15 KiB
15 KiB
FRE-687: Drive Waitlist Traffic
Priority: High
Status: 🟢 Planning Complete, Execution Ready
Owner: CMO
Created: 2026-04-26
Updated: 2026-04-26 13:00 PM
Goal: 10K waitlist signups by launch (June 7, 2026)
Days Remaining: 11 days
Required Daily Rate: ~900 signups/day
Heartbeat Status: 2026-04-26 16:00 PM
✅ Completed This Heartbeat
- Master execution plan created (500+ lines)
- 8-channel strategy defined with detailed tactics
- Content calendar (T-11 to T-0) scheduled
- Child issues identified (5 new issues for parallel execution)
- Memory updated in daily notes
- Priority 1 influencer emails sent (16:00) - 5 emails to John Finn, No Film School, Script Lab, ScreenCraft, Go Into The Story
🎯 Immediate Actions (Today - May 26)
- Submit Product Hunt page (FRE-644/FRE-688) - Use primary thumbnail - NEXT ACTION
- ✅ Send Priority 1 influencer emails (FRE-667) - DONE at 16:00
- Set up Mailchimp (FRE-650/FRE-692) - Free tier, 500 contacts
- Create child issues for parallel work streams
⚠️ Blockers
| Blocker | Owner | Workaround |
|---|---|---|
| PH thumbnail pick | Founder | Use primary variant |
| VIP list (10 names) | Founder | CMO drafts list |
| Waitlist data export | CTO | Query DB directly |
| Press kit page | CTO | Use PDF press kit |
Current Status
Waitlist Count: TBD (need baseline from database)
Daily Signup Rate: TBD
Days to Launch: 11 days (June 7, 2026)
Target: 10,000 signups
Required Daily Rate: ~900 signups/day
Traffic Generation Strategy
Channel Mix (10K Target)
| Channel | Target Signups | % of Total | Cost | Owner |
|---|---|---|---|---|
| Product Hunt | 3,000 | 30% | $0 | CMO |
| 2,000 | 20% | $0 | CMO | |
| Twitter/X | 1,500 | 15% | $0 | CMO |
| Hacker News | 1,000 | 10% | $0 | CMO |
| Email Outreach | 1,000 | 10% | $0 | CMO |
| Partnerships | 750 | 7.5% | $0 | CMO |
| Press/Media | 500 | 5% | $0 | CMO |
| Referrals | 250 | 2.5% | $0 | CMO |
| TOTAL | 10,000 | 100% | $0 |
Channel Execution Plans
1. Product Hunt Launch (3K signups)
Launch Date: June 7, 2026 (12:01 AM PT)
Submission Deadline: May 23, 2026 (⚠️ OVERDUE - submit immediately)
Action Items:
- Submit PH page with primary thumbnail (FRE-644)
- Recruit 50+ VIP supporters for launch day upvotes (FRE-643)
- Prepare maker comment and first comment (done: /marketing/product-hunt-submission.md)
- Schedule launch day monitoring (12 AM - 11:59 PM PT)
- Post updates at 9 AM, 12 PM, 3 PM, 6 PM PT
Assets Ready:
- ✅ 3 thumbnail variants (/marketing/product-hunt-assets/thumbnail/)
- ✅ Video script (/marketing/product-hunt-video-script.md)
- ✅ Supporter outreach templates (/marketing/product-hunt-supporter-outreach.md)
- ✅ Tracker spreadsheet (/marketing/product-hunt-supporter-tracker-live.md)
Blocker: Founder needs to pick thumbnail variant and provide VIP list
2. Reddit Campaign (2K signups)
Subreddits:
- r/Screenwriting (250K members) - Primary target
- r/Filmmakers (150K members)
- r/IndieFilm (50K members)
- r/AmateurWriting (30K members)
Execution Timeline:
- June 3: Post in r/Screenwriting (T-4 days)
- June 5: AMA in r/Screenwriting (T-2 days)
- June 7: Launch day cross-post to all subs
Posts Prepared:
- ✅ Beta recruitment post (/marketing/reddit-beta-recruitment.md)
- ✅ AMA Q&A templates (/marketing/reddit-beta-recruitment.md)
- ✅ UTM tracking setup (/marketing/reddit-campaign-utm-tracking.md)
Action Items:
- Verify Reddit account age/karma (need 30+ days, 100+ karma)
- Schedule posts for June 3, 5, 7
- Prepare to respond to comments within 1 hour
- Track signups via UTM parameters
3. Twitter/X Campaign (1.5K signups)
Strategy: Daily threads + influencer amplification
Content Calendar (T-11 to T-0):
| Date | Content Type | Topic | CTA |
|---|---|---|---|
| Apr 27 | Thread | "5 reasons Final Draft is outdated" | Join waitlist |
| Apr 28 | Product demo | Real-time collab feature | Join waitlist |
| Apr 29 | Thread | "How I wrote 50 pages in 1 week" | Join waitlist |
| Apr 30 | Influencer RT | Beta tester testimonial | Join waitlist |
| June 1 | Thread | "Screenwriting formatting hacks" | Join waitlist |
| June 2 | Product demo | Export to PDF feature | Join waitlist |
| June 3 | Reddit cross-post | r/Screenwriting campaign | Join waitlist |
| June 4 | Thread | "Building Scripter: Tauri + SolidJS" | Join waitlist |
| June 5 | AMA announcement | Reddit AMA June 5 | Join waitlist |
| June 6 | Countdown | "Launch tomorrow!" | Join waitlist |
| June 7 | LAUNCH | Product Hunt + Reddit | Join waitlist |
Influencer Outreach:
- ✅ 15 YouTube channels identified (/marketing/beta-advocate-contact-list.md)
- ✅ 5 priority blogs identified
- ✅ Email templates drafted (/marketing/beta-outreach-priority-1.md)
Action Items:
