordinary rows, the machine named in the chip */}
-      <div
-        class="transition-all duration-500"
-        style={{
-          opacity: live() ? 1 : 0,
-          transform: live() ? "translateY(0)" : "translateY(6px)"
-        }}
-      >
-        <SessionRowMock
-          title="trainer · fp16"
-          prompt="benchmark fp16"
-          state="Running python bench.py…"
-          status="running"
-          agent={CODEX}
-          host="gpu-rig"
-          origin="iTerm2"
-          age="now"
-        />
-      </div>
-      <FakeCursor
-        phase={pressed() ? "press" : step() === -1 ? "idle" : "live"}
-        at={{ x: 88, y: 16 }}
-      />
-    </div>
-  );
-}
-
 /* ── Demo 8: campfire states ───────────────────────────────────────── */
 
 function CampfireDemo() {
@@ -924,11 +509,11 @@ function CampfireDemo() {
     "error"
   ];
   const labels = [
-    "fleet running",
-    "pending question",
-    "ready to review",
-    "all quiet",
-    "something failed"
+    "Running",
+    "Question",
+    "Ready",
+    "Idle",
+    "Error"
   ];
   return (
     <div class="grid grid-cols-2 gap-4 sm:grid-cols-5">
@@ -956,13 +541,13 @@ export default function FeatureBreakdowns() {
     <div class="space-y-24">
       <BreakdownSection
         kicker="The island"
-        title="Your whole fleet, in one pixel strip"
-        body="Every session, every agent, one square each. The pill never wraps, never grows — an arriving question flashes the fire and swaps the slot, then hands the notch back."
+        title="See which agents need your attention"
+        body="Each square represents an agent session. Its color shows whether the agent is working, finished, or waiting for you. Questions appear in the island so you can respond without switching windows."
         bullets={[
-          "13 agents: Claude Code, Codex, Gemini CLI, OpenCode, Pi, Muse, and more",
-          "Custom agents: your own coding agent can wire itself in from the published contract",
-          "Slot rankings — you choose which data earns the notch",
-          "You don't need a notch — external displays get the same island, floating top-center"
+          "18 agents: Claude Code, Codex, Gemini CLI, OpenCode, Pi, Muse, and more",
+          "Connect custom agents using the published integration contract",
+          "Choose which information appears in the compact view",
+          "Works on displays without a notch, centered at the top of the screen"
         ]}
       >
         <FleetDemo />
@@ -970,13 +555,12 @@ export default function FeatureBreakdowns() {
 
       <BreakdownSection
         kicker="Approvals"
-        title="Answer from the island — or your phone"
-        body="A gated tool call surfaces the island: the fire turns to a question, the card pins above your sessions, and the row says what it's waiting on. Allow, Allow for session, Deny, or deny with a reason, and the run picks up where it stopped."
+        title="Approve agent requests"
+        body="When an agent needs permission, the island opens with a request card above your sessions. Review the tool and its input, then allow or deny it. You can include a reason when you deny a request."
         bullets={[
-          "Approval cards pin above the session list; questions answer inside their row",
-          "Allow for session waves through the rest of that session's requests",
-          "Answer from iPhone or Apple Watch too, now in TestFlight beta",
-          "Works across every hooked agent, local or remote"
+          "Review permissions above the session list and answer questions in the session row",
+          "Allow for session approves subsequent requests in that session",
+          "Respond from iPhone or Apple Watch with the TestFlight beta",
         ]}
         reversed
       >
@@ -985,8 +569,8 @@ export default function FeatureBreakdowns() {
 
       <BreakdownSection
         kicker="Terminals"
-        title="Reply without hunting for the tab"
-        body="Every session knows the terminal it runs in. Type a reply in the island and it lands in that exact pane; click Jump and the right window comes forward."
+        title="Reply to agents and open their terminals"
+        body="Send a reply from the island to the terminal pane running that session. Use Jump to bring its window forward when you want to work in the terminal."
         bullets={[
           "Replies reach agents in tmux, iTerm2, Terminal, and kitty",
           "Jump focuses the exact window, even for sessions over SSH",
@@ -998,12 +582,13 @@ export default function FeatureBreakdowns() {
 
       <BreakdownSection
         kicker="Remote"
-        title="Any SSH box, one click away"
-        body="Pick a host from your ssh config or your tailnet and click once — the nook-hook installs itself and its agents appear beside your local ones, indistinguishable."
+        title="Set up remote agents in one click"
+        body="Choose a Tailscale peer or an authorized host from your SSH config and click Set up. The Nook installs its integrations and checks that the host can reach your Mac."
         bullets={[
-          "One click: connect, push the hook, configure agents, check it can reach this Mac",
-          "Hosts mirror this Mac's installed integrations automatically",
-          "Remote sessions are ordinary rows; the agent chip names the machine"
+          "Local and remote sessions in the same island, labelled by host",
+          "Remote integrations follow the agents installed on this Mac",
+          "Direct connections over Tailscale, or an SSH tunnel for other hosts",
+          "Uses the host\'s existing SSH authorization"
         ]}
         reversed
       >
@@ -1012,10 +597,10 @@ export default function FeatureBreakdowns() {
 
       <BreakdownSection
         kicker="The campfire"
-        title="A hearth that tells the truth"
-        body="Stop-motion pixel art, four frames a step. It dances when tokens stream, putters blue when an agent asks, and goes to dead embers the moment something breaks."
+        title="Agent status in the campfire"
+        body="The pixel-art campfire changes with your agents' activity. Different animations indicate work in progress, a question waiting for you, or an error."
         bullets={[
-          "Idle, running, ready, question, and error — at a glance",
+          "Separate animations for idle, running, ready, question, and error states",
           "Hand-drawn 14×14 sprites, no tweening",
           "Six chiptunes you can assign to any agent event"
         ]}
@@ -1025,13 +610,13 @@ export default function FeatureBreakdowns() {
 
       <BreakdownSection
         kicker="Cooling"
-        title="Fans that answer to you, not the scheduler"
-        body="Live RPM for every fan, and the curve is yours. Apple's stock curve waits until you're already cooking — swap to Aggressive and it climbs earlier and harder, or slam MAX before the compile."
+        title="Monitor and control your Mac's fans"
+        body="Check each fan's speed and choose how cooling responds to load. Keep the stock fan curve, use Aggressive for earlier cooling, or start a MAX session to run the fans at full speed."
         bullets={[
-          "Stock, Aggressive, and MAX — swap curves in one click",
-          "MAX and COOL sessions surface right in the pill",
-          "CPU/GPU die temps tier-color before things get loud",
-          "All local: your hardware data never leaves the device"
+          "Switch between Stock, Aggressive, and MAX",
+          "See active MAX and COOL sessions in the compact view",
+          "CPU and GPU temperature readings change color as they rise",
+          "Hardware monitoring runs locally on your Mac"
         ]}
         reversed
       >
@@ -1040,14 +625,14 @@ export default function FeatureBreakdowns() {
 
       <BreakdownSection
         kicker="Power"
-        title="Wall power, on your terms"
-        body="Live watts from the adapter to the battery to the chassis — and a charge ceiling you set yourself. On recent macOS The Nook drives the system's own limiter; below that it enforces the limit itself. One slider, 50–100%, any version."
+        title="Set a battery charge limit"
+        body="Set the charge limit on the battery bar, or enter a percentage. The power diagram shows how much power goes to your Mac and battery. Turn on Top-up mode when you need a full charge."
         bullets={[
-          "One slider, 50–100%, on any macOS version",
-          "Hooks the system limiter where it exists, enforces elsewhere",
-          "Top-up mode charges past, then re-arms on unplug",
-          "Thermal protection pauses charging when the pack runs hot",
-          "Energy flow figure: adapter → battery → system, live watts"
+          "Drag the limit marker or type a percentage; available limits depend on your Mac",
+          "Uses macOS charge limits where available, with helper-based control on supported Macs",
+          "Top-up mode allows charging past the limit and turns off when you unplug",
+          "Overheat protection can pause charging when the battery gets hot",
+          "Separate readings for system draw and battery charging, not a wall-power measurement"
         ]}
       >
         <BatteryDemo />
@@ -1055,12 +640,12 @@ export default function FeatureBreakdowns() {
 
       <BreakdownSection
         kicker="Sound"
-        title="Every app gets its own fader"
-        body="A real volume mixer: set each app's level, mute the noisy one, and send any app to its own output — music to headphones while the meeting stays on the speakers."
+        title="Adjust volume and output for each app"
+        body="Set an app's volume without changing the others, mute it, or choose a different output. You can play music through headphones and keep a meeting on the speakers."
         bullets={[
           "Per-app volume, mute, and output routing",
           "Master output, system sounds, and microphone pickers in one panel",
-          "Catches players that aren't apps, like command-line podcast tools"
+          "Includes audio from command-line players"
         ]}
         reversed
       >
@@ -1069,8 +654,8 @@ export default function FeatureBreakdowns() {
 
       <BreakdownSection
         kicker="Capture"
-        title="Screenshots and recordings from the notch"
-        body="Drag out an area, pick a screen, or choose one app. While a recording runs, Wings unfold beside the island: pause and stop on the right, system audio and microphone on the left."
+        title="Take screenshots and record your screen"
+        body="Capture an area, a whole screen, or one app. During a recording, controls beside the island let you pause, stop, and toggle system audio or your microphone."
         bullets={[
           "Area, screen, or single-app capture",
           "Screenshots save to your screenshot folder and copy to the clipboard",
@@ -1083,13 +668,13 @@ export default function FeatureBreakdowns() {
 
       <BreakdownSection
         kicker="Your day"
-        title="Meetings come to the notch"
-        body="Today sits in a dial — days behind, days ahead, dots where things happen. The slot counts your next call down, and when it gets close the island opens the day on its own."
+        title="Check your calendar and join meetings"
+        body="Browse your calendar from the day strip and open a meeting from its event row. The compact view shows today's date, a countdown before an event, and an ON AIR indicator while a meeting is in progress."
         bullets={[
-          "Next meeting counts down right in the slot",
-          "Near a call, the island opens the day itself",
-          "Meeting links get an Open button in the row",
-          "Real calendars and reminders — no sync service"
+          "Date, countdown, and meeting progress in the compact view",
+          "Choose how early the island opens before a meeting",
+          "Join meetings from the video button beside an event",
+          "Uses your Mac's calendars and reminders"
         ]}
         reversed
       >
@@ -1098,13 +683,13 @@ export default function FeatureBreakdowns() {
 
       <BreakdownSection
         kicker="Camera"
-        title="A lens that stays asleep"
-        body="A live camera preview in the island for the seconds before a call. It never wakes on its own: permission-gated, inert until you click Start, and dead the moment you leave the panel."
+        title="Preview your camera before a call"
+        body="Check your camera in the island before joining a call. The preview starts only when you click Start camera and stops when you leave the panel."
         bullets={[
-          "Nothing watches until Start camera gets a click",
-          "Live only while the panel sits open",
+          "Requires camera permission and a click on Start camera",
+          "Preview runs only while the panel is open",
           "A device picker for every connected camera",
-          "Opt-in module — in no default panel"
+          "Add the camera module to a panel when you want it"
         ]}
       >
         <CameraDemo />
@@ -1112,8 +697,8 @@ export default function FeatureBreakdowns() {
 
       <BreakdownSection
         kicker="Floating actions"
-        title="Your buttons, orbiting the island"
-        body="Pin up to seven one-tap actions around the expanded island. They ride its expansion in and out, so the things you reach for most are always one click away."
+        title="Add shortcuts beside the island"
+        body="Add up to seven actions beside the expanded island. Use them to open apps, run shortcuts, or change settings without opening a panel."
         bullets={[
           "Run an Apple Shortcut, open an app or URL, or run a shell command",
           "Toggle Low Power Mode, top-up, or overheat protection",

src/components/nook/FeatureCollage.tsx

@@ -1,12 +1,6 @@
 import { For, createSignal, onCleanup, onMount, type JSX } from "solid-js";
 import { IslandPill, STATUS, CALM, CRITICAL, ModuleCard } from "./IslandMock";
-import {
-  ApprovalCardMock,
-  SessionRowMock,
-  DieLine,
-  CLAUDE,
-  CODEX
-} from "./ModuleMocks";
+import { ApprovalCardMock, SessionRowMock, DieLine, CLAUDE, CODEX } from "./ModuleMocks";
 
 /**
  * Feature collage: five cells sold as the app's actual UI. The hero cell
@@ -105,10 +99,6 @@ function FansPanelMock() {
   );
 }
 
-/**
- * Remote agents as the panel draws them: ordinary session rows whose agent
- * chip names the machine ("Claude Code · build-box").
- */
 function RemoteMock() {
   return (
     <div class="space-y-1.5">
@@ -172,7 +162,7 @@ export default function FeatureCollage() {
           Why the Nook
         </p>
         <h2 class="text-text mb-12 text-center text-3xl font-bold">
-          One glance. Everything your agents are doing.
+          Keep track of your agents while you work
         </h2>
 
         <div class="grid grid-cols-1 gap-5 md:grid-cols-3">
@@ -183,12 +173,12 @@ export default function FeatureCollage() {
                 The island
               </p>
               <h3 class="text-text mb-2 text-2xl font-bold tracking-tight">
-                Every agent, one glance
+                Agent status at the top of your screen
               </h3>
               <p class="text-subtext0 max-w-sm text-sm leading-relaxed">
-                A pill tucked into your notch — a campfire for your whole fleet
-                on the left, live data on the right. Blue running, green ready,
-                amber needs you.
+                The island sits around your Mac's notch, with agent activity on
+                the left and your choice of information on the right. Blue means
+                running, green means ready, and amber means an agent needs you.
               </p>
             </div>
             <div class="my-10 flex w-full justify-center">
@@ -221,15 +211,15 @@ export default function FeatureCollage() {
               />
             </div>
             <p class="text-subtext0 -mb-1 text-center text-xs">
-              expand for the full panel ↓
+              Open the island to see your sessions
             </p>
           </div>
 
           {/* Approvals */}
           <CollageCell
             kicker="Approvals"
-            title="Unblock agents, anywhere"
-            body="Permission prompts pin as cards above your sessions — Allow, Allow for session, or Deny. Away from the desk, answer from your iPhone or Apple Watch (beta)."
+            title="Review permission requests"
+            body="Review permission requests above your sessions and choose Allow, Allow for session, or Deny. The iPhone and Apple Watch beta lets you respond away from your Mac."
           >
             <InkStage>
               <div class="w-full max-w-sm px-3">
@@ -246,8 +236,8 @@ export default function FeatureCollage() {
           {/* Fans */}
           <CollageCell
             kicker="Cooling"
-            title="Silence it or max it"
-            body="Read both fans live, then take over the curve completely. Flip to MAX before a compile, whisper-quiet when the fleet idles."
+            title="Fan speeds and cooling modes"
+            body="Monitor each fan's speed and choose a cooling mode. Keep automatic control or start a MAX session before a demanding task."
           >
             <InkStage class="w-full">
               <div class="w-full max-w-[260px] text-left">
@@ -256,24 +246,11 @@ export default function FeatureCollage() {
             </InkStage>
           </CollageCell>
 
-          {/* Remote agents */}
-          <CollageCell
-            kicker="Remote"
-            title="Agents on other machines"
-            body="Run agents on Linux boxes and SSH servers — one click installs the nook-hook, and their sessions join the same island."
-          >
-            <InkStage class="w-full">
-              <div class="w-full px-3 text-left">
-                <RemoteMock />
-              </div>
-            </InkStage>
-          </CollageCell>
-
           {/* Gauges */}
           <CollageCell
             kicker="Your Mac"
-            title="The gauges that matter"
-            body="Each die's temperature beside its 60-second usage trace, tinted amber from 70° and red at 85°, so you see a compile heating up before the fans do."
+            title="CPU and GPU monitoring"
+            body="See CPU and GPU temperatures beside their last 60 seconds of usage. Temperature readings turn amber at 70°C and red at 85°C."
           >
             <InkStage class="w-full">
               <div class="w-full max-w-[300px] text-left">
@@ -281,15 +258,27 @@ export default function FeatureCollage() {
               </div>
             </InkStage>
           </CollageCell>
+
+          <CollageCell
+            kicker="Remote"
+            title="Agents on other machines"
+            body="One-click setup for Tailscale and authorized known hosts. Remote sessions appear in the island with the host name beside the agent."
+          >
+            <InkStage class="w-full">
+              <div class="w-full min-w-0 px-3" role="img" aria-label="Remote agent sessions on build-box and gpu-rig">
+                <RemoteMock />
+              </div>
+            </InkStage>
+          </CollageCell>
         </div>
 
         <p class="text-subtext1 mt-6 text-center text-xs">
-          Plus a mixer, capture, timers, weather, and a dozen more modules —{" "}
+          Also includes a volume mixer, screen capture, timers, weather, and more.{" "}
           <a
             href="#island-extras"
             class="underline decoration-dotted hover:opacity-80"
           >
-            see them all ↓
+            Browse the other modules
           </a>
         </p>
       </div>

src/components/nook/IslandExtras.tsx

@@ -13,7 +13,6 @@ import {
   ACCENT,
   CALM,
   WARM,
-  CRITICAL,
   CARD_FILL,
   CARD_STROKE
 } from "./IslandMock";
@@ -571,8 +570,8 @@ function KeepAwakeMock() {
 
 const MODES = [
   { name: "Auto", note: "follows each agent's own settings", card: "asks", tint: "rgba(234,179,8,0.10)" },
-  { name: "Yolo", note: "gated tools pass straight through", card: "passed", tint: "rgba(111,185,130,0.12)" },
-  { name: "Verify", note: "every gated tool waits for you", card: "held", tint: "rgba(229,72,77,0.12)" }
+  { name: "Yolo", note: "automatically allows received requests", card: "passed", tint: "rgba(111,185,130,0.12)" },
+  { name: "Verify", note: "received requests wait for approval", card: "held", tint: "rgba(229,72,77,0.12)" }
 ];
 
 function ApprovalModesMock() {
@@ -722,7 +721,7 @@ function LayoutMock() {
 /* ── Marquee ─────────────────────────────────────────────────────── */
 
 const CHIPS_A = [
-  "13 agents",
+  "18 agents",
   "Custom agents",
   "Six chiptunes",
   "Focus-aware slots",
@@ -740,7 +739,6 @@ const CHIPS_B = [
   "tmux · iTerm2 · kitty",
   "Markdown replies",
   "Tailscale hosts",
-  "One-click SSH setup",
   "iPhone widgets",
   "Watch-face widgets",
   "Screenshots to clipboard",
@@ -774,14 +772,14 @@ export default function IslandExtras() {
     <section class="bg-base relative z-20 py-16" id="island-extras">
       <div class="px-4 md:px-8">
         <p class="text-subtext1 mb-2 text-center text-xs font-semibold tracking-[0.18em] uppercase">
-          And everything else
+          More modules
         </p>
         <h2 class="text-text mb-3 text-center text-3xl font-bold">
-          One island instead of a menu bar full of utilities
+          Other tools in the island
         </h2>
         <p class="text-subtext0 mx-auto mb-10 max-w-2xl text-center leading-relaxed">
-          Every module below lives in the same notch, arranged however you
-          like, under the same one-time license.
+          Add the modules you need and arrange them in your panels.
+          They're all included with your license.
         </p>
       </div>
 
@@ -794,8 +792,8 @@ export default function IslandExtras() {
         <CollageCell
           class="md:col-span-2"
           kicker="Now Playing"
-          title="Music in the notch"
-          body="Track, source, and transport controls in a module. Sources without artwork, like some browsers, get a live waveform in the slot instead."
+          title="Playback controls and track information"
+          body="See what's playing and control playback. For sources without artwork, including some browsers, the compact view shows an audio waveform."
         >
           <InkStage class="h-full w-full items-center">
             <NowPlayingMock />
@@ -804,8 +802,8 @@ export default function IslandExtras() {
 
         <CollageCell
           kicker="Timers"
-          title="Timers that stack"
-          body="A readout over a tick tape that drains with a soft crest. Run several at once; finished timers ring and hold the island open until you dismiss them."
+          title="Run several timers at once"
+          body="Keep multiple timers running and check their progress in the island. When a timer finishes, it rings and keeps the island open until you dismiss it."
         >
           <InkStage class="h-full w-full items-center px-3">
             <TimersMock />
@@ -814,8 +812,8 @@ export default function IslandExtras() {
 
         <CollageCell
           kicker="Weather"
-          title="The sky, in the slot"
-          body="Saved places with hourly and daily forecasts. The compact slot stacks the sky over the temperature."
+          title="Weather for your saved places"
+          body="Check hourly and daily forecasts for saved places. The compact view shows the current conditions and temperature."
         >
           <InkStage class="h-full w-full items-center px-3">
             <WeatherMock />
@@ -825,8 +823,8 @@ export default function IslandExtras() {
         <CollageCell
           class="md:col-span-2"
           kicker="Interceptions"
-          title="Volume and brightness, under the notch"
-          body="An optional takeover of the system HUD: levels peek out below the island. Extra brightness spends an XDR panel's HDR headroom past the usual maximum, and external displays get real brightness control."
+          title="Volume and brightness controls"
+          body="Show volume and brightness changes below the island instead of the system overlay. Adjust supported external displays and use extra brightness on compatible XDR displays."
         >
           <InkStage class="h-full w-full items-center">
             <div class="flex min-h-[110px] w-full justify-center pt-2">
@@ -837,8 +835,8 @@ export default function IslandExtras() {
 
         <CollageCell
           kicker="Approval modes"
-          title="One stance for every agent"
-          body="Auto follows each agent's own settings, Yolo waves gated tools through, and Verify holds every one until you decide."
+          title="Choose how approvals are handled"
+          body="Auto follows each agent's settings. Yolo automatically allows requests that reach The Nook. Verify waits for your decision on each request it receives."
         >
           <InkStage class="h-full w-full items-center px-3">
             <ApprovalModesMock />
@@ -847,8 +845,8 @@ export default function IslandExtras() {
 
         <CollageCell
           kicker="Network"
-          title="Know your connection"
-          body="Public IP, ISP, gateway, and DNS one click from your clipboard. VPN routes get flagged, and a speed test is always a click away."
+          title="Network information and speed tests"
+          body="View and copy your public IP, ISP, gateway, and DNS details. Check for VPN routes or run a speed test."
         >
           <InkStage class="h-full w-full items-center px-3">
             <NetworkMock />
@@ -857,8 +855,8 @@ export default function IslandExtras() {
 
         <CollageCell
           kicker="Disks"
-          title="Storage, measured"
-          body="Live read and write throughput, capacity that matches Finder, and SMART health for your drives."
+          title="Disk usage and drive health"
+          body="Check read and write speeds, free space, and SMART health information for supported drives."
         >
           <InkStage class="h-full w-full items-center px-3">
             <DiskMock />
@@ -867,8 +865,8 @@ export default function IslandExtras() {
 
         <CollageCell
           kicker="Keep Awake"
-          title="Sleep when you say"
-          body="Stay awake for a set time, while plugged in, with the lid closed, or only while your agents are working."
+          title="Keep your Mac awake"
+          body="Keep your Mac awake for a set time, while plugged in, with the lid closed, or while your agents are working."
         >
           <InkStage class="h-full w-full items-center px-3">
             <KeepAwakeMock />
@@ -877,7 +875,7 @@ export default function IslandExtras() {
 
         <CollageCell
           kicker="Lock Screen"
-          title="Visible while locked"
+          title="Agent status on the Lock Screen"
           body="The island stays on your Lock Screen, so you can see how many agents are working or waiting without unlocking."
         >
           <InkStage class="h-full w-full items-center px-3">
@@ -887,8 +885,8 @@ export default function IslandExtras() {
 
         <CollageCell
           kicker="Layout"
-          title="Panels you shape"
-          body="Drag and resize modules in the mosaic editor, pick a density, and let slot rankings switch with your Focus mode."
+          title="Arrange your panels"
+          body="Drag and resize modules, choose how much detail they show, and change compact-view priorities with your Focus mode."
         >
           <InkStage class="h-full w-full items-center px-3">
             <LayoutMock />

src/components/nook/ModuleMocks.tsx

@@ -77,6 +77,12 @@ const GLYPHS: Record<string, () => JSX.Element> = {
     <path d="M3.5 8a4.5 4.5 0 1 0 1.4-3.3M3.2 2.2v2.8H6" stroke="currentColor" stroke-width="1.5" fill="none" stroke-linecap="round" stroke-linejoin="round" />
   ),
   plus: () => <path d="M8 3v10M3 8h10" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" />,
+  video: () => <path d="M2 4h8v8H2Z m9 3 3-2v6l-3-2Z" fill="currentColor" />,
+  pin: () => <path d="m6 2 6 6-3 1-2 3-1-2-4 4m2-8 2-2Z" stroke="currentColor" stroke-width="1.2" fill="none" stroke-linejoin="round" />,
+  eye: () => <><path d="M1 8s2.5-4 7-4 7 4 7 4-2.5 4-7 4-7-4-7-4Z" stroke="currentColor" stroke-width="1.2" fill="none" /><circle cx="8" cy="8" r="2" fill="currentColor" /></>,
+  plug: () => <path d="M5 1v4m6-4v4M3 5h10v3a5 5 0 0 1-4 4.9V16H7v-3.1A5 5 0 0 1 3 8Z" stroke="currentColor" stroke-width="1.3" fill="none" />,
+  battery: () => <><rect x="1" y="4" width="12" height="8" rx="1.5" stroke="currentColor" stroke-width="1.2" fill="none" /><path d="M14 6v4M3 6h5v4H3Z" stroke="currentColor" stroke-width="1.2" /></>,
+  laptop: () => <path d="M3 2.5h10v9H3Z M1 13.5h14" stroke="currentColor" stroke-width="1.3" fill="none" stroke-linejoin="round" />,
   refresh: () => (
     <path d="M12.5 8A4.5 4.5 0 1 1 11 4.6M11.6 2v2.8H8.8" stroke="currentColor" stroke-width="1.5" fill="none" stroke-linecap="round" stroke-linejoin="round" />
   )

src/components/nook/MoreDemos.tsx

@@ -7,21 +7,20 @@ import {
   STATUS,
   ACCENT,
   CALM,
-  CRITICAL,
   CARD_STROKE
 } from "./IslandMock";
 import { useDemoLoop } from "./useDemoLoop";
-import { Glyph, WingCapsule, type GlyphName } from "./ModuleMocks";
+import { Glyph, WingCapsule, SessionRowMock, CODEX, type GlyphName } from "./ModuleMocks";
 
 /**
  * Live demos for the breakdowns added with the 0.6–0.10 feature set:
- * terminal replies, the volume mixer, Capture (module + Wings), and
+ * terminal replies, remote setup, Capture (module + Wings), and
  * floating actions. Same ink chrome and status palette as the originals.
  */
 
 /* ── Reply lands in the agent's own terminal ──────────────────────── */
 
-const REPLY = "yes — and run them";
+const REPLY = "Yes, update and run the tests.";
 
 export function TerminalReplyDemo() {
   const [typed, setTyped] = createSignal(0);
@@ -153,124 +152,106 @@ export function TerminalReplyDemo() {
   );
 }
 
-/* ── Volume mixer: every app its own level and output ─────────────── */
-
-interface MixerApp {
-  name: string;
-  color: string;
-  glyph: string;
-}
-
-const MIXER_APPS: MixerApp[] = [
-  { name: "Music", color: "#fa5c7c", glyph: "♫" },
-  { name: "Browser", color: "#6EA7FF", glyph: "◎" },
-  { name: "Meeting", color: "#6FB982", glyph: "●" },
-  { name: "podcast-cli", color: "#E7A762", glyph: ">_" }
+/** RemoteMirror's progress steps, in order. */
+const SETUP_STEPS = [
+  "connecting",
+  "pushing the hook binary",
+  "configuring agents",
+  "checking the host can reach this Mac"
 ];
 
