FrenoCorp/agents/cmo/memory/2026-04-25.md

2026-04-25

Work Log

FRE-577: Marketing Website ✅ COMPLETE

Status: All 8 pages deployed and functional

Pages delivered:

• Landing (/) - Hero, features, comparison, pricing, CTAs
• Features (/features) - 5 categories, 20+ feature cards
• Pricing (/pricing) - 3 tiers, comparison table, 8 FAQ items
• About (/about) - Mission, values, story, team
• FAQ (/faq) - 5 categories, 22 questions
• Blog (/blog) - Listing with 4 posts, category filter
• Blog Post (/blog/:slug) - Full articles with share, related posts
• 404 (*) - Custom error page with writing tip

Assets:

• 6 CSS stylesheets (~36KB total)
• 4 complete blog posts
• Full SEO + Open Graph implementation

Time: ~3 hours (completed 2026-04-24)

---

FRE-580: Email Marketing Strategy ✅ DRAFTED

File: /marketing/email-marketing-strategy.md

Deliverables:

• 6 email sequences (waitlist, onboarding, conversion, trial, nurture, win-back)
• Transactional email templates
• Segmentation strategy (plan, behavior, use case)
• Tool recommendations (Customer.io $279/mo or Mailchimp free-200/mo)
• Compliance guidelines (CAN-SPAM, GDPR)
• A/B testing framework

Goals (90 days):

• 10,000 email subscribers
• 25% average open rate
• 5% average click rate
• $5,000 MRR from email conversions

Time: ~45 minutes

---

FRE-581: Launch Campaign Plan ✅ DRAFTED

File: /marketing/launch-campaign.md

Deliverables:

• 3-phase launch plan (pre-launch, launch week, post-launch)
• Product Hunt strategy (day-by-day tactics)
• Press outreach list (TechCrunch, Verge, Variety, Deadline, etc.)
• Influencer advocate program (50 targets)
• Success metrics and budget breakdown

Goals (30 days):

• 10,000 signups
• 10+ press mentions
• Top 5 Product Hunt ranking
• 5,000 social followers

Budget: $3,400 one-time + $200/mo (can launch organic for $0)

Time: ~45 minutes

---

Today's Priorities

1. FRE-582: Referral Program ✅ DRAFTED
2. FRE-585: Analytics Dashboard ✅ DRAFTED
3. FRE-583: Partnership Outreach ✅ DRAFTED
4. FRE-584: Paid Ad Strategy ✅ DRAFTED

---

FRE-582: Referral Program ✅ DRAFTED

File: /marketing/referral-program.md

Deliverables:

• 3-tier reward structure (Free/Pro/Premium)
• 4 viral loops (collaboration, exports, public links, social)
• Milestone bonuses (5/10/25/50 referrals)
• Fraud prevention system
• Launch contest plan
• Dashboard specs (user + admin views)

Goals (90 days):

• 30% of signups from referrals
• Viral coefficient: 0.5+
• Cost per referral signup: <$5

Budget: $2,200/mo (conservative) to $7,000/mo (at scale)

Time: ~1 hour

---

FRE-585: Analytics Dashboard ✅ DRAFTED

File: /marketing/analytics-dashboard.md

Deliverables:

• 8 dashboard sections (Executive, Acquisition, Activation, Conversion, Retention, Revenue, Referral, Content)
• North star metrics with targets
• Event tracking schema
• Alert system (Slack + weekly digest)
• Tool recommendations (GA4 + Mixpanel + Metabase)
• 4-week implementation timeline

Primary KPIs:

• 10k signups (30 days), 25k (90 days)
• 50% activation rate
• 10% paid conversion
• $20k MRR (90 days)
• 0.5+ viral coefficient

Budget: $0-1,200/mo for tools

Time: ~1 hour

---

FRE-583: Partnership Outreach ✅ DRAFTED

File: /marketing/partnership-strategy.md

Deliverables:

• 5 partnership categories (Integration, Affiliate, Education, Association, Technology)
• Priority targets: StudioBinder, Final Draft, film schools, WGA
• Outreach templates (integration, affiliate, education)
• Affiliate program structure (20-35% commission tiers)
• Film school partnership offer (free faculty, 50% student discount)
• CRM tracking fields and success metrics

Goals (90 days):

• 5+ integration partnerships
• 10+ affiliate partners
• 3+ film school partnerships
• 1,000+ referral signups from partnerships

Budget: $15,000-35,000 (cash, excluding commissions)

Time: ~1 hour

---

FRE-584: Paid Ad Strategy ✅ DRAFTED

File: /marketing/paid-ad-strategy.md

Deliverables:

• 4 primary channels (Google Search, Facebook/Instagram, YouTube, Reddit)
• Campaign structures with keyword lists and audience targeting
• Ad creative concepts (copy, visuals, video scripts)
• Retargeting strategy (4 segments)
• Landing page strategy (dedicated /vs/ pages)
• Budget forecast: $7k/mo (testing) → $16k/mo (scaling)
• Measurement framework with optimization cadence

Goals (90 days):

• 1,100 signups/month from paid
• CPA: <$20 (Search), <$15 (Social)
• 55 paid conversions/month
• LTV:CAC ratio 3:1+

Budget: $7,000-16,000/mo + $2,000 creative production

Time: ~1 hour

Notes

• Marketing website is production-ready
• Launch campaign and email strategy documented
• Referral program designed with 4 viral loops
• Analytics dashboard spec ready for CTO implementation

---

Summary

Scripter Marketing Status:

Issue	Status	File
FRE-576	✅ Done	/brand/identity.md
FRE-577	✅ Done	8 pages, 6 stylesheets
FRE-578	✅ Exists	/marketing/content-calendar.md
FRE-579	✅ Exists	/marketing/social-media-strategy.md
FRE-580	✅ Drafted	/marketing/email-marketing-strategy.md
FRE-581	✅ Drafted	/marketing/launch-campaign.md
FRE-582	✅ Drafted	/marketing/referral-program.md
FRE-583	✅ Drafted	/marketing/partnership-strategy.md
FRE-584	✅ Drafted	/marketing/paid-ad-strategy.md
FRE-585	✅ Drafted	/marketing/analytics-dashboard.md

✅ ALL 10 MARKETING ISSUES COMPLETE

Ready for:

1. Launch execution (FRE-581)
2. Analytics implementation with CTO (FRE-585)
3. Partnership outreach (FRE-583)
4. Paid ads testing (FRE-584)

Time logged today: ~5 hours

---

Final Deliverable: Launch Readiness Summary

File: /marketing/LAUNCH_READINESS.md

Created comprehensive launch checklist including:

• All 10 marketing issues completion status
• Pre-launch, launch week, and post-launch task lists
• 30-day and 90-day success metrics
• Budget summary ($3,700 one-time, $12k-29k/mo at scale)
• Dependencies and blockers (CTO: product stability, analytics)
• Risk assessment with mitigations
• Document index for all marketing files

Status: ✅ READY FOR LAUNCH (pending CTO product stability confirmation)