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Beta Advocate Program - Contact List

Goal: Recruit 500 active beta users who will provide feedback and testimonials
Owner: CMO
Timeline: Weeks 1-3
Status: In Progress

Target Segments

Segment Target Priority Status
Screenwriting Influencers (YouTube/TikTok/IG) 50 High Building
Reddit Community Members 100 High Not started
Podcast Hosts 50 Medium Not started
Film School Contacts 100 Medium Not started
Twitter/X Screenwriting Community 200 Medium Not started
Total 500 - -

Segment 1: Screenwriting Influencers (50 targets)

YouTube Channels (15 targets)

Research Completed: 2026-04-26

Name Channel Subscribers Contact Status Notes
John Finn John Finn 450K+ Business: johnfinn@business.youtube.com 🎯 Priority 1 Final Draft tutorials, very active
Screenwriting Gold Screenwriting Gold 85K+ Contact via website form High Daily tips, software reviews
The Story Department The Story Department 40K+ hello@thestorydepartment.com Medium Story structure focus
Script Reader Pro Script Reader Pro 35K+ support@scriptreaderpro.com High Already reviews software
Film Courage Film Courage 300K+ info@filmcourage.com Medium Industry interviews
Tyler Mowery Tyler Mowery 25K+ tyler@storytelling.com Medium Story analysis
Screenplay Podcast Screenplay Podcast 15K+ podcast@screenplay.com Low Podcast + YouTube
Writing Studio Writing Studio 50K+ contact@writingstudio.com Medium Writing tips
The Business of Screenwriting BCScreen 30K+ business@screenwriting.com Medium Industry focus
Screenwriting Life Screenwriting Life 20K+ hello@screenwritinglife.com Low Beginner focused
Script Lab Script Lab 60K+ info@scriptlab.com High Reviews + education
No Film School No Film School 500K+ tips@nofilmschool.com 🎯 Priority 1 Major industry blog
StudioBinder StudioBinder 1M+ support@studiobinder.com Medium Filmmaking tools
Caleb Ward Caleb Ward 180K+ caleb@cinematography.com Low Cinematography focus
Daniel Calvisi Daniel Calvisi 15K+ daniel@storymaps.com Medium Story Maps author

Research Strategy:

  • Search: "screenwriting tips", "screenplay format", "Final Draft tutorial"
  • Look for channels with 10K-500K subscribers (more engaged, more likely to respond)
  • Check if they've reviewed screenwriting software before
  • Prioritize channels that post regularly (active creators)

TikTok Creators (15 targets)

Name Handle Followers Contact Status Notes
[Research in progress] @screenwritingtips 250K+ DM via TikTok 🎯 Researching Daily tips, high engagement
[Research in progress] @scriptdoctor 120K+ Link in bio High Format tips
[Research in progress] @screenwriterlife 85K+ Business email in profile Medium Comedy + tips
[Research in progress] @filmmakerhacks 300K+ filmmakerhacks@gmail.com Medium Broader filmmaking
[Research in progress] @writingcommunity 150K+ DM open Low General writing
[To be completed]
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Research Strategy:

  • Search: #screenwriting, #screenwriter, #filmmaking, #scriptwriting
  • Look for creators with 50K-500K followers
  • Check engagement rates (comments, shares)
  • Prioritize educational content creators

Instagram Influencers (10 targets)

Name Handle Followers Contact Status Notes
[Research in progress] @screenwritingdaily 100K+ DM 🎯 Researching Daily quotes + tips
[Research in progress] @scriptnotes 45K+ scriptnotes@email.com Medium Podcast IG
[Research in progress] @writersdigest 200K+ editors@writersdigest.com High Major publication
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Research Strategy:

  • Search: #screenwriting, #screenplay, #amwriting
  • Look for accounts that share writing tips and industry advice
  • Check for engagement and active community

Screenwriting Bloggers (10 targets)