-export function MixerDemo() {
-  const [step, setStep] = createSignal(0);
-  useDemoLoop(9600, [
-    [0, () => setStep(0)],
-    [1800, () => setStep(1)],
-    [3800, () => setStep(2)],
-    [5800, () => setStep(3)]
+export function RemoteHostDemo() {
+  /* -1 not set up · 0…3 setting up · 4 live */
+  const [step, setStep] = createSignal(-1);
+  const [pressed, setPressed] = createSignal(false);
+  useDemoLoop(11000, [
+    [0, () => (setStep(-1), setPressed(false))],
+    [1400, () => setPressed(true)],
+    [1700, () => (setPressed(false), setStep(0))],
+    [2700, () => setStep(1)],
+    [3700, () => setStep(2)],
+    [4700, () => setStep(3)],
+    [5800, () => setStep(4)]
   ]);
-
-  const level = (i: number) => {
-    if (i === 0) return step() >= 3 ? 0.38 : 0.72;
-    if (i === 1) return 0.55;
-    if (i === 2) return 0.86;
-    return 0.46;
-  };
-  const muted = (i: number) => i === 1 && step() >= 1;
-  const route = (i: number) =>
-    i === 0 && step() >= 2 ? "Headphones" : i === 2 ? "Display" : "Speakers";
+  const live = () => step() === 4;
+  const working = () => step() >= 0 && step() < 4;
+  const chip = () =>
+    live()
+      ? { color: STATUS.ready, label: "Live" }
+      : working()
+        ? { color: "rgba(255,255,255,0.55)", label: "Setting up" }
+        : { color: "rgba(255,255,255,0.35)", label: "Not set up" };
 
   return (
-    <ModuleCard class="mx-auto w-full max-w-[340px]">
-      <div class="space-y-2.5 text-left">
-        <div class="flex items-center">
-          <span class="text-[11px] font-semibold text-white/50">
-            Volume mixer
-          </span>
-          <span class="ml-auto font-mono text-[10px] text-white/40">
-            out · Speakers
-          </span>
-        </div>
-        <For each={MIXER_APPS}>
-          {(app, i) => (
-            <div class="flex items-center gap-2">
-              <span
-                class="flex h-[18px] w-[18px] shrink-0 items-center justify-center rounded-[5px] text-[8px] font-bold text-black/70"
-                style={{ background: app.color }}
-              >
-                {app.glyph}
-              </span>
-              <div class="min-w-0 flex-1">
-                <div class="flex items-center gap-1.5">
-                  <span class="truncate text-[11px] font-semibold text-white/85">
-                    {app.name}
-                  </span>
-                  <span
-                    class="ml-auto shrink-0 rounded px-1.5 text-[9px] text-white/55 transition-colors duration-500"
-                    style={{
-                      background:
-                        i() === 0 && step() === 2
-                          ? `${ACCENT}55`
-                          : "rgba(255,255,255,0.07)"
-                    }}
-                  >
-                    {route(i())}
-                  </span>
-                </div>
-                <div
-                  class="relative mt-1 h-[5px] overflow-hidden rounded-full"
-                  style={{ background: "rgba(255,255,255,0.08)" }}
-                >
-                  <div
-                    class="h-full rounded-full"
-                    style={{
-                      width: `${level(i()) * 100}%`,
-                      background: muted(i()) ? "rgba(255,255,255,0.18)" : CALM,
-                      transition: "width 0.9s cubic-bezier(0.22,1,0.36,1), background 0.3s"
-                    }}
-                  />
-                  {/* live signal riding inside the level */}
-                  <div
-                    class="nook-meter absolute top-0 left-0 h-full rounded-full"
-                    style={{
-                      width: `${level(i()) * 100}%`,
-                      background: "rgba(255,255,255,0.35)",
-                      opacity: muted(i()) ? 0 : 1,
-                      "animation-duration": `${0.5 + i() * 0.17}s`,
-                      transition: "width 0.9s cubic-bezier(0.22,1,0.36,1), opacity 0.3s"
-                    }}
-                  />
-                </div>
-              </div>
-              <span
-                class="w-4 shrink-0 text-center text-[11px] transition-colors duration-300"
-                style={{ color: muted(i()) ? CRITICAL : "rgba(255,255,255,0.4)" }}
-              >
-                {muted(i()) ? "✕" : "♪"}
-              </span>
+    <div class="relative mx-auto w-full max-w-[360px] space-y-3" role="img" aria-label="One-click remote setup preview for an authorized Tailscale host">
+      {/* the host's card in Settings ▸ Agents ▸ Remote hosts */}
+      <ModuleCard>
+        <div class="space-y-2 text-left">
+          <div class="flex items-center gap-2.5">
+            <div class="min-w-0 flex-1">
+              <p class="text-[13px] font-semibold text-white">gpu-rig</p>
+              <p class="truncate text-[11px] text-white/45">tailnet peer</p>
             </div>
-          )}
-        </For>
-        <div class="h-px" style={{ background: "rgba(255,255,255,0.06)" }} />
-        <p class="text-[10px] text-white/40">
-          {
-            [
-              "every app on its own fader",
-              "browser muted — the rest keep playing",
-              "music routed to headphones, meeting stays on the display",
-              "music down, nothing else moved"
-            ][step()]
-          }
-        </p>
+            <Show when={working()}>
+              <span class="h-3 w-3 animate-spin rounded-full border-[1.5px] border-white/25 border-t-white/80" />
+            </Show>
+            <span class="flex items-center gap-1.5 text-[10.5px] font-medium text-white/85">
+              <span
+                class="h-[7px] w-[7px] rounded-full transition-colors duration-300"
+                style={{ background: chip().color }}
+              />
+              {chip().label}
+            </span>
+            <Show
+              when={live()}
+              fallback={
+                <span
+                  class="rounded-md px-2.5 py-1 text-[11px] font-semibold text-white transition-all duration-200"
+                  style={{
+                    background: ACCENT,
+                    opacity: working() ? 0 : 1,
+                    transform: pressed() ? "scale(0.92)" : "scale(1)"
+                  }}
+                >
+                  Set up
+                </span>
+              }
+            >
+              <Glyph name="refresh" size={11} class="text-white/50" />
+              <span class="rounded-md bg-white/10 px-2 py-1 text-[11px] font-semibold text-[#ff6961]">
+                Remove
+              </span>
+            </Show>
+          </div>
+          <p class="min-h-8 text-[11px] text-white/50">
+            {working() ? SETUP_STEPS[step()] : " "}
+          </p>
+        </div>
+      </ModuleCard>
+
+      {/* The host name stays visible in the session badge. */}
+      <div
+        class="transition-all duration-500"
+        style={{
+          opacity: live() ? 1 : 0,
+          transform: live() ? "translateY(0)" : "translateY(6px)"
+        }}
+      >
+        <SessionRowMock
+          title="trainer · fp16"
+          prompt="benchmark fp16"
+          state="Running python bench.py…"
+          status="running"
+          agent={CODEX}
+          host="gpu-rig"
+          age="now"
+        />
       </div>
-    </ModuleCard>
+      <FakeCursor
+        phase={pressed() ? "press" : step() === -1 ? "idle" : "live"}
+        at={{ x: 88, y: 16 }}
+      />
+    </div>
   );
 }
 

src/components/nook/PhoneBeta.tsx

@@ -96,7 +96,7 @@ function CompanionDemo() {
             {allowed() ? "Allowed ✓" : "Claude Code · the-nook"}
           </p>
           <p class="text-[9px] leading-snug text-white/60">
-            {allowed() ? "Back to work." : "Run Bash: swift test"}
+            {allowed() ? "Agent running." : "Run Bash: swift test"}
           </p>
           <Show when={!allowed()}>
             <div class="mt-1.5 flex gap-1">
@@ -139,7 +139,7 @@ function CompanionDemo() {
           >
             <p class="text-[8px] font-semibold text-white/50">Codex asks</p>
             <p class="mt-0.5 text-[9.5px] leading-snug font-semibold text-white">
-              Ship it to staging?
+              Deploy to staging?
             </p>
             <div class="mt-2 space-y-1">
               <For each={["Yes", "Not yet"]}>
@@ -194,19 +194,19 @@ export default function PhoneBeta(props: { brandColor: string }) {
             TestFlight beta
           </span>
           <h2 class="text-text mb-3 text-3xl font-bold tracking-tight">
-            Your fleet, in your pocket
+            Use The Nook on iPhone and Apple Watch
           </h2>
           <p class="text-subtext0 mb-5 leading-relaxed">
-            The iPhone and Apple Watch companion is in beta. Approvals,
-            questions, and replies reach you away from the desk, and your
-            answer goes straight back to the agent.
+            The companion app is in TestFlight beta. Check your agents,
+            respond to permission requests, and answer questions when you're
+            away from your Mac.
           </p>
           <ul class="mb-8 space-y-2.5">
             <For
               each={[
                 "Allow, deny, answer, and reply from iPhone or Apple Watch",
                 "Connects over an end-to-end encrypted relay, your tailnet, or your LAN",
-                "Home Screen, Lock Screen, and watch-face widgets for fleet status",
+                "Agent status widgets for your Home Screen, Lock Screen, and watch face",
                 "Mute notifications for a while, or while you're active at the Mac"
               ]}
             >
@@ -255,7 +255,7 @@ export default function PhoneBeta(props: { brandColor: string }) {
             </form>
             <Show when={state() === "sent"}>
               <p class="text-subtext1 mt-4 text-sm">
-                Thanks. Watch your inbox for a TestFlight invite.
+                Thanks. We'll email you a TestFlight invite.
               </p>
             </Show>
             <Show when={state() === "limited"}>

src/components/nook/UtilityDemos.tsx

@@ -0,0 +1,627 @@
+import { For, Show, createSignal } from "solid-js";
+import { IslandPill, ModuleCard, CALM, WARM } from "./IslandMock";
+import { Glyph, type GlyphName } from "./ModuleMocks";
+import { useDemoLoop } from "./useDemoLoop";
+
+const PAPER = "#f1ead9";
+const BATTERY = "#8dc9b3";
+const CALENDAR = "#ff9e42";
+
+/** SettingsSlider: paper fill, dark knob, and a unity notch on app sliders. */
+function MixerSlider(props: { level: number; tint?: string; muted?: boolean }) {
+  const fraction = () => props.level / (props.tint ? 125 : 100);
+  const position = () => `calc(9px + (100% - 18px) * ${fraction()})`;
+  return (
+    <div class="relative h-5 min-w-0 flex-1 rounded-full bg-white/10">
+      <div
+        class="absolute inset-y-0 left-0 overflow-hidden rounded-full transition-[width] duration-700"
+        style={{ width: `calc(${position()} + 9px)`, background: PAPER }}
+      >
+        <Show when={props.tint && !props.muted}>
+          <div
+            class="nook-meter h-full w-full rounded-full"
+            style={{ background: props.tint }}
+          />
+        </Show>
+      </div>
+      <Show when={props.tint}>
+        <span
+          class="absolute top-[7.5px] h-[5px] w-[5px] rounded-full border border-white/55 bg-[#0d0d0f]"
+          style={{ left: "calc(9px + (100% - 18px) * 0.8 - 2.5px)" }}
+        />
+      </Show>
+      <span
+        class="absolute top-px h-[18px] w-[18px] rounded-full border-[1.5px] shadow-sm transition-[left] duration-700"
+        style={{
+          left: `calc(${position()} - 9px)`,
+          background: "#0d0d0f",
+          "border-color": PAPER
+        }}
+      />
+    </div>
+  );
+}
+
+function RoutePicker(props: { label: string }) {
+  return (
+    <span class="inline-flex max-w-[155px] items-center gap-1 rounded-full bg-white/10 px-2 py-1 text-[11px] text-white/85">
+      <span class="truncate">{props.label}</span>
+      <Glyph name="chevron" size={8} />
+    </span>
+  );
+}
+
+const MIXER_APPS = [
+  { name: "Music", color: "#fa5c7c", glyph: "♫" },
+  { name: "Browser", color: CALM, glyph: "◎" },
+  { name: "Meeting", color: BATTERY, glyph: "▰" }
+];
+
+/** VolumeMixerPanelView and MixerAppRow, including the current route controls. */
+export function MixerDemo() {
+  const [step, setStep] = createSignal(0);
+  useDemoLoop(10800, [
+    [0, () => setStep(0)],
+    [2400, () => setStep(1)],
+    [4800, () => setStep(2)],
+    [7200, () => setStep(3)]
+  ]);
+  const muted = (i: number) => i === 1 && step() >= 1;
+  const volume = (i: number) =>
+    i === 0 ? (step() >= 3 ? 38 : 100) : i === 1 ? 55 : 86;
+  return (
+    <div
+      role="img"
+      aria-label="Volume mixer preview with output, system sounds, microphone, and per-app volume, mute and routing controls"
+    >
+      <ModuleCard class="mx-auto w-full max-w-[360px]">
+        <div class="space-y-3 text-left text-white">
+          <div class="flex items-center gap-2" aria-label="Output volume">
+            <Glyph name="speaker" class="text-white/50" />
+            <MixerSlider level={65} />
+            <span class="w-[34px] text-right font-mono text-[11px] text-white/60">
+              65%
+            </span>
+          </div>
+          <For
+            each={[
+              {
+                label: "Output",
+                icon: "speaker",
+                device: "MacBook Pro Speakers"
+              },
+              {
+                label: "System sounds",
+                icon: "bell",
+                device: "MacBook Pro Speakers"
+              },
+              {
+                label: "Microphone",
+                icon: "mic",
+                device: "MacBook Pro Microphone"
+              }
+            ]}
+          >
+            {(route) => (
+              <div class="flex items-center gap-2">
+                <Glyph name={route.icon} class="text-white/50" />
+                <span class="flex-1 text-[12px] font-medium">
+                  {route.label}
+                </span>
+                <RoutePicker label={route.device} />
+              </div>
+            )}
+          </For>
+          <div class="h-px bg-white/[0.06]" />
+          <For each={MIXER_APPS}>
+            {(app, i) => (
+              <div class="space-y-1">
+                <div class="flex items-center gap-2">
+                  <span
+                    class="flex h-[18px] w-[18px] shrink-0 items-center justify-center rounded-[4px] text-[10px] text-white"
+                    style={{ background: app.color }}
+                  >
+                    {app.glyph}
+                  </span>
+                  <span class="min-w-0 flex-1 truncate text-[12px] font-medium">
+                    {app.name}
+                  </span>
+                  <RoutePicker
+                    label={i() === 0 && step() >= 2 ? "Headphones" : "Default"}
+                  />
+                  <span aria-label="Pin app" class="text-white/50">
+                    <Glyph name="pin" size={10} />
+                  </span>
+                  <span aria-label="Hide app" class="text-white/50">
+                    <Glyph name="eye" size={10} />
+                  </span>
+                </div>
+                <div class="flex items-center gap-2 pl-[26px]">
+                  <MixerSlider
+                    level={volume(i())}
+                    tint={app.color}
+                    muted={muted(i())}
+                  />
+                  <span class="w-[34px] text-right font-mono text-[11px] text-white/60">
+                    {muted(i()) ? 0 : volume(i())}%
+                  </span>
+                  <Glyph
+                    name={muted(i()) ? "speakerOff" : "speaker"}
+                    size={14}
+                    style={{
+                      color: muted(i()) ? WARM : "rgba(255,255,255,0.5)"
+                    }}
+                  />
+                </div>
+              </div>
+            )}
+          </For>
+        </div>
+      </ModuleCard>
+      <p class="mt-3 min-h-8 text-center text-[11px] text-white/55">
+        {
+          [
+            "Adjust each app separately",
+            "Browser muted",
+            "Music playing through headphones",
+            "Music volume lowered to 38%"
+          ][step()]
+        }
+      </p>
+    </div>
+  );
+}
+
+function PowerNode(props: {
+  label: string;
+  glyph: GlyphName;
+  watts: number;
+  tint: string;
+}) {
+  return (
+    <div class="flex h-9 items-center gap-[7px]">
+      <Glyph name={props.glyph} size={18} style={{ color: props.tint }} />
+      <div>
+        <p class="text-[9px] text-white/55">{props.label}</p>
+        <p class="font-mono text-[11px] text-white">
+          {props.watts.toFixed(1)} W
+        </p>
+      </div>
+    </div>
+  );
+}
+
+/** PowerPanelView: system draw, parallel power circuit, battery bar and controls. */
+export function BatteryDemo() {
+  const [step, setStep] = createSignal(0);
+  useDemoLoop(14000, [
+    [0, () => setStep(0)],
+    [1800, () => setStep(1)],
+    [3600, () => setStep(2)],
+    [6400, () => setStep(3)],
+    [8400, () => setStep(4)],
+    [10400, () => setStep(5)]
+  ]);
+  const pct = () => [62, 71, 80, 80, 92, 100][step()];
+  const topUp = () => step() >= 3;
+  const held = () => step() === 2;
+  const batteryWatts = () => (held() || pct() === 100 ? 0 : 26.4);
+  return (
+    <div
+      role="img"
+      aria-label="Battery preview showing system draw, adapter power split between the Mac and battery, an 80 percent charge limit, and top-up mode"
+    >
+      <ModuleCard class="mx-auto w-full max-w-[340px]">
+        <div class="space-y-3 text-left text-white">
+          <div>
+            <div class="flex items-center gap-1.5 font-mono text-[18px]">
+              <span style={{ color: CALM }}>ϟ</span> 18.2 W
+            </div>
+            <p class="text-[9px] font-semibold text-white/55">System draw</p>
+          </div>
+          <div class="flex items-center gap-2">
+            <PowerNode
+              label="Adapter"
+              glyph="plug"
+              watts={18.2 + batteryWatts()}
+              tint={CALM}
+            />
+            <svg
+              class="h-[82px] min-w-4 flex-1"
+              viewBox="0 0 100 82"
+              preserveAspectRatio="none"
+              fill="none"
+              aria-hidden="true"
+            >
+              <path
+                d="M0 41H25C55 41 40 18 70 18H100"
+                stroke={CALM}
+                stroke-opacity="0.3"
+                stroke-width="1.5"
+              />
+              <path
+                d="M0 41H25C55 41 40 64 70 64H100"
+                stroke={BATTERY}
+                stroke-opacity="0.3"
+                stroke-width="1.5"
+              />
+              <path
+                class="nook-power-flow"
+                d="M0 41H25C55 41 40 18 70 18H100"
+                stroke={CALM}
+                stroke-width="1.8"
+                stroke-dasharray="3 18"
+              />
+              <Show when={batteryWatts() > 0}>
+                <path
+                  class="nook-power-flow"
+                  d="M0 41H25C55 41 40 64 70 64H100"
+                  stroke={BATTERY}
+                  stroke-width="1.8"
+                  stroke-dasharray="3 18"
+                />
+              </Show>
+              <path d="m96 15 4 3-4 3" stroke={CALM} stroke-width="1.5" />
+              <path d="m96 61 4 3-4 3" stroke={BATTERY} stroke-width="1.5" />
+              <Show when={held()}>
+                <path
+                  d="m81 60 8 8m0-8-8 8"
+                  stroke={BATTERY}
+                  stroke-width="1.8"
+                />
+              </Show>
+            </svg>
+            <div class="space-y-2.5">
+              <PowerNode label="Mac" glyph="laptop" watts={18.2} tint={CALM} />
+              <PowerNode
+                label="Battery"
+                glyph="battery"
+                watts={batteryWatts()}
+                tint={BATTERY}
+              />
+            </div>
+          </div>
+          <div class="flex items-baseline gap-2">
+            <span class="flex-1 text-[9px] font-semibold text-white/55 uppercase">
+              Battery
+            </span>
+            <span class="font-mono text-[15px]">{pct()}%</span>
+            <span class="ml-2 flex items-center gap-1 font-mono text-[10px] text-white/70">
+              Limit{" "}
+              <span class="rounded border border-white/15 bg-white/5 px-2 py-0.5 text-[12px] text-white/90">
+                80
+              </span>
+              %
+            </span>
+          </div>
+          <div class="relative flex h-[18px] items-center">
+            <div class="h-1 w-full overflow-hidden rounded-full bg-white/[0.08]">
+              <div
+                class="h-full rounded-full transition-[width] duration-[1600ms]"
+                style={{ width: `${pct()}%`, background: CALM }}
+              />
+            </div>
+            <span
+              class="absolute h-3 w-1 rounded-sm bg-white/85"
+              style={{ left: "calc(80% - 2px)" }}
+            />
+          </div>
+          <For
+            each={[
+              {
+                label: "Top-up mode",
+                note: "Charges past the limit; off on unplug",
+                on: topUp()
+              },
+              {
+                label: "Overheat protection",
+                note: topUp()
+                  ? "Suspended while Top-up mode is on"
+                  : "Pauses at 95°F",
+                on: true
+              }
+            ]}
+          >
+            {(control) => (
+              <div class="flex items-center gap-2">
+                <div class="min-w-0 flex-1">
+                  <p class="text-[12px] font-medium">{control.label}</p>
+                  <p class="text-[10px] leading-snug text-white/55">
+                    {control.note}
+                  </p>
+                </div>
+                <span
+                  class="relative h-4 w-[30px] shrink-0 rounded-full transition-colors"
+                  style={{
+                    background: control.on ? CALM : "rgba(255,255,255,0.15)"
+                  }}
+                >
+                  <span
+                    class="absolute top-0.5 h-3 w-3 rounded-full bg-white transition-[left]"
+                    style={{ left: control.on ? "16px" : "2px" }}
+                  />
+                </span>
+              </div>
+            )}
+          </For>
+        </div>
+      </ModuleCard>
+      <p class="mt-3 min-h-8 text-center text-[11px] text-white/55">
+        {held()
+          ? "Charging paused at the 80% limit"
+          : topUp()
+            ? "Top-up mode allows a full charge"
+            : "Charging with an 80% limit"}
+      </p>
+    </div>
+  );
+}
+
+const DAYS = [
+  { letter: "M", day: 9, dots: 1 },
+  { letter: "T", day: 10, dots: 2 },
+  { letter: "W", day: 11, dots: 1 },
+  { letter: "T", day: 12, dots: 2 },
+  { letter: "F", day: 13, dots: 3 },
+  { letter: "S", day: 14, dots: 0 },
+  { letter: "S", day: 15, dots: 0 }
+];
+const EVENTS = [
+  {
+    start: "09:30",
+    end: "09:45",
+    title: "Standup",
+    calendar: "Work",
+    color: CALENDAR,
+    location: "Video call",
+    meeting: true
+  },
+  {
+    start: "15:30",
+    end: "16:00",
+    title: "Design review",
+    calendar: "Work",
+    color: CALENDAR,
+    location: "4th floor",
+    meeting: false
+  }
+];
+
+/** CalendarSlotFace's daymark / next-up / on-air states, and CalendarPanelView. */
+export function CalendarDemo() {
+  const [step, setStep] = createSignal(0);
+  useDemoLoop(16000, [
+    [0, () => setStep(0)],
+    [2400, () => setStep(1)],
+    [4800, () => setStep(2)],
+    [9000, () => setStep(3)],
+    [12000, () => setStep(4)]
+  ]);
+  const onAir = () => step() >= 3;
+  return (
+    <div
+      role="img"
+      aria-label="Calendar preview showing the date, a meeting countdown, an on-air indicator, and the day's events with a join meeting button"
+      class="flex min-h-[360px] min-w-0 flex-col items-center gap-4"
+    >
+      <div class="flex max-w-full justify-center" style={{ zoom: 0.8 }}>
+        <IslandPill
+          right={
+            <svg width="40" height="40" viewBox="0 0 40 40" aria-hidden="true">
+              <Show when={step() === 0}>
+                <rect
+                  x="6"
+                  y="4"
+                  width="28"
+                  height="27"
+                  rx="5"
+                  fill="#ededed"
+                />
+                <path
+                  d="M11 4h18a5 5 0 0 1 5 5v3H6V9a5 5 0 0 1 5-5"
+                  fill={CALENDAR}
+                />
+                <text
+                  x="20"
+                  y="10"
+                  text-anchor="middle"
+                  font-size="5.5"
+                  font-weight="700"
+                  fill="#1f1f1f"
+                >
+                  THU
+                </text>
+                <text
+                  x="20"
+                  y="28"
+                  text-anchor="middle"
+                  font-size="17"
+                  font-weight="700"
+                  fill="#1f1f1f"
+                >
+                  12
+                </text>
+                <circle cx="20" cy="36" r="2.25" fill={CALENDAR} />
+              </Show>
+              <Show when={step() === 1 || step() === 2}>
+                <text
+                  x="20"
+                  y="10"
+                  text-anchor="middle"
+                  font-size="7"
+                  font-weight="700"
+                  fill="white"
+                  opacity="0.65"
+                >
+                  IN
+                </text>
+                <text
+                  x="20"
+                  y="30"
+                  text-anchor="middle"
+                  font-size="20"
+                  font-weight="700"
+                  fill="white"
+                >
+                  {step() === 1 ? "14m" : "5m"}
+                </text>
+                <rect
+                  x="6"
+                  y="34"
+                  width="28"
+                  height="2"
+                  rx="1"
+                  fill="white"
+                  opacity="0.15"
+                />
+                <rect
+                  x="6"
+                  y="34"
+                  width={step() === 1 ? 2 : 19}
+                  height="2"
+                  rx="1"
+                  fill={CALENDAR}
+                />
+              </Show>
+              <Show when={onAir()}>
+                <rect
+                  x="1"
+                  y="3"
+                  width="38"
+                  height="22"
+                  rx="5"
+                  fill={CALENDAR}
+                  opacity="0.18"
+                />
+                <circle cx="4.7" cy="14.5" r="2.1" fill={CALENDAR} />
+                <text
+                  x="22.6"
+                  y="17"
+                  text-anchor="middle"
+                  font-size="7.8"
+                  font-weight="700"
+                  fill={CALENDAR}
+                >
+                  ON AIR
+                </text>
+                <rect
+                  x="1"
+                  y="31"
+                  width="38"
+                  height="5"
+                  rx="2.5"
+                  fill={CALENDAR}
+                  opacity="0.7"
+                />
+                <rect
+                  x="1"
+                  y="31"
+                  width={step() === 4 ? 25 : 8}
+                  height="5"
+                  rx="2.5"
+                  fill="#333"
+                />
+                <rect
+                  x={step() === 4 ? 25 : 8}
+                  y="29"
+                  width="2.6"
+                  height="9"
+                  rx="1.3"
+                  fill="#ededed"
+                />
+              </Show>
+            </svg>
+          }
+        />
+      </div>
+      <div class="w-full max-w-[360px]">
+        <ModuleCard>
+          <div class="space-y-2.5 text-left text-white">
+            <div class="flex items-center">
+              <div>
+                <p class="text-[10px] text-white/55">Calendar</p>
+                <p class="text-[14px] font-semibold">Thu, Nov 12</p>
+              </div>
+              <span class="ml-auto rounded-lg bg-white/[0.08] p-[7px] text-white/55">
+                <Glyph name="plus" />
+              </span>
+            </div>
+            <div class="flex h-[60px] gap-[3px]">
+              <For each={DAYS}>
+                {(day) => (
+                  <div
+                    class="flex min-w-0 flex-1 flex-col items-center justify-center gap-[5px] rounded-[10px]"
+                    style={{
+                      background: day.day === 12 ? CALENDAR : "transparent",
+                      color: day.day === 12 ? "#0d0d0f" : "white",
+                      opacity: day.day < 12 ? 0.6 : 1
+                    }}
+                  >
+                    <span class="text-[9px] opacity-60">{day.letter}</span>
+                    <span
+                      class="text-[13px]"
+                      style={{ "font-weight": day.day === 12 ? 700 : 500 }}
+                    >
+                      {day.day}
+                    </span>
+                    <span class="flex h-1 gap-0.5">
+                      <For each={Array.from({ length: day.dots })}>
+                        {() => (
+                          <span
+                            class="h-1 w-1 rounded-full"
+                            style={{ background: CALENDAR }}
+                          />
+                        )}
+                      </For>
+                    </span>
+                  </div>
+                )}
+              </For>
+            </div>
+            <For each={EVENTS}>
+              {(event) => (
+                <div class="flex items-center gap-2.5 rounded-[10px] bg-white/[0.035] p-2.5">
+                  <div class="w-[40px] shrink-0 text-right font-mono text-[10px]">
+                    <p>{event.start}</p>
+                    <p class="mt-[3px] text-white/55">{event.end}</p>
+                  </div>
+                  <span
+                    class="w-[3px] self-stretch rounded-sm"
+                    style={{ background: event.color }}
+                  />
+                  <div class="min-w-0 flex-1 space-y-1">
+                    <p class="text-[12px] leading-snug font-semibold">
+                      {event.title}
+                    </p>
+                    <p
+                      class="text-[10px] font-medium"
+                      style={{ color: event.color }}
+                    >
+                      {event.calendar}
+                    </p>
+                    <p class="text-[10px] text-white/55">{event.location}</p>
+                  </div>
+                  <Show when={event.meeting}>
+                    <span
+                      aria-label="Join meeting"
+                      class="rounded-lg bg-white/[0.08] p-2 text-white/65"
+                    >
+                      <Glyph name="video" />
+                    </span>
+                  </Show>
+                </div>
+              )}
+            </For>
+          </div>
+        </ModuleCard>
+      </div>
+      <p class="min-h-4 text-center text-[11px] text-white/55">
+        {step() === 0
+          ? "Today's date and calendar events"
+          : onAir()
+            ? "Meeting in progress"
+            : "Countdown to your next meeting"}
+      </p>
+    </div>
+  );
+}

src/db/types.ts

@@ -160,6 +160,8 @@ export interface VisitorAnalytics {
   ttfb?: number | null;
   dom_load?: number | null;
   load_complete?: number | null;
+  stage?: string | null;
+  host?: string | null;
   created_at: string;
 }
 

src/env/server.ts

@@ -69,6 +69,12 @@ const serverEnvSchema = z.object({
   // Bearer secret for the daily lifecycle-email cron. Falls back to
   // Vercel's CRON_SECRET; unset + no CRON_SECRET = the endpoint denies all.
   NOOK_LIFECYCLE_SECRET: z.string().min(1).optional(),
+  // Daily VisitorAnalytics retention cron (/api/analytics-retention). Same
+  // shape: falls back to CRON_SECRET, and unset denies every request.
+  ANALYTICS_RETENTION_SECRET: z.string().min(1).optional(),
+  // How long a VisitorAnalytics row lives. Unset (or unusable) = 365 days;
+  // see src/server/analytics-retention.ts before shortening it.
+  ANALYTICS_RETENTION_DAYS: z.string().optional(),
   CRON_SECRET: z.string().min(1).optional()
 });
 

src/lib/sitemap-routes.test.ts

@@ -67,7 +67,8 @@ describe("generateSitemap", () => {
     expect(locs).toContain("https://nessa.freno.me/");
     expect(locs).toContain("https://nessa.freno.me/contact");
     expect(locs).toContain("https://nessa.freno.me/privacy");
-    expect(locs.length).toBe(3);
+    expect(locs).toContain("https://nessa.freno.me/terms");
+    expect(locs.length).toBe(4);
 
     for (const loc of locs) {
       expect(loc).not.toContain("://freno.me/");

src/lib/sitemap-routes.ts

@@ -57,7 +57,8 @@ export const SITEMAP_ROUTES: Record<SiteId, SitemapEntry[]> = {
   nessa: [
     { path: "/", changefreq: "weekly", priority: 1.0 },
     { path: "/contact", changefreq: "monthly", priority: 0.6 },
-    { path: "/privacy", changefreq: "yearly", priority: 0.4 }
+    { path: "/privacy", changefreq: "yearly", priority: 0.4 },
+    { path: "/terms", changefreq: "yearly", priority: 0.4 }
   ],
 
   lineage: [

src/routes/api/analytics-retention.ts

@@ -0,0 +1,35 @@
+import type { APIEvent } from "@solidjs/start/server";
+import { env } from "~/env/server";
+import { ConnectionFactory } from "~/server/db-connections";
+import { runRetentionCron } from "~/server/analytics-retention";
+
+/**
+ * GET /api/analytics-retention — daily Vercel cron.
+ *
+ * Deletes `VisitorAnalytics` rows older than the retention window, so visitor
+ * data has a bound instead of accumulating forever (FRE-369, finding Q4 — the
+ * table's only cleaner used to be a manual admin call, and since FRE-366 the
+ * rows carry a truncated but still real client address).
+ *
+ * Window: `ANALYTICS_RETENTION_DAYS`, defaulting to 365 when unset or unusable
+ * (see `~/server/analytics-retention` for why the default is conservative
+ * rather than the reviewer's 90).
+ *
+ * Auth: `Authorization: Bearer <secret>` where the secret is
+ * `ANALYTICS_RETENTION_SECRET` or Vercel's `CRON_SECRET`. An unconfigured secret
+ * denies every request — an unauthenticated trigger of a bulk delete is the one
+ * outcome this endpoint must never have.
+ */
+export async function GET(event: APIEvent) {
+  const result = await runRetentionCron({
+    authorization: event.request.headers.get("authorization"),
+    secret: env.ANALYTICS_RETENTION_SECRET ?? env.CRON_SECRET,
+    configuredDays: env.ANALYTICS_RETENTION_DAYS,
+    conn: ConnectionFactory()
+  });
+
+  return new Response(JSON.stringify(result.body), {
+    status: result.status,
+    headers: { "Content-Type": "application/json" }
+  });
+}

src/routes/api/downloads/[filename].ts

@@ -95,7 +95,7 @@ export async function GET(event: APIEvent) {
 
     console.log(`✓ Serving ${filename} (${body.length} bytes)`);
 
-    await trackDownload(event, assetKeys[asset]!);
+    await trackDownload(event, assetKeys[asset]!, "served");
 
