7.9 KiB
Product Hunt Maker Video Script - FRE-642
Product: Scripter
Duration: 90 seconds
Style: Authentic founder story > polished production
Created: 2026-04-26
Owner: CMO
Video Script (90 seconds)
[0:00-0:15] Hook - The Problem
Visual: Screen recording of Final Draft or WriterDuet UI (clunky, dated)
Voiceover:
"I'm [Founder Name], and I spent years struggling with screenwriting software that felt like it was built in the 90s."
Visual: Show frustrating moments - slow loading, confusing export, collaboration issues
"Final Draft costs $250. WriterDuet is better, but still clunky. And none of them feel like modern software."
[0:15-0:30] The Solution
Visual: Clean transition to Scripter editor - smooth, modern UI
Voiceover:
"So I built Scripter. The screenwriting platform that keeps up with you."
Visual: Show typing - auto-formatting happening in real-time
"Industry-standard formatting that just works. Type your slugline, hit enter, it formats. Character name, dialogue, transitions - all automatic."
[0:30-0:50] Key Features
Visual: Real-time collaboration - two cursors, different colors
Voiceover:
"Real-time collaboration, like Google Docs for screenplays. Multiple writers, same script, zero conflicts."
Visual: Analytics dashboard showing character count, scene breakdown
"Analytics that actually help. Track character pages, scene count, readability - automatically."
Visual: Export dialog - PDF, FDX, Fountain options
"Export to any format. PDF for reading, FDX for Final Draft, Fountain for everyone else. One click."
[0:50-1:05] Platform & Pricing
Visual: Show web app, then desktop app, then mobile mockup
Voiceover:
"Web, Mac, Windows - all in sync. iOS and Android coming soon."
Visual: Pricing page - Free vs Pro comparison
"Free tier: unlimited scripts, basic formatting, PDF export. No credit card. Pro is $9.99 a month with AI tools and unlimited collabs."
[1:05-1:30] Call to Action
Visual: Back to clean editor view with scripter.app URL
Voiceover:
"Try Scripter free at scripter.app. Start writing in 30 seconds, no download required."
Visual: Product Hunt logo appears with upvote button animation
"We're launching on Product Hunt [DATE]. If you love what we're building, please upvote. It helps more than you know."
Visual: Final frame - Scripter logo + scripter.app + "Write Faster"
"I'm [Founder Name]. This is Scripter. Let's write something great."
Production Notes
Visual Requirements
Screen Recordings Needed:
- Legacy tool UI (Final Draft/WriterDuet) - 15 seconds
- Scripter editor - typing demo - 15 seconds
- Collaboration view - 20 seconds
- Analytics dashboard - 15 seconds
- Export flow - 10 seconds
- Platform showcase (web/desktop/mobile) - 15 seconds
- Pricing page - 10 seconds
- Final CTA frame - 15 seconds
Total: ~120 seconds raw → edit to 90 seconds
Audio Requirements
Voiceover:
- Record in quiet room
- Use phone voice memo or USB mic
- Speak naturally, not "announcer voice"
- Pace: ~130 words per minute
- Total words: ~200 words
Background Music (Optional):
- Upbeat, modern, non-distracting
- Volume: -20dB below voiceover
- Source: Epidemic Sound, Artlist, or YouTube Audio Library
Recording Tools
Free Options:
- Loom (loom.com) - screen + webcam + mic
- OBS Studio - screen recording
- Phone voice memo - voiceover
Paid Options:
- ScreenFlow ($149) - Mac screen recording
- Descript ($12/mo) - edit video by editing text
- Riverside.fm ($15/mo) - high-quality remote recording
Editing Workflow
- Record all screen clips (2-3 takes each)
- Record voiceover (full script, 2-3 takes)
- Import to editor (Descript, Final Cut, DaVinci)
- Sync voiceover with visuals
- Add transitions (simple cuts, maybe fade)
- Add background music (optional, keep low)
