7.6 KiB
Product Hunt Video Production Plan
Created: 2026-04-27
Owner: CMO
Status: Ready to produce
Deadline: May 1, 2026 (6 days before launch)
Video Specs
Duration: 90 seconds
Format: MP4, 1080p, H.264
Style: Authentic founder story > polished
Script: /marketing/product-hunt-video-script.md
Production Options
Option 1: DIY with Loom (Free - $100)
Time: 2-3 hours
Quality: Good, authentic
Tools: Loom (free tier) or OBS Studio
Steps:
- Record screen captures of Scripter
- Record voiceover with phone or USB mic
- Edit in Loom or Descript
- Export and upload
Best for: Fast, authentic, budget-conscious
Option 2: Outsource to Fiverr ($200-400)
Time: 3-5 days turnaround
Quality: Professional
Process:
- Provide script + screen recordings
- Editor creates polished video
- 2-3 revision rounds included
Best for: Professional quality, time-saving
Option 3: Hybrid Approach ($50-100)
Time: 1-2 days
Quality: Very good
Process:
- Record all screen captures yourself
- Hire Fiverr editor for assembly + polish
- Add music, transitions, color correction
Best for: Balance of control and quality
Recommended: Option 3 (Hybrid)
Why: Maintains founder authenticity while ensuring professional polish. Faster than full DIY, cheaper than full outsourcing.
Screen Recording Checklist
Required Clips (from script)
1. Problem Scene (15 seconds)
- Final Draft or WriterDuet UI (dated look)
- Show frustrating moments (slow loading, confusing menus)
- Alternative: Use screenshots with Ken Burns effect
2. Solution Reveal (15 seconds)
- Clean Scripter editor interface
- Show typing with auto-formatting
- Smooth, modern UI
3. Collaboration Demo (20 seconds)
- Two browser windows side-by-side
- Show changes syncing in real-time
- Different colored cursors visible
- Collaborator avatars
4. Analytics Dashboard (15 seconds)
- Open analytics panel
- Show character breakdown
- Show scene count, page count
- Any graphs/metrics
5. Export Flow (10 seconds)
- Click Export button
- Show format options (PDF, FDX, Fountain)
- Download completes
6. Platform Showcase (15 seconds)
- Web app view
- Desktop app view
- Mobile mockup (if available)
7. Pricing Page (10 seconds)
- Free vs Pro comparison
- Highlight key features
- CTA button
8. CTA Frame (15 seconds)
- Scripter logo
- scripter.app URL
- Product Hunt logo + upvote animation
- "Write Faster" tagline
Recording Setup
Environment
- Quiet room (no background noise)
- Good lighting (natural or ring light)
- Clean desk (if showing webcam)
Screen Recording
- Resolution: 1920x1080
- Frame rate: 30fps minimum
- Tool: Loom, OBS, or ScreenFlow
- Browser: Clean profile, no extensions visible
Voiceover
- Mic: Phone voice memo or USB mic
- Distance: 6-8 inches from mouth
- Room: Soft furnishings (reduces echo)
- Test: Record 10 seconds, playback for quality
Editing Workflow
If Using Descript (Recommended)
- Import all screen recordings
- Import voiceover audio
- Sync audio with video (Descript auto-syncs)
- Edit by editing text transcript
- Add background music (lower volume)
- Export 1080p MP4
If Using Fiverr Editor
- Organize all clips in Google Drive folder
- Provide script with timestamps
- Share brand colors (#2563EB blue, etc.)