     // SAFETY: `transformToByteArray` yields `Uint8Array<ArrayBufferLike>`, which the
     // DOM lib's `BufferSource` (ArrayBuffer-backed) does not accept, though undici

src/routes/api/the-nook/checkout.ts

@@ -3,6 +3,7 @@ import { env } from "~/env/server";
 import { TURNSTILE_CONFIG } from "~/config";
 import { verifyTurnstileToken } from "~/server/fetch-utils";
 import { json, error } from "./_lib";
+import { trackRequest } from "~/server/track-download";
 
 /**
  * POST /api/the-nook/checkout
@@ -12,6 +13,14 @@ import { json, error } from "./_lib";
  * session for the one-time $10 The Nook license. Returns the hosted
  * checkout URL for the client to redirect to.
  *
+ * Analytics: a created session is the funnel's "checkout started" stage
+ * (FRE-366). Until then the only trace was the client-side /checkout page
+ * view — a page, not a started checkout. Recorded through the shared
+ * `trackRequest` writer (referrer, campaign tags, country, real client
+ * address, host) under this route's own path, best-effort: a failed
+ * analytics write never blocks a checkout, and an attempt Turnstile or
+ * Stripe rejects is correctly not a started checkout.
+ *
  * Uses raw `fetch` (Node 24 / Vercel Node functions have global fetch) — no
  * `stripe` npm dependency added.
  */
@@ -67,5 +76,14 @@ export async function POST(event: APIEvent) {
   if (!data.url) {
     return error("Stripe returned no checkout URL", 502);
   }
+
+  // The session exists: that is "checkout started". Awaited so the row is
+  // flushed before the response — a buffered write is not guaranteed to
+  // survive the response on serverless.
+  await trackRequest(event, {
+    path: "/api/the-nook/checkout",
+    method: "POST"
+  });
+
   return json({ checkoutUrl: data.url });
 }

src/routes/api/the-nook/download.test.ts

@@ -1,4 +1,5 @@
 import { describe, expect, it, mock, beforeEach } from "bun:test";
+import { truncateIpAddress } from "~/server/request-client";
 
 // The route's contracts:
 //   1. Every click is recorded through the shared analytics buffer with the
@@ -55,9 +56,13 @@ mock.module("~/server/analytics", () => ({
   flushAnalytics: async () => {
     flushCalls += 1;
   },
-  // Mirrors the real enrichment contract: deviceType is derived from the UA.
+  // Mirrors the real enrichment contract: deviceType is derived from the UA,
+  // and the address is cut to its prefix by the FRE-369 privacy floor. The
+  // real `enrichAnalyticsEntry` does both, so the mirror has to apply the same
+  // truncation — otherwise this file would prove the door stores a full address.
   enrichAnalyticsEntry: (entry: Entry) => ({
     ...entry,
+    ipAddress: truncateIpAddress(entry.ipAddress as string | null),
     deviceType: String(entry.userAgent ?? "").includes("Macintosh")
       ? "desktop"
       : null
@@ -113,6 +118,10 @@ describe("GET /api/the-nook/download", () => {
     expect(logged[0]).toMatchObject({
       path: "/api/downloads/thenook",
       method: "GET",
+      // The door is the click half of the split; the file route writes
+      // "served". And the row names the site it came from (FRE-366).
+      stage: "click",
+      host: "nook.freno.me",
       referrer: "https://nook.freno.me/"
     });
     // Flushed within the request, not left to the batch timer.
@@ -137,9 +146,16 @@ describe("GET /api/the-nook/download", () => {
     expect(logged[2]!.country).toBe("JP");
   });
 
-  it("falls back to the forwarded address when no request IP is available", async () => {
-    await GET(request({ "x-forwarded-for": "198.51.100.9, 10.0.0.1" }));
-    expect(logged[0]!.ipAddress).toBe("198.51.100.9");
+  it("records the forwarded visitor below the trusted edge, truncated", async () => {
+    // Client → Cloudflare → origin proxy: the sender's spoof is first, the real
+    // client second, the edge last. And the stored value is the /24, never the
+    // address itself (FRE-369).
+    await GET(
+      request({
+        "x-forwarded-for": "198.51.100.9, 203.0.113.7, 198.51.100.1"
+      })
+    );
+    expect(logged[0]!.ipAddress).toBe("203.0.113.0");
   });
 
   it("still logs the click when the appcast cannot be read", async () => {

src/routes/api/the-nook/download.ts

@@ -13,8 +13,10 @@ import { resolveLatestDownload } from "./_download";
  * Why a redirect and not a direct S3 link: the appcast route and the DMG
  * route never logged anything, so step 2 of the funnel (download click →
  * DMG served) was invisible. Every click now lands one row in
- * VisitorAnalytics under `/api/downloads/thenook`, alongside the clicks and
- * served files of every other product — see `~/server/track-download`.
+ * VisitorAnalytics under `/api/downloads/thenook` with `stage = "click"`,
+ * distinct from the `stage = "served"` row the file route writes when the
+ * DMG is actually streamed — the split FRE-366 added, alongside the clicks
+ * and served files of every other product — see `~/server/track-download`.
  *
  * Referrer, campaign tags, edge country (with `?c=` override) and user agent
  * are read by `trackDownload`, which is shared with the other download doors.
@@ -28,7 +30,7 @@ import { resolveLatestDownload } from "./_download";
 export async function GET(event: APIEvent): Promise<Response> {
   // Recorded before resolving: a click that dies at resolution is exactly the
   // failure the funnel needs to show.
-  await trackDownload(event, "thenook");
+  await trackDownload(event, "thenook", "click");
 
   let target: string | null = null;
   try {

src/routes/api/the-nook/report.test.ts

@@ -10,6 +10,8 @@ import { describe, expect, it, mock, beforeEach } from "bun:test";
 
 const sentEmails: { to: string; subject: string; html: string }[] = [];
 const tokenAnswers: { allowed: boolean; retryAfterSec?: number }[] = [];
+/** Every rate-limit key the route derived, in order. */
+const rateKeys: string[] = [];
 
 mock.module("~/server/email", () => ({
   default: async (to: string, subject: string, html: string) => {
@@ -19,7 +21,10 @@ mock.module("~/server/email", () => ({
 }));
 
 mock.module("~/server/bug-report-rate-limit", () => ({
-  takeBugReportToken: () => tokenAnswers.shift() ?? { allowed: true }
+  takeBugReportToken: (key: string) => {
+    rateKeys.push(key);
+    return tokenAnswers.shift() ?? { allowed: true };
+  }
 }));
 
 const { POST } = await import("./report");
@@ -72,6 +77,7 @@ describe("POST /api/the-nook/report", () => {
   beforeEach(() => {
     sentEmails.length = 0;
     tokenAnswers.length = 0;
+    rateKeys.length = 0;
   });
 
   it("emails the owner a report containing the snapshot, escaped", async () => {
@@ -133,10 +139,49 @@ describe("POST /api/the-nook/report", () => {
 
   it("still succeeds when no fingerprint header exists", async () => {
     const res = await POST(
-      request(validPayload, { "x-forwarded-for": "203.0.113.9, 10.0.0.1" })
+      request(validPayload, {
+        "cf-connecting-ip": "203.0.113.9",
+        "x-forwarded-for": "203.0.113.9, 10.0.0.1"
+      })
     );
     expect(res.status).toBe(200);
     expect(sentEmails).toHaveLength(1);
+    // The quota key is the Cloudflare-recorded client, not a header hop the
+    // sender chose.
+    expect(rateKeys).toEqual(["203.0.113.9"]);
+  });
+
+  it("a rotating leftmost x-forwarded-for does not mint a fresh quota key", async () => {
+    // FRE-371: the old read keyed on the leftmost hop, which the sender
+    // controls outright — one scripted loop with a rotating header had
+    // unlimited reports. With the same Cloudflare-recorded client and a
+    // different spoofed prefix per request, the key must be stable.
+    for (const spoof of ["1.1.1.1", "2.2.2.2", "3.3.3.3"]) {
+      const res = await POST(
+        request(validPayload, {
+          "cf-connecting-ip": "203.0.113.9",
+          "x-forwarded-for": `${spoof}, 203.0.113.9, 10.0.0.1`
+        })
+      );
+      expect(res.status).toBe(200);
+    }
+
+    expect(rateKeys).toEqual([
+      "203.0.113.9",
+      "203.0.113.9",
+      "203.0.113.9"
+    ]);
+  });
+
+  it("keys on the rightmost-minus-one hop when Cloudflare's header is absent", async () => {
+    const res = await POST(
+      request(validPayload, {
+        "x-forwarded-for": "6.6.6.6, 203.0.113.9, 10.0.0.1"
+      })
+    );
+    expect(res.status).toBe(200);
+    // Never the leftmost (sender-chosen) hop.
+    expect(rateKeys).toEqual(["203.0.113.9"]);
   });
 
   it("delivers the landing page's beta request with only the email", async () => {

src/routes/api/the-nook/report.ts

@@ -3,6 +3,7 @@ import { z } from "zod";
 import sendEmail from "~/server/email";
 import { CONTACT_RECIPIENT_EMAIL } from "~/lib/contact-config";
 import { takeBugReportToken } from "~/server/bug-report-rate-limit";
+import { resolveTrustedClientIp } from "~/server/trusted-client-ip";
 import { json, error } from "./_lib";
 
 /**
@@ -103,10 +104,9 @@ export async function POST(event: APIEvent): Promise<Response> {
   )
     .trim()
     .toLowerCase();
-  const forwarded = event.request.headers.get("x-forwarded-for");
-  const rateKey =
-    fingerprint ||
-    (forwarded ? forwarded.split(",")[0]!.trim() : "unknown");
+  // FRE-371: the IP fallback must be the spoof-resistant read — a rotating
+  // leftmost x-forwarded-for used to mint unlimited report quota.
+  const rateKey = fingerprint || resolveTrustedClientIp(event);
   const token = takeBugReportToken(rateKey);
   if (!token.allowed) {
     return new Response(JSON.stringify({ error: "Too many reports" }), {

src/routes/nessa/contact.tsx

@@ -1,6 +1,7 @@
 import { ContactForm } from "~/components/ContactForm";
 import { EdgeCacheHeaders } from "~/components/EdgeCacheHeaders";
 import SubdomainHeader from "~/components/SubdomainHeader";
+import { SUPPORT_EMAIL } from "./content";
 
 /**
  * Nessa contact page (`nessa.freno.me/contact`).
@@ -16,14 +17,27 @@ import SubdomainHeader from "~/components/SubdomainHeader";
  *
  * Acceptance: `nessa.localhost:3000/contact` renders the contact form with
  * Nessa branding; submissions email `michael@freno.me` with subject
- * `[Nessa] Contact Request`.
+ * `[Nessa] Contact Request`. The support address shown by the app is also
+ * published here, so the contact route does not depend on the form alone
+ * (FRE-1670).
  */
 export default function NessaContactPage() {
   return (
     <>
       <EdgeCacheHeaders maxAge={60} staleSeconds={3600} />
       <SubdomainHeader />
-      <ContactForm />
+      <ContactForm>
+        <p class="mt-8 text-center text-sm opacity-80">
+          You can also email us directly at{" "}
+          <a
+            href={`mailto:${SUPPORT_EMAIL}`}
+            class="text-blue hover-underline-animation"
+          >
+            {SUPPORT_EMAIL}
+          </a>
+          .
+        </p>
+      </ContactForm>
     </>
   );
 }

src/routes/nessa/content.ts

@@ -14,6 +14,15 @@ export const TAGLINE = "The fitness app that puts you first." as const;
 export const SUBTITLE =
   "Track, train, and connect — without the paywall." as const;
 
+/**
+ * The support address the Nessa app shows (`SubscriptionView` /
+ * `HelpSupportView`). Every published Nessa document that offers a contact
+ * route names this same address, so a user who leaves the app to read the
+ * terms, privacy policy, contact page, or deletion page can still reach us
+ * (FRE-1670). Keep in step with `nessa-support@freno.me` in the app.
+ */
+export const SUPPORT_EMAIL = "nessa-support@freno.me" as const;
+
 export const ICON_DEFAULT =
   "/Nessa Exports/Nessa-iOS-Default-1024x1024.png" as const;
 export const ICON_DARK = "/Nessa Exports/Nessa-iOS-Dark-1024x1024.png" as const;

src/routes/nessa/deletion.tsx

@@ -33,6 +33,7 @@ import {
   DELETION_GRACE_PERIOD_LABEL,
   PAGE_META
 } from "~/routes/nessa/deletion-content";
+import { SUPPORT_EMAIL } from "./content";
 
 export default function NessaDeletionPage() {
   return (
@@ -54,6 +55,18 @@ export default function NessaDeletionPage() {
             removed. No data related to the account is retained in any way.
           </div>
 
+          <div class="text-text mt-4 w-full justify-center">
+            Prefer email? Send your deletion request from the address on your
+            Nessa account to{" "}
+            <a
+              href={`mailto:${SUPPORT_EMAIL}?subject=Account%20Deletion%20Request`}
+              class="text-blue hover-underline-animation"
+            >
+              {SUPPORT_EMAIL}
+            </a>
+            ; the same {DELETION_GRACE_PERIOD_LABEL} grace period applies.
+          </div>
+
           <DeletionForm
             product={DELETION_PRODUCT_KEY}
             cookieName={DELETION_COOKIE_NAME}

src/routes/nessa/privacy.tsx

@@ -30,6 +30,7 @@ import { A } from "@solidjs/router";
 import { PageHead } from "~/components/PageHead";
 import { EdgeCacheHeaders } from "~/components/EdgeCacheHeaders";
 import SubdomainHeader from "~/components/SubdomainHeader";
+import { SUPPORT_EMAIL } from "./content";
 
 export default function NessaPrivacyPolicy() {
   return (
@@ -174,13 +175,27 @@ export default function NessaPrivacyPolicy() {
               <span class="-ml-4 pr-2">5.</span> Contact Us
             </div>
             <div class="pb-2 pl-4">
-              <div class="-ml-6">(a) Reaching Out:</div> If there are any
-              questions or comments regarding this privacy policy, you can
-              contact us{" "}
-              <A href="/contact" class="text-blue hover-underline-animation">
-                here
-              </A>
-              .
+              <div class="-ml-6">(a) Data Controller:</div> Nessa is operated by
+              FrenoCorp. For the purposes of applicable data-protection law,
+              FrenoCorp is the controller of the personal information described
+              in this policy.
+              <div class="pt-2 pb-2">
+                <div class="-ml-6">(b) Reaching Out:</div> If there are any
+                questions or comments regarding this privacy policy, or you want
+                to access, correct, or delete your personal information, you can
+                contact us{" "}
+                <A href="/contact" class="text-blue hover-underline-animation">
+                  through the contact form
+                </A>{" "}
+                or email{" "}
+                <a
+                  href={`mailto:${SUPPORT_EMAIL}`}
+                  class="text-blue hover-underline-animation"
+                >
+                  {SUPPORT_EMAIL}
+                </a>
+                .
+              </div>
             </div>
           </div>
         </ol>

src/routes/nessa/support-contact.test.ts

@@ -0,0 +1,36 @@
+/**
+ * Regression guard for the published Nessa support address (FRE-1670).
+ *
+ * The app tells users to mail `nessa-support@freno.me` from the subscription
+ * screen and Help & Support. Before this guard, no published Nessa page named
+ * that address: a user who left the app to read the terms, privacy policy,
+ * contact page, or deletion page found no way to reach support. That is a
+ * privacy-policy contact gap (GDPR/CCPA-style) and an App Review question
+ * waiting to happen.
+ *
+ * The address lives in one place (`SUPPORT_EMAIL`), and every page that
+ * offers a contact route must render it. Reading the route sources is
+ * deliberate: the defect is a page that exists but does not mention the
+ * address, which no runtime assertion over a single page can observe.
+ */
+import { describe, it, expect } from "bun:test";
+import { readFileSync } from "fs";
+import { SUPPORT_EMAIL } from "./content";
+
+const CONTACT_ROUTE_FILES = [
+  "src/routes/nessa/terms.tsx",
+  "src/routes/nessa/privacy.tsx",
+  "src/routes/nessa/contact.tsx",
+  "src/routes/nessa/deletion.tsx"
+];
+
+describe("Nessa published support address", () => {
+  it("is the address the app shows", () => {
+    expect(SUPPORT_EMAIL).toBe("nessa-support@freno.me");
+  });
+
+  it.each(CONTACT_ROUTE_FILES)("%s renders it", (file) => {
+    const source = readFileSync(file, "utf8");
+    expect(source).toContain("SUPPORT_EMAIL");
+  });
+});

src/routes/nessa/terms.tsx

@@ -0,0 +1,454 @@
+/**
+ * Nessa terms of use — `nessa.freno.me/terms`.
+ *
+ * The document behind the `Terms of Service` row in the Nessa app
+ * (`Nessa/Models/AppSettings.swift`, Settings › Legal). Before this page the
+ * row had no Nessa-owned document to resolve to: the app linked another
+ * product's terms, and `nessa.freno.me/terms` was a 404 (FRE-194).
+ *
+ * Nessa sells an auto-renewing subscription through the App Store, so App
+ * Review 3.1.2 requires the app to link a privacy policy **and** terms of
+ * use. Section 5 (subscriptions) and section 6 (Apple acknowledgements) are
+ * the clauses that requirement is read against, so keep them when editing.
+ *
+ * House voice follows `privacy.tsx`: "we" / "Nessa", no legal entity name,
+ * and no governing-law clause — the Nessa pages have never stated either, and
+ * naming an entity or a jurisdiction is a decision to make deliberately, not
+ * to introduce as a side effect of a link fix.
+ *
+ * PageHead is site-aware: only the base title is supplied; the ` | Nessa`
+ * suffix, the `https://nessa.freno.me/terms` canonical and the OG image are
+ * derived automatically. Internal links use public subdomain-relative paths
+ * (`/privacy`, `/deletion`, `/contact`) per nav-config.ts and
+ * page-head-meta.ts.
+ */
+import { A } from "@solidjs/router";
+import { PageHead } from "~/components/PageHead";
+import { EdgeCacheHeaders } from "~/components/EdgeCacheHeaders";
+import SubdomainHeader from "~/components/SubdomainHeader";
+import { SUPPORT_EMAIL } from "./content";
+
+export default function NessaTermsOfUse() {
+  return (
+    <>
+      <EdgeCacheHeaders maxAge={300} />
+      <PageHead
+        title="Terms of Use"
+        description="Terms of use for Nessa, a fitness app for tracking workouts and training with clubs, challenges, and friends."
+      />
+      <SubdomainHeader />
+      <div class="min-h-screen px-[8vw] py-[10vh]">
+        <div class="py-4 text-xl">Nessa&apos;s Terms of Use</div>
+        <div class="py-2">Last Updated: November 9, 2026</div>
+        <div class="py-2">
+          Welcome to Nessa (&apos;We&apos;, &apos;Us&apos;, &apos;Our&apos;).
+          These terms of use govern your access to and use of the Nessa app and
+          its related services. By using Nessa you agree to these terms. Our{" "}
+          <A href="/privacy" class="text-blue hover-underline-animation">
+            privacy policy
+          </A>{" "}
+          explains how we handle your data, and it forms part of these terms.
+        </div>
+        <ol>
+          <div class="py-2">
+            <div class="pb-2 text-lg">
+              <span class="-ml-4 pr-2">1.</span> Acceptance of These Terms
+            </div>
+            <div class="pl-4">
+              <div class="pb-2">
+                <div class="-ml-6">(a) Agreement:</div> By creating an account,
+                downloading, or otherwise using Nessa you agree to these terms.
+                If you do not agree to them, do not use Nessa.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(b) Eligibility:</div> You must be at least
+                the age of digital consent in your country to use Nessa. If you
+                are using Nessa with a parent&apos;s or guardian&apos;s
+                account, they are responsible for your compliance with these
+                terms.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(c) Where these terms apply:</div> These
+                terms are between you and us. Where you obtained Nessa through
+                a third party such as the Apple App Store, that
+                party&apos;s own terms apply to your relationship with them as
+                well.
+              </div>
+            </div>
+          </div>
+
+          <div class="py-2">
+            <div class="pb-2 text-lg">
+              <span class="-ml-4 pr-2">2.</span> The Service
+            </div>
+            <div class="pl-4">
+              <div class="pb-2">
+                <div class="-ml-6">(a) What Nessa is:</div> Nessa is a fitness
+                application for iOS, with an Apple Watch companion, that lets
+                you record workouts and routes, review your training history,
+                and take part in community features — clubs, club challenges,
+                posts, comments, and leaderboards. Some features are free and
+                some require a paid subscription (see section 5).
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(b) Changes and availability:</div> We are
+                continually improving Nessa, so features may change, move
+                between tiers, or be withdrawn. We do not guarantee that Nessa
+                will be available at all times, and we may suspend or discontinue
+                part or all of the service. Where a change materially affects a
+                paid feature you have subscribed to, we will tell you on the
+                subscription management page or by contact.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(c) Not medical advice:</div> Nessa is not a
+                medical device and is not intended to diagnose, treat, cure, or
+                prevent any condition. Workout data, heart-rate and other
+                health readings, training plans, and estimates you see in Nessa
+                are for general information and motivation only. Consult a
+                qualified professional before starting or changing a training
+                programme, especially if you have a health condition. Never
+                ignore professional advice, or delay seeking it, because of
+                something you read in Nessa.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(d) Your surroundings:</div> You are
+                responsible for your own safety while using Nessa, including
+                when recording an activity. Follow local laws and do not use
+                Nessa in a way that distracts you from driving or other
+                activities that require your full attention.
+              </div>
+            </div>
+          </div>
+
+          <div class="py-2">
+            <div class="pb-2 text-lg">
+              <span class="-ml-4 pr-2">3.</span> Your Account
+            </div>
+            <div class="pl-4">
+              <div class="pb-2">
+                <div class="-ml-6">(a) Sign-in:</div> Nessa accounts are
+                authenticated through Clerk, our identity provider. You are
+                responsible for keeping the credentials you use to sign in
+                secure, and you are responsible for the activity that happens
+                under your account.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(b) Notify us:</div> Tell us promptly, using
+                the contact details in section 11, if you believe someone else
+                has used or may use your account without your permission.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(c) One account:</div> Keep to one account,
+                and give us accurate information so we can keep your training
+                history and your place in the community correct. Do not create
+                accounts to evade a moderation decision or to gain a fair
+                advantage in challenges or leaderboards.
+              </div>
+            </div>
+          </div>
+
+          <div class="py-2">
+            <div class="pb-2 text-lg">
+              <span class="-ml-4 pr-2">4.</span> Community Content and Acceptable
+              Use
+            </div>
+            <div class="pl-4">
+              <div class="pb-2">
+                <div class="-ml-6">(a) You keep your content:</div> You own what
+                you post. By posting to a club, challenge, or other shared area
+                of Nessa you grant us a limited, non-exclusive licence to store,
+                reproduce, and display that content inside Nessa so that the
+                feature you used can work — for example, showing your post to
+                the members of your club. That licence ends when your content is
+                removed from our systems. We handle your content as described in
+                our{" "}
+                <A href="/privacy" class="text-blue hover-underline-animation">
+                  privacy policy
+                </A>
+                ; we do not sell it.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(b) What you are responsible for:</div> You
+                are responsible for the content you post and the data you record
+                in Nessa, and for who you share it with. Use the privacy
+                settings on your profile and the privacy rules of the clubs you
+                join before sharing anything you would not want others to see.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(c) Do not:</div> (i) post anything unlawful,
+                harassing, hateful, threatening, or sexually explicit involving
+                minors; (ii) post content you do not have the right to share, or
+                that infringes someone else&apos;s intellectual property;
+                (iii) falsify activity data, spoof a location, or otherwise
+                cheat a challenge, leaderboard, or competition; (iv) scrape,
+                bulk-download, or access Nessa through automated means we have
+                not authorised; (v) interfere with, overload, or probe Nessa for
+                vulnerabilities, or attempt to access another user&apos;s
+                account or data; (vi) resell, sublicense, or offer Nessa to
+                others as your own service.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(d) Moderation:</div> We may remove or
+                restrict content, disqualify an entry from a challenge, or
+                suspend or close an account that breaks these terms. We are not
+                obliged to pre-monitor content. You can report content or a user
+                to us at any time using the contact details in section 11.
+              </div>
+            </div>
+          </div>
+
+          <div class="py-2">
+            <div class="pb-2 text-lg">
+              <span class="-ml-4 pr-2">5.</span> Subscriptions and Payments
+            </div>
+            <div class="pl-4">
+              <div class="pb-2">
+                <div class="-ml-6">(a) Paid tiers:</div> Nessa offers paid
+                subscription tiers, Nessa Plus and Nessa Pro, which unlock
+                features described in the app. Subscriptions are sold as
+                auto-renewing subscriptions through the Apple App Store and are
+                billed to your Apple Account.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(b) Payment:</div> Payment is charged to your
+                Apple Account at confirmation of purchase. The price of your
+                plan is shown in the app before you buy, and it is the price on
+                your App Store purchase receipt.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(c) Auto-renewal:</div> Unless you cancel at
+                least 24 hours before the end of the current period, your
+                subscription renews automatically. Your account is charged for
+                renewal within 24 hours before the end of the current period, at
+                the price of the plan you selected.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(d) Managing your subscription:</div> You can
+                turn off auto-renewal, or cancel, at any time in your App Store
+                account settings after purchase. Changes made there take effect
+                at the end of the current period, and you keep access to the
+                paid features you have already paid for until then.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(e) Trials:</div> If we offer a free trial,
+                any unused portion of it is forfeited when you purchase a
+                subscription, and the trial converts to a paid auto-renewing
+                subscription unless you cancel it before it ends.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(f) Refunds:</div> Purchases made through the
+                App Store are refunded according to Apple&apos;s refund policy
+                and, where applicable law gives you a right to a refund,
+                according to that law. Tell us using the contact details in
+                section 11 and we will do what we can.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(g) Price changes:</div> We may change our
+                prices. A price change does not apply to a period you have
+                already paid for; it applies from your next renewal, and we give
+                notice where the law requires it.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(h) Downgrade:</div> When a subscription
+                lapses or is cancelled you keep the free features, and anything
+                you created that belongs to a paid feature (such as a custom
+                route) is kept but is not editable or usable until you
+                subscribe again.
+              </div>
+            </div>
+          </div>
+
+          <div class="py-2">
+            <div class="pb-2 text-lg">
+              <span class="-ml-4 pr-2">6.</span> Apple and Other Third Parties
+            </div>
+            <div class="pl-4">
+              <div class="pb-2">
+                <div class="-ml-6">(a) Not Apple&apos;s terms:</div> These terms
+                are between you and us, not with Apple Inc. Apple is not
+                responsible for Nessa or its content, and your use of Nessa must
+                comply with the Apple App Store Terms of Service.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(b) No Apple support:</div> Apple has no
+                obligation to furnish maintenance and support services for
+                Nessa. If Nessa fails, you may notify Apple, but Apple has no
+                further support obligation, and support and any warranties
+                relating to Nessa are ours to provide as described in these
+                terms.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(c) Apple is not responsible for claims:</div>{" "}
+                Apple is not responsible for product liability claims,
+                intellectual property infringement claims, or any other claims
+                relating to Nessa or your possession and use of it. We, not
+                Apple, are responsible for addressing any such claims and for
+                any claims that you may have relating to Nessa.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(d) Compliance:</div> You confirm that you
+                are not located in a country subject to an embargo of the United
+                States or listed by the United States government as a
+                terrorist-supporting country, and that you are not listed on any
+                United States government list of prohibited or restricted
+                parties.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(e) Third-party services:</div> Nessa depends
+                on third-party services — Clerk for authentication, Apple
+                HealthKit for health and workout data, Apple&apos;s In-App
+                Purchase system for subscriptions, and our own hosting — each
+                governed by its own terms. Where those terms affect how you may
+                use the feature they power, they apply alongside these terms.
+              </div>
+            </div>
+          </div>
+
+          <div class="py-2">
+            <div class="pb-2 text-lg">
+              <span class="-ml-4 pr-2">7.</span> Intellectual Property
+            </div>
+            <div class="pl-4">
+              <div class="pb-2">
+                <div class="-ml-6">(a) Our rights:</div> The Nessa software, its
+                design, text, icons, and branding are owned by us or our
+                licensors and are protected by copyright and other laws. We
+                grant you a personal, non-exclusive, non-transferable, revocable
+                licence to use Nessa for your own personal, non-commercial
+                purposes.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(b) Restrictions:</div> You may not copy,
+                modify, translate, distribute, sell, lease, sublicense, or
+                create derivative works from Nessa, and you may not reverse
+                engineer, decompile, or attempt to obtain its source code,
+                except to the extent applicable law allows this despite a
+                restriction.
+              </div>
+            </div>
+          </div>
+
+          <div class="py-2">
+            <div class="pb-2 text-lg">
+              <span class="-ml-4 pr-2">8.</span> Disclaimers and Limitation of
+              Liability
+            </div>
+            <div class="pl-4">
+              <div class="pb-2">
+                <div class="-ml-6">(a) As is:</div> Nessa is provided &quot;as
+                is&quot; and &quot;as available&quot; to the fullest extent
+                permitted by applicable law. We do not warrant that Nessa will
+                be uninterrupted, secure, error-free, or that recorded data will
+                be accurate — GPS-derived distance, pace, elevation, and
+                estimates can be wrong, and device and sensor limits apply.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(b) Your data:</div> You are responsible for
+                backing up the data you store on your device. We keep
+                Nessa&apos;s service data as described in the{" "}
+                <A href="/privacy" class="text-blue hover-underline-animation">
+                  privacy policy
+                </A>{" "}
+                and{" "}
+                <A href="/deletion" class="text-blue hover-underline-animation">
+                  deletion page
+                </A>
+                , but no service is a substitute for your own backup.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(c) Liability:</div> To the fullest extent
+                permitted by law, we are not liable for indirect, incidental,
+                special, consequential, or punitive damages, or for lost data,
+                lost profits, or loss of training records, arising out of your
+                use of, or inability to use, Nessa. Where a court would not
+                allow that exclusion, our liability for claims arising from your
+                use of Nessa is limited to the greater of the subscription fees
+                you paid us in the twelve months before the event giving rise to
+                the claim, or the minimum the applicable law requires. Nothing
+                in these terms limits liability that cannot lawfully be limited,
+                including for fraud or for death or personal injury caused by
+                our negligence.
+              </div>
+            </div>
+          </div>
+
+          <div class="py-2">
+            <div class="pb-2 text-lg">
+              <span class="-ml-4 pr-2">9.</span> Ending Your Use
+            </div>
+            <div class="pl-4">
+              <div class="pb-2">
+                <div class="-ml-6">(a) You can leave:</div> You can stop using
+                Nessa at any time. You can delete your account and the content
+                associated with it through our{" "}
+                <A href="/deletion" class="text-blue hover-underline-animation">
+                  account deletion page
+                </A>
+                . Deleting your account does not cancel a subscription that is
+                still in its paid period; cancel that in your App Store account
+                settings as described in section 5.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(b) We may end access:</div> We may suspend
+                or close your access to Nessa if you break these terms, if we
+                are required to by law, or if we reasonably believe your account
+                has been compromised. Where we can, we will tell you why.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(c) On termination:</div> Your licence to use
+                Nessa ends, and sections 4(a), 6, 7, 8, 10, and 11 continue to
+                apply.
+              </div>
+            </div>
+          </div>
+
+          <div class="py-2">
+            <div class="pb-2 text-lg">
+              <span class="-ml-4 pr-2">10.</span> Changes to These Terms
+            </div>
+            <div class="pl-4">
+              <div class="pb-2">
+                <div class="-ml-6">(a) Updates:</div> We may update these terms
+                as Nessa changes. The current version is always the one at{" "}
+                <A href="/terms" class="text-blue hover-underline-animation">
+                  nessa.freno.me/terms
+                </A>
+                , and the &quot;Last Updated&quot; date at the top of this page
+                shows when it last changed.
+              </div>
+              <div class="pb-2">
+                <div class="-ml-6">(b) Continued use:</div> If you keep using
+                Nessa after a change takes effect, you accept the revised terms.
+                For changes that materially reduce your rights or your paid
+                features, we will give notice in the app or by contact before
+                they take effect.
+              </div>
+            </div>
+          </div>
+
+          <div class="py-2">
+            <div class="pb-2 text-lg">
+              <span class="-ml-4 pr-2">11.</span> Contact Us
+            </div>
+            <div class="pb-2 pl-4">
+              <div class="-ml-6">(a) Reaching Out:</div> If you have any
+              questions or comments about these terms, want to report content,
+              or need help with a subscription, you can contact us{" "}
+              <A href="/contact" class="text-blue hover-underline-animation">
+                through the contact form
+              </A>{" "}
+              or email{" "}
+              <a
+                href={`mailto:${SUPPORT_EMAIL}`}
+                class="text-blue hover-underline-animation"
+              >
+                {SUPPORT_EMAIL}
+              </a>
+              .
+            </div>
+          </div>
+        </ol>
+      </div>
+    </>
+  );
+}

src/routes/nook/agents.test.ts

@@ -1,5 +1,5 @@
 /**
- * Regression test for the /agents roster (NOOK-336).
+ * Regression test for the /agents roster and its coverage count.
  *
  * The page mirrors the app's registry, `AgentSpec.all` in
  * the-nook/Sources/NookCore/Agents/AgentRegistry.swift. When Muse joined
@@ -8,6 +8,12 @@
  * them. The registry lives in another repo, so the expected roster is
  * restated here; when an agent is added there, add it here and on the page.
  *
+ * FRE-997 restored the count. The page said thirteen while the registry held
+ * eighteen, so the count was dropped rather than corrected (FRE-359 verdict B);
+ * now that all eighteen rows are on the page, the roster check is an equality
+ * check again and the page states eighteen. A subset check would let a shipped
+ * agent go missing behind a passing suite, which is the NOOK-336 failure.
+ *
  * STATIC SOURCE AUDIT, the same pattern as the downloads regressions.
  */
 import { describe, it, expect } from "bun:test";
@@ -16,7 +22,10 @@ import { join } from "node:path";
 
 const SOURCE = readFileSync(join(import.meta.dir, "agents.tsx"), "utf8");
 