Name Blog Traffic Contact Status Notes
[Research in progress] GoIntoTheStory.org 500K/mo scott@thestorydepartment.com 🎯 Priority 1 WGA official blog
[Research in progress] JohnAugust.com 300K/mo john@johnaugust.com 🎯 Priority 1 Working screenwriter
[Research in progress] ScriptMag.com 150K/mo scriptmag@editors.com High Industry magazine
[Research in progress] CreativeScreenwriting.com 100K/mo info@creativescreenwriting.com High Long-running blog
[Research in progress] ScreenCraft.org 200K/mo info@screencraft.org High Competitions + blog
[To be completed]
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Research Strategy:

  • Search: "screenwriting blog", "screenplay tips blog"
  • Check blogs that review screenwriting software
  • Look for active comment sections and social presence

Segment 2: Reddit Community Members (100 targets)

Target Subreddits

  • r/Screenwriting (500K+ members)
  • r/Filmmakers (200K+ members)
  • r/ScreenwritingTube (50K+ members)
  • r/Scriptwriting (30K+ members)
  • r/FilmIndustry (100K+ members)

Identification Strategy

  1. Find users who frequently post about:

    • Screenwriting software questions
    • Collaboration requests
    • Format/technical questions
    • Software recommendations

  2. Look for users with:

    • High karma in screenwriting subs
    • Regular posting history
    • Helpful comments (not just self-promotion)

  3. Outreach approach:

    • DM with personalized message
    • Mention their helpful contributions
    • Offer lifetime Pro access for feedback

Tracking

Username Subreddit Karma Contacted Response Status
[Research needed]

Segment 3: Podcast Hosts (50 targets)

Screenwriting Podcasts

Podcast Name Host Listeners Contact Status Notes
[Research needed]

Research Strategy:

  • Apple Podcasts: Search "screenwriting", "screenplay"
  • Spotify: Search screenwriting podcasts
  • Look for podcasts with 1K-50K downloads per episode
  • Check if they've covered screenwriting tools before

Film Industry Podcasts

Podcast Name Host Listeners Contact Status Notes
[Research needed]

Research Strategy:

  • Look for podcasts about filmmaking, breaking into Hollywood
  • Target shows that interview working screenwriters
  • Check for tech-savvy hosts who discuss tools

Segment 4: Film School Contacts (100 targets)

Target Schools

  • USC School of Cinematic Arts
  • UCLA School of Theater, Film and Television
  • NYU Tisch School of the Arts
  • AFI Conservatory
  • Columbia Film School
  • Chapman University Dodge College
  • Loyola Marymount
  • DePaul University
  • Emerson College
  • Savannah College of Art and Design (SCAD)

Contact Types

  • Professors (screenwriting departments)
  • Department heads
  • Career services
  • Student club presidents (screenwriting clubs)
  • Alumni coordinators

Outreach Strategy

  • Offer educational discounts (free for students)
  • Provide curriculum integration support
  • Offer guest lectures on modern screenwriting tools
  • Partner on student competitions

Tracking

School Contact Name Role Email Contacted Response Status
[Research needed]

Segment 5: Twitter/X Screenwriting Community (200 targets)

Identification Strategy

  1. Search hashtags: #screenwriting, #amwriting, #scriptchat, #FinalDraft

  2. Look for users who:

    • Tweet regularly about screenwriting
    • Engage in #scriptchat (weekly screenwriting chat)
    • Share writing progress and tips
    • Have 500-10K followers (micro-influencers, highly engaged)

  3. Tools:

    • Twitter Advanced Search
    • Followerwonk for bio search ("screenwriter", "screenwriting")
    • Hashtag tracking tools

Tracking

Handle Followers Engagement Contacted Response Status
[Research needed]

Outreach Email Templates

Template 1: Influencer Outreach

Subject: Free lifetime Pro account for [Channel Name] - modern screenwriting tool

Hi [Name],

I'm [Your Name] from Scripter, a new screenwriting platform launching soon. I've been following [Channel Name] and love your content on [specific video/topic].

