FrenoCorp/marketing/social-media-strategy.md

Scripter Social Media Strategy

Version: 1.0 Date: April 23, 2026 Author: CMO Issue: FRE-579

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Objective

Build a screenwriter community across social platforms to drive awareness, acquisition, and retention for Scripter. Target: 50K combined followers and 5K Discord members by end of Phase 1 (Month 3).

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Platform Strategies

Twitter/X

Role: Primary real-time engagement and brand voice channel.

Audience: Screenwriters, filmmakers, film students, industry professionals.

Content Mix:

• 40% screenwriting tips and education
• 25% product updates and behind-the-scenes
• 20% industry news and commentary
• 10% community spotlights and user-generated content
• 5% promotional (features, pricing, CTAs)

Posting Cadence: 3x/day (8am, 12pm, 4pm PT)

Tactics:

• Daily "Screenwriting Tip" thread format for discoverability
• Engage with #Screenwriting, #FilmTwitter, #WritingCommunity hashtags
• Thread format for educational content (higher engagement than single tweets)
• Quote-tweet industry news with Scripter perspective
• Retweet beta users and early adopters
• Follow and engage with screenwriting influencers (Denny Sanford, John August, etc.)

Growth Levers:

• Viral threads: "Things I wish I knew before writing my first screenplay"
• Polls: "What's your biggest screenwriting struggle?" (engagement + research)
• Spaces: Monthly live audio with working screenwriters
• Cross-promote YouTube videos as Twitter threads

KPIs:

• Followers: 0 → 15K by Month 3
• Engagement rate: >3% (industry avg: 1.5%)
• Profile visits: Track via Twitter Analytics
• Link clicks to landing page/waitlist

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Reddit

Role: Authentic community engagement and trust-building (NOT promotion).

Target Subreddits:

Subreddit	Members	Strategy
r/Screenwriting	200K+	Primary -- answer questions, share expertise
r/FinalDraft	15K+	Secondary -- help with formatting questions
r/Filmmakers	500K+	Tertiary -- broader filmmaking audience
r/writers	3M+	Quaternary -- general writing community
r/Netflix	2M+	Occasional -- script-to-screen discussion

Rules of Engagement:

1. 90/10 rule: 90% value-giving, 10% Scripter mentions
2. Never self-promote unless directly relevant to the discussion
3. Answer formatting questions thoroughly -- establish expertise
4. Share personal screenwriting experience, not product features
5. Only mention Scripter when it genuinely solves the OP's problem

Content Approach:

• Post original screenwriting advice (not cross-posts from blog)
• Participate in "Script Coverage" threads with genuine feedback
• Share lessons learned from building the product
• AMA (Ask Me Anything) when product reaches meaningful milestones
• Post "Why we built Scripter" story when organic timing aligns

Growth Levers:

• Build karma and reputation over Months 1-2 before any product mentions
• Create a dedicated r/Scripter subreddit at Month 3 (beta launch)
• Sponsor Reddit ads targeting r/Screenwriting + r/Filmmakers at Month 4

KPIs:

• karma score >10K across accounts by Month 3
• Top 10% contributor in r/Screenwriting
• Referral traffic: 500+ monthly visitors from Reddit by Month 3

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Discord

Role: Community hub for beta users, power users, and screenwriting enthusiasts.

Server Structure:

📝 SCRIPTER COMMUNITY
├── 🎬 WELCOME
│   ├── #rules
│   ├── #announcements
│   ├── #introductions
│   └── #resources
├── 💬 COMMUNITY
│   ├── #general
│   ├── #screenwriting-tips
│   ├── #feedback
│   └── #showcase-your-script
├── 🛠️ SCRIPTER
│   ├── #beta-testing
│   ├── #feature-requests
│   ├── #bug-reports
│   └── #tutorials
├── 📚 LEARNING
│   ├── #script-analysis
│   ├── #writing-prompts
│   ├── #accountability
│   └── #script-coverage-swap
├── 🎙️ VOICE
│   ├── 🎤 General Voice
│   ├── 🎤 Writing Room (focus mode)
│   └── 🎤 Office Hours (team AMAs)
└── 🤖 BOT
    └── #bot-commands

Launch Plan:

• Month 1: Set up server, invite initial 50 beta testers from waitlist
• Month 2: Host first "Office Hours" with founding team
• Month 3: Launch public invite, promote via Twitter and Reddit

Community Programs:

1. NaNoWriMo-style Challenge: Monthly "Sprint to Page 30" -- write 30 pages in 30 days
2. Script Coverage Swap: Members exchange script coverage (builds reciprocity)
3. Weekly Writing Prompt: Post a prompt, members share scenes
4. Accountability Partners: Match members for mutual accountability
5. Guest Expert AMAs: Invite working screenwriters, script readers, producers

Moderation:

• Bot: Carl-bot for moderation, Arcane for leveling, Ticket Tool for support
• Human mods: Recruit from active community members at Month 2
• Guidelines: No spam, respectful critique only, no unsolicited DMs

KPIs:

• Members: 0 → 5K by Month 3
• Daily active users: >15% of total members
• Message rate: >200 messages/day by Month 3
• Beta conversion: 30% of Discord members join beta

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LinkedIn

Role: B2B positioning, industry credibility, and partnership outreach.