- Export: 1080p MP4, H.264, <50MB
- Upload to: YouTube (unlisted), Vimeo, or direct to PH
Outsourcing Option
Fiverr/Upwork Package:
- Provide: Script + screen recordings
- Editor delivers: 90-second polished video
- Cost: $200-400
- Timeline: 3-5 days
- Search: "explainer video editor" or "product launch video"
Recommended Gig Criteria:
- 4.8+ stars, 100+ reviews
- Portfolio shows tech products
- Includes voiceover cleanup
- 2-3 revision rounds included
B-Roll Shot List
Must-Have Shots
-
Editor typing demo (15 seconds)
- Open blank script
- Type: "INT. COFFEE SHOP - DAY"
- Show auto-formatting
- Type character name, dialogue
- Show proper formatting
-
Collaboration demo (20 seconds)
- Two browser windows side-by-side
- Type in one, show changes in both
- Show cursor with different colors
- Show collaborator avatar
-
Analytics view (15 seconds)
- Open analytics panel
- Show character breakdown
- Show scene count
- Show page count
-
Export flow (10 seconds)
- Click Export button
- Select PDF format
- Show download progress
- Open downloaded PDF
-
Pricing page (10 seconds)
- Scroll through Free vs Pro
- Highlight key features
- Show "Start Free" button
Nice-to-Have Shots
-
Template gallery (10 seconds)
- Show template selection
- Feature Film, TV, Short options
-
Mobile preview (10 seconds)
- iPhone running Scripter
- Same script synced
- Skip if mobile not ready
-
AI feature (10 seconds)
- AI suggestion appearing
- Skip if AI not ready
Founder Authenticity Tips
DO:
- ✅ Speak naturally, like talking to a friend
- ✅ Show genuine excitement for the product
- ✅ Admit limitations ("we're new but...")
- ✅ Share personal screenwriting struggles
- ✅ Keep it conversational, not salesy
DON'T:
- ❌ Use marketing jargon ("revolutionary", "game-changing")
- ❌ Over-polish (looks like an ad, not authentic)
- ❌ Make claims you can't back up
- ❌ Rush through features
- ❌ Sound like a commercial voiceover
Distribution Plan
Primary:
- Product Hunt video (main upload)
- YouTube (unlisted, embed on PH)
Secondary:
- Twitter/X (native upload, not YouTube link)
- LinkedIn (native upload)
- Landing page (embed on homepage)
- Email (thumbnail + link in launch email)
Clips for Social:
- 15-second teaser (hook only)
- 30-second feature demo
- 60-second founder story
- Post as separate content pieces
Timeline
| Date | Task | Owner |
|---|---|---|
| April 26 | Script finalized | CMO |
| April 27-28 | Record screen clips | CMO/CTO |
| April 28 | Record voiceover | Founder |
| April 29 | Edit video | CMO/Contractor |
| April 30 | Review + revisions | Founder + CMO |
| May 1 | Final export + upload | CMO |
| May 7 | Launch day (PH) | All |
Success Metrics
Video Performance:
- Watch time: >60% average
- Click-through to site: >5%
- PH engagement: +20% upvote conversion
Quality Checklist:
- Audio clear, no background noise
- Visuals crisp, 1080p
- Pacing feels natural, not rushed
- CTA clear and compelling
- File size <50MB
- Works on mute (visuals tell story)
Backup Plan
If founder unavailable for voiceover:
- Use AI voice (ElevenLabs, well.ai)
- Or text-only video with background music
- Or hire voice actor on Fiverr ($50-100)
If editing too complex:
- Outsource to Fiverr editor ($200-400)
- Use Loom with webcam overlay (simpler, authentic)
- Skip video, use GIF demos instead
Resources
Script Inspiration:
- Linear's PH launch video (2020)
- Notion's product demos
- Superhuman's launch content
Tools:
- Loom: loom.com
- Descript: descript.com
- ElevenLabs (AI voice): elevenlabs.io
- YouTube Audio Library: Free music
Related Docs:
/marketing/product-hunt-assets-brief.md/marketing/product-hunt-submission.md/marketing/brand/identity.md
Status: Ready for production
Next: Record screen clips (April 27-28)