FrenoCorp/plans/discord-launch-event.md

Discord Launch Event Plan

Event Details

Name: Scripter Launch Day Live Q&A Date: Launch day (Month 10, Week 1) Time: 13:00-14:00 PT Platform: Discord (Scripter server) Host: CMO + Founding Engineer

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Pre-Event Setup (Week Before)

Channel Creation

• Create #launch-event channel
• Create #beta-testers channel (private, for early adopters)
• Create #feature-requests channel
• Pin event announcement in #announcements

Event Announcement Template

🎬 **SCRIPTER LAUNCH DAY LIVE Q&A** 🎬

📅 Date: [Launch Date]
🕐 Time: 1:00 PM PT / 4:00 PM ET / 9:00 PM BST
📍 Where: This Discord server

Join us for a live demo + Q&A session!

**What we'll cover:**
✨ Live product demo
✨ AI writing features
✨ Real-time collaboration
✨ Pricing + launch discounts
✨ Your questions answered

🎁 **Exclusive:** Discord members get 20% off first year with code DISCORD20

See you there!
- The Scripter Team

Promotion

• Announce in #general 1 week before
• Reminder 24 hours before
• Reminder 1 hour before
• Cross-post to Twitter, Reddit

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Event Flow (60 minutes)

[13:00-13:05] Welcome + Intro (5 min)

Host (CMO): "Hey everyone! Welcome to Scripter's launch day live Q&A. I'm [name], CMO at FrenoCorp. Thanks for joining us on this exciting day.

Quick housekeeping:

• Drop your questions in the chat as we go
• We'll answer as many as we can live
• Recording will be posted to YouTube later
• Stick around till the end for an exclusive Discord discount code

Let's get started!"

[13:05-13:20] Live Demo (15 min)

Demo Script:

1. App Startup (1 min)

   • "Watch this - instant startup. No 10-second Electron load time"
   • Show system monitor: 50MB RAM

2. New Project (2 min)

   • Create new screenplay
   • Choose template: Feature Film
   • "Industry-standard formatting from the first line"

3. Writing Flow (3 min)

   • Type scene heading, action, dialogue
   • Show auto-formatting
   • Keyboard shortcuts: TAB, ENTER
   • "It just works. No fighting with formatting"

4. AI Features (3 min)

   • Click AI Assist
   • "Continue this scene" - show AI suggestion
   • "Analyze this character" - show arc breakdown
   • "Not a gimmick. A real writing partner"

5. Collaboration (3 min)

   • Share project link
   • Second cursor appears (staged with engineer)
   • Real-time editing demo
   • Open video chat
   • "Your writers' room, anywhere"

6. Export (2 min)

   • Export to PDF, Final Draft XML
   • Show formatted PDF
   • "Production-ready from day one"

7. Pricing (1 min)

   • Free tier: unlimited projects
   • Pro: $7.99/mo
   • Premium: $10.99/mo
   • "20% less than WriterDuet, more features"

[13:20-13:50] Live Q&A (30 min)

Moderation:

• Founder/CMO monitors chat
• Upvote popular questions
• Group similar questions together
• Be honest about limitations

Prepared Q&A (seed if chat is slow):

Q: "Can I import from Final Draft?" A: "Yes! We support Final Draft XML and Fountain import. Direct .fdx is on the roadmap. Most users export to PDF or XML from Final Draft and we handle that perfectly."

Q: "How's offline mode?" A: "Desktop apps work fully offline. Your writing is saved locally. When you're back online, it syncs to the cloud. No interruptions to your flow."

Q: "What about mobile apps?" A: "Our web app is a PWA and works great on mobile browsers. Native iOS/Android apps are in development. What features would you prioritize for mobile?"

Q: "Is the AI worth it?" A: "Try it free and judge for yourself. For us, AI isn't a chatbot - it's built into your writing flow. Hit a button, get scene suggestions, character analysis, formatting fixes. It's like a writing partner, not a replacement."

Q: "How do you compare to WriterDuet?" A: "Faster (Tauri vs Electron), cheaper ($7.99 vs $11.99 for Pro), more features (AI, unlimited projects on free tier). We're not perfect, but we're pushing the industry forward."

Q: "What's your roadmap?" A: "Great question! Next up: mobile apps, direct WriterDuet import, more AI features (dialogue polish, tone suggestions), API for integrations. What should we prioritize?"

[13:50-14:00] Exclusive Reveal + Close (10 min)

Discount Code Reveal: "Alright, before we wrap up - we have an exclusive discount for our Discord community.

Use code DISCORD20 for 20% off your first year of Pro or Premium.

That's $7.99/mo → $6.39/mo, or $10.99/mo → $8.79/mo.

Valid for the next 48 hours. Share with your writer friends!"

Closing: "Thank you all so much for joining us. This is just the beginning.

Next steps:

• Try Scripter free at scripter.app
• Join #beta-testers for early access to new features
• Drop feature requests in #feature-requests
• Follow us on Twitter @scripterapp

The recording will be on YouTube soon. Any final questions? Drop them in the chat and we'll answer async.

Happy writing! ✍️"

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Technical Setup

Requirements

• Screen sharing software (OBS)
• Good microphone
• Stable internet connection
• Backup: Pre-recorded demo video
• Test Discord screen share quality

Roles

• Host (CMO): Lead demo, answer product questions
• Co-host (Founding Engineer): Answer technical questions, monitor chat
• Moderator: Mute trolls, pin important messages, upvote questions

Backup Plan

If tech fails:

1. Switch to pre-recorded demo video
2. Continue Q&A via text chat
3. Reschedule if critical failure

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Post-Event

Follow-up

• Upload recording to YouTube
• Clip highlights for Twitter/Shorts
• Thank-you message in Discord
• DM discount code to attendees
• Track conversions from DISCORD20 code

Metrics

Metric	Target
Live attendees	50+
Recording views (week 1)	500+
Discount code uses	20+
New Discord members	100+

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Community Building

After Event

• Keep #launch-event channel for ongoing discussion
• Move active beta testers to #beta-testers
• Weekly check-ins in #general
• Monthly AMAs with product team

Long-term Engagement

• Feature request voting system
• Beta tester early access program
• Community spotlight (showcase scripts written in Scripter)
• Discord-exclusive discounts