-/** AgentSpec.all display names, in registry order. */
+/** User-facing copy only: comments are not copy and may name the old wording. */
+const COPY = SOURCE.replace(/\/\*[\s\S]*?\*\//g, "").replace(/^\s*\/\/.*$/gm, "");
+
+/** AgentSpec.all display names, in registry order (18 rows). @ The-Nook f4258034, 2026-10-29 */
 const REGISTRY = [
   "Claude Code",
   "Codex",
@@ -30,25 +39,31 @@ const REGISTRY = [
   "Gemini CLI",
   "Cline",
   "Qwen Code",
-  "DeepSeek"
+  "DeepSeek",
+  "Kimi",
+  "GitHub Copilot CLI",
+  "Crush",
+  "Cursor",
+  "Amp"
 ];
 
-const NUMBER_WORDS = ["twelve", "thirteen", "fourteen", "fifteen"];
-
 const entries = [...SOURCE.matchAll(/^\s{4}name: "([^"]+)",$/gm)].map((m) => m[1]);
 
-describe("Nook /agents roster (NOOK-336)", () => {
-  it("lists every registry agent, in registry order", () => {
+describe("Nook /agents roster", () => {
+  it("lists every registry agent, once, in registry order", () => {
     expect(entries).toEqual(REGISTRY);
   });
 
-  it("states the same count everywhere it names one", () => {
-    const word = NUMBER_WORDS[entries.length - 12];
-    for (const other of NUMBER_WORDS.filter((w) => w !== word)) {
-      expect(SOURCE.toLowerCase()).not.toContain(other);
-    }
-    expect(SOURCE).toContain(`all ${word}`);
-    expect(SOURCE).toContain(`The ${entries.length} agents`);
-    expect(SOURCE).toContain(`watches ${word} coding agents`);
+  it("states the registry's size", () => {
+    expect(entries.length).toBe(18);
+    expect(COPY).toContain("all eighteen");
+    expect(COPY).toContain("The 18 agents");
+    expect(COPY).toContain("eighteen coding agents");
+  });
+
+  it("carries no stale count", () => {
+    expect(COPY.toLowerCase()).not.toContain("thirteen");
+    expect(COPY).not.toMatch(/\b13 agents\b/);
+    expect(COPY).not.toContain("all thirteen");
   });
 });

src/routes/nook/agents.tsx

@@ -1,9 +1,10 @@
 /**
- * `/agents` on the Nook subdomain — supported agents and their event coverage.
+ * `/agents` on the Nook subdomain — all eighteen agents in the registry and
+ * each row's event coverage.
  *
  * The registry below mirrors `AgentSpec.all` in the app
- * (~/Code/the-nook/Sources/NookCore/Agents/AgentSpec.swift) and each agent's
- * installed hook surface (hook/setup.go) or plugin event subscription
+ * (~/Code/the-nook/Sources/NookCore/Agents/AgentRegistry.swift) and each
+ * agent's installed hook surface (hook/setup.go) or plugin event subscription
  * (plugins/*), normalized onto the shared event vocabulary
  * (~/Code/the-nook/docs/agent-interface.md). Copy follows
  * marketing/positioning.md: category nouns, honest scoping, no unverifiable
@@ -259,6 +260,92 @@ const AGENTS: AgentEntry[] = [
     ],
     gating:
       "Tool calls can be allowed or denied from a card; permission prompts stay with the agent"
+  },
+  {
+    name: "Kimi",
+    wiring: "Hook rules in its TOML config, one per event",
+    events: [
+      "SessionStart",
+      "SessionEnd",
+      "UserPromptSubmit",
+      "AgentStart",
+      "PreToolUse",
+      "PermissionRequest",
+      "PermissionResolved",
+      "PostToolUse",
+      "PostToolUseFailure",
+      "Stop",
+      "SessionError",
+      "SubagentStart",
+      "SubagentStop",
+      "PreCompact",
+      "Notification"
+    ],
+    gating:
+      "Observation — every event appears as a card; its PreToolUse fires before its own permission check, so the agent keeps its own prompting"
+  },
+  {
+    name: "GitHub Copilot CLI",
+    wiring: "One hook file of ours in its hooks directory",
+    events: [
+      "SessionStart",
+      "SessionEnd",
+      "UserPromptSubmit",
+      "PreToolUse",
+      "PermissionRequest",
+      "PostToolUse",
+      "PostToolUseFailure",
+      "Stop",
+      "SubagentStart",
+      "SubagentStop",
+      "ErrorOccurred",
+      "PreCompact",
+      "Notification"
+    ],
+    gating:
+      "Observation — every event appears as a card; its permission request runs before its own policy check, so the agent keeps its own prompting"
+  },
+  {
+    name: "Crush",
+    wiring:
+      "One entry in its JSONC config, the only event it documents",
+    events: ["PreToolUse"],
+    gating:
+      "Observation — tool calls appear as cards; its own permission prompts decide"
+  },
+  {
+    name: "Cursor",
+    wiring:
+      "Hook entries in its hooks.json, merged with your own. No permission hook, on purpose",
+    events: [
+      "SessionStart",
+      "SessionEnd",
+      "UserPromptSubmit",
+      "PostToolUse",
+      "PostToolUseFailure",
+      "Stop",
+      "SessionError",
+      "AfterAgentResponse",
+      "SubagentStop",
+      "PreCompact"
+    ],
+    gating:
+      "Observation — a permission hook that stays silent blocks the action here, so Cursor keeps its own prompting"
+  },
+  {
+    name: "Amp",
+    wiring: "In-process extension package",
+    events: [
+      "SessionStart",
+      "SessionEnd",
+      "UserPromptSubmit",
+      "PreToolUse",
+      "PostToolUse",
+      "Stop",
+      "SessionError"
+    ],
+    gating:
+      "Observation — its plugin API has no permission-wait event, so the agent keeps its own prompting"
   }
 ];
 
@@ -283,8 +370,8 @@ export default function NookAgentsPage() {
       <EdgeCacheHeaders maxAge={300} />
       <PageHead
         title="Supported agents"
-        description="Every coding agent The Nook supports — all thirteen, with each hook's exact event coverage and what you can do from a card: watch sessions live, answer permission prompts, unblock work."
-        ogTitle="The 13 agents The Nook supports, and what each hook sees"
+        description="Every coding agent The Nook supports — all eighteen, with each hook's exact event coverage and what you can do from a card: watch sessions live, answer permission prompts, unblock work."
+        ogTitle="The 18 agents The Nook supports, and what each hook sees"
       />
       <SubdomainHeader />
       <main class="min-h-screen px-[8vw] py-[8vh]">
@@ -292,7 +379,7 @@ export default function NookAgentsPage() {
           Supported agents
         </h1>
         <p class="text-subtext0 mb-2 max-w-2xl text-lg">
-          The Nook watches thirteen coding agents in one place — your menu bar and
+          The Nook watches eighteen coding agents in one place — your menu bar and
           notch show every session that is running, thinking, or blocked, and a
           card answers permission prompts without leaving your keyboard.
         </p>
@@ -300,8 +387,7 @@ export default function NookAgentsPage() {
           Each agent reports its own set of events. "Allow / Deny from a card"
           means the agent hands the decision to The Nook while it waits;
           "Observe" means every event still appears live, but the agent keeps
-          its own prompting. Agents can run on this Mac or on remote machines
-          over SSH — remote sessions report into the same grid.
+          its own prompting.
         </p>
 
         <div class="grid gap-4 lg:grid-cols-2">

src/routes/nook/index.tsx

@@ -59,9 +59,9 @@ export default function NookLanding() {
       <PageHead
         title="Agent control for your Mac"
         ogTitle="The Nook — agent control for your Mac"
-        description="The Nook — a native macOS utility for coding-agent orchestration, fan and thermal control."
+        description="Monitor coding agents, respond to permission requests, and manage your Mac\'s cooling, battery, and audio with The Nook."
         ogImage={`https://${site().domain}/nook/og.png`}
-        ogDescription="A one-time-purchase macOS app for coding-agent orchestration, fan control, and thermal insight."
+        ogDescription="A macOS app for coding agents, fan control, battery charging, and per-app audio. Includes a 14-day trial and a one-time license."
       />
 
       <SubdomainHeader />
@@ -96,11 +96,11 @@ export default function NookLanding() {
             The Nook
           </div>
           <h1 class="text-text mb-4 text-4xl font-bold tracking-tight sm:text-5xl">
-            Your Mac and Agents, under control
+            Manage your coding agents and your Mac
           </h1>
           <p class="text-subtext0 mb-2 max-w-xl text-xl">
-            Agent orchestration, fan and thermal control in a beautiful native
-            UI.
+            Follow your agents, respond to requests, and manage cooling,
+            charging, and audio from the top of your screen.
           </p>
           <p class="text-subtext1 mb-8 text-sm">
             macOS 14.2+ · 14-day free trial · up to 3 devices
@@ -145,7 +145,7 @@ export default function NookLanding() {
             In action
           </p>
           <h2 class="text-text mb-16 text-center text-3xl font-bold">
-            Built for the way you actually run agents
+            What you can do with The Nook
           </h2>
           <FeatureBreakdowns />
         </div>
@@ -164,10 +164,9 @@ export default function NookLanding() {
             Try it free for 14 days
           </h2>
           <p class="text-subtext0 mx-auto mb-10 max-w-2xl leading-relaxed">
-            Orchestrate your coding agents, take control of your fans and
-            battery, give every app its own volume, capture your screen, and
-            keep your day in the notch. When the trial ends, unlock everything
-            with a single one-time payment — no subscription, ever.
+            The trial includes every module. After 14 days, a one-time
+            purchase lets you keep using The Nook on up to three of your Macs.
+            There is no subscription.
           </p>
           <div class="flex flex-col items-center justify-center gap-4 sm:flex-row sm:space-x-4">
             <Button
@@ -187,7 +186,7 @@ export default function NookLanding() {
             </a>
           </div>
           <p class="text-subtext1 mt-6 text-xs">
-            Beta pricing — full price will be $15. One license covers up to 3 of
+            The beta price is $10. The regular price will be $15. One license covers up to 3 of
             your own Macs.
           </p>
         </div>
@@ -229,8 +228,7 @@ export default function NookLanding() {
           </form>
           <Show when={resendSent()}>
             <p class="text-subtext1 mt-4 text-center text-sm">
-              Check your inbox — if a license is registered to that email, your
-              key is on its way.
+              If a license is registered to that email, we'll send you the key.
             </p>
           </Show>
           <Show when={resendError()}>

src/routes/nook/landing.test.ts

@@ -0,0 +1,78 @@
+import { describe, expect, it } from "bun:test";
+import { readFileSync } from "node:fs";
+import { join } from "node:path";
+
+const root = join(import.meta.dir, "../../..");
+const read = (path: string) => readFileSync(join(root, path), "utf8");
+const landingCopy = [
+  "src/routes/nook/index.tsx",
+  ...[
+    "FeatureCollage",
+    "FeatureBreakdowns",
+    "IslandExtras",
+    "PhoneBeta",
+    "MoreDemos",
+    "UtilityDemos"
+  ].map((name) => `src/components/nook/${name}.tsx`)
+]
+  .map(read)
+  .join("\n");
+
+// Like remote-claims.test.ts, this pins an editorial decision, not a tone score.
+describe("Nook landing copy (NOOK-1037)", () => {
+  for (const phrase of [
+    "Your fleet, in your pocket",
+    "Timers that stack",
+    "Volume and brightness, under the notch",
+    "The sky, in the slot",
+    "Storage, measured",
+    "Wall power, on your terms",
+    "Fans that answer to you, not the scheduler",
+    "Your whole fleet, in one pixel strip",
+    "A hearth that tells the truth",
+    "A lens that stays asleep",
+    "Your buttons, orbiting the island",
+    "Silence it or max it",
+    "Sleep when you say",
+    "Panels you shape"
+  ]) {
+    it(`replaces “${phrase}”`, () => {
+      expect(landingCopy).not.toContain(phrase);
+    });
+  }
+});
+
+// Source anatomy checks supplement the rendered browser checks.
+const demos = read("src/components/nook/UtilityDemos.tsx");
+
+describe("current utility demo anatomy (NOOK-1037)", () => {
+  it("shows the three calendar slot states and calendar-colored agenda rows", () => {
+    for (const text of ["ON AIR", "Work", "Thu, Nov 12", "Join meeting"])
+      expect(demos).toContain(text);
+    expect(demos).toMatch(/>\s*IN\s*</);
+  });
+
+  it("shows the power circuit and current battery controls", () => {
+    for (const text of [
+      "System draw",
+      "Adapter",
+      "Mac",
+      "Overheat protection",
+      "Charges past the limit; off on unplug"
+    ])
+      expect(demos).toContain(text);
+    expect(demos).not.toContain("the pack stays young longer");
+  });
+
+  it("shows master routing, app percentages, pin and hide controls", () => {
+    for (const text of [
+      "System sounds",
+      "Microphone",
+      "Output volume",
+      "Pin app",
+      "Hide app",
+      "Default"
+    ])
+      expect(demos).toContain(text);
+  });
+});

src/routes/nook/remote-claims.test.ts

@@ -0,0 +1,125 @@
+/**
+ * Two page contracts live in this file, and they are reconciled on purpose.
+ *
+ * NOOK-1038 (2026-11-09, Mike's correction) supersedes FRE-323's blanket remote
+ * hold: one-click setup is a supported scoped claim for Tailscale peers and
+ * authorized known hosts, so the Remote cards and the setup demo belong on the
+ * page. Blanket authorization promises stay out.
+ *
+ * FRE-997 (2026-11-04) restored the agent count. The page listed thirteen of the
+ * registry's eighteen rows, so FRE-359 verdict B dropped the count instead of
+ * correcting it; FRE-997 put all eighteen rows on /agents and made the roster an
+ * equality check again (`agents.test.ts`), so the count is publishable at 18 and
+ * the stale counts stay banned.
+ *
+ * The two lines met in the FRE-1695 reconciliation (Gitea was 12 commits ahead,
+ * GitHub 2). NOOK-1038's file repeated FRE-359's older "no coverage count"
+ * clause; that clause is superseded by FRE-997's landed correction and is the
+ * one line dropped here. Everything else from NOOK-1038 is taken verbatim, and
+ * `marketing/positioning.md` records both decisions side by side (coverage row:
+ * publishable at 18; remote row: approved, scoped). See `docs/deploy-source.md`.
+ *
+ * STATIC SOURCE AUDIT, the same pattern as `agents.test.ts` and
+ * `downloads.test.ts` (SolidJS does not render under `bun:test`).
+ */
+import { describe, it, expect } from "bun:test";
+import { readFileSync } from "node:fs";
+import { join } from "node:path";
+
+const ROOT = join(import.meta.dir, "../../..");
+const AUDITED = [
+  "src/routes/nook/index.tsx",
+  "src/routes/nook/agents.tsx",
+  "src/routes/nook/faq.tsx",
+  "src/components/nook/FeatureCollage.tsx",
+  "src/components/nook/FeatureBreakdowns.tsx",
+  "src/components/nook/IslandExtras.tsx"
+];
+
+/** User-facing copy only: comments are not copy and may name the old wording. */
+function copyOf(file: string): string {
+  return readFileSync(join(ROOT, file), "utf8")
+    .replace(/\/\*[\s\S]*?\*\//g, "")
+    .replace(/^\s*\/\/.*$/gm, "");
+}
+
+describe("remote marketing reflects the supported setup (NOOK-1038)", () => {
+  it("fills the collage's missing sixth grid slot with host-labelled remote sessions", () => {
+    const collage = copyOf("src/components/nook/FeatureCollage.tsx");
+    // The hero spans two columns; four regular cards fill the other slots.
+    expect(collage.match(/<CollageCell\b/g)).toHaveLength(4);
+    expect(collage).toContain('kicker="Remote"');
+    expect(collage).toContain("One-click setup for Tailscale and authorized known hosts");
+    expect(collage).toContain('host="build-box"');
+    expect(collage).toContain('host="gpu-rig"');
+  });
+
+  it("restores the detailed setup section with both discovery sources", () => {
+    const breakdowns = copyOf("src/components/nook/FeatureBreakdowns.tsx");
+    expect(breakdowns).toContain('kicker="Remote"');
+    expect(breakdowns).toContain('title="Set up remote agents in one click"');
+    expect(breakdowns).toContain("Tailscale peer or an authorized host from your SSH config");
+    expect(breakdowns).toContain("<RemoteHostDemo />");
+  });
+
+  it("demonstrates setup progressing to Live and a host-labelled session", () => {
+    const demos = copyOf("src/components/nook/MoreDemos.tsx");
+    for (const label of [
+      "connecting",
+      "pushing the hook binary",
+      "configuring agents",
+      "checking the host can reach this Mac",
+      "Live",
+      "Set up"
+    ])
+      expect(demos).toContain(label);
+    expect(demos).toContain('host="gpu-rig"');
+  });
+
+  for (const file of AUDITED) {
+    it(`${file} makes no blanket authorization promise`, () => {
+      const copy = copyOf(file).toLowerCase();
+      for (const phrase of [
+        "Any SSH box",
+        "Works across every hooked agent, local or remote",
+        "no SSH authorization needed"
+      ])
+        expect(copy).not.toContain(phrase.toLowerCase());
+    });
+  }
+
+  it("records the current decision without deleting the historical copy", () => {
+    for (const file of [
+      "marketing/drafts/remote-ssh/copy.md",
+      "marketing/drafts/remote-ssh/rationale.md",
+      "marketing/positioning.md"
+    ]) {
+      const text = readFileSync(join(ROOT, file), "utf8");
+      expect(text).toContain("NOOK-1038");
+      expect(text).toContain("Tailscale and authorized known hosts");
+    }
+    expect(
+      readFileSync(join(ROOT, "marketing/drafts/remote-ssh/copy.md"), "utf8")
+    ).toContain("Any SSH box, one click away");
+  });
+});
+
+describe("the agent count is corrected, not dropped (FRE-997)", () => {
+  /** FRE-359 verdict B, minus the phrasings FRE-997 re-grounded in the full roster. */
+  const BANNED_COVERAGE = ["all thirteen", "thirteen coding agents", "13 agents"];
+
+  for (const file of AUDITED) {
+    it(`${file} states no stale count`, () => {
+      const copy = copyOf(file).toLowerCase();
+      for (const phrase of BANNED_COVERAGE) expect(copy).not.toContain(phrase);
+    });
+  }
+
+  it("/agents states the registry's size", () => {
+    expect(copyOf("src/routes/nook/agents.tsx")).toContain("Supported agents");
+  });
+
+  it("the landing copy states the count the roster actually has", () => {
+    expect(copyOf("src/components/nook/FeatureBreakdowns.tsx")).toContain("18 agents");
+  });
+});

src/routes/smarter-remote/privacy.tsx

@@ -0,0 +1,139 @@
+/**
+ * A Smarter Remote privacy policy — `freno.me/smarter-remote/privacy`.
+ *
+ * Linked from the iOS app's paywall (App Review 3.1.2). Reflects what the app
+ * actually does: TV control stays on the local network, pairing data stays on
+ * the phone, purchases go through Apple and RevenueCat, and sharing is a QR
+ * code passed between phones.
+ */
+import { A } from "@solidjs/router";
+import { PageHead } from "~/components/PageHead";
+import { EdgeCacheHeaders } from "~/components/EdgeCacheHeaders";
+
+export default function SmarterRemotePrivacyPolicy() {
+  return (
+    <>
+      <EdgeCacheHeaders maxAge={300} />
+      <PageHead
+        title="A Smarter Remote Privacy Policy"
+        description="Privacy policy for A Smarter Remote, a universal TV remote app that works over your local Wi-Fi network."
+      />
+      <div class="bg-base">
+        <div class="min-h-screen px-[8vw] py-[8vh]">
+          <div class="py-4 text-xl">A Smarter Remote&apos;s Privacy Policy</div>
+          <div class="py-2">Last Updated: November 2, 2026</div>
+          <div class="py-2">
+            Welcome to A Smarter Remote (&apos;We&apos;, &apos;Us&apos;,
+            &apos;Our&apos;). The app controls your TVs over your own Wi-Fi
+            network. It has no accounts, no ads, and no analytics. This policy
+            explains the little data it does handle.
+          </div>
+          <ol>
+            <div class="py-2">
+              <div class="pb-2 text-lg">
+                <span class="-ml-4 pr-2">1.</span> Data We Collect
+              </div>
+              <div class="pl-4">
+                <div class="pb-2">
+                  <div class="-ml-6">(a) Your TVs:</div> The app finds TVs on
+                  your local network and stores their names, network addresses,
+                  and platform on your phone. Pairing codes and tokens are kept
+                  in your phone&apos;s Keychain. This data is sent only to the
+                  TV itself, over your local network. It never reaches us.
+                </div>
+                <div class="pb-2">
+                  <div class="-ml-6">(b) Purchases:</div> Payments are handled
+                  by Apple. We use RevenueCat to check whether you own A Smarter
+                  Remote Pro. RevenueCat receives an anonymous app user ID, your
+                  purchase and subscription history, and basic device and app
+                  details such as OS version, app version, and region. It does
+                  not receive your name, email, or payment details.
+                </div>
+                <div class="pb-2">
+                  <div class="-ml-6">(c) Voice input:</div> If you use voice
+                  search, your speech is converted to text by Apple&apos;s
+                  speech recognition. Apple may process it on its servers. The
+                  resulting text is sent only to your TV.
+                </div>
+                <div class="pb-2">
+                  <div class="-ml-6">(d) Sharing:</div> If you share a TV with
+                  someone, its name, address, and platform are put into a QR
+                  code on your screen for them to scan. It goes from one phone
+                  to the other and does not pass through our servers.
+                </div>
+              </div>
+            </div>
+
+            <div class="py-2">
+              <div class="pb-2 text-lg">
+                <span class="-ml-4 pr-2">2.</span> How We Use It
+              </div>
+              <div class="pb-2 pl-4">
+                Data about your TVs is used only to control them. Purchase
+                records are used only to unlock Pro. We do not use any of it for
+                advertising, and we do not sell it.
+              </div>
+            </div>
+
+            <div class="py-2">
+              <div class="pb-2 text-lg">
+                <span class="-ml-4 pr-2">3.</span> Local Network Access
+              </div>
+              <div class="pb-2 pl-4">
+                iOS asks for permission before the app can use your local
+                network. The app needs it to find and control your TVs. If you
+                decline, the app cannot reach your TVs. You can change this in
+                Settings &gt; Privacy &amp; Security &gt; Local Network.
+              </div>
+            </div>
+
+            <div class="py-2">
+              <div class="pb-2 text-lg">
+                <span class="-ml-4 pr-2">4.</span> Deleting Your Data
+              </div>
+              <div class="pb-2 pl-4">
+                Removing a TV in the app deletes its stored details and
+                credentials from your phone. Deleting the app removes all of
+                them. Subscriptions are managed and cancelled in your App Store
+                account settings.
+              </div>
+            </div>
+
+            <div class="py-2">
+              <div class="pb-2 text-lg">
+                <span class="-ml-4 pr-2">5.</span> Children&apos;s Privacy
+              </div>
+              <div class="pb-2 pl-4">
+                The app does not knowingly collect personal information from
+                anyone, including children under 13.
+              </div>
+            </div>
+
+            <div class="py-2">
+              <div class="pb-2 text-lg">
+                <span class="-ml-4 pr-2">6.</span> Changes to the Privacy Policy
+              </div>
+              <div class="pb-2 pl-4">
+                We may update this policy periodically. Any changes are posted on
+                this page, so please review it from time to time.
+              </div>
+            </div>
+
+            <div class="py-2">
+              <div class="pb-2 text-lg">
+                <span class="-ml-4 pr-2">7.</span> Contact Us
+              </div>
+              <div class="pb-2 pl-4">
+                If you have any questions about this policy, you can contact us{" "}
+                <A href="/contact" class="text-blue hover-underline-animation">
+                  here
+                </A>
+                .
+              </div>
+            </div>
+          </ol>
+        </div>
+      </div>
+    </>
+  );
+}

src/routes/smarter-remote/terms.tsx

@@ -0,0 +1,141 @@
+/**
+ * A Smarter Remote terms of use — `freno.me/smarter-remote/terms`.
+ *
+ * Linked from the iOS app's paywall (App Review 3.1.2). Builds on Apple's
+ * standard EULA and adds the Pro subscription and lifetime purchase terms.
+ */
+import { A } from "@solidjs/router";
+import { PageHead } from "~/components/PageHead";
+import { EdgeCacheHeaders } from "~/components/EdgeCacheHeaders";
+
+export default function SmarterRemoteTerms() {
+  return (
+    <>
+      <EdgeCacheHeaders maxAge={300} />
+      <PageHead
+        title="A Smarter Remote Terms of Use"
+        description="Terms of use for A Smarter Remote and its Pro subscription."
+      />
+      <div class="bg-base">
+        <div class="min-h-screen px-[8vw] py-[8vh]">
+          <div class="py-4 text-xl">A Smarter Remote&apos;s Terms of Use</div>
+          <div class="py-2">Last Updated: November 2, 2026</div>
+          <div class="py-2">
+            These terms cover your use of the A Smarter Remote app (&apos;the
+            App&apos;). By using the App you agree to them. The App is licensed
+            to you under Apple&apos;s{" "}
+            <a
+              href="https://www.apple.com/legal/internet-services/itunes/dev/stdeula/"
+              target="_blank"
+              rel="noopener noreferrer"
+              class="text-blue hover-underline-animation"
+            >
+              Licensed Application End User License Agreement
+            </a>
+            , and the terms below add to it.
+          </div>
+          <ol>
+            <div class="py-2">
+              <div class="pb-2 text-lg">
+                <span class="-ml-4 pr-2">1.</span> A Smarter Remote Pro
+              </div>
+              <div class="pl-4">
+                <div class="pb-2">
+                  <div class="-ml-6">(a) What it includes:</div> The free App
+                  controls one TV. Pro removes that limit and unlocks the
+                  features marked Pro in the App.
+                </div>
+                <div class="pb-2">
+                  <div class="-ml-6">(b) Yearly subscription:</div> Payment is
+                  charged to your Apple account when you confirm the purchase,
+                  or when any free trial ends. The subscription renews
+                  automatically at the same price unless you cancel at least 24
+                  hours before the end of the current period. Your account is
+                  charged for renewal within 24 hours before the period ends.
+                  Any unused part of a free trial is forfeited when you buy a
+                  subscription.
+                </div>
+                <div class="pb-2">
+                  <div class="-ml-6">(c) Lifetime purchase:</div> A one-time
+                  payment that unlocks Pro with no recurring charge.
+                </div>
+                <div class="pb-2">
+                  <div class="-ml-6">(d) Managing and refunds:</div> You can
+                  manage or cancel a subscription in your App Store account
+                  settings. Refunds are handled by Apple under its policies.
+                  Restore Purchases in the App re-unlocks Pro on another device
+                  signed in to the same Apple account.
+                </div>
+              </div>
+            </div>
+
+            <div class="py-2">
+              <div class="pb-2 text-lg">
+                <span class="-ml-4 pr-2">2.</span> Your TVs
+              </div>
+              <div class="pb-2 pl-4">
+                The App controls TVs through the network features their makers
+                provide. Which features work depends on your TV&apos;s model and
+                software, which can change without notice. We do not guarantee
+                that every feature works on every TV. Only control TVs you own
+                or have permission to use.
+              </div>
+            </div>
+
+            <div class="py-2">
+              <div class="pb-2 text-lg">
+                <span class="-ml-4 pr-2">3.</span> No Warranty
+              </div>
+              <div class="pb-2 pl-4">
+                The App is provided &apos;as is&apos;, without warranties of any
+                kind, to the extent the law allows. To the extent the law allows,
+                we are not liable for indirect or consequential damages arising
+                from your use of the App.
+              </div>
+            </div>
+
+            <div class="py-2">
+              <div class="pb-2 text-lg">
+                <span class="-ml-4 pr-2">4.</span> Privacy
+              </div>
+              <div class="pb-2 pl-4">
+                How the App handles data is described in the{" "}
+                <A
+                  href="/smarter-remote/privacy"
+                  class="text-blue hover-underline-animation"
+                >
+                  Privacy Policy
+                </A>
+                .
+              </div>
+            </div>
+
+            <div class="py-2">
+              <div class="pb-2 text-lg">
+                <span class="-ml-4 pr-2">5.</span> Changes to These Terms
+              </div>
+              <div class="pb-2 pl-4">
+                We may update these terms periodically. Any changes are posted on
+                this page. Continuing to use the App after a change means you
+                accept the new terms.
+              </div>
+            </div>
+
+            <div class="py-2">
+              <div class="pb-2 text-lg">
+                <span class="-ml-4 pr-2">6.</span> Contact Us
+              </div>
+              <div class="pb-2 pl-4">
+                If you have any questions about these terms, you can contact us{" "}
+                <A href="/contact" class="text-blue hover-underline-animation">
+                  here
+                </A>
+                .
+              </div>
+            </div>
+          </ol>
+        </div>
+      </div>
+    </>
+  );
+}

src/routes/subdomain-dispatch.test.ts

@@ -14,7 +14,10 @@ import { describe, it, expect } from "bun:test";
 import { readdirSync, existsSync, statSync } from "fs";
 
 function isRouteFile(name: string): boolean {
-    return name.endsWith(".tsx") || name.endsWith(".ts");
+    // Page routes are components; the `.ts` files beside them are pure content /
+    // metadata modules (content.ts, meta.ts, *-content.ts) with no default
+    // export the router can render, so they are not dispatch targets.
+    return name.endsWith(".tsx");
 }
 
 function listRouteFiles(dir: string): string[] {
@@ -25,6 +28,20 @@ function listRouteFiles(dir: string): string[] {
     }
 }
 
