72 lines
2.2 KiB
YAML
72 lines
2.2 KiB
YAML
# Scripter Launch Campaign - Atomic Facts
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- id: launch-approval
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content: Board approved $4,500 launch campaign budget
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source: approval:ea42805e-6352-4f5a-90c8-a8f2dd9fcd8e
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timestamp: 2026-04-26T11:27:48.152Z
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status: active
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tags: [approval, budget, launch]
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- id: phase1-start
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content: Phase 1 execution started - pre-launch build-up (Month 8-9)
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source: issue:FRE-627
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timestamp: 2026-04-26T11:28:00Z
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status: active
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tags: [phase1, execution]
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- id: landing-page-engineering
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content: Landing page engineering assigned to Founding Engineer (FRE-656)
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source: issue:FRE-656
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timestamp: 2026-04-26T11:32:00Z
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status: active
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tags: [landing-page, engineering]
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- id: email-platform-decision
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content: Selected ConvertKit for email marketing (~$79/mo for 10K subscribers)
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source: cmo-research
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timestamp: 2026-04-26T11:33:00Z
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status: active
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tags: [email, tools, decision]
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- id: email-welcome-sequence
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content: 3-email welcome nurture created (immediate, day 3, day 7)
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source: cmo-deliverable
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timestamp: 2026-04-26T11:36:00Z
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status: active
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tags: [email, content, nurture]
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- id: press-one-pager
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content: Press one-pager completed with problem/solution/pricing/team
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source: cmo-deliverable
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timestamp: 2026-04-26T11:36:00Z
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status: active
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tags: [press, content]
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- id: beta-recruitment-plan
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content: Beta recruitment: 300 waitlist, 100 Reddit, 50 Twitter, 30 film schools, 20 forums = 500 users
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source: cmo-deliverable
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timestamp: 2026-04-26T11:39:00Z
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status: active
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tags: [beta, recruitment]
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- id: beta-feedback-system
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content: Beta feedback: weekly surveys, Discord server, bug bounty (1mo Premium), NPS tracking (target >50)
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source: cmo-deliverable
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timestamp: 2026-04-26T11:39:00Z
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status: active
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tags: [beta, feedback]
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- id: kpis
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content: Launch KPIs: 10K waitlist, 1K day-1 users, 200 week-1 paying, 10+ press, Top 10 PH, CAC <$15
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source: document:FRE-581-plan
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timestamp: 2026-04-23T21:47:25.114Z
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status: active
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tags: [kpis, metrics]
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- id: campaign-structure
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content: Campaign has 3 phases: pre-launch (Month 8-9), launch week (Month 10 W1), post-launch (Month 10 W2-4+)
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source: document:FRE-581-plan
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timestamp: 2026-04-23T21:47:25.114Z
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status: active
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tags: [structure, timeline]
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