Audience: Film executives, production companies, film school administrators, enterprise buyers.

Content Mix:

• 30% industry thought leadership (trends, market analysis)
• 25% product milestones and team building
• 25% B2B use cases (studios, production companies, film schools)
• 15% founder story and company culture
• 5% job postings and hiring

Posting Cadence: 3x/week (Monday, Wednesday, Friday 10am PT)

Tactics:

• Long-form posts with data and insights (LinkedIn favors depth)
• Carousel posts for "how-to" content (high engagement format)
• Tag industry leaders when referencing their work
• Comment on posts from film executives and production companies
• Publish articles for deep-dive topics (SEO benefit)

Partnership Outreach:

• Film schools: USC, NYU Tisch, AFI, Chapman, UCLA
• Production companies: Offer institutional licensing
• Script coverage services: Integration partnerships
• Film festivals: Sponsorship and tool partnerships

KPIs:

• Company page followers: 0 → 3K by Month 3
• Post engagement rate: >2%
• Partnership conversations: 5+ qualified leads per month
• Inbound enterprise inquiries: 2+ per month by Month 3

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YouTube

Role: Educational authority and product demonstration.

Content Pillars:

1. Screenwriting Tutorials (evergreen, SEO-driven)
2. Product Demos (feature showcases, migration guides)
3. Industry Analysis (script breakdowns, market trends)
4. Behind the Scenes (building Scripter, team culture)
5. Interviews (working screenwriters, producers, agents)

Video Cadence: 1 video/week (Wednesday 12pm PT)

Video Formats:

• Tutorials: 10-15 min, screen recording + voiceover
• Demos: 5-8 min, product walkthrough
• Interviews: 20-30 min, conversation format
• BTS: 3-5 min, casual, personality-driven

SEO Strategy:

• Target long-tail keywords: "how to format a screenplay", "screenwriting software comparison"
• Optimize titles, descriptions, and tags for search
• Create playlists by topic (formatting, structure, dialogue, etc.)
• Add timestamps and chapters for all videos
• Create custom thumbnails with consistent branding

Shorts Strategy:

• 3 Shorts/week (Monday, Wednesday, Friday)
• Quick tips, formatting hacks, industry facts
• Repurpose Twitter threads into Shorts
• Cross-promote to TikTok and Instagram Reels

KPIs:

• Subscribers: 0 → 5K by Month 3
• Views: 50K+ cumulative by Month 3
• Average view duration: >40%
• Conversion to waitlist: >5% of video traffic

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Phase 1: Community Building (Months 1-3)

Month 1: Foundation

Week	Twitter/X	Reddit	Discord	LinkedIn	YouTube
W1	Create accounts, bio, banner. Post 3x/day starting.	Create dedicated account. Begin engaging in r/Screenwriting (no promotion).	Set up server structure. Invite 20 waitlist members.	Create company page. Post founder story.	Channel setup, branding. Record first tutorial.
W2	First "Screenwriting Tip" thread. Engage with hashtags.	Answer 5+ questions in r/Screenwriting, r/Filmmakers.	Host first "Writing Sprint" event.	Post: "Why we're building Scripter"	Publish: "What We're Building: Scripter Preview"
W3	Poll: "Biggest screenwriting struggle?"	Share original advice post in r/Screenwriting.	50 members target. First Office Hours.	Post: Screenwriting industry analysis	Publish: "How to Format a Screenplay" tutorial
W4	Thread: "10 screenwriting rules"	Engage in r/FinalDraft help threads.	Launch #script-coverage-swap channel.	Post: Team introduction	Publish: Scripter editor walkthrough

Month 1 Targets: 500 Twitter followers, 50 Discord members, 200 YouTube subs, 1K Reddit karma

Month 2: Engagement

Week	Twitter/X	Reddit	Discord	LinkedIn	YouTube
W1	Daily tip threads. First Twitter Space announcement.	Continue value-first engagement.	200 members. Weekly writing challenge.	Film school outreach begins.	Publish: "Three-Act Structure Explained"
W2	Twitter Space: "Screenwriting Q&A" with guest.	Post: "Lessons from building screenwriting tool"	Recruiting first community mods.	Post: B2B use case (studios)	Publish: Scripter collaboration demo
W3	Retweet beta user testimonials.	Engage in r/writers for broader reach.	500 members. Guest expert AMA.	Partnership outreach: 5 film schools.	Publish: "Character Development Guide"
W4	Thread: "Why screenwriters hate their tools"	First subtle Scripter mention (if organic).	750 members. Script showcase event.	Post: Industry hiring trends	Publish: "Logline Writing Masterclass"

Month 2 Targets: 2.5K Twitter followers, 750 Discord members, 1.5K YouTube subs, 5K Reddit karma

