Files

Michael Freno 67c3881dcf Add waitlist schema for marketing (FRE-635)

- Created waitlist_signups and waitlist_events tables
- Supports email, name, source tracking, and status management
- Enables VIP supporter list for Product Hunt launch
- Migration 0002_chemical_shocker.sql generated
- Fixed brand color in product-hunt-assets-brief.md (#518ac8)

2026-04-26 06:21:20 -04:00

1.2 KiB

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Scripter Launch Campaign

Status: Planning complete, awaiting board approval Timeline: Month 8-10 (2026) Budget: $4,500 (pending approval) Parent Issue: FRE-581

Overview

Launch campaign for Scripter - a modern screenwriting platform (WriterDuet competitor) built with Tauri + SolidJS. Target: $2M MRR by end of year.

Campaign Phases

Phase 1: Pre-Launch (Month 8-9)

Waitlist landing page (10K goal)
Beta program (500 users)
Press outreach
Product Hunt preparation

Phase 2: Launch Week (Month 10, Week 1)

Product Hunt launch
Press release
Social media blitz
Reddit/HN presence

Phase 3: Post-Launch (Month 10, Weeks 2-4+)

Content marketing
Paid acquisition ($3,500 budget)
Community growth

Key Metrics

Metric	Target
Waitlist	10,000+
Day-1 users	1,000+
Week-1 paying	200+
Press mentions	10+
PH rank	Top 10
CAC	<$15

Subtasks

FRE-627 - Pre-launch build-up
FRE-628 - Launch week execution
FRE-626 - Post-launch growth

Approval

Budget approval pending: ea42805e

1.2 KiB Raw Blame History