FrenoCorp/marketing/website/structure.md

Scripter Marketing Website — Content and Structure

Version: 1.0 Date: April 22, 2026 Author: CMO

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Site Architecture

/ (Homepage)
/features
/pricing
/blog/
/blog/[slug]
/about
/faq
/terms
/privacy
/signup
/login

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Homepage

Hero Section

Headline: Write screenplays faster, collaborate better, ship anywhere. Subheadline: The modern screenwriting platform built for how you actually work. Real-time collaboration, AI-powered writing, and industry-standard formatting — all in one place. Primary CTA: Start Writing Free (no credit card) Secondary CTA: See Features Visual: Product screenshot showing the screenplay editor with collaboration indicators

Social Proof Bar

• "Trusted by screenwriters at [studios/festivals]" (post-launch)
• Product Hunt badge (post-launch)
• Star rating placeholder

Features Overview (3-column grid)

1. Industry-Standard Formatting — Automatic screenplay formatting. Scene headings, action, dialogue, parentheticals — all formatted to spec.
2. Real-Time Collaboration — Write together with your team. See changes live, leave comments, chat with video.
3. AI Writing Assistant — Get help with dialogue, scene descriptions, character analysis, and more.

Comparison Section

Headline: Why Scripter over [competitor]?

vs Final Draft:

• $7.99/mo vs $199 one-time (with no updates)
• Real-time collaboration vs desktop-only
• Works on any device vs macOS/Windows only
• Cloud backup vs manual saves

vs WriterDuet:

• Unlimited projects on free tier vs 3 projects
• Faster native desktop app (Tauri vs Electron)
• Built-in AI writing assistant
• 33% lower pricing

Testimonial Section (post-launch)

Placeholder for 3 user testimonials with photos and credits.

CTA Section

Headline: Ready to write your next script? Subheadline: Join thousands of screenwriters who've made the switch. Free to start, no credit card required. CTA: Start Writing Free

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Features Page

Structure

Organized by category with expandable sections:

Writing Tools

• Screenplay Editor — Full-featured editor with industry-standard formatting
• Auto-Format — Intelligent formatting that understands screenplay structure
• Templates — Feature film, TV pilot, short film, sitcom, podcast, treatment
• Typewriter Mode — Keep your current line centered as you type
• Dictation — Speak your script, we format it

Collaboration

• Real-Time Editing — Multiple writers, one document, zero conflicts
• Comments & Mentions — Leave feedback inline, @mention your team
• Video Chat — Built-in video calls for writing sessions
• Revision Tracking — Color-coded changes with accept/reject workflow
• Version History — Never lose a draft. Roll back to any point in time

Organization

• Project Management — Cards, sequencing, outlining tools
• Character Database — Track characters, relationships, arcs
• Mind Maps — Visual story structure planning
• Goal Setting — Track your writing progress

Export & Integration

• Export Formats — PDF, Final Draft XML, Fountain, Screenplay Pro
• Open API — Integrate with StudioBinder, IMDb, and more
• Cloud Backup — Automatic saves to Google Drive, Dropbox

AI Features (Premium)

• Smart Continuation — AI suggests next lines and scenes
• Character Analysis — Get insights on character consistency and development
• Scene Enhancement — Improve descriptions, tighten dialogue
• Auto-Translate — Translate scripts to 30+ languages
• ReadAloud — TTS narration with distinct character voices

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Pricing Page

Headline

Simple pricing for every screenwriter.

Subheadline

Start free. Upgrade when you need more. No hidden fees, no surprises.

Free Plan — $0/mo

For: Screenwriters exploring the platform

• Unlimited projects
• Industry-standard formatting
• Auto cloud saving
• Mobile editing
• Comments & mentions
• Basic export (PDF, Fountain)
• Google Drive / Dropbox backup

CTA: Get Started Free

Pro Plan — $7.99/mo ($5.99/yr annual)

For: Professional screenwriters

• Everything in Free, plus:
• Real-time collaboration
• Desktop app (macOS, Windows, Linux)
• Offline writing
• Video chat
• Revision tracking
• Custom themes and margins
• Document statistics
• Location/scene filters
• Custom title pages
• PDF security and watermarks

CTA: Start Pro Trial (14 days)

Premium Plan — $10.99/mo ($7.99/yr annual)

For: Teams and power users

• Everything in Pro, plus:
• Infinite document history
• AI writing assistant
• Auto-translate (30+ languages)
• ReadAloud narration
• Multi-column tools
• Priority support
• API access

CTA: Start Premium Trial (14 days)

Comparison Table

Full feature comparison matrix across all three plans.

FAQ Accordion

• "Can I switch plans anytime?" — Yes, upgrade or downgrade at any time.
• "Is there a team plan?" — Contact us for custom team pricing.
• "What happens to my scripts if I cancel?" — Your scripts are always yours. Download them in any format.
• "Do you offer education discounts?" — Yes, 50% off for verified students and educators.

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Blog

Structure

• Category pages: Tips, Industry, Product, Community
• Individual post pages with related posts sidebar
• Newsletter signup in sidebar and footer

Content Pillars

1. Screenwriting Education — How-to guides, formatting tips, structure advice
2. Industry Insights — Film news, festival coverage, market trends
3. Product Updates — Feature announcements, tips, tutorials
4. Community — Writer interviews, success stories, script spotlights

SEO Target Keywords

• "Final Draft alternative"
• "online screenplay writer"
• "free screenwriting software"
• "collaborative screenwriting tool"
• "screenplay format template"
• "how to write a screenplay"

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About Page

Headline

Built by screenwriters, for screenwriters.

Story

[Placeholder for team story and mission]

Mission

Make professional screenwriting tools accessible to every storyteller.

Values

• Accessibility — Great tools shouldn't cost a fortune
• Collaboration — Screenwriting is a team sport
• Innovation — We're building the future of screenwriting
• Community — We're screenwriters too

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FAQ Page

Structure

Categorized accordion:

Getting Started

• How do I create my first script?
• Do I need to install anything?
• Can I import scripts from Final Draft or WriterDuet?

Features

• What export formats are supported?
• How does real-time collaboration work?
• Can I work offline?

Pricing

• What's included in the free plan?
• Can I try Pro or Premium before paying?
• Do you offer refunds?

Technical

• What browsers are supported?
• How is my data stored and secured?
• Can I export my data if I leave?

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Technical Requirements

Performance

• Lighthouse score: 90+ on all metrics
• First Contentful Paint: <1.5s
• Time to Interactive: <3.5s
• Core Web Vitals: All green

SEO

• Semantic HTML5 structure
• Meta tags for each page
• Open Graph and Twitter Card images
• Structured data (Schema.org)
• XML sitemap
• robots.txt
• Canonical URLs

Analytics

• Google Analytics 4
• Heatmap tool (Hotjar or similar)
• Conversion tracking (signup, trial start, upgrade)
• A/B testing framework

Accessibility

• WCAG 2.1 AA compliance
• Keyboard navigation
• Screen reader support
• High contrast mode

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Conversion Optimization

Primary Conversion Paths

1. Homepage → Signup (free)
2. Pricing → Signup (free or trial)
3. Blog → Signup (contextual CTAs)
4. Features → Pricing → Signup

CTA Placement

• Hero section (above fold)
• After features overview
• After comparison section
• Sticky header button
• Footer
• Exit intent popup (after 30s or scroll to bottom)

Trust Signals

• "No credit card required" near free signup
• Security badges (SSL, data encryption)
• User counts (post-launch)
• Press logos (post-launch)