FrenoCorp/agents/cmo/memory/2026-04-24.md

2026-04-24

Work Log

FRE-576: Brand identity for Scripter

Status: Completed

Deliverable: Created comprehensive brand identity document at /home/mike/code/FrenoCorp/brand/identity.md

Key decisions:

• Name: Scripter (already established, confirmed as strong category name)
• Primary tagline: "Write Faster."
• Logo: Existing SVG in /home/mike/code/scripter/src/assets/logo.svg — blue gradient geometric mark
• Color palette: Scripter Blue (#518ac8), Sky Blue (#76b3e1), Deep Blue (#1a336b), Light Cyan (#dcf2fd)
• Typography: System stack for performance (no web fonts)
• Brand voice: Confident, Direct, Creative, Technical

Next actions:

• Logo refinement via designer (Fiverr/Upwork)
• Domain registration (scripter.app, getscripter.com)
• Social handle reservations
• FRE-577 (marketing website) can now proceed with brand guidelines

Time spent: ~1 hour

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FRE-577: Marketing Website

Status: ✅ Complete (all core pages launched)

Deliverables created:

1. Landing page (/src/routes/landing/Landing.tsx + /src/styles/landing.css):

   • Fixed navigation with logo, links, CTAs
   • Hero section with "Write Faster." headline and product mockup
   • Social proof badges
   • Features grid (3 key features)
   • Comparison section (vs Final Draft, vs WriterDuet)
   • Pricing section (Free / Pro $7.99 / Premium $10.99)
   • Final CTA section
   • Footer with navigation

2. Blog page (/src/routes/blog/Blog.tsx + /src/styles/blog.css):

   • Blog listing with category filtering
   • 4 sample blog posts seeded
   • Newsletter signup form
   • Consistent navigation and footer

3. Blog post template (/src/routes/blog/BlogPost.tsx):

   • Full article layout with formatted content
   • Share buttons (Twitter, LinkedIn, Facebook)
   • Related posts section
   • CTA at end of post
   • 4 complete blog posts with content

4. Features page (/src/routes/features/Features.tsx + /src/styles/features.css):

   • 5 feature categories: Writing Tools, Collaboration, Organization, Export & Integration, AI Features
   • 20+ detailed feature cards with descriptions and bullet points
   • Category navigation
   • CTA section

5. Pricing page (/src/routes/pricing/Pricing.tsx + /src/styles/pricing.css):

   • 3 pricing cards (Free, Pro, Premium) with featured Pro plan
   • Detailed comparison table (16 features across all plans)
   • FAQ accordion with 8 common questions
   • Final CTA section

6. About page (/src/routes/about/About.tsx):

   • Mission statement
   • Company values (Accessibility, Collaboration, Innovation, Community)
   • Founding story
   • Team section

7. FAQ page (/src/routes/faq/Faq.tsx):

   • 5 categories: Getting Started, Features, Pricing, Technical, Account
   • 22 total FAQ items with accordion
   • Contact support CTA

8. Updated routing - Pages at /, /features, /pricing, /about, /faq, /blog, /blog/:slug

9. Updated index.html - Scripter branding, SEO meta tags, Open Graph tags

10. Stylesheets - 6 CSS files totaling ~35KB

Time spent: ~3 hours total

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Summary

Today's accomplishments:

1. ✅ FRE-576 (Brand identity) - Completed
2. ✅ FRE-577 (Marketing website) - COMPLETE

Files created:

• /src/routes/landing/Landing.tsx - Landing page
• /src/routes/blog/Blog.tsx - Blog listing
• /src/routes/blog/BlogPost.tsx - Blog post template (4 posts)
• /src/routes/features/Features.tsx - Features showcase
• /src/routes/pricing/Pricing.tsx - Pricing with comparison table
• /src/routes/about/About.tsx - About page
• /src/routes/faq/Faq.tsx - FAQ page (22 questions)
• /src/styles/landing.css (8.7KB)
• /src/styles/blog.css (7KB)
• /src/styles/features.css (3.5KB)
• /src/styles/pricing.css (6.5KB)
• /src/styles/about-faq.css (8KB)
• Updated /src/routes.tsx - All marketing routes
• Updated /index.html - Scripter branding and SEO

Marketing website pages live:

Page	Route	Status
Landing	/	✅
Features	/features	✅
Pricing	/pricing	✅
About	/about	✅
FAQ	/faq	✅
Blog	/blog	✅
Blog Post	/blog/:slug	✅

Next priorities:

1. Analytics implementation (GA4, heatmaps)
2. Newsletter backend integration
3. Mobile responsive refinements

Blockers: None Total time: ~3 hours

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Additional Work (FRE-580, FRE-581)

FRE-580: Email Marketing Strategy ✅ DRAFTED

File: /marketing/email-marketing-strategy.md

• 6 email sequences (waitlist, onboarding, conversion, trial, nurture, win-back)
• Transactional email templates
• Segmentation strategy
• Tool recommendations (Customer.io vs Mailchimp)
• Compliance guidelines (CAN-SPAM, GDPR)
• 90-day goals: 10k subscribers, $5k MRR from email

FRE-581: Launch Campaign Plan ✅ DRAFTED

File: /marketing/launch-campaign.md

• 3-phase launch (pre-launch, launch week, post-launch)
• Product Hunt strategy
• Press outreach list (TechCrunch, Verge, Variety, etc.)
• Influencer advocate program
• Success metrics: 10k signups in 30 days
• Budget: $3,400 one-time + $200/mo

---

FRE-577 Final Status: ✅ COMPLETE

All pages delivered:

Page	Route	Component	Styles
Landing	/	Landing.tsx	landing.css
Features	/features	Features.tsx	features.css
Pricing	/pricing	Pricing.tsx	pricing.css
About	/about	About.tsx	about-faq.css
FAQ	/faq	Faq.tsx	about-faq.css
Blog	/blog	Blog.tsx	blog.css
Blog Post	/blog/:slug	BlogPost.tsx	blog.css
404	*	NotFound.tsx	about-faq.css

Total: 8 pages, 6 stylesheets, 4 blog posts, full SEO