- Request: smooth transitions, background music, color correction
- Review first draft, request revisions
- Final export in 1080p MP4
Music & Audio
Background Music (Optional)
Style: Upbeat, modern, non-distracting
Volume: -20dB below voiceover
Sources:
- YouTube Audio Library (free)
- Epidemic Sound ($15/mo)
- Artlist ($10/mo)
- Bensound (free with attribution)
Recommended Track: "Upbeat Corporate" or "Modern Tech" genre
Voiceover Tips
- Speak naturally, like talking to a friend
- Pace: ~130 words per minute
- Smile while talking (adds warmth)
- Record 2-3 takes, choose best
- Remove long pauses in editing
Distribution
Primary Upload
- Product Hunt: Direct upload (preferred) or YouTube embed
- YouTube: Unlisted video, embed on PH
Secondary (Launch Day)
- Twitter/X: Native upload (not YouTube link)
- LinkedIn: Native upload
- Homepage: Embed on scripter.app
- Email: Thumbnail + link in launch email
Clips for Social (Cut-down versions)
- 15-second teaser: Hook only (problem scene)
- 30-second demo: Feature highlights
- 60-second story: Founder journey
- Post as separate content pieces throughout launch week
Timeline
| Date | Task | Owner | Status |
|---|---|---|---|
| April 27 | Finalize script | CMO | ✅ Done |
| April 27-28 | Record screen clips | CMO | ⏳ Ready |
| April 28 | Record voiceover | Founder | ⏳ Pending |
| April 28-29 | Edit video | CMO/Contractor | ⏳ Pending |
| April 30 | Review + revisions | Founder + CMO | ⏳ Pending |
| May 1 | Final export + upload | CMO | ⏳ Pending |
| May 7 | Launch day (PH) | All | ⏳ Pending |
Budget
| Item | DIY | Hybrid | Full Outsource |
|---|---|---|---|
| Recording tools | $0 | $0 | $0 |
| Editing software | $0-12/mo | $0-12/mo | $0 |
| Editor (Fiverr) | $0 | $50-100 | $200-400 |
| Music | $0 | $0 | $0 |
| Total | $0-12 | $50-112 | $200-400 |
Recommended: Hybrid approach ($50-100)
Fiverr Editor Search
Search Terms
- "explainer video editor"
- "product launch video"
- "SaaS demo video"
- "screen recording editor"
Gig Criteria
- Rating: 4.8+ stars
- Reviews: 100+ reviews
- Portfolio: Shows tech/SaaS products
- Includes: Voiceover cleanup, color correction
- Revisions: 2-3 rounds included
- Delivery: 3-5 days max
Message Template for Editor
Hi! I'm launching a screenwriting platform on Product Hunt and need a 90-second demo video.
I'll provide:
- Full script with timestamps
- All screen recordings (MP4 files)
- Voiceover audio
- Brand guidelines (colors, fonts)
You'll deliver:
- 90-second polished video (1080p MP4)
- Smooth transitions between scenes
- Background music (upbeat, modern)
- Color correction
- Text overlays for key features
Budget: $50-100
Timeline: 2-3 days
Revisions: 2 rounds
Please share your portfolio with similar tech product videos. Thanks!
Quality Checklist
Before final export:
- Audio clear, no background noise
- Voiceover audible over music
- Visuals crisp, 1080p
- Pacing feels natural (not rushed)
- CTA clear and compelling
- File size <50MB
- Works on mute (visuals tell story)
- All links/URLs correct
- Brand colors consistent
Backup Plan
If founder unavailable for voiceover:
- Use AI voice (ElevenLabs, well.ai) - $5-20
- Or text-only video with background music
- Or hire voice actor on Fiverr ($50-100)
If editing too complex:
- Outsource full production to Fiverr ($200-400)
- Use Loom with webcam overlay (simpler, authentic)
- Skip video, use GIF demos instead (acceptable fallback)
Resources
Script: /marketing/product-hunt-video-script.md
Brand Guide: /marketing/brand/identity.md
Asset Brief: /marketing/product-hunt-assets-brief.md
Tools:
- Loom: loom.com
- Descript: descript.com ($12/mo)
- ElevenLabs (AI voice): elevenlabs.io
- OBS Studio: obsproject.com (free)
- Fiverr: fiverr.com
Status: Ready to execute. Need founder availability for voiceover recording (April 28).