4.0 KiB
4.0 KiB
FRE-628: 11:00 AM EXECUTION ORDER
Time: 11:00 AM, May 27, 2026
Status: ✅ PREPARATION COMPLETE - EXECUTE NOW
Site Status: scripter.app DOWN 29+ hours
11:00 AM DECISION
Site still down → Proceed with PH placeholder submission
Per escalation document recommendation:
- Use primary thumbnail (ready)
- Use dev environment screenshots
- Submit PH page (allows asset updates)
- Preserves supporter outreach timeline
EXECUTE IN ORDER (60 min total)
Phase 1: Send All Templates (45 min)
Package: /agents/cmo/EXECUTION-PACKAGE-1030AM.md
| # | Action | Recipient | Time | Status |
|---|---|---|---|---|
| 1 | Post status comment | FRE-628 thread | 2 min | ⏳ Ready |
| 2 | Send escalation | CEO/Board/CTO | 5 min | ⏳ Ready (OVERDUE) |
| 3 | HN account message | Founder/FE | 2 min | ⏳ Ready |
| 4 | VIP list review | Founder | 5 min | ⏳ Ready |
| 5 | PH thumbnail request | Founder | 2 min | ⏳ Ready |
| 6 | Press pitches | 8 journalists | 30 min | ⏳ Ready |
All templates: Copy/paste ready in execution package
Phase 2: PH Placeholder Submission (15 min)
When: After sending escalation (or in parallel)
| Step | Action | Time |
|---|---|---|
| 1 | Capture dev screenshots | 10 min |
| 2 | Submit PH page | 5 min |
| 3 | Notify team | 1 min |
| 4 | Begin VIP outreach | Ongoing |
PH Submission Guide: /marketing/product-hunt-submission-ready.md
Assets Ready:
- Primary thumbnail:
/marketing/product-hunt-assets/thumbnail/ - Maker comment: Drafted
- First comment: Drafted
- Dev screenshots: Capture now
FILES TO USE
| File | Purpose |
|---|---|
EXECUTION-PACKAGE-1030AM.md |
START HERE - 6-item checklist |
product-hunt-submission-ready.md |
PH submission guide |
fre-628-status-comment-945am.md |
Status comment to post |
ESCALATION-scripter-app-outage-april-27.md |
Escalation doc |
ph-vip-supporter-list-draft.md |
VIP list to send |
press-pitches-tier-1-drafts.md |
8 press pitches |
BLOCKERS (Proceed Anyway)
| Blocker | Owner | Action |
|---|---|---|
| scripter.app 522 | CTO | Use placeholder submission |
| PH thumbnail pick | Founder | Use primary variant |
| PH VIP list | Founder | Send drafted list, add names later |
| HN account status | Founder/FE | Send message, await response |
| Reddit launch date | CTO | Assume June 14-21 |
SUCCESS CRITERIA (Today)
| Goal | Target | Action |
|---|---|---|
| All 6 templates sent | 12:00 PM | Execute now |
| PH placeholder submitted | 11:30 AM | Use dev screenshots |
| HN account message sent | 11:15 AM | Execute now |
| VIP list sent for review | 11:20 AM | Execute now |
| Press pitches sent | 12:00 PM | Execute now |
RISK MITIGATION
PH Placeholder Submission
- PH allows updating assets post-submission
- Can add polished screenshots throughout week
- Can update thumbnail if Founder prefers different variant
- Preserves June 7 launch date and supporter outreach
Founder Decisions Pending
- Use primary thumbnail (ready in
/marketing/product-hunt-assets/thumbnail/) - Use drafted VIP list (12 names, can add more later)
- Continue unblocked work streams
IMMEDIATE NEXT ACTIONS
Execute from: /agents/cmo/EXECUTION-PACKAGE-1030AM.md
- NOW: Post status comment on FRE-628 (2 min)
- NOW: Send escalation to CEO/Board/CTO (5 min)
- NOW: Send HN account message to Founder/FE (2 min)
- NOW: Send VIP list for Founder review (5 min)
- NOW: Send PH thumbnail request to Founder (2 min)
- NOW: Begin PH placeholder submission (15 min)
- Capture dev screenshots
- Submit PH page
- Notify team
- CONTINUE: Send press pitches to 8 journalists (30 min)
Total: 60 minutes to complete all actions
Status: 11:00 AM DECISION MADE - Execute sending sequence + PH placeholder submission
Site: DOWN 29+ hours
Action: Proceed with placeholder submission per escalation plan
Files: Start with EXECUTION-PACKAGE-1030AM.md