Files
FrenoCorp/marketing/content-calendar.md
Michael Freno ef1b15c9ea FRE-600: Implement Phase 1 WebSocket + Yjs CRDT foundation
- Create TypeScript and Vite configuration for SolidJS
- Implement Yjs document structure for screenplay collaboration
- Build WebSocket connection manager with exponential backoff reconnection
- Create CRDT document manager with undo/redo support
- Set up WebSocket sync server with JWT authentication
- Add SolidJS reactive bindings for Yjs shared types
- Build collaborative editor component
- Write unit tests for CRDT operations
- Document implementation in analysis/fre600_websocket_foundation.md

Architecture: Yjs chosen over Automerge for better ecosystem and
Tauri compatibility. WebSocket for sync, WebRTC for video.

Co-Authored-By: Paperclip <noreply@paperclip.ing>
2026-04-22 23:08:27 -04:00

10 KiB

Scripter Content Calendar — Year 1

Version: 1.0 Date: April 22, 2026 Author: CMO


Publishing Cadence

Channel Frequency Best Time Owner
Blog 2 posts/week Tuesday, Thursday 9am PT Content
YouTube 1 video/week Wednesday 12pm PT Video
Twitter/X Daily 8am, 12pm, 4pm PT Social
LinkedIn 3x/week Monday-Wednesday-Friday 10am PT Social
Reddit 2x/week Sunday, Wednesday Community
Newsletter Weekly Friday 10am PT Email

Content Pillars

1. Screenwriting Education

How-to guides, formatting tips, structure advice, genre deep-dives.

2. Industry Insights

Film news, festival coverage, market trends, script sales analysis.

3. Product Education

Feature tutorials, use cases, tips and tricks, migration guides.

4. Community Spotlights

Writer interviews, success stories, script spotlights, beta feedback.

5. Competitive Content

Why Scripter vs alternatives, feature comparisons, migration incentives.


Monthly Breakdown

Month 1 (May 2026) — Foundation

Theme: "What makes great screenwriting software?"

Week Blog YouTube Social Focus
W1 "Top 10 Screenwriting Tools in 2026 (And Why They Fall Short)" "What We're Building: Scripter Preview" Tease the product, build curiosity
W2 "The Anatomy of a Screenplay: Formatting Guide for Beginners" "How to Format a Screenplay (Complete Guide)" Screenwriting education
W3 "Final Draft vs WriterDuet: Honest Comparison in 2026" "Why We Left WriterDuet" (founder story) Competitive content
W4 "5 Screenwriting Mistakes Every Beginner Makes" "Screenwriting Tips from a Working Screenwriter" Education pillar

Reddit: Join r/Screenwriting discussions. Answer formatting questions. No self-promotion yet. Newsletter: Launch "The Scripter" weekly newsletter (signup on landing page).

Month 2 (June 2026) — Education

Theme: "Level up your screenwriting"

Week Blog YouTube Social Focus
W1 "How to Write a Logline That Sells" "Logline Workshop: From Pitch to Script" Education
W2 "Three-Act Structure Explained (With Examples)" "Breaking Down the Three-Act Structure" Education
W3 "Character Development: Creating Memorable Characters" "Character Arcs That Move Audiences" Education
W4 "Screenplay Dialogue: How to Write What People Actually Say" "Dialogue Tips from Oscar-Winning Scripts" Education

Reddit: Share educational content when relevant to discussions. Twitter: Daily screenwriting tips thread.

Month 3 (July 2026) — Beta Launch

Theme: "Scripter is coming"

Week Blog YouTube Social Focus
W1 "Introducing Scripter: The Screenwriting Platform You've Been Waiting For" "Scripter Beta: First Look" Beta announcement
W2 "How Scripter's AI Writing Assistant Works" "AI for Screenwriters: Demo and Ethics" Product deep-dive
W3 "Real-Time Collaboration for Screenwriters: Why It Matters" "Collaborative Screenwriting: Live Demo" Feature spotlight
W4 "Migrating from WriterDuet to Scripter: Complete Guide" "Importing Your WriterDuet Scripts to Scripter" Migration content

Discord: Launch community server. Beta signup drive. Reddit: Announce beta in r/Screenwriting, r/FinalDraft (follow sub rules).

Month 4 (August 2026) — Beta Growth

Theme: "Early adopters love Scripter"

Week Blog YouTube Social Focus
W1 "Beta Spotlight: How [Writer] Uses Scripter" "Beta User Interview: First Impressions" Social proof
W2 "Screenplay Formatting: Fountain vs Final Draft XML" "Fountain Format: The Open Standard for Screenwriters" Education
W3 "How to Build a Writing Routine (That Sticks)" "My Screenwriting Morning Routine" Lifestyle
W4 "Top 5 Features Our Beta Users Love Most" "Scripter Beta: Feature Roundup" Product

Referral: Launch referral program for beta users. Influencer: Send beta access to 10 screenwriting YouTubers.

Month 5 (September 2026) — Authority

Theme: "Scripter knows screenwriting"

Week Blog YouTube Social Focus
W1 "How Hollywood Scripts Get Formatted (Behind the Scenes)" "Inside a Hollywood Script Formatting Workflow" Industry
W2 "Screenplay Coverage: What Pro Readers Actually Look For" "Getting Your Script Read: Coverage Explained" Education
W3 "TV Pilot vs Feature Film: Structural Differences" "Writing a TV Pilot: Complete Guide" Education
W4 "Script Competitions Worth Entering in 2026" "Nicholl Fellowship: Application Tips" Industry

Partnership: Outreach to film schools (USC, NYU, AFI).

Month 6 (October 2026) — Community

Theme: "Screenwriters unite"

Week Blog YouTube Social Focus
W1 "How to Build a Screenwriting Network" "Networking for Introverted Screenwriters" Community
W2 "Scriptment to Script: Bridging the Gap" "From Outline to First Draft: My Process" Education
W3 "Rewriting: How to Kill Your Darlings" "Rewriting a Screenplay: Before and After" Education
W4 "Scripter Community: Best Scripts from Our Beta" "Community Script Spotlight: Top 3 Scripts" Community

Event: Host first virtual screenwriting workshop on Discord.

Month 7 (November 2026) — Pre-Launch Push

Theme: "Something big is coming"

Week Blog YouTube Social Focus
W1 "The Future of Screenwriting: AI, Collaboration, and Beyond" "Will AI Replace Screenwriters? (Spoiler: No)" Thought leadership
W2 "Scripter Premium: Every Feature Explained" "Scripter Premium: Full Feature Tour" Product
W3 "Why We Priced Scripter at $7.99 (Transparency Post)" "Behind Our Pricing: Making Screenwriting Accessible" Trust
W4 "Launch Week Preview: What to Expect" "Scripter Launch: Everything You Need to Know" Hype

Waitlist: Push waitlist signups to 10K+. Press: Send embargoed press releases to film tech outlets.

Month 8 (December 2026) — Launch

Theme: "Scripter is live"

Week Blog YouTube Social Focus
W1 "Scripter is Live: Start Writing for Free Today" "Scripter Launch: Full Product Tour" Launch day
W2 "First Week at Scripter: What We Learned" "Scripter: First Week User Stories" Momentum
W3 "Holiday Screenwriting Challenge: Write Your First Draft" "30-Day Screenwriting Challenge: Day 1" Engagement
W4 "Year in Review: Best Screenwriting Resources of 2026" "Best Screenwriting Tools and Resources" Authority

Product Hunt: Launch day campaign. Reddit: Launch announcement (r/Screenwriting, r/SideProject, r/InternetIsBeautiful).

Month 9 (January 2027) — Growth

Theme: "New year, new scripts"

Week Blog YouTube Social Focus
W1 "How to Finish Your Screenplay in 2027" "Screenwriting Goals That Actually Work" Motivation
W2 "Scripter Tips: 10 Features You're Not Using" "10 Hidden Scripter Features" Product
W3 "Spec Scripts vs Original Scripts: Which Should You Write?" "Spec vs Original: Screenwriter's Dilemma" Education
W4 "How to Query Literary Agents for Screenplays" "Getting Represented: Agent Query Guide" Career

Paid Ads: Launch Google Ads for "Final Draft alternative" keywords.

Month 10 (February 2027) — Authority

Theme: "Scripter is the standard"

Week Blog YouTube Social Focus
W1 "Screenplay Market Report: What's Selling in 2027" "What Studios Are Looking For Right Now" Industry
W2 "Advanced Scripter: Power User Workflow" "Scripter Power User: My Daily Workflow" Product
W3 "How to Write a Screenplay in 30 Days" "30-Day Screenplay Challenge: Full Process" Education
W4 "Scripter API: Building Integrations for Screenwriters" "Building a Scripter Integration: Tutorial" Developer

Month 11 (March 2027) — Scale

Theme: "Scripter grows"

Week Blog YouTube Social Focus
W1 "Scripter Hits [Milestone]: Thank You, Community" "Scripter Community Milestone Celebration" Celebration
W2 "International Screenwriting: Writing for Global Markets" "Screenwriting for International Co-Productions" Expansion
W3 "Scripter for Teams: How Studios Use Our Platform" "How [Studio] Uses Scripter for Development" Enterprise
W4 "Screenwriting in the Age of AI: A Balanced View" "AI Tools for Screenwriters: What Works, What Doesn't" Thought leadership

Month 12 (April 2027) — Year 1 Review

Theme: "One year of Scripter"

Week Blog YouTube Social Focus
W1 "One Year of Scripter: What We Built and Learned" "Scripter at One Year: Founder's Letter" Reflection
W2 "Best Scripts Written on Scripter in Year 1" "Top 5 Scripts from Our Community" Community
W3 "What's Coming in Year 2: Scripter Roadmap" "Scripter Roadmap 2027: What's Next" Vision
W4 "Screenwriting Resources: The Ultimate Guide" "Every Screenwriting Resource You Need" Authority

SEO Content Cluster

Pillar Pages (Long-form, 2000+ words)

  1. "Complete Guide to Screenwriting Software" (target: "screenwriting software")
  2. "How to Write a Screenplay" (target: "how to write a screenplay")
  3. "Final Draft Alternative" (target: "Final Draft alternative")
  4. "Screenplay Formatting Guide" (target: "screenplay format")
  • Genre-specific guides (comedy, thriller, sci-fi, drama)
  • Formatting deep-dives (scene headings, action lines, dialogue)
  • Tool comparisons (Scripter vs X)
  • Career guides (breaking in, getting represented, selling scripts)

Newsletter Strategy

"The Scripter" — Weekly (Friday)

  • One screenwriting tip
  • One industry news item
  • One Scripter update or feature
  • One community spotlight
  • One resource recommendation

Segmentation

  • Free users: Tips, features, upgrade prompts
  • Pro/Premium users: Advanced tips, new features, community highlights
  • Beta/Waitlist: Development updates, sneak peeks, launch countdown