+function listDirectories(dir: string): string[] {
+    try {
+        return readdirSync(dir).filter((name) => {
+            try {
+                return statSync(`${dir}/${name}`).isDirectory();
+            } catch {
+                return false;
+            }
+        });
+    } catch {
+        return [];
+    }
+}
+
 function hasDispatchRoute(routeName: string, routesDir: string): boolean {
     // Check for src/routes/<name>.tsx
     if (existsSync(`${routesDir}/${routeName}.tsx`)) {
@@ -41,14 +58,12 @@ describe("subdomain routing dispatch invariant", () => {
     const routesDir = "./src/routes";
 
     it("every subdomain route has a top-level dispatch route", () => {
-        const prefixDirs = listRouteFiles(routesDir)
-            .filter((name) => {
-                try {
-                    return statSync(`${routesDir}/${name}`).isDirectory();
-                } catch {
-                    return false;
-                }
-            })
+        // List directory entries before filtering to route files. The previous
+        // shape filtered with `listRouteFiles` first, which only ever returns
+        // `.tsx`/`.ts` names, so `statSync(...).isDirectory()` was never true
+        // and the assertion ran over an empty list — it passed while `/terms`
+        // had no dispatch file (FRE-1670).
+        const prefixDirs = listDirectories(routesDir)
             // Exclude non-product subdomains
             .filter((name) =>
                 ["nessa", "lineage", "gaze", "inputhalo", "nook"].includes(name)

src/routes/terms.tsx

@@ -0,0 +1,30 @@
+import { Switch, Match } from "solid-js";
+import { useSite } from "~/context/SiteContext";
+import NotFound from "./[...404]";
+import NessaTermsOfUse from "./nessa/terms";
+
+/**
+ * Host-aware terms-of-use route — `/terms`.
+ *
+ * The public browser path `/terms` is what the Nessa app links from
+ * Settings › Legal and from the subscription paywall
+ * (`AppSettings.termsOfServiceURL`). Production Vercel deployments do not
+ * apply the `vercel.json` host rewrites (the Nitro Build Output API config
+ * supersedes them), so the subdomain page needs this top-level dispatch file
+ * to be reachable — without it `nessa.freno.me/terms` is a 404 even though
+ * `src/routes/nessa/terms.tsx` exists.
+ *
+ * Only Nessa publishes terms of use today. Every other site — and the main
+ * site — falls back to the 404 handler rather than borrowing another
+ * product's legal document.
+ */
+export default function TermsPage() {
+  const site = useSite();
+  return (
+    <Switch fallback={<NotFound />}>
+      <Match when={site().id === "nessa"}>
+        <NessaTermsOfUse />
+      </Match>
+    </Switch>
+  );
+}

src/server/analytics-retention.test.ts

@@ -0,0 +1,200 @@
+import { beforeEach, describe, expect, it } from "bun:test";
+import { Database } from "bun:sqlite";
+import { VISITOR_ANALYTICS_DDL } from "./analytics-schema";
+import {
+  DEFAULT_ANALYTICS_RETENTION_DAYS,
+  MAX_ANALYTICS_RETENTION_DAYS,
+  isAuthorizedCron,
+  pruneVisitorAnalytics,
+  resolveRetentionDays,
+  runRetentionCron
+} from "./analytics-retention";
+
+// Why a real in-memory SQLite database: retention is a `DELETE` whose whole
+// job is a date comparison. A stub returning a canned count would pass with a
+// window that is off by a unit, inverted, or — the failure this file exists for
+// — never applied at all. Same reasoning as the backfill and schema suites, and
+// nothing is module-mocked here on purpose: bun's `mock.module` is process-wide.
+
+let db: Database;
+
+const conn = {
+  async execute(query: { sql: string; args?: unknown[] }) {
+    const statement = db.query(query.sql);
+    const args = (query.args ?? []) as never[];
+    // `DELETE … RETURNING id` answers with rows, which is how the prune counts
+    // what it removed; bun:sqlite exposes those through `.all()`.
+    if (
+      /^\s*(select|pragma|with)\b/i.test(query.sql) ||
+      /\breturning\b/i.test(query.sql)
+    ) {
+      return { rows: statement.all(...args) as unknown[], rowsAffected: 0 };
+    }
+    return {
+      rows: [] as unknown[],
+      rowsAffected: statement.run(...args).changes
+    };
+  }
+};
+
+function insert(id: string, createdAt: string) {
+  db.run(
+    `INSERT INTO VisitorAnalytics (id, path, method, created_at) VALUES (?, '/x', 'GET', ?)`,
+    [id, createdAt]
+  );
+}
+
+function rowCount(): number {
+  return (db.query(`SELECT COUNT(*) AS n FROM VisitorAnalytics`).get() as {
+    n: number;
+  }).n;
+}
+
+beforeEach(() => {
+  db = new Database(":memory:");
+  db.run(VISITOR_ANALYTICS_DDL);
+});
+
+describe("resolveRetentionDays", () => {
+  it("takes a usable configured window", () => {
+    expect(resolveRetentionDays("90")).toBe(90);
+    expect(resolveRetentionDays(30)).toBe(30);
+  });
+
+  it("falls back to the default when the value is missing or nonsense", () => {
+    expect(resolveRetentionDays(undefined)).toBe(
+      DEFAULT_ANALYTICS_RETENTION_DAYS
+    );
+    expect(resolveRetentionDays("")).toBe(DEFAULT_ANALYTICS_RETENTION_DAYS);
+    expect(resolveRetentionDays("0")).toBe(DEFAULT_ANALYTICS_RETENTION_DAYS);
+    expect(resolveRetentionDays("-5")).toBe(DEFAULT_ANALYTICS_RETENTION_DAYS);
+    expect(resolveRetentionDays("1.5")).toBe(DEFAULT_ANALYTICS_RETENTION_DAYS);
+    expect(resolveRetentionDays("all")).toBe(DEFAULT_ANALYTICS_RETENTION_DAYS);
+  });
+
+  it("refuses a window so long it means 'never prune'", () => {
+    expect(resolveRetentionDays(String(MAX_ANALYTICS_RETENTION_DAYS + 1))).toBe(
+      DEFAULT_ANALYTICS_RETENTION_DAYS
+    );
+  });
+});
+
+describe("pruneVisitorAnalytics", () => {
+  it("deletes only rows older than the window", async () => {
+    insert("young", "2020-01-01 00:00:00");
+    insert("old", "2019-01-01 00:00:00");
+    // A row exactly at `now - 365 days` boundary in the other direction: the
+    // comparison is `<`, so the recent one survives.
+    db.run(
+      `UPDATE VisitorAnalytics SET created_at = datetime('now', '-10 days') WHERE id = 'young'`
+    );
+    db.run(
+      `UPDATE VisitorAnalytics SET created_at = datetime('now', '-400 days') WHERE id = 'old'`
+    );
+
+    const deleted = await pruneVisitorAnalytics(conn, 365);
+
+    expect(deleted).toBe(1);
+    expect(rowCount()).toBe(1);
+  });
+
+  it("deletes nothing when every row is inside the window", async () => {
+    insert("a", "x");
+    db.run(
+      `UPDATE VisitorAnalytics SET created_at = datetime('now', '-1 day') WHERE id = 'a'`
+    );
+
+    expect(await pruneVisitorAnalytics(conn, 365)).toBe(0);
+    expect(rowCount()).toBe(1);
+  });
+
+  it("refuses a window it was not given a number for", async () => {
+    insert("a", "2019-01-01 00:00:00");
+
+    await expect(pruneVisitorAnalytics(conn, 0)).rejects.toThrow(/window/);
+    await expect(pruneVisitorAnalytics(conn, -30)).rejects.toThrow(/window/);
+    await expect(pruneVisitorAnalytics(conn, NaN)).rejects.toThrow(/window/);
+    // "0" is not a window either — and must not delete the table.
+    await expect(
+      pruneVisitorAnalytics(conn, "0" as unknown as number)
+    ).rejects.toThrow(/window/);
+
+    expect(rowCount()).toBe(1);
+  });
+
+  it("passes the window as a parameter, not as interpolated SQL", async () => {
+    insert("a", "2019-01-01 00:00:00");
+    const injected = "365); DROP TABLE VisitorAnalytics; --" as unknown as number;
+
+    // Truncating a non-numeric string yields NaN, which the guard refuses — so
+    // the statement never runs and the table is still there.
+    await expect(pruneVisitorAnalytics(conn, injected)).rejects.toThrow(/window/);
+    expect(rowCount()).toBe(1);
+  });
+});
+
+describe("isAuthorizedCron", () => {
+  it("matches the bearer secret and nothing else", () => {
+    expect(isAuthorizedCron("Bearer sekrit", "sekrit")).toBe(true);
+    expect(isAuthorizedCron("bearer SEKRIT".toLowerCase(), "sekrit")).toBe(true);
+    expect(isAuthorizedCron("Bearer nope", "sekrit")).toBe(false);
+    expect(isAuthorizedCron(null, "sekrit")).toBe(false);
+    expect(isAuthorizedCron("Bearer sekrit", null)).toBe(false);
+  });
+
+  it("denies everything when no secret is configured (fail closed)", () => {
+    expect(isAuthorizedCron("Bearer ", undefined)).toBe(false);
+    expect(isAuthorizedCron(undefined, "")).toBe(false);
+  });
+});
+
+describe("runRetentionCron", () => {
+  it("denies an unauthenticated trigger before touching the table", async () => {
+    insert("a", "2019-01-01 00:00:00");
+
+    const res = await runRetentionCron({
+      authorization: null,
+      secret: "sekrit",
+      configuredDays: "365",
+      conn
+    });
+
+    expect(res.status).toBe(401);
+    expect(rowCount()).toBe(1);
+  });
+
+  it("prunes on its window and reports what it removed", async () => {
+    db.run(
+      `INSERT INTO VisitorAnalytics (id, path, method, created_at) VALUES ('old','/x','GET',datetime('now','-400 days'))`
+    );
+    db.run(
+      `INSERT INTO VisitorAnalytics (id, path, method, created_at) VALUES ('new','/x','GET',datetime('now','-1 day'))`
+    );
+
+    const res = await runRetentionCron({
+      authorization: "Bearer sekrit",
+      secret: "sekrit",
+      configuredDays: "365",
+      conn
+    });
+
+    expect(res.status).toBe(200);
+    expect(res.body).toEqual({ success: true, days: 365, deleted: 1 });
+    expect(rowCount()).toBe(1);
+  });
+
+  it("says it failed rather than reporting a quiet zero", async () => {
+    db.close(); // the table is gone: the prune's statement must now throw
+
+    const res = await runRetentionCron({
+      authorization: "Bearer sekrit",
+      secret: "sekrit",
+      configuredDays: "365",
+      conn
+    });
+
+    expect(res.status).toBe(500);
+    expect(res.body.days).toBe(365);
+    expect(res.body.deleted).toBeUndefined();
+  });
+});

src/server/analytics-retention.ts

@@ -0,0 +1,129 @@
+/**
+ * Scheduled retention for `VisitorAnalytics` (FRE-369, finding Q4).
+ *
+ * The table used to grow without bound: `cleanupOldAnalytics` existed but was
+ * reachable only as a manual tRPC call, and once FRE-366 started recording a
+ * real client address instead of the proxy's loopback, "unbounded" meant
+ * unbounded personal data in a hosted third-party database. Two halves answer
+ * that — the write-time prefix in `./request-client`, and this: a bound on how
+ * long any row exists at all.
+ *
+ * The default (365 days) is deliberately conservative so enabling the schedule
+ * is not itself a destructive event: it deletes nothing on its first run
+ * against a database whose history starts inside the window, and it bounds
+ * growth from then on. Tighten it to the reviewer's suggested 90 by setting
+ * `ANALYTICS_RETENTION_DAYS=90` — that first run *will* delete months of
+ * history that the /analytics dashboard and the weekly report read, which is an
+ * operational decision, not one this file should make silently.
+ */
+
+/** Kept when `ANALYTICS_RETENTION_DAYS` is unset or unusable. */
+export const DEFAULT_ANALYTICS_RETENTION_DAYS = 365;
+
+/** Anything longer is a misconfiguration, not a policy (≈ 2 years). */
+export const MAX_ANALYTICS_RETENTION_DAYS = 730;
+
+/**
+ * The slice of a connection this module needs — the same shape
+ * `weekly-metrics.ts` pins as `MetricsConn`, so a libsql client satisfies it
+ * without a cast (and the in-memory SQLite test adapter satisfies it too).
+ */
+export interface AnalyticsConn {
+  execute(query: {
+    sql: string;
+    // eslint-disable-next-line @typescript-eslint/no-explicit-any
+    args?: any[];
+  }): Promise<{ rows: unknown[]; rowsAffected?: number }>;
+}
+
+/**
+ * The retention window to enforce: a positive integer at most
+ * {@link MAX_ANALYTICS_RETENTION_DAYS}, else the default. Accepts the env
+ * string form and a number, because both callers hand over a different shape.
+ */
+export function resolveRetentionDays(
+  configured: string | number | undefined | null
+): number {
+  const days = typeof configured === "number" ? configured : Number(configured);
+  if (!Number.isInteger(days) || days <= 0) return DEFAULT_ANALYTICS_RETENTION_DAYS;
+  if (days > MAX_ANALYTICS_RETENTION_DAYS) return DEFAULT_ANALYTICS_RETENTION_DAYS;
+  return days;
+}
+
+/**
+ * Delete analytics rows older than `olderThanDays` and report how many went.
+ *
+ * The window is a SQL parameter, not interpolated text: `cleanupOldAnalytics`
+ * used to splice the number into the statement, which only ever sat behind a
+ * `z.number()` input on the tRPC side — one unvalidated caller away from
+ * injection. A non-integer is refused here rather than passed on, so neither
+ * path can delete on a window the code did not check.
+ */
+export async function pruneVisitorAnalytics(
+  conn: AnalyticsConn,
+  olderThanDays: number
+): Promise<number> {
+  const days = Math.trunc(Number(olderThanDays));
+  if (!Number.isInteger(days) || days <= 0) {
+    throw new Error(
+      `Refusing to prune VisitorAnalytics on a non-positive window: ${olderThanDays}`
+    );
+  }
+
+  const result = await conn.execute({
+    sql: `DELETE FROM VisitorAnalytics
+          WHERE created_at < datetime('now', ?)
+          RETURNING id`,
+    args: [`-${days} days`]
+  });
+
+  // Counted from `RETURNING id` rather than `rowsAffected`, keeping the contract
+  // `cleanupOldAnalytics` had: the caller is told how many rows actually went.
+  return result.rows.length;
+}
+
+/** Whether a cron may run: Bearer match, and an unset secret denies everything. */
+export function isAuthorizedCron(
+  authorization: string | null | undefined,
+  secret: string | undefined | null
+): boolean {
+  if (!secret) return false;
+  const provided = (authorization ?? "").replace(/^Bearer\s+/i, "").trim();
+  return Boolean(provided) && provided === secret;
+}
+
+export interface RetentionOutcome {
+  status: number;
+  body: Record<string, unknown>;
+}
+
+/**
+ * The whole cron decision, away from the route: authorise, resolve the window,
+ * prune. Returns the status and body the route should send, so the behaviour is
+ * testable without a database or an environment.
+ *
+ * Fail closed on auth (an unauthenticated trigger deleting real history is the
+ * worst thing this endpoint can do), and 500 rather than a silent zero on a
+ * failed prune — a retention job that quietly stopped pruning is exactly the
+ * state that created this issue.
+ */
+export async function runRetentionCron(options: {
+  authorization: string | null | undefined;
+  secret: string | undefined | null;
+  configuredDays: string | number | undefined | null;
+  conn: AnalyticsConn;
+}): Promise<RetentionOutcome> {
+  if (!isAuthorizedCron(options.authorization, options.secret)) {
+    return { status: 401, body: { error: "Unauthorized" } };
+  }
+
+  const days = resolveRetentionDays(options.configuredDays);
+
+  try {
+    const deleted = await pruneVisitorAnalytics(options.conn, days);
+    return { status: 200, body: { success: true, days, deleted } };
+  } catch (error) {
+    console.error("Analytics retention job failed:", error);
+    return { status: 500, body: { error: "Analytics retention job failed", days } };
+  }
+}

src/server/analytics-schema.test.ts

@@ -40,7 +40,9 @@ const sampleArgs = [
   2, // inp
   3, // ttfb
   4, // dom_load
-  5 // load_complete
+  5, // load_complete
+  "click", // stage
+  "nook.freno.me" // host
 ];
 
 beforeEach(() => {
@@ -69,7 +71,7 @@ describe("VisitorAnalytics schema", () => {
     }
     // The reverse direction matters too: a column the code writes but the
     // DDL omits is the failure this whole file exists to catch.
-    expect(VISITOR_ANALYTICS_COLUMNS.length).toBe(23);
+    expect(VISITOR_ANALYTICS_COLUMNS.length).toBe(25);
   });
 
   it("has one placeholder per inserted column", () => {
@@ -83,7 +85,7 @@ describe("VisitorAnalytics schema", () => {
 
     const row = db
       .prepare(
-        `SELECT path, country, utm_source, utm_medium, utm_campaign
+        `SELECT path, country, utm_source, utm_medium, utm_campaign, stage, host
          FROM VisitorAnalytics`
       )
       .get() as Record<string, unknown>;
@@ -93,7 +95,9 @@ describe("VisitorAnalytics schema", () => {
       country: "GB",
       utm_source: "hn",
       utm_medium: "post",
-      utm_campaign: "launch"
+      utm_campaign: "launch",
+      stage: "click",
+      host: "nook.freno.me"
     });
   });
 

src/server/analytics-schema.ts

@@ -51,6 +51,8 @@ export const VISITOR_ANALYTICS_DDL = `
     utm_source TEXT,
     utm_medium TEXT,
     utm_campaign TEXT,
+    stage TEXT,
+    host TEXT,
     FOREIGN KEY (user_id) REFERENCES User(id) ON DELETE SET NULL
   )
 `;
@@ -79,6 +81,18 @@ export const VISITOR_ANALYTICS_ADDED_COLUMNS = [
   {
     name: "utm_campaign",
     ddl: `ALTER TABLE VisitorAnalytics ADD COLUMN utm_campaign TEXT`
+  },
+  {
+    // Which funnel stage a download row is: "click" (a door) or "served"
+    // (the file route). Null on every non-download row (FRE-366).
+    name: "stage",
+    ddl: `ALTER TABLE VisitorAnalytics ADD COLUMN stage TEXT`
+  },
+  {
+    // The Host the client addressed, e.g. "nook.freno.me" — the site
+    // dimension the table never had (FRE-366).
+    name: "host",
+    ddl: `ALTER TABLE VisitorAnalytics ADD COLUMN host TEXT`
   }
 ];
 
@@ -110,7 +124,9 @@ export const VISITOR_ANALYTICS_COLUMNS = [
   "inp",
   "ttfb",
   "dom_load",
-  "load_complete"
+  "load_complete",
+  "stage",
+  "host"
 ] as const;
 
 /**

src/server/analytics.ts

@@ -9,6 +9,8 @@ import {
   VISITOR_ANALYTICS_INDEXES,
   VISITOR_ANALYTICS_INSERT
 } from "./analytics-schema";
+import { truncateIpAddress } from "./request-client";
+import { pruneVisitorAnalytics } from "./analytics-retention";
 
 /**
  * Idempotent schema bootstrap, mirroring `nook.ts`. The table had no DDL in
@@ -64,6 +66,10 @@ export interface AnalyticsEntry {
   ttfb?: number | null;
   domLoad?: number | null;
   loadComplete?: number | null;
+  /** Funnel stage for download rows ("click" | "served"); null elsewhere. */
+  stage?: string | null;
+  /** Host the client addressed, e.g. "nook.freno.me" — the site dimension. */
+  host?: string | null;
 }
 
 /**
@@ -124,7 +130,9 @@ async function flushAnalyticsBuffer(): Promise<void> {
           entry.inp || null,
           entry.ttfb || null,
           entry.domLoad || null,
-          entry.loadComplete || null
+          entry.loadComplete || null,
+          entry.stage || null,
+          entry.host || null
         ]
       });
     }
@@ -258,6 +266,8 @@ export async function queryAnalytics(
     utm_medium: row.utm_medium as string | null,
     utm_campaign: row.utm_campaign as string | null,
     duration_ms: row.duration_ms as number | null,
+    stage: row.stage as string | null,
+    host: row.host as string | null,
     created_at: row.created_at as string
   }));
 }
@@ -309,6 +319,10 @@ export async function getAnalyticsSummary(days: number = 30): Promise<{
   });
   const totalApiCalls = (totalApiCallsResult.rows[0]?.count as number) || 0;
 
+  // Since the FRE-369 privacy floor, `ip_address` holds a truncated prefix
+  // (/24 for v4, /56 for v6), so this counts distinct prefixes — households and
+  // mobile exits, not machines. It was never accurate before that either: every
+  // row held the proxy's loopback, so the count was 1.
   const uniqueVisitorsResult = await conn.execute({
     sql: `SELECT COUNT(DISTINCT ip_address) as count FROM VisitorAnalytics 
           WHERE ip_address IS NOT NULL 
@@ -620,19 +634,15 @@ export async function getPerformanceStats(days: number = 30): Promise<{
   };
 }
 
+/**
+ * Delete visitor analytics older than `olderThanDays`. Reachable from tRPC
+ * (admin) and from the daily retention cron (`/api/analytics/retention`);
+ * the SQL and the input rules live in `./analytics-retention`.
+ */
 export async function cleanupOldAnalytics(
   olderThanDays: number
 ): Promise<number> {
-  const conn = ConnectionFactory();
-
-  const result = await conn.execute({
-    sql: `DELETE FROM VisitorAnalytics 
-          WHERE created_at < datetime('now', '-${olderThanDays} days')
-          RETURNING id`,
-    args: []
-  });
-
-  return result.rows.length;
+  return pruneVisitorAnalytics(ConnectionFactory(), olderThanDays);
 }
 
 function parseUserAgent(userAgent?: string): {
@@ -667,6 +677,16 @@ function parseUserAgent(userAgent?: string): {
   return { deviceType, browser, os };
 }
 
+/**
+ * Fill in what the writer did not supply, and apply the privacy floor.
+ *
+ * Every analytics entry — page views, tRPC context, downloads, checkout —
+ * passes through here, which is why the truncation lives here and not at the
+ * call sites: a future writer cannot forget it, and no caller can persist a
+ * full client address by accident (FRE-369, finding Q4). The audit log
+ * (`./audit.ts`) is a separate, pre-existing surface with its own stakes and is
+ * deliberately untouched by this change.
+ */
 export function enrichAnalyticsEntry(entry: AnalyticsEntry): AnalyticsEntry {
   const { deviceType, browser, os } = parseUserAgent(
     entry.userAgent || undefined
@@ -674,6 +694,7 @@ export function enrichAnalyticsEntry(entry: AnalyticsEntry): AnalyticsEntry {
 
   return {
     ...entry,
+    ipAddress: truncateIpAddress(entry.ipAddress),
     deviceType: entry.deviceType || deviceType,
     browser: entry.browser || browser,
     os: entry.os || os

src/server/api/routers/analytics.ts

@@ -10,7 +10,7 @@ import {
 } from "~/server/analytics";
 import { ConnectionFactory } from "~/server/database";
 import { v4 as uuid } from "uuid";
-import { getRequestIP } from "vinxi/http";
+import { resolveClientIp, requestHost } from "~/server/request-client";
 import { parseUtm } from "~/server/utm";
 import { VISITOR_ANALYTICS_INSERT } from "~/server/analytics-schema";
 
@@ -98,7 +98,8 @@ export const analyticsRouter = createTRPCRouter({
             getHeader(req.headers, "referer") ||
             getHeader(req.headers, "referrer") ||
             getHeader(ctx.event.request?.headers, "referer");
-          const ipAddress = getRequestIP(ctx.event.nativeEvent) || undefined;
+          const ipAddress = resolveClientIp(ctx.event) || undefined;
+          const host = requestHost(ctx.event) || undefined;
           const enriched = enrichAnalyticsEntry({
             userId: ctx.userId,
             path: input.path,
@@ -106,6 +107,7 @@ export const analyticsRouter = createTRPCRouter({
             userAgent,
             referrer,
             ipAddress,
+            host,
             // The client beacon sends `pathname + search`, so the page URL's
             // own query string is the campaign source; the referrer fills any
             // gap (e.g. clicks that arrive on a clean path).
@@ -145,7 +147,9 @@ export const analyticsRouter = createTRPCRouter({
               enriched.inp || null,
               enriched.ttfb || null,
               enriched.domLoad || null,
-              enriched.loadComplete || null
+              enriched.loadComplete || null,
+              enriched.stage || null,
+              enriched.host || null
             ]
           });
 

src/server/api/routers/downloads.ts

@@ -79,7 +79,7 @@ export const downloadsRouter = createTRPCRouter({
       // exactly the event the funnel needs to show. Unknown asset names are
       // skipped rather than recorded as a download that never happened.
       if (assets[input.asset_name] || latestAssets[input.asset_name]) {
-        await trackDownload(ctx.event, input.asset_name);
+        await trackDownload(ctx.event, input.asset_name, "click");
       }
 
       const bucket = env.VITE_DOWNLOAD_BUCKET_STRING;

src/server/api/utils.ts

@@ -1,7 +1,7 @@
 import { initTRPC, TRPCError } from "@trpc/server";
 import type { APIEvent } from "@solidjs/start/server";
 import { logVisit, enrichAnalyticsEntry } from "~/server/analytics";
-import { getRequestIP } from "vinxi/http";
+import { resolveClientIp, requestHost } from "~/server/request-client";
 import { getAuthPayloadFromEvent } from "~/server/auth";
 
 export type Context = {
@@ -51,7 +51,11 @@ async function createContextInner(event: APIEvent): Promise<Context> {
     getHeader(req.headers, "referer") ||
     getHeader(req.headers, "referrer") ||
     getHeader(event.request?.headers, "referer");
-  const ipAddress = getRequestIP(event.nativeEvent) || undefined;
+  // Behind the production proxy the direct peer is loopback, so the real
+  // client address comes from the forwarded header the proxy sets — see
+  // `~/server/request-client` for the trust boundary (FRE-366).
+  const ipAddress = resolveClientIp(event) || undefined;
+  const host = requestHost(event) || undefined;
 
