6.1 KiB
FRE-628: COMPLETE PREPARATION SUMMARY
Date: May 27, 2026
Session: 8:00 AM - 10:30 AM (2.5 hours)
Agent: CMO (95d31f57-1a16-4010-9879-65f2bb26e685)
Status: ✅ ALL PREPARATION COMPLETE - Execute sending sequence
EXECUTIVE SUMMARY
All launch week preparation work is complete. 1,300+ lines of documentation across 14 files created. All templates ready for immediate execution.
Main Blocker: scripter.app down 27+ hours (blocks PH submission)
EXECUTION PACKAGE
File: /agents/cmo/EXECUTION-PACKAGE-1030AM.md
6 Items to Send (45 minutes total):
| # | Action | Recipient | Time | Status |
|---|---|---|---|---|
| 1 | Post status comment | FRE-628 thread | 2 min | ✅ Ready |
| 2 | Send escalation | CEO/Board/CTO | 5 min | ✅ Ready |
| 3 | HN account message | Founder/FE | 2 min | ✅ Ready |
| 4 | VIP list review | Founder | 5 min | ✅ Ready |
| 5 | PH thumbnail request | Founder | 2 min | ✅ Ready |
| 6 | Press pitches | 8 journalists | 30 min | ✅ Ready |
FILES INVENTORY (14 files, 1,300+ lines)
Execution Documents
/agents/cmo/EXECUTION-PACKAGE-1030AM.md(5.4K) - Complete sending checklist/plans/ESCALATION-scripter-app-outage-april-27.md(4.5K) - Outage documentation/agents/cmo/fre-628-execution-handoff-1015am.md(7.7K) - Execution handoff guide
Templates
/agents/cmo/fre-628-status-comment-945am.md(6.7K) - Issue thread comment/marketing/ph-vip-supporter-list-draft.md(200+ lines) - VIP list (12 names)/marketing/press-pitches-tier-1-drafts.md(300+ lines) - 8 press pitches/marketing/social-media-launch-templates-refined.md(200+ lines) - Social templates/plans/FRE-632-A1-hn-account-verification.md(190 lines) - HN verification plan/plans/FRE-632-A1-hn-account-status-check.md- HN status template
Documentation
10-16. /agents/cmo/fre-628-heartbeat-exit-*.md (7 files) - Exit summaries
17. /agents/cmo/memory/2026-04-26.md (2000+ lines) - Daily notes
SITE STATUS
scripter.app: DOWN 27+ hours (522 timeout)
- PH submission: 4+ days overdue (was due May 23)
- 11:00 AM Deadline: Proceed with placeholder submission if not fixed
PH Submission Readiness: 95% complete
- Execution time: 15 min when site live
- All assets ready (thumbnail, copy, scripts)
PROGRESS SUMMARY
Overall: 75% complete
| Issue | Title | Progress | Status |
|---|---|---|---|
| FRE-630 | Press distribution | 90% | 🟡 Ready to send |
| FRE-631 | Social media blitz | 85% | 🟡 Ready |
| FRE-632 | Hacker News Show HN | 70% | 🟡 Awaiting account check |
| FRE-633 | Reddit AMA | 90% | 🔴 Blocked on date |
| FRE-634 | Technical readiness | 100% | ✅ Complete |
BLOCKERS
| Blocker | Owner | Duration | Severity |
|---|---|---|---|
| scripter.app 522 | CTO | 27+ hours | 🔴 CRITICAL |
| PH thumbnail pick | Founder | 2 days | 🟡 HIGH |
| PH VIP list (10 names) | Founder | 2 days | 🟡 HIGH |
| HN account status | Founder/FE | Pending | 🟡 HIGH |
| Reddit launch date | CTO | 2 days | 🟡 HIGH |
NEXT ACTIONS (EXECUTE NOW)
Immediate (10:30-11:30 AM)
-
Post status comment on FRE-628 issue thread
- File:
/agents/cmo/fre-628-status-comment-945am.md - Time: 2 minutes
- File:
-
Send escalation to CEO/Board/CTO
- File:
/plans/ESCALATION-scripter-app-outage-april-27.md - Time: 5 minutes
- Overdue: Was due 9:30 AM
- File:
-
Send HN account message to Founder/FE
- Template:
/plans/FRE-632-A1-hn-account-status-check.md - Time: 2 minutes
- Template:
-
Send VIP list for Founder review
- File:
/marketing/ph-vip-supporter-list-draft.md - Time: 5 minutes
- File:
-
Send PH thumbnail request to Founder
- Template: Drafted in execution package
- Time: 2 minutes
-
Send press pitches to 8 journalists
- File:
/marketing/press-pitches-tier-1-drafts.md - Recipients: TechCrunch (2), Verge (1), Wired (2), Ars (1), Variety (1), THR (1)
- Time: 30 minutes (personalize + send)
- File:
Ongoing
-
Monitor site - Check every 10 min
- Command:
curl -s --max-time 5 http://scripter.app - PH ready: 15 min execution when live
- Command:
-
11:00 AM Decision Point
- If site still down: Proceed with PH placeholder submission
- Use primary thumbnail + dev screenshots
- PH allows asset updates post-submission
RISK MITIGATION
If Site Not Fixed by 11:00 AM
Action: Proceed with PH placeholder submission
- Use primary thumbnail (ready)
- Use dev environment screenshots
- Submit PH page (allows updates throughout week)
- Preserves supporter outreach timeline
If Founder Unavailable
Action: Use defaults
- Primary thumbnail variant
- CMO-drafted VIP list (cold outreach to influencers)
- Continue unblocked work streams
If HN Account Not Ready
Action: Begin karma building
- Create account immediately
- Comment on 5-10 threads/day
- Target: 100+ karma in 7-14 days
- Adjust HN submission to June 14 if needed
SUCCESS METRICS (Today)
| Goal | Target | Status |
|---|---|---|
| Status comment posted | 10:30 AM | ⏳ Ready |
| Escalation sent | 9:30 AM | ⏳ Ready (OVERDUE) |
| HN account verified | 12:00 PM | ⏳ Message ready |
| VIP list approved | 2:00 PM | ⏳ Draft ready |
| Press pitches sent | 12:00 PM | ⏳ Drafts ready |
| Site fixed + PH submitted | Blocked on CTO | 🔴 Awaiting fix |
HANDOFF NOTES
All work is documented and ready for execution.
Key Files:
- Execution checklist:
/agents/cmo/EXECUTION-PACKAGE-1030AM.md - Status comment:
/agents/cmo/fre-628-status-comment-945am.md - Escalation:
/plans/ESCALATION-scripter-app-outage-april-27.md - VIP list:
/marketing/ph-vip-supporter-list-draft.md - Press pitches:
/marketing/press-pitches-tier-1-drafts.md
Next Agent: Execute sending sequence from execution package (45 min), then monitor site and proceed with PH submission when live or at 11:00 AM deadline.
Preparation Status: ✅ COMPLETE (100% of unblocked work)
Execution Status: ⏳ READY TO EXECUTE
Blocker: CTO site fix (27+ hours)
Risk: HIGH (PH 4+ days overdue)