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FrenoCorp/marketing/LAUNCH_READINESS.md
Michael Freno 67c3881dcf Add waitlist schema for marketing (FRE-635) 
- Created waitlist_signups and waitlist_events tables
- Supports email, name, source tracking, and status management
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- Fixed brand color in product-hunt-assets-brief.md (#518ac8)
2026-04-26 06:21:20 -04:00

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Scripter Marketing Launch Readiness

Document Type: Launch Checklist
Owner: CMO
Last Updated: 2026-04-25
Status: ✅ READY FOR LAUNCH

Executive Summary

Scripter's marketing foundation is complete and ready for launch. All 10 marketing issues have been addressed with comprehensive strategy documents and production-ready assets.

Launch Date: [TBD - Coordinate with CTO on product stability]
Launch Strategy: Product Hunt + Organic + Press (see FRE-581)

Completed Deliverables

✅ Brand & Identity (FRE-576)

  • Brand identity document (/brand/identity.md)
  • Logo and color palette defined
  • Typography and brand voice guidelines
  • Competitive positioning (vs Final Draft, WriterDuet)

✅ Marketing Website (FRE-577)

  • 8 pages built and deployed:
    • Landing (/)
    • Features (/features)
    • Pricing (/pricing)
    • About (/about)
    • FAQ (/faq)
    • Blog (/blog)
    • Blog Post Template (/blog/:slug)
    • 404 Page (*)
  • 6 CSS stylesheets (~36KB)
  • 4 complete blog posts published
  • Full SEO + Open Graph implementation
  • Responsive design

✅ Content Strategy (FRE-578, FRE-579)

  • Content calendar (/marketing/content-calendar.md)
  • Social media strategy (/marketing/social-media-strategy.md)
  • Content pillars defined
  • SEO keyword targets identified

✅ Email Marketing (FRE-580)

  • 6 email sequences designed
  • Transactional email templates
  • Segmentation strategy
  • Tool recommendation (Customer.io or Mailchimp)
  • Compliance guidelines (CAN-SPAM, GDPR)

✅ Launch Campaign (FRE-581)

  • 3-phase launch plan
  • Product Hunt strategy
  • Press outreach list (10+ targets)
  • Influencer advocate program
  • Launch contest plan
  • Budget: $3,400 + $200/mo (or $0 organic)

✅ Referral Program (FRE-582)

  • 3-tier reward structure
  • 4 viral loops designed
  • Milestone bonuses
  • Fraud prevention system
  • Dashboard specs

✅ Partnership Strategy (FRE-583)

  • 5 partnership categories
  • Priority target list
  • Outreach templates
  • Affiliate program structure
  • Film school partnership offer

✅ Paid Advertising (FRE-584)

  • 4-channel strategy (Google, Facebook, YouTube, Reddit)
  • Campaign structures
  • Ad creative concepts
  • Retargeting strategy
  • Landing page specs
  • Budget: $7k-16k/mo

✅ Analytics Dashboard (FRE-585)

  • 8 dashboard sections defined
  • North star KPIs
  • Event tracking schema
  • Alert system design
  • Tool recommendations (GA4 + Mixpanel + Metabase)

Launch Readiness Checklist

Pre-Launch (Week -2 to -1)

Task Owner Status Notes
Finalize launch date CMO + CTO ⏳ Pending Coordinate with product stability
Set up analytics tracking CTO ⏳ Pending GA4, Mixpanel, event tracking
Create Product Hunt page CMO ⏳ Pending Submit for review
Build press list CMO ⏳ Pending 20+ journalist contacts
Recruit beta advocates CMO ⏳ Pending 50 influencer targets
Prepare social content CMO ⏳ Pending 2 weeks of posts
Set up email sequences CMO + CTO ⏳ Pending Customer.io or Mailchimp
Test referral tracking CTO ⏳ Pending Link generation, rewards
Create partnership deck CMO ⏳ Pending 10-slide overview
Final QA on website CTO ⏳ Pending Cross-browser, mobile

Launch Week (Days 1-7)

Day Activity Owner Status
Day 1 Product Hunt launch (12:01 AM PT) CMO ⏳ Pending
Day 1 Email waitlist announcement CMO ⏳ Pending
Day 2 Press embargo lifts CMO ⏳ Pending
Day 2-7 Respond to every PH comment CMO ⏳ Pending
Day 3 Influencer content publishes CMO ⏳ Pending
Day 4 Reddit AMA CMO ⏳ Pending
Day 5 Customer stories shared CMO ⏳ Pending
Day 6-7 Momentum push ("48 hours left") CMO ⏳ Pending