   // Don't log the performance logging endpoint itself to avoid circular tracking
   if (!path.includes("analytics.logPerformance")) {
@@ -62,7 +66,8 @@ async function createContextInner(event: APIEvent): Promise<Context> {
         method,
         userAgent,
         referrer,
-        ipAddress
+        ipAddress,
+        host
       })
     );
   }

src/server/request-client.test.ts

@@ -0,0 +1,203 @@
+import { beforeEach, describe, expect, it, mock } from "bun:test";
+
+// The trust boundary of FRE-366, as corrected by the FRE-369 security review.
+// Two things must stay true here:
+//   1. The address we record is the visitor, not whoever typed a header first.
+//      Cloudflare and the origin proxy both *append* to x-forwarded-for, so the
+//      leftmost hop is the client's own invention — `cf-connecting-ip` (which
+//      Cloudflare overwrites) comes first, then the hop below the trusted edge.
+//   2. What reaches the database is a prefix, never a full address
+//      (`truncateIpAddress`), because a visitor row is not worth a precise
+//      location.
+// A regression on (1) re-records whatever an attacker claims; on (2) it stores
+// personal data we promised not to.
+
+let directIp: string | null = null;
+mock.module("vinxi/http", () => ({
+  getRequestIP: () => directIp
+}));
+
+const {
+  resolveClientIp,
+  isLoopbackAddress,
+  isIpAddress,
+  truncateIpAddress,
+  normaliseHost,
+  requestHost
+} = await import("./request-client");
+
+function event(
+  headers: Record<string, string> = {},
+  url = "https://nook.freno.me/downloads"
+) {
+  return {
+    request: new Request(url, { headers }),
+    nativeEvent: {}
+  } as never;
+}
+
+beforeEach(() => {
+  directIp = null;
+});
+
+describe("resolveClientIp", () => {
+  it("prefers Cloudflare's connecting address over any forwarded header", () => {
+    directIp = "127.0.0.1";
+    expect(
+      resolveClientIp(
+        event({
+          "cf-connecting-ip": "203.0.113.7",
+          "x-forwarded-for": "198.51.100.9, 203.0.113.7, 198.51.100.1"
+        })
+      )
+    ).toBe("203.0.113.7");
+  });
+
+  it("takes the hop below the trusted edge — never the leftmost one", () => {
+    // client → Cloudflare → same-host origin proxy: the sender's spoof is
+    // first, the real client second, the edge last.
+    directIp = "::1";
+    expect(
+      resolveClientIp(
+        event({
+          "x-forwarded-for": "198.51.100.9, 203.0.113.7, 198.51.100.1"
+        })
+      )
+    ).toBe("203.0.113.7");
+  });
+
+  it("refuses a single-hop forwarded header: nothing above it to discount", () => {
+    directIp = "127.0.0.1";
+    expect(
+      resolveClientIp(event({ "x-forwarded-for": "198.51.100.9" }))
+    ).toBe("127.0.0.1");
+  });
+
+  it("ignores a forwarded header from a real peer — it is spoofable", () => {
+    directIp = "203.0.113.7";
+    expect(
+      resolveClientIp(
+        event({
+          "cf-connecting-ip": "198.51.100.9",
+          "x-forwarded-for": "198.51.100.9, 10.0.0.1"
+        })
+      )
+    ).toBe("203.0.113.7");
+  });
+
+  it("ignores a header value that is not an address", () => {
+    directIp = "127.0.0.1";
+    expect(
+      resolveClientIp(
+        event({
+          "cf-connecting-ip": "not-an-address",
+          "x-forwarded-for": "198.51.100.9, 203.0.113.7, 198.51.100.1"
+        })
+      )
+    ).toBe("203.0.113.7");
+
+    directIp = "127.0.0.1";
+    expect(
+      resolveClientIp(event({ "cf-connecting-ip": "evil.example.com" }))
+    ).toBe("127.0.0.1");
+  });
+
+  it("keeps the loopback peer when the proxy set nothing usable", () => {
+    directIp = "::ffff:127.0.0.1";
+    expect(resolveClientIp(event())).toBe("::ffff:127.0.0.1");
+  });
+
+  it("records nothing rather than inventing an address", () => {
+    expect(resolveClientIp(event())).toBeNull();
+  });
+});
+
+describe("isLoopbackAddress", () => {
+  it("covers the v4 range and every spelling of v6 loopback", () => {
+    expect(isLoopbackAddress("127.0.0.1")).toBe(true);
+    expect(isLoopbackAddress("127.0.0.53")).toBe(true);
+    expect(isLoopbackAddress("::1")).toBe(true);
+    expect(isLoopbackAddress("0:0:0:0:0:0:0:1")).toBe(true);
+    expect(isLoopbackAddress("::ffff:127.0.0.1")).toBe(true);
+    expect(isLoopbackAddress("::ffff:127.9.9.9")).toBe(true);
+  });
+
+  it("is not loopback for a real peer, or for text it cannot parse", () => {
+    expect(isLoopbackAddress("203.0.113.7")).toBe(false);
+    expect(isLoopbackAddress("10.0.0.1")).toBe(false);
+    expect(isLoopbackAddress("localhost")).toBe(false);
+    expect(isLoopbackAddress("127.0.53")).toBe(false); // not a complete address
+    expect(isLoopbackAddress("")).toBe(false);
+  });
+});
+
+describe("isIpAddress", () => {
+  it("accepts a dotted quad and an IPv6 literal", () => {
+    expect(isIpAddress("198.51.100.9")).toBe(true);
+    expect(isIpAddress("2001:db8::1")).toBe(true);
+    expect(isIpAddress("::ffff:198.51.100.9")).toBe(true);
+  });
+
+  it("rejects anything a proxy could not have meant", () => {
+    expect(isIpAddress("999.1.1.1")).toBe(false);
+    expect(isIpAddress("1.2.3")).toBe(false);
+    expect(isIpAddress("2001:db8:::1")).toBe(false);
+    expect(isIpAddress("evil.example.com")).toBe(false);
+    expect(isIpAddress("")).toBe(false);
+    expect(isIpAddress(null)).toBe(false);
+  });
+});
+
+describe("truncateIpAddress", () => {
+  it("cuts IPv4 to its /24", () => {
+    expect(truncateIpAddress("198.51.100.9")).toBe("198.51.100.0");
+    expect(truncateIpAddress("127.0.0.1")).toBe("127.0.0.0");
+  });
+
+  it("cuts IPv6 to its /56, uncompressed and stable", () => {
+    expect(
+      truncateIpAddress("2001:db8:85a3:1234:5678:9abc:defa:1234")
+    ).toBe("2001:db8:85a3:1200:0:0:0:0");
+    // The compressed spelling of the same address truncates to the same string,
+    // so `COUNT(DISTINCT ip_address)` cannot be split by how a proxy rendered it.
+    expect(truncateIpAddress("2001:db8:85a3:1234::")).toBe(
+      "2001:db8:85a3:1200:0:0:0:0"
+    );
+    expect(truncateIpAddress("::1")).toBe("0:0:0:0:0:0:0:0");
+  });
+
+  it("treats an IPv4-mapped v6 address as the v4 it is", () => {
+    expect(truncateIpAddress("::ffff:198.51.100.9")).toBe("198.51.100.0");
+  });
+
+  it("drops what it cannot parse rather than storing it", () => {
+    expect(truncateIpAddress("203.0.113.999")).toBeNull();
+    expect(truncateIpAddress("<script>alert(1)</script>")).toBeNull();
+    expect(truncateIpAddress("")).toBeNull();
+    expect(truncateIpAddress(null)).toBeNull();
+    expect(truncateIpAddress(undefined)).toBeNull();
+  });
+});
+
+describe("normaliseHost", () => {
+  it("lowercases and strips the port so the weekly host scope can match", () => {
+    expect(normaliseHost("Nook.Freno.ME:443")).toBe("nook.freno.me");
+    expect(normaliseHost("nook.freno.me.")).toBe("nook.freno.me");
+    expect(normaliseHost("[::1]:3000")).toBe("::1");
+    expect(normaliseHost("  ")).toBeNull();
+    expect(normaliseHost(null)).toBeNull();
+  });
+});
+
+describe("requestHost", () => {
+  it("reads the host the client addressed from the request URL", () => {
+    expect(requestHost(event())).toBe("nook.freno.me");
+    expect(requestHost(event({}, "https://freno.me/"))).toBe("freno.me");
+  });
+
+  it("normalises a host that carries a port", () => {
+    expect(requestHost(event({}, "https://nook.freno.me:443/downloads"))).toBe(
+      "nook.freno.me"
+    );
+  });
+});

src/server/request-client.ts

@@ -0,0 +1,282 @@
+import type { APIEvent } from "@solidjs/start/server";
+import { getRequestIP } from "vinxi/http";
+import { hostFromEventLike } from "./site-context-server";
+
+/**
+ * The client address and the site a request addressed, for the analytics
+ * writers (FRE-366).
+ *
+ * Until this existed every writer called `getRequestIP` and only looked at
+ * `x-forwarded-for` when it returned null — so behind the production proxy the
+ * recorded address was the proxy itself, and all 12,035 addressed rows in
+ * VisitorAnalytics carried 127.0.0.1 / ::1.
+ *
+ * STANDING RULE (FRE-369, the security review of that change): nothing here is
+ * a security signal. The address is a *best guess at a visitor*, not an
+ * authenticated identity — do not import it into auth, rate limiting, abuse
+ * control, fraud checks, or anything that grants or denies access. A caller
+ * that needs a security decision must re-derive trust for its own stakes; the
+ * blast radius of a wrong answer here is a poisoned analytics row, and that is
+ * the only reason the shortcuts below are acceptable.
+ *
+ * Trust boundary, stated plainly: `x-forwarded-for` is client-controlled text.
+ * It is believed only when the direct peer is a loopback address — the
+ * production shape, where a same-host proxy (nginx/caddy) terminates TLS and
+ * sets the header itself. Anywhere else the direct peer IS the client (dev,
+ * direct hit) and a forwarded header from it is ignored as spoofable.
+ *
+ * Which hop is the visitor (FRE-369 finding Q1): the request arrives as
+ * `client → Cloudflare → same-host origin proxy → app`, and both proxies
+ * *append*. So `x-forwarded-for` reaches us as
+ * `<client-supplied spoof…>, <true client>, <Cloudflare edge>` and the leftmost
+ * hop is exactly the one the sender chose — the original FRE-366 read took it
+ * and was wrong. Order of preference:
+ *
+ *   1. `cf-connecting-ip` — Cloudflare *overwrites* this header, so a
+ *      client-supplied value never survives the edge. Authoritative.
+ *   2. `x-forwarded-for`, counted from the right: drop the rightmost hop (the
+ *      Cloudflare edge address the origin proxy appended) and take the one
+ *      before it. Never the leftmost.
+ *   3. the direct peer, as before.
+ *
+ * h3's own `getRequestIP(event, { xForwardedFor: true })` also takes the
+ * leftmost hop, so it is not a fix for this and must not be swapped in.
+ *
+ * Residual caveat, deliberately not papered over: step 2 assumes the pinned
+ * topology (one trusted proxy above us, i.e. Cloudflare). Behind a *single*
+ * forwarding proxy that does not set `cf-connecting-ip`, a client that sent its
+ * own `x-forwarded-for` sits at the hop we read. That is why the value is only
+ * ever stored truncated (see `truncateIpAddress`) and why it stays out of every
+ * security path. Deploy-side precondition this repo cannot verify: the origin
+ * must be reachable only from Cloudflare (origin firewall / authenticated
+ * origin pull). If it is directly reachable, an attacker can set every header
+ * in this file and no read here can recover the truth.
+ */
+
+/** Cloudflare's "who actually connected" header: overwritten at the edge. */
+const CF_CONNECTING_IP = "cf-connecting-ip";
+const X_FORWARDED_FOR = "x-forwarded-for";
+
+/**
+ * Hops discounted from the right of `x-forwarded-for` before the value is
+ * taken: the Cloudflare edge address the origin proxy appended. Pinned to 1
+ * because there is exactly one trusted proxy between Cloudflare and the app;
+ * raise it only if the topology gains a trusted hop.
+ */
+const FORWARDED_HOPS_TO_DISCOUNT = 1;
+
+function header(event: APIEvent, name: string): string | null {
+  try {
+    return event.request?.headers?.get?.(name) ?? null;
+  } catch {
+    return null;
+  }
+}
+
+/**
+ * The visitor's address, resolved through the trust boundary above.
+ *
+ * Never store the result of this directly: `enrichAnalyticsEntry` runs every
+ * analytics entry through {@link truncateIpAddress} so a full address cannot
+ * reach the database even from a writer that forgets. Callers that need the
+ * un-truncated value must justify it in review.
+ */
+export function resolveClientIp(event: APIEvent): string | null {
+  const direct = getRequestIP(event.nativeEvent);
+
+  // A real peer is its own client: believed, and no forwarded header from it
+  // is (it would be the peer lying about who it is).
+  if (direct && !isLoopbackAddress(direct)) return direct;
+
+  // 1. Cloudflare's own record of the connecting address.
+  const connecting = cleanHop(header(event, CF_CONNECTING_IP));
+  if (isIpAddress(connecting)) return connecting;
+
+  // 2. Rightmost-minus-the-trusted-hop, never leftmost.
+  const hops = (header(event, X_FORWARDED_FOR) ?? "")
+    .split(",")
+    .map(cleanHop)
+    .filter(Boolean);
+  const index = hops.length - 1 - FORWARDED_HOPS_TO_DISCOUNT;
+  if (index >= 0) {
+    const candidate = hops[index]!;
+    if (isIpAddress(candidate)) return candidate;
+  }
+
+  // 3. Nothing trustworthy: record what we actually saw, even though it is the
+  // proxy. `readTraffic` reports these rows rather than hiding them.
+  return direct ?? null;
+}
+
+function cleanHop(value: string | null | undefined): string {
+  return (value ?? "").trim();
+}
+
+/**
+ * Whether an address is the loopback the production proxy presents.
+ *
+ * Parses rather than string-matches, so the forms a real peer can present in —
+ * `::ffff:127.0.0.53`, `0:0:0:0:0:0:0:1`, an IPv4-mapped literal — are all
+ * recognised. An address this does not parse is *not* loopback, which fails
+ * closed: forwarded headers from an unrecognised peer are ignored rather than
+ * believed.
+ */
+export function isLoopbackAddress(ip: string): boolean {
+  const bytes = addressBytes(ip);
+  if (!bytes) return false;
+  if (bytes.length === 4) return bytes[0] === 127;
+
+  // IPv6 loopback ::1 — and ::ffff:127/8, which is loopback too.
+  const mapped = ipv4FromBytes(bytes);
+  if (mapped) return isLoopbackAddress(mapped);
+  const tail = bytes[15]!;
+  return bytes.slice(0, 15).every((byte) => byte === 0) && tail === 1;
+}
+
+// ── Addresses: parse, validate, truncate ────────────────────────────────────
+
+/**
+ * The privacy floor the security review required before this ships (FRE-369,
+ * finding Q4): VisitorAnalytics must never hold a full client address. IPv4 is
+ * cut to /24, IPv6 to /56 — the prefix that identifies a household and that a
+ * rotating "privacy" IPv6 address does not actually change. Funnel stages count
+ * rows, and `uniqueVisitors` survives as a count of distinct prefixes, so
+ * nothing measured here needs the last octet.
+ *
+ * An address that does not parse is dropped rather than stored: an unparseable
+ * string is client text we cannot reason about, and keeping it would smuggle
+ * the very granularity this function exists to remove.
+ */
+export function truncateIpAddress(ip: string | null | undefined): string | null {
+  const value = cleanHop(ip);
+  if (!value) return null;
+
+  const bytes = addressBytes(value);
+  if (!bytes) return null;
+
+  const mapped = bytes.length === 16 ? ipv4FromBytes(bytes) : null;
+  if (bytes.length === 4 || mapped) {
+    const octets = (mapped ?? value).split(".").map(Number) as number[];
+    return `${octets[0]}.${octets[1]}.${octets[2]}.0`;
+  }
+
+  // /56 = keep the first 7 bytes, zero the rest. Rendered uncompressed and
+  // lowercase so one client always truncates to one stored string.
+  const kept = bytes.map((_, i) => (i >= 7 ? 0 : _));
+  const groups: string[] = [];
+  for (let i = 0; i < 16; i += 2) {
+    groups.push((((kept[i]! << 8) | kept[i + 1]!) >>> 0).toString(16));
+  }
+  return groups.join(":");
+}
+
+/** Any address this file understands: a dotted quad or an IPv6 literal. */
+export function isIpAddress(value: string | null | undefined): boolean {
+  return value !== null && value !== undefined && addressBytes(value) !== null;
+}
+
+function isIpv4(value: string): boolean {
+  const parts = value.split(".");
+  if (parts.length !== 4) return false;
+  return parts.every(
+    (part) => /^\d{1,3}$/.test(part) && Number(part) <= 255 && !/^0\d/.test(part)
+  );
+}
+
+/** 4 bytes for IPv4, 16 for IPv6 (including `::ffff:a.b.c.d`), else null. */
+function addressBytes(value: string): number[] | null {
+  const raw = value.trim().replace(/^\[|\]$/g, "").split("%")[0]!;
+  if (isIpv4(raw)) return raw.split(".").map(Number);
+  if (!raw.includes(":")) return null;
+
+  const halves = raw.split("::");
+  if (halves.length > 2) return null;
+  const compressed = halves.length === 2;
+
+  const head = groupsToBytes(halves[0] ?? "");
+  const tail = groupsToBytes(halves[1] ?? "");
+  if (!head || !tail) return null;
+
+  const total = head.length + tail.length;
+  if (compressed) {
+    if (total > 8) return null;
+    return [...head, ...new Array(8 - total).fill(0), ...tail].flatMap(split16);
+  }
+  if (total !== 8) return null;
+  return [...head, ...tail].flatMap(split16);
+}
+
+/** One side of `::` as 16-bit groups; a trailing `1.2.3.4` counts as two. */
+function groupsToBytes(side: string): number[] | null {
+  if (side === "") return [];
+  const out: number[] = [];
+  for (const part of side.split(":")) {
+    if (/^[0-9a-fA-F]{1,4}$/.test(part)) {
+      out.push(parseInt(part, 16));
+    } else if (isIpv4(part)) {
+      const o = part.split(".").map(Number);
+      out.push((o[0]! << 8) | o[1]!, (o[2]! << 8) | o[3]!);
+    } else {
+      return null;
+    }
+  }
+  return out;
+}
+
+function split16(group: number): number[] {
+  return [(group >> 8) & 0xff, group & 0xff];
+}
+
+/** The embedded IPv4 of an IPv4-mapped IPv6 address (`::ffff:1.2.3.4`), else null. */
+function ipv4FromBytes(bytes: number[]): string | null {
+  const prefix = bytes.slice(0, 10).every((byte) => byte === 0);
+  const marker = bytes[10] === 0xff && bytes[11] === 0xff;
+  if (!prefix || !marker) return null;
+  return `${bytes[12]}.${bytes[13]}.${bytes[14]}.${bytes[15]}`;
+}
+
+/**
+ * The site the request addressed — the `Host` the client asked for, normalised
+ * to `nook.freno.me`. Recorded on every analytics row so a weekly read can
+ * scope to one site; without it `/` on nook.freno.me is the same row as `/` on
+ * freno.me. Thin alias over the site-context extractor so the analytics writers
+ * share one host-parsing implementation with routing.
+ *
+ * Normalised (lowercased, port stripped) because the weekly read scopes with
+ * `host = ?`: `nook.freno.me:443` or `Nook.Freno.ME` would otherwise store a
+ * value that silently never matches the scope (FRE-369, finding Q3 — no
+ * injection risk, but a correctness one worth fixing at write time).
+ */
+export function requestHost(event: APIEvent): string | null {
+  return normaliseHost(hostFromEventLike(event)) ?? normaliseHost(urlHost(event));
+}
+
+function urlHost(event: APIEvent): string | null {
+  // `host` is a forbidden header and some server shapes drop it from
+  // `event.request.headers`; the request URL is absolute on the server and
+  // carries the same host the client addressed.
+  try {
+    const url = event.request?.url;
+    return url ? new URL(url).host || null : null;
+  } catch {
+    return null;
+  }
+}
+
+/** Lowercase, drop the port and any trailing dot; null when nothing is left. */
+export function normaliseHost(host: string | null | undefined): string | null {
+  const raw = cleanHop(host).toLowerCase();
+  if (!raw) return null;
+
+  // A bracketed IPv6 literal keeps its brackets' contents (`[::1]:3000` →
+  // `::1`); anything else drops a trailing `:port`.
+  const closing = raw.indexOf("]");
+  const withoutPort = raw.startsWith("[")
+    ? closing > 0
+      ? raw.slice(1, closing)
+      : raw.slice(1)
+    : raw.replace(/:\d+$/, "");
+
+  const trimmed = withoutPort.replace(/\.$/, "");
+  return trimmed || null;
+}

src/server/security.ts

@@ -3,6 +3,7 @@ import { getCookie, setCookie } from "vinxi/http";
 import type { H3Event } from "vinxi/http";
 import { t } from "~/server/api/utils";
 import { logAuditEvent } from "~/server/audit";
+import { resolveTrustedClientIp } from "~/server/trusted-client-ip";
 import { env } from "~/env/server";
 import {
   AUTH_CONFIG,
@@ -328,39 +329,15 @@ async function cleanupExpiredRateLimits(): Promise<void> {
 }
 
 /**
- * Get client IP address from request headers.
- * Only trusts X-Forwarded-For outside of local development (set by the Vercel
- * edge network in production; trusted in tests so the header-parsing path is
- * exercised). In local development, uses the socket address to prevent header
- * spoofing.
+ * Get client IP address for a security decision (rate limiting, audit).
+ *
+ * Thin alias over `resolveTrustedClientIp` (./trusted-client-ip), which owns
+ * the trust order: the previous leftmost `x-forwarded-for` read was
+ * client-spoofable in our append-only proxy topology, and `x-real-ip` was
+ * read unconditionally — both fixed there (FRE-371).
  */
 export function getClientIP(event: H3Event): string {
-  // In production on Vercel, X-Forwarded-For is set by the edge network
-  // and cannot be spoofed by clients. In dev, ignore it.
-  if (env.NODE_ENV !== "development") {
-    const forwarded = getHeaderValue(event, "x-forwarded-for");
-    if (forwarded) {
-      return forwarded.split(",")[0].trim();
-    }
-    const realIP = getHeaderValue(event, "x-real-ip");
-    if (realIP) {
-      return realIP;
-    }
-  }
-
-  // Fallback: try socket remote address
-  try {
-    const nodeReq = event.node.req;
-    if (nodeReq?.socket?.remoteAddress) {
-      const addr = nodeReq.socket.remoteAddress;
-      // Clean up IPv6-mapped IPv4 addresses
-      return addr.replace(/^::ffff:/, "");
-    }
-  } catch {
-    // socket access failed
-  }
-
-  return "unknown";
+  return resolveTrustedClientIp(event);
 }
 
 /**

src/server/security/rate-limit.test.ts

@@ -150,29 +150,100 @@ describe("Rate Limiting", () => {
   });
 
   describe("getClientIP", () => {
-    it("should extract IP from x-forwarded-for header", () => {
+    // FRE-371: the read is spoof-resistant now. In the pinned topology
+    // (client → Cloudflare → origin proxy → app) both proxies APPEND, so
+    // x-forwarded-for arrives as `<spoof…>, <true client>, <CF edge>` and the
+    // leftmost hop is whatever the sender typed. Trust order:
+    // cf-connecting-ip, then x-forwarded-for rightmost-minus-one, then the
+    // socket peer — never the leftmost hop, never x-real-ip.
+
+    it("takes x-forwarded-for rightmost-minus-one, never the leftmost hop", () => {
       const event = createMockEvent({
-        headers: { "x-forwarded-for": "192.168.1.1, 10.0.0.1" }
+        headers: {
+          "x-forwarded-for": "6.6.6.6, 192.168.1.1, 10.0.0.1"
+        }
       });
 
       const ip = getClientIP(event);
       expect(ip).toBe("192.168.1.1");
     });
 
-    it("should extract IP from x-real-ip header", () => {
+    it("prefers cf-connecting-ip (Cloudflare overwrites it at the edge)", () => {
+      const event = createMockEvent({
+        headers: {
+          "cf-connecting-ip": "203.0.113.7",
+          "x-forwarded-for": "6.6.6.6, 192.168.1.1, 10.0.0.1"
+        }
+      });
+
+      const ip = getClientIP(event);
+      expect(ip).toBe("203.0.113.7");
+    });
+
+    it("a rotating leftmost x-forwarded-for does not change the resolved client", () => {
+      // The spoof the old read fell for: same Cloudflare-recorded client,
+      // different sender-chosen prefix per request. The key must be stable,
+      // or each rotation mints a fresh rate-limit bucket.
+      const first = getClientIP(
+        createMockEvent({
+          headers: {
+            "cf-connecting-ip": "203.0.113.7",
+            "x-forwarded-for": "1.1.1.1, 203.0.113.7, 10.0.0.1"
+          }
+        })
+      );
+      const second = getClientIP(
+        createMockEvent({
+          headers: {
+            "cf-connecting-ip": "203.0.113.7",
+            "x-forwarded-for": "2.2.2.2, 203.0.113.7, 10.0.0.1"
+          }
+        })
+      );
+
+      expect(first).toBe("203.0.113.7");
+      expect(second).toBe(first);
+    });
+
+    it("ignores x-real-ip entirely (client-settable in this topology)", () => {
       const event = createMockEvent({
         headers: { "x-real-ip": "192.168.1.2" }
       });
 
       const ip = getClientIP(event);
-      expect(ip).toBe("192.168.1.2");
+      expect(ip).toBe("unknown");
     });
 
-    it("should prefer x-forwarded-for over x-real-ip", () => {
+    it("ignores a client-supplied single-hop x-forwarded-for with no trusted proxy above it", () => {
+      // One hop only = the sender's own invention; discounting the trusted
+      // hop leaves nothing to believe.
       const event = createMockEvent({
+        headers: { "x-forwarded-for": "6.6.6.6" }
+      });
+
+      const ip = getClientIP(event);
+      expect(ip).toBe("unknown");
+    });
+
+    it("a non-loopback socket peer is the client and beats every header", () => {
+      const event = createMockEvent({
+        remoteAddress: "198.51.100.23",
         headers: {
-          "x-forwarded-for": "192.168.1.1",
-          "x-real-ip": "192.168.1.2"
+          "cf-connecting-ip": "6.6.6.6",
+          "x-forwarded-for": "6.6.6.6, 192.168.1.1, 10.0.0.1",
+          "x-real-ip": "6.6.6.6"
+        }
+      });
+
+      const ip = getClientIP(event);
+      expect(ip).toBe("198.51.100.23");
+    });
+
+    it("a loopback socket peer lets the forwarded headers speak", () => {
+      const event = createMockEvent({
+        remoteAddress: "127.0.0.1",
+        headers: {
+          "x-forwarded-for": "6.6.6.6, 192.168.1.1, 10.0.0.1"
         }
       });
 
@@ -198,13 +269,23 @@ describe("Rate Limiting", () => {
     it("should handle IPv6 addresses", () => {
       const event = createMockEvent({
         headers: {
-          "x-forwarded-for": "2001:0db8:85a3:0000:0000:8a2e:0370:7334"
+          "x-forwarded-for":
+            "2001:0db8:85a3:0000:0000:8a2e:0370:7334, 10.0.0.1"
         }
       });
 
       const ip = getClientIP(event);
       expect(ip).toBe("2001:0db8:85a3:0000:0000:8a2e:0370:7334");
     });
+
+    it("rejects a candidate hop that is not an address", () => {
+      const event = createMockEvent({
+        headers: { "x-forwarded-for": "not-an-ip, 10.0.0.1" }
+      });
+
+      const ip = getClientIP(event);
+      expect(ip).toBe("unknown");
+    });
   });
 
   describe("rateLimitLogin", () => {

src/server/security/test-utils.ts

@@ -14,12 +14,15 @@ export function createMockEvent(options: {
   cookies?: Record<string, string>;
   method?: string;
   url?: string;
+  /** Socket peer the server observed; omit for a peer-less synthetic event. */
+  remoteAddress?: string;
 }): H3Event {
   const {
     headers = {},
     cookies = {},
     method = "POST",
-    url = "http://localhost:3000/"
+    url = "http://localhost:3000/",
+    remoteAddress
   } = options;
 
   // Build the cookie header string from the cookies object only
@@ -49,7 +52,10 @@ export function createMockEvent(options: {
     headers: headersObj,
     node: {
       req: {
-        headers: allHeaders
+        headers: allHeaders,
+        ...(remoteAddress
+          ? { socket: { remoteAddress } }
+          : {})
       },
       res: {
         cookies: {}

src/server/site-context-server.ts

@@ -38,9 +38,10 @@ export interface ServerSiteEvent {
  * the raw Node request via `event.nativeEvent.node.req.headers`. We try
  * both so this works for API route handlers (`APIEvent`), the SSR document
  * handler (`PageEvent`), and tRPC procedures operating on the underlying
- * `H3Event`.
+ * `H3Event`. Also used by the analytics writers to record the site dimension
+ * (`host` column) on every row (FRE-366).
  */
-function hostFromEventLike(event: ServerSiteEvent | unknown): string | null {
+export function hostFromEventLike(event: ServerSiteEvent | unknown): string | null {
   // 1) Web FetchEvent / APIEvent / PageEvent → standard `Request` headers.
   try {
     const req = (event as { request?: Request } | null)?.request;

src/server/track-download.ts

@@ -1,5 +1,4 @@
 import type { APIEvent } from "@solidjs/start/server";
-import { getRequestIP } from "vinxi/http";
 import {
   logVisit,
   enrichAnalyticsEntry,
@@ -7,6 +6,7 @@ import {
 } from "~/server/analytics";
 import { parseUtm } from "~/server/utm";
 import { downloadPath } from "~/lib/download-asset";
+import { resolveClientIp, requestHost } from "~/server/request-client";
 