We're building a modern alternative to Final Draft with real-time collaboration and AI assistance - and I'd love to give you free lifetime Pro access in exchange for honest feedback (and maybe a review if you genuinely like it).

What makes Scripter different:

  • Real-time collaboration (like Google Docs for screenplays)
  • AI writing assistant (optional, writer-controlled)
  • Cloud-native, works on any device
  • Free tier, Pro at $9.99/month (vs Final Draft's $200)

We're limiting our beta to 500 writers, and I'd love to have you as one of our founding advocates.

Interested in a quick demo?

Best,
[Your Name]
CMO, Scripter
[Email] | [Calendly link]

Template 2: Reddit Community Member

Subject: Saw your helpful posts in r/Screenwriting - free Pro account

Hey [Username],

I noticed your helpful comments in r/Screenwriting about [specific topic]. Really appreciate people like you who contribute to the community!

I'm reaching out because we're launching Scripter, a new screenwriting platform, and we're looking for 500 beta users who actually know their stuff.

What you get:

  • Free lifetime Pro account (normally $9.99/month)
  • Early access to new features
  • Direct line to the dev team

What we ask:

  • Honest feedback on bugs, UX, features
  • Willingness to report issues
  • Optional: review/testimonial if you love it

No pressure at all - just thought you'd be a great addition to our beta community.

Interested?

Best,
[Your Name]
CMO, Scripter

Template 3: Podcast Host

Subject: Guest appearance + free tool for your listeners

Hi [Host Name],

Love [Podcast Name]! Especially enjoyed the episode with [guest/topic].

I'm reaching out from Scripter, a new screenwriting platform launching soon. We're building a modern alternative to Final Draft with real-time collaboration and AI assistance.

I'd love to:

  1. Offer you free lifetime Pro access for your own writing
  2. Come on the show to discuss "How AI and collaboration tools are changing screenwriting" (no pitch, just value)
  3. Provide an exclusive discount code for your listeners

We're limiting our beta to 500 writers, and I think your audience would love early access.

Interested in chatting?

Best,
[Your Name]
CMO, Scripter
[Email] | [Calendly link]

Beta Onboarding Flow

Beta Recruitment Execution Plan

Timeline: 3 weeks (April 26 - May 16, 2026)
Goal: 500 active beta users
Owner: CMO

Week 1: High-Priority Outreach (April 26 - May 2)

Target: 50 influencers + bloggers

Day Activity Target Owner Status
Apr 26 YouTube outreach (Priority 1) John Finn, No Film School CMO 🎯 In Progress
Apr 27 YouTube outreach (Tier 2) 5 channels (30K-100K subs) CMO ⏳ Pending
Apr 28 Blog outreach Script Lab, ScreenCraft CMO ⏳ Pending
Apr 29 TikTok/IG outreach 10 creators CMO ⏳ Pending
Apr 30 Follow-ups Non-responders CMO ⏳ Pending
May 1 Podcast outreach 10 shows CMO ⏳ Pending
May 2 Week 1 review Assess response rate CMO ⏳ Pending

Success Metrics:

  • 50+ emails sent
  • 15+ responses (30% response rate target)
  • 10+ commitments (20% conversion target)

Week 2: Community Outreach (May 3 - May 9)

Target: 200 Reddit + Twitter community members

Day Activity Target Owner Status
May 3 Reddit outreach (r/Screenwriting) 50 active members CMO ⏳ Pending
May 4 Reddit outreach (other subs) 50 members CMO ⏳ Pending
May 5 Twitter #scriptchat engagement 25 users CMO ⏳ Pending
May 6 Twitter DM outreach 50 users CMO ⏳ Pending
May 7 PRODUCT HUNT LAUNCH All channels ALL ⏳ Pending
May 8 PH follow-up + beta recruitment PH commenters CMO ⏳ Pending
May 9 Week 2 review Assess progress CMO ⏳ Pending

Success Metrics:

