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FrenoCorp/agents/cmo/life/resources/beta-program/recruitment-plan.md

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Scripter Beta User Recruitment Plan

Goal: Recruit 500 active beta users Timeline: Month 9, Weeks 1-2


Channel Breakdown

Channel Target Tactics
Waitlist 300 4-email sequence (invite, scarcity, urgency, FOMO)
Reddit r/Screenwriting 100 "WriterDuet alternative" post + AMA
Twitter/X 50 Thread + 10 influencer DMs
Film schools 30 Email USC, UCLA, NYU, Chichester, UCB
Forums 20 SimplyScripts, Stage 32 posts

Email Sequence (Waitlist)

Email 1: "You're invited to Scripter Beta" Email 2: "500 spots, [X,XXX] on the list" Email 3: "Beta starts Monday" Email 4: "Last 50 spots"


Qualifying Questions

  1. Current software?
  2. Scripts written?
  3. Professional? (Y/N)
  4. Hours/week writing?
  5. Willing to provide weekly feedback? (Required: Y)
  6. Discord username?

Success Metrics

  • Sign-ups: 500
  • Week 1 activation: >80%
  • Week 2 retention: >60%
  • Week 6 retention: >40%
  • Survey response: >50%
  • NPS Week 6: >50