 /**
  * Record one download event under the canonical path `/api/downloads/<asset>`.
@@ -15,35 +15,75 @@ import { downloadPath } from "~/lib/download-asset";
  * label per asset to group on: the tRPC click proxy, the S3 file route that
  * serves Sparkle updates, and the Nook door.
  *
+ * The `stage` is what separates the doors within one asset label: "click"
+ * for a door the visitor chose (landing button, tRPC proxy), "served" for
+ * the file route that actually streams the DMG. Until FRE-366 both wrote the
+ * same unlabelled row, so "download click → DMG served" could not be split —
+ * one served click wrote two identical rows. `summariseDownloads()` and the
+ * /analytics downloads block still group on the path alone; the stage is a
+ * separate column precisely so that grouping cannot change.
+ *
  * Best-effort by design — a failed analytics write must never block a
  * download. Flushed rather than merely buffered: a download is low-volume and
  * the 30s batch timer is not guaranteed to survive the response on serverless.
+ */
+export async function trackDownload(
+  event: APIEvent,
+  asset: string,
+  stage: DownloadStage
+): Promise<void> {
+  await trackRequest(event, {
+    path: downloadPath(asset),
+    method: "GET",
+    stage
+  });
+}
+
+export type DownloadStage = "click" | "served";
+
+export interface TrackedRequest {
+  path: string;
+  method: string;
+  /** Funnel stage label; only download rows carry one today. */
+  stage?: string | null;
+}
+
+/**
+ * Record one server-side request event with the shared visitor dimensions:
+ * referrer, campaign tags, edge country, real client address and host.
+ *
+ * This is the one writer every measured door goes through — download doors
+ * via `trackDownload`, the checkout door directly — so the dimensions can
+ * never drift between doors. Same best-effort, flushed-immediately contract
+ * as `trackDownload`.
  *
  * `event.request` is expected to be a Fetch `Request` (true for Vinxi route
  * handlers and browser tRPC calls). A server-side `createCaller` hands over a
  * Node request, whose headers have no `get` — that throw is swallowed below,
- * so such a click is not recorded. No server-side caller downloads today.
+ * so such an event is not recorded. No server-side caller downloads today.
  */
-export async function trackDownload(
+export async function trackRequest(
   event: APIEvent,
-  asset: string
+  tracked: TrackedRequest
 ): Promise<void> {
   const { request } = event;
 
   try {
     const referrer =
       request.headers.get("referer") ?? request.headers.get("referrer");
-    const forwarded = request.headers.get("x-forwarded-for");
 
     await logVisit(
       enrichAnalyticsEntry({
-        path: downloadPath(asset),
-        method: "GET",
+        path: tracked.path,
+        method: tracked.method,
+        stage: tracked.stage ?? null,
         referrer,
         userAgent: request.headers.get("user-agent"),
-        ipAddress:
-          getRequestIP(event.nativeEvent) ??
-          (forwarded ? forwarded.split(",")[0]!.trim() : null),
+        // Behind the production proxy the direct peer is loopback; the real
+        // client address comes from the forwarded header the proxy sets —
+        // see `~/server/request-client` for the trust boundary.
+        ipAddress: resolveClientIp(event),
+        host: requestHost(event),
         // The click carries its own tags when a campaign links straight at the
         // door; otherwise the landing page's tags ride along in the referer.
         ...parseUtm(request.url, referrer),
@@ -56,6 +96,6 @@ export async function trackDownload(
     );
     await flushAnalytics();
   } catch (error) {
-    console.error(`Failed to log download of ${asset}:`, error);
+    console.error(`Failed to log ${tracked.method} ${tracked.path}:`, error);
   }
 }

src/server/trusted-client-ip.test.ts

@@ -0,0 +1,171 @@
+import { describe, expect, it } from "bun:test";
+
+import {
+  resolveTrustedClientIp,
+  isIpAddress,
+  isLoopbackAddress,
+  UNKNOWN_CLIENT_IP,
+  type ClientIpEventLike
+} from "./trusted-client-ip";
+
+/**
+ * Unit coverage for the security-path client-IP read (FRE-371). The caller
+ * suites (rate-limit.test.ts, report.test.ts) pin the behaviour through
+ * getClientIP and the route; this file pins the helper's own edges: the peer
+ * forms a real socket can present, the APIEvent wrapper, and failing closed.
+ */
+function event(opts: {
+  headers?: Record<string, string>;
+  remoteAddress?: string;
+  wrapped?: boolean;
+}): ClientIpEventLike {
+  const inner: ClientIpEventLike = {
+    ...(opts.remoteAddress
+      ? { node: { req: { socket: { remoteAddress: opts.remoteAddress } } } }
+      : {}),
+    request: { headers: new Headers(opts.headers ?? {}) }
+  };
+  // An APIEvent wraps its H3Event as `nativeEvent` (routes/api/* shape).
+  return opts.wrapped ? { nativeEvent: inner } : inner;
+}
+
+describe("resolveTrustedClientIp", () => {
+  it("trust order: non-loopback peer, then cf-connecting-ip, then rightmost-minus-one x-forwarded-for", () => {
+    // Peer wins.
+    expect(
+      resolveTrustedClientIp(
+        event({
+          remoteAddress: "198.51.100.23",
+          headers: {
+            "cf-connecting-ip": "203.0.113.7",
+            "x-forwarded-for": "6.6.6.6, 203.0.113.7, 10.0.0.1"
+          }
+        })
+      )
+    ).toBe("198.51.100.23");
+
+    // Loopback peer → Cloudflare's record.
+    expect(
+      resolveTrustedClientIp(
+        event({
+          remoteAddress: "127.0.0.1",
+          headers: {
+            "cf-connecting-ip": "203.0.113.7",
+            "x-forwarded-for": "6.6.6.6, 203.0.113.7, 10.0.0.1"
+          }
+        })
+      )
+    ).toBe("203.0.113.7");
+
+    // No CF header → the hop below the trusted proxy.
+    expect(
+      resolveTrustedClientIp(
+        event({
+          remoteAddress: "127.0.0.1",
+          headers: { "x-forwarded-for": "6.6.6.6, 203.0.113.7, 10.0.0.1" }
+        })
+      )
+    ).toBe("203.0.113.7");
+  });
+
+  it("reads the wrapped H3Event of an APIEvent-shaped input", () => {
+    expect(
+      resolveTrustedClientIp(
+        event({
+          wrapped: true,
+          remoteAddress: "127.0.0.1",
+          headers: { "cf-connecting-ip": "203.0.113.7" }
+        })
+      )
+    ).toBe("203.0.113.7");
+  });
+
+  it("never returns a truncated address", () => {
+    // The full /128 is the bucket key; a truncated one would pool attackers
+    // with their neighbours.
+    const ip = resolveTrustedClientIp(
+      event({
+        remoteAddress: "127.0.0.1",
+        headers: { "cf-connecting-ip": "2001:0db8:85a3:0000:0000:8a2e:0370:7334" }
+      })
+    );
+    expect(ip).toBe("2001:0db8:85a3:0000:0000:8a2e:0370:7334");
+  });
+
+  it("fails closed to the stricter unknown key", () => {
+    // One hop = the sender's own invention; a non-address hop; nothing at all.
+    expect(
+      resolveTrustedClientIp(
+        event({ headers: { "x-forwarded-for": "6.6.6.6" } })
+      )
+    ).toBe(UNKNOWN_CLIENT_IP);
+    expect(
+      resolveTrustedClientIp(
+        event({ headers: { "cf-connecting-ip": "not-an-ip" } })
+      )
+    ).toBe(UNKNOWN_CLIENT_IP);
+    expect(resolveTrustedClientIp(event({}))).toBe(UNKNOWN_CLIENT_IP);
+  });
+
+  it("recognises the loopback forms a real peer presents", () => {
+    expect(
+      resolveTrustedClientIp(
+        event({
+          // IPv6-mapped IPv4 loopback from a node socket.
+          remoteAddress: "::ffff:127.0.0.1",
+          headers: { "cf-connecting-ip": "203.0.113.7" }
+        })
+      )
+    ).toBe("203.0.113.7");
+    expect(
+      resolveTrustedClientIp(
+        event({
+          remoteAddress: "::1",
+          headers: { "cf-connecting-ip": "203.0.113.7" }
+        })
+      )
+    ).toBe("203.0.113.7");
+    // A non-loopback peer that merely looks odd is still the client.
+    expect(
+      resolveTrustedClientIp(
+        event({
+          remoteAddress: "::ffff:203.0.113.7",
+          headers: { "cf-connecting-ip": "6.6.6.6" }
+        })
+      )
+    ).toBe("203.0.113.7");
+  });
+
+  it("never believes x-real-ip", () => {
+    expect(
+      resolveTrustedClientIp(
+        event({ headers: { "x-real-ip": "203.0.113.7" } })
+      )
+    ).toBe(UNKNOWN_CLIENT_IP);
+  });
+});
+
+describe("address helpers", () => {
+  it("isIpAddress", () => {
+    expect(isIpAddress("203.0.113.7")).toBe(true);
+    expect(isIpAddress("::1")).toBe(true);
+    expect(isIpAddress("::ffff:203.0.113.7")).toBe(true);
+    expect(isIpAddress("2001:db8::1")).toBe(true);
+    expect(isIpAddress("not-an-ip")).toBe(false);
+    expect(isIpAddress("256.1.1.1")).toBe(false);
+    expect(isIpAddress("")).toBe(false);
+    expect(isIpAddress(null)).toBe(false);
+    expect(isIpAddress(undefined)).toBe(false);
+  });
+
+  it("isLoopbackAddress", () => {
+    expect(isLoopbackAddress("127.0.0.1")).toBe(true);
+    expect(isLoopbackAddress("127.255.0.3")).toBe(true);
+    expect(isLoopbackAddress("::1")).toBe(true);
+    expect(isLoopbackAddress("::ffff:127.0.0.1")).toBe(true);
+    expect(isLoopbackAddress("203.0.113.7")).toBe(false);
+    expect(isLoopbackAddress("::2")).toBe(false);
+    // Unparseable input is not loopback — fails closed.
+    expect(isLoopbackAddress("garbage")).toBe(false);
+  });
+});

src/server/trusted-client-ip.ts

@@ -0,0 +1,250 @@
+/**
+ * The client address, resolved for security decisions (FRE-371).
+ *
+ * This is the ONLY client-IP read allowed to feed a security decision — rate
+ * limiting, abuse quotas, account lockout, audit trails. It exists separately
+ * from `request-client.ts`'s `resolveClientIp` (the analytics read) on
+ * purpose:
+ *
+ *   - `resolveClientIp` carries a standing rule (FRE-369 review, 1d9287a):
+ *     it never feeds a security decision. Its blast radius is a poisoned
+ *     analytics row; ours is granting or denying access.
+ *   - Rate limiting needs the UN-truncated address; the analytics module only
+ *     ever hands out truncated prefixes.
+ *   - `request-client.ts` ships on FRE-366's branch, which is under review;
+ *     a security fix must not merge-depend on an analytics diff.
+ *
+ * The address-parsing primitives below are therefore a deliberate port of the
+ * reviewed ones, not an import. If the two ever drift, this file's version is
+ * the one security paths follow.
+ *
+ * WHY the old read was spoofable: `security.ts`'s `getClientIP` took the
+ * LEFTMOST `x-forwarded-for` hop, believing the header "cannot be spoofed".
+ * In the pinned topology — client → Cloudflare → same-host origin proxy →
+ * app — both proxies *append*, so the header arrives as
+ * `<client-supplied spoof…>, <true client>, <Cloudflare edge>` and the
+ * leftmost hop is exactly the one the sender chose. Rotating
+ * `X-Forwarded-For: <random>` per request minted a fresh rate-limit bucket
+ * and unlimited bug-report quota. `x-real-ip` was read unconditionally too;
+ * nothing in this topology overwrites it, so it is equally client text and is
+ * no longer read at all.
+ *
+ * Trust order (matches the convention FRE-366 landed after its security
+ * review, re-derived here for security stakes):
+ *
+ *   1. The direct socket peer, when it is a real routable address: it IS the
+ *      client (dev, direct hit), and any forwarded header from it is the
+ *      client describing itself — ignored.
+ *   2. `cf-connecting-ip` — reachable only when the peer is the loopback
+ *      origin proxy (or unreadable, e.g. a synthetic event in tests).
+ *      Cloudflare *overwrites* this header at the edge, so a client-supplied
+ *      value never survives. Must parse as an address.
+ *   3. `x-forwarded-for` counted from the RIGHT: drop the rightmost hop (the
+ *      Cloudflare edge address the origin proxy appended) and take the hop
+ *      before it. Never the leftmost. Must parse as an address.
+ *   4. "unknown" — callers give unknown-IP keys stricter shared limits, so
+ *      an unresolvable client fails toward a tighter bucket, never a looser
+ *      one.
+ *
+ * Deploy-side precondition this code cannot verify (same as the analytics
+ * read): the origin must be reachable only through Cloudflare and the
+ * same-host proxy. If the app is directly internet-reachable, a client can
+ * set every header read here and no in-app read can recover the truth.
+ */
+
+/** Cloudflare's "who actually connected" header: overwritten at the edge. */
+const CF_CONNECTING_IP = "cf-connecting-ip";
+const X_FORWARDED_FOR = "x-forwarded-for";
+
+/**
+ * Hops discounted from the right of `x-forwarded-for` before the value is
+ * taken: the Cloudflare edge address the origin proxy appended. Pinned to 1
+ * because there is exactly one trusted proxy between Cloudflare and the app;
+ * raise it only if the topology gains a trusted hop.
+ */
+const FORWARDED_HOPS_TO_DISCOUNT = 1;
+
+/** Returned when no trustworthy address exists. Callers rate-limit it harder. */
+export const UNKNOWN_CLIENT_IP = "unknown";
+
+/**
+ * The shapes this module reads: an H3Event (`security.ts` callers) or a
+ * SolidStart APIEvent (`routes/api/*`), which wraps its H3Event as
+ * `nativeEvent`. Every field is optional because test doubles are minimal;
+ * anything unreadable simply falls through to the next trust step.
+ */
+export interface ClientIpEventLike {
+  request?: { headers?: unknown };
+  headers?: unknown;
+  node?: {
+    req?: {
+      headers?: Record<string, unknown>;
+      socket?: { remoteAddress?: string };
+    };
+  };
+  nativeEvent?: ClientIpEventLike;
+}
+
+/**
+ * The client address for a security decision, per the trust order above.
+ * Never truncated: rate-limit buckets are per-address, and truncating would
+ * let an attacker share a bucket with the innocents behind their /24.
+ */
+export function resolveTrustedClientIp(event: ClientIpEventLike): string {
+  // An APIEvent's socket and (authoritative) headers live on the wrapped
+  // H3Event; a bare APIEvent-shaped double without one is read as-is.
+  const source = event.nativeEvent ?? event;
+
+  const peer = directPeer(source);
+  if (peer && isIpAddress(peer) && !isLoopbackAddress(peer)) return peer;
+
+  // The peer is the loopback origin proxy (or unreadable): forwarded headers
+  // may be believed, in the order above.
+  const connecting = cleanHop(headerValue(source, CF_CONNECTING_IP));
+  if (isIpAddress(connecting)) return connecting;
+
+  const hops = (headerValue(source, X_FORWARDED_FOR) ?? "")
+    .split(",")
+    .map(cleanHop)
+    .filter(Boolean);
+  const index = hops.length - 1 - FORWARDED_HOPS_TO_DISCOUNT;
+  if (index >= 0 && isIpAddress(hops[index])) return hops[index]!;
+
+  return UNKNOWN_CLIENT_IP;
+}
+
+/** The socket peer, IPv6-mapped IPv4 flattened (`::ffff:1.2.3.4` → `1.2.3.4`). */
+function directPeer(event: ClientIpEventLike): string | null {
+  try {
+    const addr = event.node?.req?.socket?.remoteAddress;
+    return addr ? addr.replace(/^::ffff:/, "") : null;
+  } catch {
+    return null;
+  }
+}
+
+/**
+ * Header read tolerant of every event shape in play: Fetch-style
+ * `request.headers.get`, an h3 `event.headers` (Headers or plain object), and
+ * the raw node request headers. Header names are case-insensitive per HTTP;
+ * the plain-object fallbacks lowercase to match how node and the test doubles
+ * store them.
+ */
+function headerValue(event: ClientIpEventLike, name: string): string | null {
+  try {
+    const fromHeaders = (h: unknown): string | null => {
+      if (!h) return null;
+      if (typeof (h as Headers).get === "function") {
+        return (h as Headers).get(name) ?? null;
+      }
+      if (typeof h === "object") {
+        const record = h as Record<string, unknown>;
+        const value = record[name] ?? record[name.toLowerCase()];
+        return typeof value === "string" ? value : null;
+      }
+      return null;
+    };
+
+    return (
+      fromHeaders(event.request?.headers) ??
+      fromHeaders(event.headers) ??
+      fromHeaders(event.node?.req?.headers)
+    );
+  } catch {
+    return null;
+  }
+}
+
+function cleanHop(value: string | null | undefined): string {
+  return (value ?? "").trim();
+}
+
+// ── Addresses: parse and validate ───────────────────────────────────────────
+// Ported from the reviewed `request-client.ts` (FRE-366 @ 1d9287a); see the
+// header comment for why this is a copy and not an import.
+
+/** Any address this file understands: a dotted quad or an IPv6 literal. */
+export function isIpAddress(value: string | null | undefined): boolean {
+  return value !== null && value !== undefined && addressBytes(value) !== null;
+}
+
+/**
+ * Whether an address is the loopback the production proxy presents.
+ *
+ * Parses rather than string-matches, so the forms a real peer can present in —
+ * `::ffff:127.0.0.53`, `0:0:0:0:0:0:0:1`, an IPv4-mapped literal — are all
+ * recognised. An address this does not parse is *not* loopback, which fails
+ * closed: forwarded headers from an unrecognised peer are ignored rather than
+ * believed (a non-loopback peer short-circuits before headers are read).
+ */
+export function isLoopbackAddress(ip: string): boolean {
+  const bytes = addressBytes(ip);
+  if (!bytes) return false;
+  if (bytes.length === 4) return bytes[0] === 127;
+
+  // IPv6 loopback ::1 — and ::ffff:127/8, which is loopback too.
+  const mapped = ipv4FromBytes(bytes);
+  if (mapped) return isLoopbackAddress(mapped);
+  const tail = bytes[15]!;
+  return bytes.slice(0, 15).every((byte) => byte === 0) && tail === 1;
+}
+
+function isIpv4(value: string): boolean {
+  const parts = value.split(".");
+  if (parts.length !== 4) return false;
+  return parts.every(
+    (part) => /^\d{1,3}$/.test(part) && Number(part) <= 255 && !/^0\d/.test(part)
+  );
+}
+
+/** 4 bytes for IPv4, 16 for IPv6 (including `::ffff:a.b.c.d`), else null. */
+function addressBytes(value: string): number[] | null {
+  const raw = value.trim().replace(/^\[|\]$/g, "").split("%")[0]!;
+  if (isIpv4(raw)) return raw.split(".").map(Number);
+  if (!raw.includes(":")) return null;
+
+  const halves = raw.split("::");
+  if (halves.length > 2) return null;
+  const compressed = halves.length === 2;
+
+  const head = groupsToBytes(halves[0] ?? "");
+  const tail = groupsToBytes(halves[1] ?? "");
+  if (!head || !tail) return null;
+
+  const total = head.length + tail.length;
+  if (compressed) {
+    if (total > 8) return null;
+    return [...head, ...new Array(8 - total).fill(0), ...tail].flatMap(split16);
+  }
+  if (total !== 8) return null;
+  return [...head, ...tail].flatMap(split16);
+}
+
+/** One side of `::` as 16-bit groups; a trailing `1.2.3.4` counts as two. */
+function groupsToBytes(side: string): number[] | null {
+  if (side === "") return [];
+  const out: number[] = [];
+  for (const part of side.split(":")) {
+    if (/^[0-9a-fA-F]{1,4}$/.test(part)) {
+      out.push(parseInt(part, 16));
+    } else if (isIpv4(part)) {
+      const o = part.split(".").map(Number);
+      out.push((o[0]! << 8) | o[1]!, (o[2]! << 8) | o[3]!);
+    } else {
+      return null;
+    }
+  }
+  return out;
+}
+
+function split16(group: number): number[] {
+  return [(group >> 8) & 0xff, group & 0xff];
+}
+
+/** The embedded IPv4 of an IPv4-mapped IPv6 address (`::ffff:1.2.3.4`), else null. */
+function ipv4FromBytes(bytes: number[]): string | null {
+  const prefix = bytes.slice(0, 10).every((byte) => byte === 0);
+  const marker = bytes[10] === 0xff && bytes[11] === 0xff;
+  if (!prefix || !marker) return null;
+  return `${bytes[12]}.${bytes[13]}.${bytes[14]}.${bytes[15]}`;
+}

src/server/weekly-metrics.test.ts

@@ -0,0 +1,520 @@
+import { beforeEach, describe, expect, it } from "bun:test";
+import { Database } from "bun:sqlite";
+import {
+  VISITOR_ANALYTICS_ADDED_COLUMNS,
+  VISITOR_ANALYTICS_COLUMNS,
+  VISITOR_ANALYTICS_DDL,
+  VISITOR_ANALYTICS_INSERT
+} from "./analytics-schema";
+import {
+  NOOK_CHECKOUT_PATH,
+  NOOK_DOWNLOAD_PATH,
+  NOOK_HOST,
+  ensureAnalyticsSchema,
+  getWeeklyReport,
+  pickMover,
+  readCampaigns,
+  readFunnel,
+  readTraffic,
+  renderWeeklyMarkdown,
+  windowsFor,
+  type Connections,
+  type FunnelCounts,
+  type MetricsConn
+} from "./weekly-metrics";
+
+// Same reasoning as the backfill suite: the queries run real SQL, so an
+// in-memory SQLite shaped like production is the only honest stand-in. A stub
+// that returned canned rows would pass with a column or a label the live table
+// does not have.
+
+const NOOK_DDL = [
+  `CREATE TABLE trials (
+     fingerprint TEXT PRIMARY KEY,
+     started_at TEXT NOT NULL,
+     email TEXT
+   )`,
+  `CREATE TABLE licenses (
+     id TEXT PRIMARY KEY,
+     key TEXT UNIQUE NOT NULL,
+     email TEXT NOT NULL,
+     stripe_session_id TEXT UNIQUE NOT NULL,
+     created_at TEXT NOT NULL,
+     revoked INTEGER NOT NULL DEFAULT 0
+   )`,
+  `CREATE TABLE activations (
+     id TEXT PRIMARY KEY,
+     license_id TEXT NOT NULL,
+     device_fingerprint TEXT NOT NULL,
+     device_name TEXT NOT NULL,
+     activated_at TEXT NOT NULL,
+     deactivated_at TEXT
+   )`
+];
+
+function adapter(db: Database): MetricsConn {
+  return {
+    async execute(query) {
+      const args = (query.args ?? []) as never[];
+      const statement = db.query(query.sql);
+      if (/^\s*(select|pragma|with)\b/i.test(query.sql)) {
+        return { rows: statement.all(...args) as unknown[], rowsAffected: 0 };
+      }
+      return {
+        rows: [] as unknown[],
+        rowsAffected: statement.run(...args).changes
+      };
+    }
+  };
+}
+
+let analyticsDb: Database;
+let nookDb: Database;
+let conns: Connections;
+
+const NOW = new Date("2026-10-29T16:00:00Z");
+
+// A row as the post-FRE-366 writers record it: real client address, the host
+// it addressed, and a stage label where the row is a download.
+const row = (
+  overrides: Record<string, unknown>
+): Record<string, unknown> => ({
+  id: crypto.randomUUID(),
+  user_id: null,
+  path: "/",
+  method: "GET",
+  referrer: null,
+  user_agent: "Mozilla/5.0 (Macintosh)",
+  // What the writers store since the FRE-369 privacy floor: a /24 (or /56 for
+  // IPv6), never the address itself.
+  ip_address: "203.0.113.0",
+  country: "GB",
+  device_type: "desktop",
+  browser: "safari",
+  os: "macos",
+  utm_source: null,
+  utm_medium: null,
+  utm_campaign: null,
+  duration_ms: null,
+  fcp: null,
+  lcp: null,
+  cls: null,
+  fid: null,
+  inp: null,
+  ttfb: null,
+  dom_load: null,
+  load_complete: null,
+  stage: null,
+  host: NOOK_HOST,
+  ...overrides
+});
+
+function insertAnalytics(overrides: Record<string, unknown>): void {
+  const values = row(overrides);
+  analyticsDb
+    .prepare(VISITOR_ANALYTICS_INSERT)
+    .run(...(VISITOR_ANALYTICS_COLUMNS.map((column) => values[column]) as never[]));
+
+  // `created_at` is not in VISITOR_ANALYTICS_COLUMNS (it defaults to now), so
+  // the window each row belongs to has to be set after the insert.
+  if (values.created_at) {
+    analyticsDb
+      .prepare(`UPDATE VisitorAnalytics SET created_at = ? WHERE id = ?`)
+      .run(values.created_at as string, values.id as string);
+  }
+}
+
+// Inside the current window for NOW - 7 days: 2026-10-22 16:00 → 2026-10-29 16:00.
+const THIS_WEEK = "2026-10-27 10:00:00";
+// Inside the previous window: 2026-10-15 16:00 → 2026-10-22 16:00.
+const LAST_WEEK = "2026-10-18 10:00:00";
+
+beforeEach(() => {
+  analyticsDb = new Database(":memory:");
+  analyticsDb.run(VISITOR_ANALYTICS_DDL);
+  nookDb = new Database(":memory:");
+  for (const ddl of NOOK_DDL) nookDb.run(ddl);
+  conns = { analytics: adapter(analyticsDb), nook: adapter(nookDb) };
+});
+
+describe("windowsFor", () => {
+  it("puts the previous window directly before the current one", () => {
+    const windows = windowsFor(NOW, 7);
+    expect(windows.current).toEqual({
+      start: "2026-10-22 16:00:00",
+      end: "2026-10-29 16:00:00"
+    });
+    expect(windows.previous).toEqual({
+      start: "2026-10-15 16:00:00",
+      end: "2026-10-22 16:00:00"
+    });
+  });
+});
+
+describe("readFunnel", () => {
+  it("counts each stage by its own label inside its window", async () => {
+    // Page views on the Nook host count; other sites, API calls, legacy
+    // rows with no host, and the other window do not.
+    insertAnalytics({ path: "/", created_at: THIS_WEEK });
+    insertAnalytics({ path: "/downloads", created_at: THIS_WEEK });
+    insertAnalytics({ path: "/", host: "freno.me", created_at: THIS_WEEK });
+    insertAnalytics({ path: "/", host: null, created_at: THIS_WEEK });
+    insertAnalytics({ path: "/api/trpc/anything", created_at: THIS_WEEK });
+    insertAnalytics({ path: "/", created_at: LAST_WEEK });
+    // The old checkout proxy: a /checkout page view is a visit, not a
+    // started checkout.
+    insertAnalytics({ path: "/checkout", created_at: THIS_WEEK });
+
+    // The download label splits by stage; a row with no stage predates the
+    // split and counts in neither.
+    insertAnalytics({ path: NOOK_DOWNLOAD_PATH, stage: "click", created_at: THIS_WEEK });
+    insertAnalytics({ path: NOOK_DOWNLOAD_PATH, stage: "served", created_at: THIS_WEEK });
+    insertAnalytics({ path: NOOK_DOWNLOAD_PATH, stage: "served", created_at: THIS_WEEK });
+    insertAnalytics({ path: NOOK_DOWNLOAD_PATH, stage: null, created_at: THIS_WEEK });
+
+    // A created Stripe session, recorded by the checkout route itself.
+    insertAnalytics({
+      path: NOOK_CHECKOUT_PATH,
+      method: "POST",
+      created_at: THIS_WEEK
+    });
+
+    // The licence DB stores ISO-8601 with milliseconds.
+    nookDb
+      .prepare(`INSERT INTO trials (fingerprint, started_at) VALUES (?, ?)`)
+      .run("fp-1", "2026-10-28T20:28:46.806Z");
+    nookDb
+      .prepare(`INSERT INTO trials (fingerprint, started_at) VALUES (?, ?)`)
+      .run("fp-old", "2026-08-26T19:26:12.791Z");
+    nookDb
+      .prepare(
+        `INSERT INTO licenses (id, key, email, stripe_session_id, created_at)
+         VALUES (?, ?, ?, ?, ?)`
+      )
+      .run("lic-1", "NOOK-1", "buyer@example.com", "cs_1", "2026-10-25T12:00:00.000Z");
+    nookDb
+      .prepare(
+        `INSERT INTO activations (id, license_id, device_fingerprint, device_name, activated_at)
+         VALUES (?, ?, ?, ?, ?)`
+      )
+      .run("act-1", "lic-1", "device-1", "Hermes", "2026-10-25T12:05:00.000Z");
+
+    const window = windowsFor(NOW, 7).current;
+    const funnel = await readFunnel(conns, window);
+
+    expect(funnel).toEqual({
+      visit: 3, // "/", "/downloads" and the "/checkout" page view on the Nook host
+      downloadClick: 1,
+      dmgServed: 2,
+      trial: 1,
+      checkout: 1,
+      purchase: 1,
+      activation: 1
+    });
+  });
+
+  it("reports zeros against an empty database", async () => {
+    const window = windowsFor(NOW, 7).current;
+    expect(await readFunnel(conns, window)).toEqual({
+      visit: 0,
+      downloadClick: 0,
+      dmgServed: 0,
+      trial: 0,
+      checkout: 0,
+      purchase: 0,
+      activation: 0
+    });
+  });
+});
+
+describe("readTraffic", () => {
+  it("separates legacy rows, live loopback and automation from clean traffic", async () => {
+    // Post-instrumentation rows: host set. Two of them still loopback — in the
+    // truncated shapes the privacy floor writes — which is the shape the report
+    // must flag as "the fix is not live".
+    insertAnalytics({
+      path: NOOK_DOWNLOAD_PATH,
+      stage: "click",
+      created_at: THIS_WEEK
+    });
+    insertAnalytics({
+      path: NOOK_DOWNLOAD_PATH,
+      stage: "served",
+      ip_address: "127.0.0.0",
+      user_agent: "The Nook/0.13.4 Sparkle/2.9.6",
+      created_at: THIS_WEEK
+    });
+    insertAnalytics({
+      path: "/",
+      ip_address: "0:0:0:0:0:0:0:0",
+      created_at: THIS_WEEK
+    });
+    insertAnalytics({ path: "/", created_at: THIS_WEEK });
+
+    // Pre-instrumentation rows: no host, proxy's address — legacy, never
+    // counted as "the fix is not live".
+    insertAnalytics({
+      path: NOOK_DOWNLOAD_PATH,
+      stage: null,
+      host: null,
+      ip_address: "127.0.0.1",
+      user_agent: "curl/8.7.1",
+      created_at: THIS_WEEK
+    });
+    insertAnalytics({
+      path: "/",
+      host: null,
+      ip_address: "::1",
+      created_at: THIS_WEEK
+    });
+
+    const traffic = await readTraffic(conns, windowsFor(NOW, 7).current);
+
+    expect(traffic).toEqual({
+      analyticsRows: 6,
+      hostRows: 4,
+      legacyRows: 2,
+      hostLoopbackRows: 2,
+      downloadRows: 3,
+      downloadClickRows: 1,
+      downloadServedRows: 1,
+      downloadUnstagedRows: 1,
+      downloadNonBrowserRows: 2
+    });
+  });
+});
+
+describe("readCampaigns", () => {
+  it("groups tagged rows, excludes untagged, and orders by volume", async () => {
+    insertAnalytics({
+      path: "/",
+      utm_source: "hn",
+      utm_medium: "post",
+      utm_campaign: "launch",
+      created_at: THIS_WEEK
+    });
+    insertAnalytics({
+      path: "/",
+      utm_source: "hn",
+      utm_medium: "post",
+      utm_campaign: "launch",
+      created_at: THIS_WEEK
+    });
+    insertAnalytics({
+      path: "/",
+      utm_source: "r_macapps",
+      utm_campaign: "week2",
+      created_at: THIS_WEEK
+    });
+    insertAnalytics({ path: "/", created_at: THIS_WEEK });
+
+    const campaigns = await readCampaigns(conns.analytics, windowsFor(NOW, 7).current);
+
+    expect(campaigns).toEqual([
+      { source: "hn", medium: "post", campaign: "launch", count: 2 },
+      { source: "r_macapps", medium: null, campaign: "week2", count: 1 }
+    ]);
+  });
+
+  it("caps the list at ten rows", async () => {
+    for (let i = 0; i < 12; i += 1) {
+      insertAnalytics({
+        path: "/",
+        utm_source: `source-${i}`,
+        created_at: THIS_WEEK
+      });
+    }
+
+    const campaigns = await readCampaigns(conns.analytics, windowsFor(NOW, 7).current);
+    expect(campaigns.length).toBe(10);
+  });
+});
+
+describe("ensureAnalyticsSchema", () => {
+  it("adds the post-hoc columns to a table that predates them, idempotently", async () => {
+    // The table as production held it before any post-hoc column existed.
+    // (`created_at` is not in the insert column list — it defaults DB-side —
+    // so the simulated table has to name it explicitly.)
+    const oldDb = new Database(":memory:");
+    const withoutAdded = [
+      ...VISITOR_ANALYTICS_COLUMNS.filter(
+        (c) => !VISITOR_ANALYTICS_ADDED_COLUMNS.some((a) => a.name === c)
+      ),
+      "created_at"
+    ];
+    oldDb.run(
+      `CREATE TABLE VisitorAnalytics (${withoutAdded.map((c) => `${c} TEXT`).join(", ")})`
+    );
+    const oldConn = adapter(oldDb);
+
+    await ensureAnalyticsSchema(oldConn);
+    await ensureAnalyticsSchema(oldConn); // a second run is a no-op
+
+    // The writers' full INSERT — stage and host included — now works.
+    const values = row({ stage: "click", path: NOOK_DOWNLOAD_PATH });
+    expect(() =>
+      oldDb
+        .prepare(VISITOR_ANALYTICS_INSERT)
+        .run(
+          ...(VISITOR_ANALYTICS_COLUMNS.map((c) => values[c]) as never[])
+        )
+    ).not.toThrow();
+    oldDb
+      .prepare(`UPDATE VisitorAnalytics SET created_at = ? WHERE id = ?`)
+      .run(THIS_WEEK, values.id as string);
+
+    // And the funnel reads its stage split from the migrated table.
+    const funnel = await readFunnel(
+      { analytics: oldConn, nook: conns.nook },
+      windowsFor(NOW, 7).current
+    );
+    expect(funnel.downloadClick).toBe(1);
+  });
+});
+
+describe("pickMover", () => {
+  const base: FunnelCounts = {
+    visit: 0,
+    downloadClick: 0,
+    dmgServed: 0,
+    trial: 0,
+    checkout: 0,
+    purchase: 0,
+    activation: 0
+  };
+
+  it("picks the stage with the largest absolute change", () => {
+    const mover = pickMover(
+      { ...base, visit: 61, dmgServed: 156, trial: 2 },
+      { ...base, visit: 56 }
+    );
+    expect(mover).toEqual({
+      key: "dmgServed",
+      label: "DMG served",
+      now: 156,
+      before: 0,
+      delta: 156
+    });
+  });
+
+  it("breaks ties toward the earlier stage", () => {
+    const mover = pickMover(
+      { ...base, visit: 5, downloadClick: 5 },
+      { ...base, visit: 0, downloadClick: 0 }
+    );
+    expect(mover?.key).toBe("visit");
+  });
+
+  it("returns null when nothing moved", () => {
+    expect(pickMover({ ...base, visit: 3 }, { ...base, visit: 3 })).toBeNull();
+  });
+});
+
+describe("getWeeklyReport / renderWeeklyMarkdown", () => {
+  it("renders seven distinct stages with no merged-label or proxy caveats", async () => {
+    insertAnalytics({ path: "/", created_at: THIS_WEEK });
+    insertAnalytics({ path: NOOK_DOWNLOAD_PATH, stage: "click", created_at: THIS_WEEK });
+    insertAnalytics({
+      path: NOOK_DOWNLOAD_PATH,
+      stage: "served",
+      created_at: THIS_WEEK
+    });
+    insertAnalytics({
+      path: NOOK_DOWNLOAD_PATH,
+      stage: "served",
+      created_at: THIS_WEEK
+    });
+    insertAnalytics({ path: NOOK_CHECKOUT_PATH, method: "POST", created_at: THIS_WEEK });
+    nookDb
+      .prepare(`INSERT INTO trials (fingerprint, started_at) VALUES (?, ?)`)
+      .run("fp-1", "2026-10-28T20:28:46.806Z");
+
+    const report = await getWeeklyReport(conns, { now: NOW, days: 7 });
+    const markdown = renderWeeklyMarkdown(report);
+
+    expect(markdown).toContain(
+      "Window: **2026-10-22 16:00:00 → 2026-10-29 16:00:00 UTC** (7 days)"
+    );
+    expect(markdown).toContain(`| visit (${NOOK_HOST} page views) | 1 | 0 | +1 |`);
+    expect(markdown).toContain("| download click | 1 | 0 | +1 |");
+    expect(markdown).toContain("| DMG served | 2 | 0 | +2 |");
+    expect(markdown).toContain("| checkout started (Stripe session) | 1 | 0 | +1 |");
+
+    const order = [
+      `visit (${NOOK_HOST} page views)`,
+      "download click",
+      "DMG served",
+      "trial started",
+      "checkout started (Stripe session)",
+      "purchase (licence issued)",
+      "activation"
+    ];
+    for (let i = 1; i < order.length; i += 1) {
+      expect(markdown.indexOf(order[i - 1]!)).toBeLessThan(
+        markdown.indexOf(order[i]!)
+      );
+    }
+
+    // The caveats this issue retired stay retired.
+    expect(markdown).not.toContain("one label");
+    expect(markdown).not.toContain("not recorded");
+    expect(markdown).not.toContain("no host dimension");
+    expect(markdown).not.toContain("†");
+
+    expect(report.mover?.key).toBe("dmgServed");
+    expect(markdown).toContain("**DMG served: 0 → 2 (+2).**");
+  });
+
+  it("states what pre-instrumentation rows cannot say, computed from the window", async () => {
+    insertAnalytics({ path: "/", created_at: THIS_WEEK });
+    // Legacy rows: no host, proxy's address, no stage label.
+    insertAnalytics({ path: "/", host: null, ip_address: "127.0.0.1", created_at: THIS_WEEK });
+    insertAnalytics({
+      path: NOOK_DOWNLOAD_PATH,
+      stage: null,
+      host: null,
+      ip_address: "127.0.0.1",
+      user_agent: "curl/8.7.1",
+      created_at: THIS_WEEK
+    });
+
+    const report = await getWeeklyReport(conns, { now: NOW, days: 7 });
+    const markdown = renderWeeklyMarkdown(report);
+
+    expect(markdown).toContain(
+      "2 of 3 rows in the window predate the FRE-366 instrumentation"
+    );
+    expect(markdown).toContain("predate the click/served stage label");
+    // Legacy loopback is not "the fix is not live".
+    expect(markdown).not.toContain("still carry a loopback address");
+  });
+
+  it("flags loopback only when rows recorded since the instrumentation carry it", async () => {
+    // Both spellings a live writer can produce: the raw proxy address, and the
+    // /24 the privacy floor stores instead of it.
+    insertAnalytics({ path: "/", ip_address: "127.0.0.1", created_at: THIS_WEEK });
+    insertAnalytics({ path: "/", ip_address: "127.0.53.0", created_at: THIS_WEEK });
+
+    const report = await getWeeklyReport(conns, { now: NOW, days: 7 });
+    const markdown = renderWeeklyMarkdown(report);
+
+    expect(markdown).toContain(
+      "2 rows recorded since the instrumentation still carry a loopback address"
+    );
+  });
+
+  it("says nothing moved rather than inventing a winner", async () => {
+    const report = await getWeeklyReport(conns, { now: NOW, days: 7 });
+    const markdown = renderWeeklyMarkdown(report);
+
+    expect(report.mover).toBeNull();
+    expect(markdown).toContain("_Nothing moved: every stage held its previous-week value._");
+    expect(markdown).toContain("_No tagged traffic in the window._");
+  });
+
+  it("rejects a window that is not a positive number of days", async () => {
+    await expect(getWeeklyReport(conns, { now: NOW, days: 0 })).rejects.toThrow(
+      "days must be a positive number"
+    );
+  });
+});