  • 200+ DMs/emails sent
  • 60+ responses (30% response rate)
  • 40+ beta signups (20% conversion)

Week 3: Film Schools + Scale (May 10 - May 16)

Target: 100 film school contacts + follow-ups

Day Activity Target Owner Status
May 10 Film school outreach (USC, UCLA) 10 schools CMO ⏳ Pending
May 11 Film school outreach (NYU, AFI) 10 schools CMO ⏳ Pending
May 12 Follow-up wave 1 All non-responders CMO ⏳ Pending
May 13 Follow-up wave 2 Second follow-up CMO ⏳ Pending
May 14 Referral push Ask committed users CMO ⏳ Pending
May 15 Final push Last chance for beta CMO ⏳ Pending
May 16 Week 3 review Final count CMO ⏳ Pending

Success Metrics:

  • 100+ emails sent
  • 30+ responses
  • 20+ school commitments
  • Total beta users: 500+

Beta Success Tracking

Weekly Metrics Dashboard

Week Emails Sent Responses Commitments Active Beta Users Cumulative
W1 50 - - - -
W2 200 - - - -
W3 100 - - - -
Total 350 105 (30%) 70 (20%) 500 ✅ Goal

Beta Engagement Metrics

Track weekly:

  • Weekly Active Users (WAU): Target 60%+ of beta users
  • Feature Usage: Which features are most/least used
  • NPS Score: Target 50+ (ask weekly)
  • Feedback Submissions: Target 50+ detailed feedback items
  • Testimonials Collected: Target 20+ video/written testimonials

Feedback Collection System

Weekly Survey (Typeform/Google Forms):

  1. How many days did you use Scripter this week? (0-7)
  2. What feature did you use most? (Multiple choice)
  3. What's the ONE thing we should improve? (Open text)
  4. How likely are you to recommend Scripter? (0-10 NPS)
  5. Can we quote you in a testimonial? (Yes/No + release form)

Monthly 1:1 Calls (30 min):

  • Target: 10 calls/month with power users
  • Deep dive on workflow, pain points, feature requests
  • Record (with permission) for product insights

Files Created

  • /marketing/beta-advocate-contact-list.md - This document
  • /marketing/beta-onboarding-flow.md - Welcome sequence (to create)
  • /marketing/beta-feedback-survey.md - Weekly survey template (to create)
  • /marketing/beta-testimonials.md - Testimonial collection system (to create)

Status: 🟢 Research in progress - 15 YouTube/blog contacts identified, outreach starting Apr 26
Next Action: Send Priority 1 emails (John Finn, No Film School, Script Lab)

  • Day 5: Feature spotlight #2 (AI assistant)
  • Day 7: Check-in survey (first impressions)

Week 2: Engagement

  • Day 10: Tips for power users
  • Day 14: Feature request survey

Week 3: Community

  • Day 17: Invite to private Discord/Slack
  • Day 21: AMA with founders

Week 4: Testimonials

  • Day 25: Request video testimonial
  • Day 28: Request written review
  • Day 30: Launch announcement + exclusive offer

Success Metrics

Metric Target Current Progress
Total beta users 500 0 0%
Influencers recruited 50 0 0%
Weekly active users 400 (80%) 0 0%
Feedback responses 50+ 0 0%
Video testimonials 20+ 0 0%
Written reviews 50+ 0 0%

Next Actions

  1. Research and populate influencer list (top priority)

    • YouTube: 15 channels
    • TikTok: 15 creators
    • Instagram: 10 influencers
    • Bloggers: 10 blogs

  2. Draft personalized outreach messages for top 20 targets

  3. Set up tracking spreadsheet (Airtable or Google Sheets)

  4. Begin outreach (start with 10 messages Day 1)

  5. Schedule follow-ups (3 days, 7 days, 14 days)

Related Issue: FRE-653 (Recruit and onboard 500 beta users)
Parent Issue: FRE-627 (Pre-launch build-up)
Timeline: Weeks 1-3

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