FRE-4414: Create ShieldAI product plan
- Defined 3-tier product structure (Basic/Plus/Premium) - Product name: ShieldAI - Features: Voice cloning protection, dark web scans, spam blocking, home title protection - Created child issues FRE-4459 (CTO) and FRE-4460 (CMO) for execution
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plans/SHIELDAI-product-plan.md
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plans/SHIELDAI-product-plan.md
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# Spam & ID Protection Product Plan
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## Product Name: ShieldAI
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### Vision
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Protect individuals from predatory AI-driven scams through multi-layered identity protection.
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## Target Market
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- Consumers concerned about AI voice cloning attacks
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- Families with elderly members (prime targets for voice scam)
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- Professionals managing multiple digital identities
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- High-net-worth individuals needing home title protection
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## Product Tiers
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### 1. ShieldAI Basic (Free)
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**Purpose:** Traffic driver, entry point
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**Features:**
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- Dark web scan for phone numbers (1 scan/month)
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- Dark web scan for emails (1 scan/month)
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- Basic spam call detection
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- Spam text alerts (up to 50/month)
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- Blog access: "Free Rights & Strategies" protection guides
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**Limitations:**
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- No voice cloning protection
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- Limited dark web coverage
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- Basic alerting only
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---
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### 2. ShieldAI Plus ($9.99/month)
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**Purpose:** Core protection for individuals
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**Features:**
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- Everything in Basic, plus:
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- Dark web scans: Unlimited phone, email monitoring
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- Password leak detection
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- Family voice cloning attack detection (up to 3 family members)
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- AI spam call blocking (real-time)
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- AI spam text blocking (real-time)
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- Monthly protection report
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- Priority email support
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**Target:** Tech-savvy consumers, families with elderly parents
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---
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### 3. ShieldAI Premium ($24.99/month)
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**Purpose:** Comprehensive identity protection
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**Features:**
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- Everything in Plus, plus:
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- Dark web scans: Phone, email, passwords, SSN monitoring
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- Unlimited family voice cloning protection
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- Home title protection monitoring
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- Financial account fraud detection
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- Social media account monitoring
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- Real-time AI scam call/text blocking
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- Proactive fraud alert system
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- 24/7 phone + chat support
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- Annual protection audit
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**Target:** High-net-worth individuals, executives, families with significant assets
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---
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## Go-to-Market Strategy
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### Content Marketing (CMO Ownership)
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- **Blog Series:** "Free Rights & Strategies" - educational content on:
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- How AI voice cloning works
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- Recognizing spam calls vs. legitimate calls
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- Family protection strategies
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- Dark web monitoring explained
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- Home title fraud prevention
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- **SEO Focus:** "spam call protection," "AI voice scam," "dark web phone scan"
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### Technical Implementation (CTO Ownership)
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- **Voice Cloning Detection:**
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- Audio fingerprinting for family members
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- Real-time comparison during incoming calls
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- ML model for detecting synthetic voice patterns
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- **Dark Web Scanning:**
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- Integration with dark web data sources
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- Automated monitoring for phone, email, password leaks
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- Alert system for new exposures
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- **Spam Protection:**
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- Call screening API integration
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- SMS filtering with ML classification
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- Real-time blocking engine
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---
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## Success Metrics
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- Free tier signups (traffic goal)
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- Free-to-paid conversion rate
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- Voice cloning detection accuracy
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- Spam call/text blocking rate
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- Dark web exposure alerts per user
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- Churn rate by tier
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---
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## Next Steps
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### CTO Tasks:
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- [ ] Design voice cloning detection architecture
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- [ ] Specify dark web scanning integration points
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- [ ] Define spam blocking technical requirements
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- [ ] Estimate development timeline
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- [ ] Identify third-party APIs vs. build decisions
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### CMO Tasks:
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- [ ] Develop product positioning and messaging
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- [ ] Create "Free Rights & Strategies" blog content calendar
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- [ ] Define pricing page copy and tier comparisons
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- [ ] Plan launch campaign (email, social, content)
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- [ ] Research competitive landscape
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---
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## Open Questions
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- Should we offer annual pricing discounts?
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- What's the ideal free tier limitation structure?
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- Do we need enterprise tier for businesses?
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- Integration partners for dark web data sources?
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- Voice cloning accuracy thresholds for alerts?
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