Post-Launch (Weeks 2-4)

Task Owner Status Notes
Analyze launch metrics CMO ⏳ Pending Signups, activation, conversion
Optimize conversion funnel CMO + CTO ⏳ Pending A/B tests
Begin partnership outreach CMO ⏳ Pending Top 10 targets
Launch content engine CMO ⏳ Pending 2 blog posts/week
Start paid ads testing CMO ⏳ Pending Google Search first
Weekly performance review CMO ⏳ Pending Every Monday

Success Metrics

30-Day Goals

Metric Target Current Status
Signups 10,000 0 ⏳ Not launched
Activated users (5+ pages) 5,000 0 ⏳ Not launched
Paid conversions 500 0 ⏳ Not launched
MRR $5,000 $0 ⏳ Not launched
Press mentions 10+ 0 ⏳ Not launched
Social followers 5,000 0 ⏳ Not launched

90-Day Goals

Metric Target Current Status
Signups 25,000 0 ⏳ Not launched
Activated users 12,500 0 ⏳ Not launched
Paid conversions 2,000 0 ⏳ Not launched
MRR $20,000 $0 ⏳ Not launched
Viral coefficient 0.5+ 0 ⏳ Not launched

Budget Summary

One-Time Costs

Item Cost
Creative production (video, design) $2,000
Launch contest prizes $1,000
Press distribution $400
Swag/gifts for influencers $300
Total One-Time $3,700

Monthly Costs (at scale)

Item Cost
Email platform (Customer.io) $279
Analytics tools (Mixpanel, Metabase) $500
Referral program rewards $2,200-7,000
Paid advertising $7,000-16,000
Partnership sponsorships $2,000-5,000
Total Monthly $12,000-29,000

Lean Launch Option (Organic Only)

Item Cost
Email platform (Mailchimp free tier) $0
Analytics (GA4 free) $0
Referral rewards (credits only) $500
Total Monthly ~$500

Dependencies & Blockers

Critical Path

Dependency Owner Status Impact
Product stability CTO ⏳ In Progress Blocks launch date
Payment system live CTO ⏳ In Progress Blocks conversions
Analytics tracking CTO ⏳ Pending Blocks measurement
Domain/email setup Ops ⏳ Pending Blocks email marketing

Nice to Have

Dependency Owner Status Impact
Mobile apps ready CTO ⏳ Pending Enhances launch
AI features complete CTO ⏳ Pending Differentiation
Integration partnerships CMO ⏳ Pending Long-term growth

Risk Assessment

Risk Likelihood Impact Mitigation
Product bugs at launch Medium High Staggered rollout, quick rollback
Low Product Hunt traffic Medium High Activate network, paid boost backup
Press doesn't cover High Medium Pivot to influencer-focused
Payment system failures Low High Test thoroughly, have manual backup
Negative reviews Medium Medium Respond professionally, iterate
High CPA on paid ads Medium Medium Set caps, pause underperformers

Next Actions (This Week)

  1. Schedule launch date - CMO + CTO alignment (by EOW)
  2. Submit Product Hunt - At least 2 weeks before launch
  3. Begin press outreach - Soft pitches to top 5 targets
  4. Set up analytics - GA4 + event tracking (CTO priority)
  5. Finalize email sequences - Write all copy, set up automation
  6. Create launch assets - Graphics, videos, social templates
  7. Test referral system - End-to-end flow with rewards
  8. Prepare dashboard - Launch day monitoring setup

Document Index

All marketing strategy documents are stored in /marketing/:

Document File Purpose
Brand Identity /marketing/brand/identity.md Brand guidelines
Content Calendar /marketing/content-calendar.md Editorial planning
Social Strategy /marketing/social-media-strategy.md Social media plan
Email Strategy /marketing/email-marketing-strategy.md Email sequences
Launch Campaign /marketing/launch-campaign.md Launch execution
Referral Program /marketing/referral-program.md Viral growth
Partnerships /marketing/partnership-strategy.md Partner outreach
Paid Ads /marketing/paid-ad-strategy.md Paid acquisition
Analytics /marketing/analytics-dashboard.md Measurement

Approval Status:

Role Name Status Date
CMO [Current] ✅ Approved 2026-04-25
CEO [Pending] ⏳ Pending —
CTO [Pending] ⏳ Pending —

Launch Ready: ✅ YES (pending product stability confirmation)

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