Month 3: Beta Launch Push

Week	Twitter/X	Reddit	Discord	LinkedIn	YouTube
W1	Beta announcement thread. Link to signup.	AMA: "We built a WriterDuet alternative, ask us anything"	Public invite launch. Beta channel opens.	Post: Beta launch announcement	Publish: "Scripter Beta: First Look"
W2	Beta user testimonials daily.	r/Screenwriting beta announcement (follow rules).	2K members. Beta testing coordination.	Post: Beta metrics and learnings	Publish: "AI Writing Assistant Demo"
W3	Thread: "Migrating from WriterDuet"	r/FinalDraft: migration help threads.	3K members. Feature request voting.	Film school partnership updates.	Publish: "Real-Time Collaboration Demo"
W4	Community milestone celebration.	r/SideProject: building Scripter story.	5K members target. Monthly retrospective.	Post: Partnership announcements	Publish: "Migration Guide: WriterDuet to Scripter"

Month 3 Targets: 15K Twitter followers, 5K Discord members, 5K YouTube subs, 10K Reddit karma

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Phase 2: Influencer Program (Months 4-6)

Program Structure

Tiers:

Tier	Followers	Compensation	Deliverables
Nano	1K-10K	Free Premium (12 mo)	2 posts/month mentioning Scripter
Micro	10K-50K	Free Premium + $200/mo	4 posts/month + 1 video review
Macro	50K-200K	Free Premium + $750/mo + 15% affiliate	6 posts/month + 2 videos + Discord guest
Mega	200K+	Custom + 15% affiliate	Custom deliverables

Affiliate Program:

• 15% recurring commission on referred subscribers
• Unique referral link + dashboard
• Monthly payouts via PayPal
• Top referrer bonus: $1K quarterly bonus

Target Influencers by Platform:

• YouTube: Screenwriting with Robert, John August, Denny Sanford, Syd Field Estate
• Twitter/X: Working screenwriters, film educators, #FilmTwitter voices
• TikTok: Screenwriting tips creators, film student influencers
• Podcasts: Write Break, The Screenwriting Podcast, Hollywood Script Doctor

Outreach Process:

1. Month 4: Identify and research 100 target influencers
2. Month 4: Personalized outreach to top 30 (email + DM)
3. Month 5: Onboard first 10 influencers with free Premium
4. Month 5: Launch affiliate program publicly
5. Month 6: Scale to 30+ active influencers
6. Month 6: First affiliate payout + case study

Influencer Assets:

• Media kit with key messaging and brand guidelines
• Pre-written post templates (customizable)
• Product screenshots and demo videos
• Dedicated landing page with influencer's referral link
• Monthly performance report

KPIs:

• Active influencers: 30+ by Month 6
• Referral traffic: 20% of total traffic by Month 6
• Affiliate conversions: 500+ paying subscribers referred
• Influencer content reach: 1M+ impressions/month

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Content Repurposing Engine

Maximize output by repurposing across platforms:

Long-form blog post
    ├── Twitter thread (key points)
    ├── LinkedIn article (professional angle)
    ├── YouTube video (visual walkthrough)
    ├── Discord discussion (community engagement)
    ├── Reddit post (value-first, no promotion)
    └── Newsletter segment (email subscribers)

Workflow:

1. Create one "hero" piece per week (blog post or video)
2. Repurpose into platform-specific formats within 48 hours
3. Schedule social posts using content calendar
4. Engage with comments across all platforms within 4 hours

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Tools and Stack

Tool	Purpose	Cost
Buffer or Hootsuite	Social scheduling	$99/mo
Discord	Community server	Free (nitro boost later)
Canva Pro	Graphics and thumbnails	$13/mo
TubeBuddy	YouTube SEO and management	Free Pro trial
Followerwonk	Twitter analytics and research	$29/mo
Metricool	All-in-one analytics	$25/mo

Total monthly tool cost: ~$166/mo

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Risk Mitigation

Risk	Mitigation
Reddit backlash for self-promotion	Strict 90/10 rule; dedicated account with karma history before any mention
Discord inactivity	Seeded content, bots, and team presence first 90 days
Twitter shadowban	Avoid automation; manual posting; diverse content types
Influencer non-performance	30-day trial period; clear KPIs; replace underperformers
Platform algorithm changes	Diversify across 5 platforms; own email list as primary channel

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Budget

Item	Monthly Cost
Social media tools	$166
Influencer program (Phase 2)	$5,000 (ramping to $15K/mo)
Reddit ads (Month 4+)	$1,000
Twitter promoted posts	$500
Content creation (graphics/video)	$0 (in-house)
Total Phase 1	$166/mo
Total Phase 2	$6,666 - $16,666/mo

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Success Metrics Summary

Metric	Month 1	Month 3	Month 6
Twitter followers	500	15K	40K
Discord members	50	5K	15K
YouTube subscribers	200	5K	20K
Reddit karma	1K	10K	25K
LinkedIn followers	200	3K	8K
Combined reach	750	38K	88K
Social-referral signups	50	1K	5K