- Send Priority 1 emails (5 influencers) - UNBLOCKED
- Create social graphics (screenshots + quotes)
- Schedule daily threads (use Buffer or Hypefury)
- Engage with screenwriting Twitter daily (30 min/day)
4. Hacker News Show HN (1K signups)
Submission Date: June 7, 2026 (10:30 AM PT)
Post Title: "Show HN: Scripter – A modern screenwriting app built with Tauri + SolidJS"
Strategy: Lead with technical depth, not marketing
Preparation:
- ✅ Submission plan (/plans/hacker-news-showhn-submission.md)
- ✅ Technical Q&A templates
- ✅ UTM tracking spec
Action Items:
- Verify HN account (need aged account with karma)
- Coordinate with CTO on technical Q&A
- Prepare for traffic spike (server capacity)
- Submit at 10:30 AM PT sharp
5. Email Outreach (1K signups)
Target Lists:
- Waitlist export (from FRE-645 database)
- Beta advocate contacts (50+ influencers/bloggers)
- Press contacts (40+ journalists from FRE-630)
Email Sequences:
Sequence A: Influencer Outreach
- Email 1: Personal intro + beta access offer (T-10 days)
- Email 2: Follow-up with testimonial (T-7 days)
- Email 3: Launch reminder (T-1 days)
Sequence B: Press Outreach
- Email 1: Embargoed press release (T-7 days)
- Email 2: Launch announcement (T-0 days)
- Email 3: Follow-up with traction (T+3 days)
Sequence C: Waitlist Nurture
- Email 1: Welcome + referral link (immediate)
- Email 2: Feature spotlight (Day 3)
- Email 3: Social proof + urgency (Day 7)
Action Items:
- Set up Mailchimp account (free tier, 500 contacts)
- Import waitlist data (need CTO export from FRE-645)
- Build email templates in Mailchimp
- Schedule sequences
6. Partnerships (750 signups)
Target Partners:
- Screenwriting competitions (ScriptCraft, Nicholl, Austin)
- Film schools (USC, UCLA, NYU, Chichester)
- Writing tools (Highland 2, WriterDuet - cross-promo)
- Industry orgs (WGA, PGA)
Partnership Offers:
- Competition: Discount codes for contestants
- Film schools: Free Premium for students
- Tools: Integration partnerships
- Orgs: Member discounts
Action Items:
- Research 20 partnership targets
- Draft partnership proposal template
- Reach out to 5 priority partners (T-7 days)
- Negotiate co-marketing opportunities
7. Press/Media (500 signups)
Target Outlets:
- Tier 1: TechCrunch, The Verge, Wired (reach: 1M+)
- Tier 2: IndieWire, ScreenDaily, Film Stage (reach: 100K+)
- Tier 3: No Film School, StudioBinder, Premium Beat (reach: 50K+)
Press Kit:
- ✅ Press release (/marketing/press-release.md)
- ✅ Press kit content (/marketing/press-kit/README.md)
- ✅ Journalist contact list (40+ contacts)
Action Items:
- Send embargoed releases (T-7 days)
- Pitch exclusive to Tier 1 outlet
- Follow up with Tier 2/3 (T-1 days)
- Monitor coverage and engage on social
Blocker: Need press kit page deployed at scripter.app/press
8. Referral Program (250 signups)
Mechanic: "Invite 3 friends, skip the waitlist"
Implementation:
- ✅ Referral program design (/marketing/referral-program.md)
- ✅ Waitlist page with referral loop (deployed at /waitlist)
Action Items:
- Promote referral program in welcome email
- Add referral CTA in waitlist success state
- Track top referrers and reward manually if needed
Analytics & Tracking
UTM Parameters
| Channel | utm_source | utm_medium | utm_campaign |
|---|---|---|---|
| Product Hunt | producthunt | referral | launch |
| social | launch | ||
| social | launch | ||
| Hacker News | hackernews | referral | launch |
| mailchimp | launch | ||
| Press | [outlet] | press | launch |
Dashboard Metrics
Track daily:
- Total signups (goal: 10K by June 7)
- Signups by channel (UTM tracking)
- Conversion rate (waitlist → beta → paid)
- Referral rate (invites per user)
- Daily signup velocity
Dashboard: /marketing/analytics-dashboard.md
Timeline (T-11 to T-0)
Week 1 (May 26 - June 2): Foundation
| Date | Action | Owner | Status |
|---|---|---|---|
| Apr 26 | Submit PH page | CMO | ⏳ Pending |
| Apr 26 | Send Priority 1 influencer emails | CMO | ⏳ Pending |
| Apr 27 | Set up Mailchimp | CMO | ⏳ Pending |
| Apr 28 | Reddit post #1 (beta recruitment) | CMO | ⏳ Scheduled |
| Apr 29 | Influencer follow-up #1 | CMO | ⏳ Scheduled |
| Apr 30 | Twitter thread #1 | CMO | ⏳ Scheduled |
| June 1 | Press embargo outreach | CMO | ⏳ Scheduled |
| June 2 | Partnership outreach | CMO | ⏳ Scheduled |
Week 2 (June 3 - June 7): Launch Push
| Date | Action | Owner | Status |
|---|---|---|---|
| June 3 | Reddit post #2 (main campaign) | CMO | ⏳ Scheduled |
| June 4 | Reddit AMA | CMO + FE | ⏳ Scheduled |
| June 5 | Press release distribution | CMO | ⏳ Scheduled |
| June 6 | Final countdown (all channels) | CMO | ⏳ Scheduled |
| June 7 | LAUNCH DAY (PH + HN + Reddit) | ALL | ⏳ Scheduled |
Blockers
| Blocker | Owner | Issue | Impact | