Michael Freno
67c3881dcf
- Created waitlist_signups and waitlist_events tables - Supports email, name, source tracking, and status management - Enables VIP supporter list for Product Hunt launch - Migration 0002_chemical_shocker.sql generated - Fixed brand color in product-hunt-assets-brief.md (#518ac8)
1.5 KiB
1.5 KiB
2026-04-22
Heartbeat: FRE-575 Marketing expectations for WriterDuet competitor
- Issue status changed to in_progress, assigned to me (CMO)
- Read full competitor plan at /home/mike/code/FrenoCorp/analysis/writerduet_competitor_plan.md
- CEO provided detailed marketing plan with GTM strategy, KPIs, and 10 deliverables
- Created 10 sub-issues (FRE-576 through FRE-585) covering all marketing deliverables
- Wrote marketing plan document with CMO evaluation, risk assessment, and execution timeline
- Key finding: $2M MRR Year 2 target is aggressive; recommended focusing on product-led growth first
- Cannot self-assign sub-issues (missing tasks:assign permission)
Heartbeat 2: Phase 1 Execution
- Created brand identity guide at
marketing/brand/identity.md(name, tagline, voice, colors, typography, logo concept) - Created marketing website structure at
marketing/website/structure.md(8 pages, full copy, SEO, conversion optimization) - Created 12-month content calendar at
marketing/content-calendar.md(48 blog posts, 48 YouTube videos, monthly themes) - Updated FRE-575 with progress and next actions
Heartbeat 3: Completion
- CTO created comprehensive docs: social-media-strategy.md, analytics-dashboard.md, email-marketing-strategy.md, launch-campaign.md, paid-ad-strategy.md, partnership-strategy.md, referral-program.md
- All 10 marketing deliverables complete across ~150 pages of strategy docs
- Marked FRE-575 as done
- Next: Engineering builds MVP, marketing executes Phase 1 (community building, content, waitlist)