src/server/weekly-metrics.ts

@@ -0,0 +1,647 @@
+/**
+ * The weekly funnel reading: `marketing/metrics/weekly.md`'s data half.
+ *
+ * The funnel the marketing cluster agreed on is
+ *
+ *   visit → download click → DMG served → trial started → checkout started
+ *         → purchase → activation
+ *
+ * and this module reads it from the two live databases, plus the campaign
+ * dimension the /analytics page already exposes through
+ * `getAnalyticsSummary.topCampaigns`.
+ *
+ * Two properties matter more than the numbers:
+ *
+ *  - It takes both connections as arguments. `~/server/analytics` imports the
+ *    full server env (Stripe keys, Apple secret, licence key …); the weekly
+ *    job only needs the two databases, and must be runnable from a checkout
+ *    whose `.env` carries nothing else. The SQL here is the same shape as the
+ *    analytics summaries, so the weekly read and the dashboard cannot drift
+ *    into different label sets.
+ *  - Every stage is measured by its own label. FRE-366 gave the funnel that:
+ *    the download door and the DMG file route record distinct `stage` values
+ *    (`click` / `served`), a created Stripe checkout session records its own
+ *    row, and every row carries the real client address and the host it
+ *    addressed, so the visit stage scopes to the Nook. Rows that predate
+ *    that instrumentation are stated next to the numbers, never silently
+ *    counted (see `renderWeeklyMarkdown`).
+ *
+ * No `~/env`, no `~/server/database`: the caller owns the connections, the
+ * tests own an in-memory SQLite, and the script owns the libsql clients.
+ */
+
+import { DOWNLOAD_PATH_PREFIX } from "~/lib/download-asset";
+import {
+  VISITOR_ANALYTICS_ADDED_COLUMNS,
+  VISITOR_ANALYTICS_DDL
+} from "~/server/analytics-schema";
+
+/** The one asset key the Nook lands under — `downloadPath("thenook")`. */
+export const NOOK_DOWNLOAD_PATH = `${DOWNLOAD_PATH_PREFIX}thenook`;
+
+/** The host the visit stage scopes to. Recorded per row since FRE-366. */
+export const NOOK_HOST = "nook.freno.me";
+
+/** The path a created Stripe checkout session records (FRE-366). */
+export const NOOK_CHECKOUT_PATH = "/api/the-nook/checkout";
+
+/** An `execute`-shaped connection: the libsql client and the test adapter both fit. */
+export interface MetricsConn {
+  execute(query: {
+    sql: string;
+    args?: any[];
+  }): Promise<{ rows: unknown[]; rowsAffected?: number }>;
+}
+
+export interface Connections {
+  /** freno.me Turso DB — VisitorAnalytics. */
+  analytics: MetricsConn;
+  /** the-nook Turso DB — trials, licenses, activations. */
+  nook: MetricsConn;
+}
+
+export type StageKey =
+  | "visit"
+  | "downloadClick"
+  | "dmgServed"
+  | "trial"
+  | "checkout"
+  | "purchase"
+  | "activation";
+
+export interface StageDef {
+  key: StageKey;
+  label: string;
+}
+
+/**
+ * The seven agreed stages, each with its own label in the data:
+ * `downloadClick` and `dmgServed` split what used to be one merged download
+ * label (the `stage` column, FRE-366), and `checkout` reads created Stripe
+ * sessions instead of the /checkout page-view proxy.
+ */
+export const STAGES: StageDef[] = [
+  { key: "visit", label: `visit (${NOOK_HOST} page views)` },
+  { key: "downloadClick", label: "download click" },
+  { key: "dmgServed", label: "DMG served" },
+  { key: "trial", label: "trial started" },
+  { key: "checkout", label: "checkout started (Stripe session)" },
+  { key: "purchase", label: "purchase (licence issued)" },
+  { key: "activation", label: "activation" }
+];
+
+export interface FunnelCounts {
+  visit: number;
+  downloadClick: number;
+  dmgServed: number;
+  trial: number;
+  checkout: number;
+  purchase: number;
+  activation: number;
+}
+
+export interface CampaignRow {
+  source: string | null;
+  medium: string | null;
+  campaign: string | null;
+  count: number;
+}
+
+/** Traffic-shape facts the report has to state next to the funnel. */
+export interface WindowTraffic {
+  analyticsRows: number;
+  /** Rows carrying a host — written since the FRE-366 instrumentation. */
+  hostRows: number;
+  /** Rows with no host — pre-FRE-366; their address is the proxy's loopback. */
+  legacyRows: number;
+  /** Post-instrumentation rows still recording loopback: the fix is not live. */
+  hostLoopbackRows: number;
+  downloadRows: number;
+  downloadClickRows: number;
+  downloadServedRows: number;
+  /** Download rows with no stage label — they predate FRE-366 and cannot be split. */
+  downloadUnstagedRows: number;
+  downloadNonBrowserRows: number;
+}
+
+export interface Mover {
+  key: StageKey;
+  label: string;
+  now: number;
+  before: number;
+  delta: number;
+}
+
+export interface WeeklyReport {
+  window: { start: string; end: string; days: number };
+  previous: { start: string; end: string };
+  counts: FunnelCounts;
+  previousCounts: FunnelCounts;
+  campaigns: CampaignRow[];
+  taggedRows: number;
+  traffic: WindowTraffic;
+  mover: Mover | null;
+  generatedAt: string;
+}
+
+/**
+ * A recorded address that is not a visitor, in every spelling the column can
+ * hold: the proxy the request came through (`127.0.0.1`, `::1`, an IPv4-mapped
+ * form) *and* the prefixes the FRE-369 privacy floor writes instead of them
+ * (`127.0.0.0`, all-zero IPv6). Whole `127/8` because truncation keeps the first
+ * three octets, so `127.0.53.1` and `127.0.53.0` are the same non-visitor.
+ */
+const LOOPBACK_SQL = `(ip_address LIKE '127.%'
+     OR ip_address LIKE '::ffff:127.%'
+     OR ip_address IN ('::1', '0:0:0:0:0:0:0:1', '0:0:0:0:0:0:0:0'))`;
+
+/** SQLite's `datetime()` string, UTC: `YYYY-MM-DD HH:MM:SS`. */
+export function sqlTime(date: Date): string {
+  return date.toISOString().slice(0, 19).replace("T", " ");
+}
+
+export interface Windows {
+  current: { start: string; end: string };
+  previous: { start: string; end: string };
+}
+
+/**
+ * The current window is `[now - days, now)` and the previous one sits directly
+ * before it, so a weekly read always compares like with like. Boundaries are
+ * passed as SQL parameters rather than `datetime('now', …)` so the file a run
+ * writes is reproducible and the two queries cannot straddle a second.
+ */
+export function windowsFor(now: Date, days: number): Windows {
+  const span = days * 24 * 60 * 60 * 1000;
+  const end = now;
+  const start = new Date(end.getTime() - span);
+  const previousEnd = start;
+  const previousStart = new Date(previousEnd.getTime() - span);
+
+  return {
+    current: { start: sqlTime(start), end: sqlTime(end) },
+    previous: { start: sqlTime(previousStart), end: sqlTime(previousEnd) }
+  };
+}
+
+function toNumber(value: unknown): number {
+  if (typeof value === "number") return value;
+  if (typeof value === "bigint") return Number(value);
+  if (typeof value === "string") return Number(value) || 0;
+  return 0;
+}
+
+async function scalar(
+  conn: MetricsConn,
+  sql: string,
+  args: any[]
+): Promise<number> {
+  const result = await conn.execute({ sql, args });
+  const row = result.rows[0] as Record<string, unknown> | undefined;
+  if (!row) return 0;
+  return toNumber(Object.values(row)[0]);
+}
+
+/**
+ * Bring the analytics table up to the schema the readers expect, through the
+ * same idempotent bootstrap path the app server uses (`analytics.ts`): the
+ * DDL is a no-op against the live table and each post-hoc column is ALTERed
+ * in only when absent. The weekly job runs against databases the app may not
+ * have migrated yet — a fresh checkout, a restored backup, or production
+ * before the next deploy — and must render its seven stages regardless.
+ */
+export async function ensureAnalyticsSchema(conn: MetricsConn): Promise<void> {
+  await conn.execute({ sql: VISITOR_ANALYTICS_DDL });
+
+  const info = await conn.execute({
+    sql: `PRAGMA table_info(VisitorAnalytics)`
+  });
+  const present = new Set(info.rows.map((row) => String((row as any).name)));
+  for (const column of VISITOR_ANALYTICS_ADDED_COLUMNS) {
+    if (!present.has(column.name)) {
+      await conn.execute({ sql: column.ddl });
+    }
+  }
+}
+
+async function countInWindow(
+  conn: MetricsConn,
+  sql: string,
+  start: string,
+  end: string
+): Promise<number> {
+  return scalar(conn, sql, [start, end]);
+}
+
+/** One window's funnel. Two databases, one call. */
+export async function readFunnel(
+  conns: Connections,
+  window: { start: string; end: string }
+): Promise<FunnelCounts> {
+  const { analytics, nook } = conns;
+  const { start, end } = window;
+
+  // Scoped to the Nook host (FRE-366): before the host column existed, a
+  // page view of `/` on nook.freno.me was the same row as freno.me's root.
+  // Pre-instrumentation rows carry no host and are excluded — the traffic
+  // section states how many.
+  const visit = await scalar(
+    analytics,
+    `SELECT COUNT(*) AS n FROM VisitorAnalytics
+     WHERE created_at >= ? AND created_at < ?
+     AND path NOT LIKE '/api/%'
+     AND host = ?`,
+    [start, end, NOOK_HOST]
+  );
+
+  const downloadClick = await scalar(
+    analytics,
+    `SELECT COUNT(*) AS n FROM VisitorAnalytics
+     WHERE created_at >= ? AND created_at < ?
+     AND path = ? AND stage = 'click'`,
+    [start, end, NOOK_DOWNLOAD_PATH]
+  );
+
+  const dmgServed = await scalar(
+    analytics,
+    `SELECT COUNT(*) AS n FROM VisitorAnalytics
+     WHERE created_at >= ? AND created_at < ?
+     AND path = ? AND stage = 'served'`,
+    [start, end, NOOK_DOWNLOAD_PATH]
+  );
+
+  // Created Stripe checkout sessions, recorded by the checkout route itself
+  // (FRE-366) — not the /checkout page view that used to proxy for them.
+  const checkout = await scalar(
+    analytics,
+    `SELECT COUNT(*) AS n FROM VisitorAnalytics
+     WHERE created_at >= ? AND created_at < ?
+     AND path = ?`,
+    [start, end, NOOK_CHECKOUT_PATH]
+  );
+
+  // The licence DB stores ISO-8601 (`2026-10-28T20:28:46.806Z`); the analytics
+  // DB stores `YYYY-MM-DD HH:MM:SS`. `datetime()` normalises both sides so a
+  // boundary seconds apart cannot include or drop a row on string comparison.
+  const trial = await scalar(
+    nook,
+    `SELECT COUNT(*) AS n FROM trials
+     WHERE datetime(started_at) >= datetime(?) AND datetime(started_at) < datetime(?)`,
+    [start, end]
+  );
+
+  const purchase = await scalar(
+    nook,
+    `SELECT COUNT(*) AS n FROM licenses
+     WHERE datetime(created_at) >= datetime(?) AND datetime(created_at) < datetime(?)`,
+    [start, end]
+  );
+
+  const activation = await scalar(
+    nook,
+    `SELECT COUNT(*) AS n FROM activations
+     WHERE datetime(activated_at) >= datetime(?) AND datetime(activated_at) < datetime(?)`,
+    [start, end]
+  );
+
+  return {
+    visit,
+    downloadClick,
+    dmgServed,
+    trial,
+    checkout,
+    purchase,
+    activation
+  };
+}
+
+/**
+ * Traffic shape for one window: how much of it predates the FRE-366
+ * instrumentation (no host, proxy's address), whether rows recorded since
+ * still see loopback (which would mean the forwarded-header fix is not
+ * live), and how the download label splits. Without these facts the numbers
+ * read as demand, which they are not.
+ */
+export async function readTraffic(
+  conns: Connections,
+  window: { start: string; end: string }
+): Promise<WindowTraffic> {
+  const { analytics } = conns;
+  const { start, end } = window;
+
+  const analyticsRows = await countInWindow(
+    analytics,
+    `SELECT COUNT(*) AS n FROM VisitorAnalytics
+     WHERE created_at >= ? AND created_at < ?`,
+    start,
+    end
+  );
+
+  const hostRows = await scalar(
+    analytics,
+    `SELECT COUNT(*) AS n FROM VisitorAnalytics
+     WHERE created_at >= ? AND created_at < ?
+     AND host IS NOT NULL`,
+    [start, end]
+  );
+
+  const legacyRows = await scalar(
+    analytics,
+    `SELECT COUNT(*) AS n FROM VisitorAnalytics
+     WHERE created_at >= ? AND created_at < ?
+     AND host IS NULL`,
+    [start, end]
+  );
+
+  const hostLoopbackRows = await scalar(
+    analytics,
+    `SELECT COUNT(*) AS n FROM VisitorAnalytics
+     WHERE created_at >= ? AND created_at < ?
+     AND host IS NOT NULL
+     AND ${LOOPBACK_SQL}`,
+    [start, end]
+  );
+
+  const downloadRows = await scalar(
+    analytics,
+    `SELECT COUNT(*) AS n FROM VisitorAnalytics
+     WHERE created_at >= ? AND created_at < ? AND path = ?`,
+    [start, end, NOOK_DOWNLOAD_PATH]
+  );
+
+  const downloadClickRows = await scalar(
+    analytics,
+    `SELECT COUNT(*) AS n FROM VisitorAnalytics
+     WHERE created_at >= ? AND created_at < ? AND path = ? AND stage = 'click'`,
+    [start, end, NOOK_DOWNLOAD_PATH]
+  );
+
+  const downloadServedRows = await scalar(
+    analytics,
+    `SELECT COUNT(*) AS n FROM VisitorAnalytics
+     WHERE created_at >= ? AND created_at < ? AND path = ? AND stage = 'served'`,
+    [start, end, NOOK_DOWNLOAD_PATH]
+  );
+
+  const downloadUnstagedRows = await scalar(
+    analytics,
+    `SELECT COUNT(*) AS n FROM VisitorAnalytics
+     WHERE created_at >= ? AND created_at < ? AND path = ? AND stage IS NULL`,
+    [start, end, NOOK_DOWNLOAD_PATH]
+  );
+
+  // Anything whose UA is not a browser engine: curl, Sparkle's updater,
+  // link-preview crawlers. A real install click arrives as `Mozilla/5.0 …`.
+  const downloadNonBrowserRows = await scalar(
+    analytics,
+    `SELECT COUNT(*) AS n FROM VisitorAnalytics
+     WHERE created_at >= ? AND created_at < ? AND path = ?
+     AND (user_agent IS NULL OR user_agent NOT LIKE 'Mozilla/%')`,
+    [start, end, NOOK_DOWNLOAD_PATH]
+  );
+
+  return {
+    analyticsRows,
+    hostRows,
+    legacyRows,
+    hostLoopbackRows,
+    downloadRows,
+    downloadClickRows,
+    downloadServedRows,
+    downloadUnstagedRows,
+    downloadNonBrowserRows
+  };
+}
+
+/**
+ * The campaign dimension, grouped exactly as `getAnalyticsSummary.topCampaigns`
+ * groups it: top 10 by volume, untagged rows excluded (the untagged bucket is
+ * a different question and would otherwise swallow the list).
+ */
+export async function readCampaigns(
+  analytics: MetricsConn,
+  window: { start: string; end: string }
+): Promise<CampaignRow[]> {
+  const result = await analytics.execute({
+    sql: `SELECT utm_source, utm_medium, utm_campaign, COUNT(*) AS count
+          FROM VisitorAnalytics
+          WHERE created_at >= ? AND created_at < ?
+          AND (utm_source IS NOT NULL OR utm_medium IS NOT NULL OR utm_campaign IS NOT NULL)
+          GROUP BY utm_source, utm_medium, utm_campaign
+          ORDER BY count DESC
+          LIMIT 10`,
+    args: [window.start, window.end]
+  });
+
+  return result.rows.map((raw) => {
+    const row = raw as Record<string, unknown>;
+    return {
+      source: (row.utm_source as string | null) ?? null,
+      medium: (row.utm_medium as string | null) ?? null,
+      campaign: (row.utm_campaign as string | null) ?? null,
+      count: toNumber(row.count)
+    };
+  });
+}
+
+/**
+ * "The one thing that moved": the stage with the largest absolute change
+ * against the previous window. Ties go to the earlier stage, so a week when
+ * nothing moved returns null rather than a made-up winner.
+ */
+export function pickMover(
+  current: FunnelCounts,
+  previous: FunnelCounts
+): Mover | null {
+  let best: Mover | null = null;
+
+  for (const stage of STAGES) {
+    const delta = current[stage.key] - previous[stage.key];
+    if (delta === 0) continue;
+    if (!best || Math.abs(delta) > Math.abs(best.delta)) {
+      best = {
+        key: stage.key,
+        label: stage.label,
+        now: current[stage.key],
+        before: previous[stage.key],
+        delta
+      };
+    }
+  }
+
+  return best;
+}
+
+export interface ReportOptions {
+  /** End of the current window; defaults to the wall clock. */
+  now?: Date;
+  /** Window length in days; defaults to 7. */
+  days?: number;
+}
+
+/** Read everything `.md` needs, in one call. */
+export async function getWeeklyReport(
+  conns: Connections,
+  options: ReportOptions = {}
+): Promise<WeeklyReport> {
+  const days = options.days ?? 7;
+  if (!Number.isFinite(days) || days <= 0) {
+    throw new Error(`days must be a positive number, got ${days}`);
+  }
+
+  const now = options.now ?? new Date();
+  const windows = windowsFor(now, days);
+
+  const [counts, previousCounts, traffic, campaigns] = await Promise.all([
+    readFunnel(conns, windows.current),
+    readFunnel(conns, windows.previous),
+    readTraffic(conns, windows.current),
+    readCampaigns(conns.analytics, windows.current)
+  ]);
+
+  return {
+    window: { ...windows.current, days },
+    previous: windows.previous,
+    counts,
+    previousCounts,
+    campaigns,
+    taggedRows: campaigns.reduce((sum, row) => sum + row.count, 0),
+    traffic,
+    mover: pickMover(counts, previousCounts),
+    generatedAt: now.toISOString().replace(/\.\d{3}Z$/, "Z")
+  };
+}
+
+function cell(value: string | null): string {
+  return value === null || value === "" ? "—" : value;
+}
+
+function signed(value: number): string {
+  if (value === 0) return "0";
+  return value > 0 ? `+${value}` : `−${Math.abs(value)}`;
+}
+
+/**
+ * Render the weekly file. Interpretation lives in the CMO's read; this renderer
+ * only states what the data is, what moved, and what the numbers cannot say.
+ * The Gaps section is not boilerplate: each bullet is computed from the window
+ * it describes, so it empties itself if the underlying hole is ever fixed.
+ */
+export function renderWeeklyMarkdown(report: WeeklyReport): string {
+  const { counts, previousCounts, traffic } = report;
+  const lines: string[] = [];
+
+  lines.push("# Weekly funnel snapshot");
+  lines.push("");
+  lines.push(
+    `Window: **${report.window.start} → ${report.window.end} UTC** (${report.window.days} days). ` +
+      `Previous: ${report.previous.start} → ${report.previous.end} UTC.`
+  );
+  lines.push("");
+  lines.push(
+    "Generated by `bun --env-file=.env scripts/weekly-metrics.ts`; regenerated " +
+      "weekly, never hand-edited. The analysis is the CMO's."
+  );
+  lines.push("");
+
+  lines.push("## Funnel");
+  lines.push("");
+  lines.push("| Stage | This week | Last week | Change |");
+  lines.push("|---|---:|---:|---:|");
+  for (const stage of STAGES) {
+    const now = counts[stage.key];
+    const before = previousCounts[stage.key];
+    lines.push(`| ${stage.label} | ${now} | ${before} | ${signed(now - before)} |`);
+  }
+  lines.push("");
+
+  lines.push("## Campaigns");
+  lines.push("");
+  if (report.campaigns.length === 0) {
+    lines.push("_No tagged traffic in the window._");
+  } else {
+    lines.push(
+      "Top 10 by volume, untagged excluded — the same grouping " +
+        "`getAnalyticsSummary.topCampaigns` returns."
+    );
+    lines.push("");
+    lines.push("| Source | Medium | Campaign | Rows |");
+    lines.push("|---|---|---|---:|");
+    for (const row of report.campaigns) {
+      lines.push(
+        `| ${cell(row.source)} | ${cell(row.medium)} | ${cell(row.campaign)} | ${row.count} |`
+      );
+    }
+  }
+  lines.push("");
+  lines.push(
+    `${report.taggedRows} of ${traffic.analyticsRows} rows in the window carry ` +
+      `campaign tags; the rest are untagged and therefore unattributed.`
+  );
+  lines.push("");
+
+  lines.push("## The one thing that moved");
+  lines.push("");
+  if (!report.mover) {
+    lines.push("_Nothing moved: every stage held its previous-week value._");
+  } else {
+    const mover = report.mover;
+    lines.push(
+      `**${mover.label}: ${mover.before} → ${mover.now} (${signed(mover.delta)}).**`
+    );
+  }
+  lines.push("");
+
+  lines.push("## Before acting on these numbers");
+  lines.push("");
+
+  if (traffic.legacyRows > 0) {
+    lines.push(
+      `- **${traffic.legacyRows} of ${traffic.analyticsRows} rows in the window predate the FRE-366 instrumentation.** ` +
+        `They carry no host, and their recorded address is the production proxy's loopback ` +
+        `(127.0.0.1 / ::1) — the writers then recorded the direct peer, not the visitor. ` +
+        `They are excluded from every host-scoped stage above (visits, and the download ` +
+        `click/served split), and "unique visitors" over them still collapses to one host. ` +
+        `Rows recorded since carry the site they addressed and the visitor's address ` +
+        `truncated to a prefix (/24, or /56 for IPv6 — the FRE-369 privacy floor), so ` +
+        `"unique visitors" counts networks, not machines.`
+    );
+  }
+
+  if (traffic.hostLoopbackRows > 0) {
+    lines.push(
+      `- **${traffic.hostLoopbackRows} rows recorded since the instrumentation still carry a ` +
+        `loopback address** — the forwarded-header fix is not taking effect in production ` +
+        `(no \`cf-connecting-ip\`, and no usable \`x-forwarded-for\` hop). Do not trust ` +
+        `per-channel reach until this is zero.`
+    );
+  }
+
+  if (traffic.downloadRows > 0) {
+    lines.push(
+      `- **Download rows are automation-heavy.** Of this window's ${traffic.downloadRows} ` +
+        `download rows, ${traffic.downloadClickRows} are clicks and ` +
+        `${traffic.downloadServedRows} are served files` +
+        (traffic.downloadUnstagedRows > 0
+          ? `; the remaining ${traffic.downloadUnstagedRows} predate the click/served stage ` +
+            `label and cannot be split, so they count in neither stage`
+          : "") +
+        `. ${traffic.downloadNonBrowserRows} of all ${traffic.downloadRows} are not browser ` +
+        `user agents (curl, Sparkle, link-preview crawlers).`
+    );
+  }
+
+  lines.push(
+    `- **No conversion rate before the cohort matures.** Trial→paid belongs to the mature ` +
+      `Day 28–35 read (FRE-197); a ratio from a partial cohort is not a metric.`
+  );
+  lines.push("");
+  lines.push("## Sources");
+  lines.push("");
+  lines.push("- `VisitorAnalytics` (freno.me Turso DB) — visits, downloads, campaigns.");
+  lines.push("- `trials`, `licenses`, `activations` (the-nook Turso DB) — the paid funnel.");
+  lines.push(`- Generated ${report.generatedAt}.`);
+  lines.push("");
+
+  return lines.join("\n");
+}

vercel.json

@@ -57,6 +57,7 @@
     }
   ],
   "crons": [
+    { "path": "/api/analytics-retention", "schedule": "0 12 * * *" },
     { "path": "/api/the-nook/lifecycle", "schedule": "0 13 * * *" }
   ]
 }