get to prod tasks

tasks/ios-production/02-app-preview-video.md

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+# 02. App Preview Video
+
+meta:
+  id: ios-production-02
+  feature: ios-production
+  priority: P2
+  depends_on: []
+  tags: [app-store, marketing, production]
+
+objective:
+- Create a compelling App Preview video for the App Store to increase conversion rates
+
+deliverables:
+- 15-30 second App Preview video
+- Video for required device sizes
+- Captions or text overlays
+- Professional quality and pacing
+
+steps:
+1. Plan the video narrative:
+   - 0-5s: Hook — identity threat scenario (notification)
+   - 5-15s: Solution — open app, see dashboard, run scan
+   - 15-25s: Features — DarkWatch, VoicePrint, SpamShield highlights
+   - 25-30s: CTA — "Protect your identity today"
+2. Record screen capture:
+   - Use iOS Simulator screen recording (cmd+S)
+   - Or use QuickTime with connected device
+   - Record at native resolution (no scaling)
+   - Use clean demo account with realistic data
+3. Edit the video:
+   - Use iMovie, Final Cut Pro, or CapCut
+   - Add smooth transitions between scenes
+   - Add text overlays for feature names
+   - Add background music (royalty-free, upbeat)
+   - Ensure pacing feels natural (not too fast)
+4. Create required sizes:
+   - iPhone: 1080x1920 (portrait) or 1920x1080 (landscape)
+   - iPad: 1200x1600 (portrait) or 1600x1200 (landscape)
+   - Max file size: 500MB
+   - Format: MOV, M4V, or MP4 (H.264)
+5. Add accessibility:
+   - Captions/subtitles for all spoken text
+   - Ensure color contrast for text overlays
+   - Avoid rapid flashing (photosensitive epilepsy)
+6. Test and iterate:
+   - Show to team members for feedback
+   - A/B test different versions if possible
+   - Ensure video loops well (App Store autoplays)
+7. Upload to App Store Connect:
+   - Upload preview video for each device size
+   - Verify autoplay and thumbnail
+
+tests:
+- Visual: Review video quality and pacing
+- Technical: Verify format and size requirements
+- Content: Ensure no confidential data shown
+
+acceptance_criteria:
+- 15-30 second video showcasing core app features
+- Video for iPhone and iPad sizes
+- Smooth transitions and professional pacing
+- Text overlays for feature highlights
+- Background music (royalty-free)
+- Captions/subtitles included
+- No placeholder or test data visible
+- File size <500MB per video
+- Uploaded to App Store Connect
+
+validation:
+- Play video → smooth, engaging, clear features
+- Check technical specs → correct resolution, format, size
+- Team review → approved by 3+ team members
+- App Store Connect → video preview active
+
+notes:
+- App Preview videos auto-play muted in App Store
+- First 5 seconds are critical for engagement
+- Consider creating 3 shorter videos for different features
+- Videos can significantly increase conversion rates