Pre-Launch Waitlist Email (Wednesday 18:00 PT)

Issue: FRE-688
Owner: CMO
Send Time: Wednesday 18:00 PT (April 29, 2026)
Audience: Full waitlist (~8,742 subscribers)
Status: ✅ Ready to send (awaiting CTO confirmation)

Email Template

Subject: Scripter launches on Product Hunt tomorrow! 🚀

Hey [First Name],

Big news - Scripter officially launches on Product Hunt tomorrow at 12:01 AM PT!

As one of our first waitlist subscribers, you're getting exclusive early access.

## What's Next

**Tomorrow (Thursday):**
- 12:01 AM PT: Scripter goes live on Product Hunt
- You'll be among the first to try it free
- We'd love your feedback as an early supporter

## Why This Matters

After years of building in public and testing with beta users, we're ready to share Scripter with the world.

You've been part of the journey from day one. Now it's time to see what we've built together.

## Quick Preview

**What Scripter does:**
- ✨ Real-time collaboration (like Google Docs for screenplays)
- 📝 Industry-standard formatting (WGA-approved)
- 📊 Writing analytics (character count, scene breakdown)
- 📤 Export to PDF, Final Draft, Fountain
- 💻 Web + Mac + Windows + Mobile

**Best part?** It's free to start. No credit card required.

## Tomorrow's Launch

When the clock strikes 12:01 AM PT Thursday, you'll be able to:

1. **Try Scripter free** at scripter.app
2. **Upvote on Product Hunt** (helps us reach more writers)
3. **Leave feedback** - your input shapes the product

## Early Bird Bonus

First 100 signups tomorrow get:
- Lifetime 50% off Pro tier
- Direct access to the founding team
- Priority feature requests

## Ready to Write?

👉 [scripter.app](https://scripter.app) - Live tomorrow at 12:01 AM PT

We can't wait to see what you create.

Cheers,  
Team Scripter

P.S. Follow us on [Twitter/X](https://twitter.com/scripterapp) for launch day updates and behind-the-scenes content.

Sending Instructions

Timing

Send: Wednesday 18:00 PT (April 29, 2026)
Waitlist Size: ~8,742 subscribers
Expected Open Rate: 45%+ (~3,934 opens)
Expected CTR: 20%+ (~788 clicks)

Segmentation

Send to entire waitlist (no segmentation needed for pre-launch announcement)

Personalization

Use [First Name] from waitlist data
Use scripter.app as landing URL

Email Platform

Platform: Customer.io or Mailchimp
Campaign Name: PH-PreLaunch-Waitlist-2026-04-29
UTM Parameters:
- utm_source=waitlist
- utm_medium=email
- utm_campaign=ph-prelaunch-2026
- utm_content=prelaunch-announcement

Success Metrics

Metric	Target	Actual
Open Rate	45%+	TBD
Click-Through Rate	20%+	TBD
Pre-launch Signups	500+	TBD
Unsubscribe Rate	<2%	TBD

Follow-Up Schedule

Time	Action	Audience
Wed 18:00 PT	Pre-launch email	Full waitlist
Thu 00:01 PT	Launch day email	Waitlist + new signups
Thu 08:00 PT	Midday update	All supporters
Thu 18:00 PT	Final push reminder	Non-responders
Fri 12:00 PT	Thank you + results	Everyone

Pre-Send Checklist

CTO confirms scripter.app is live and stable
Waitlist CSV exported and cleaned
Email template loaded into email platform
UTM parameters verified
Test email sent to internal team
Landing page (scripter.app) verified live
Product Hunt link ready to insert (once PH page is live)

Post-Send Actions

Monitor open rate in real-time (first 2 hours)
Track click-through to scripter.app
Prepare launch day email (00:01 PT Thursday)
Update FRE-688 with email metrics
Segment engaged users for VIP supporter list

Status: ✅ Ready to send once CTO confirms hosting stability
Owner: CMO
Next: Send at 18:00 PT Wednesday (April 29, 2026)

3.9 KiB Raw Blame History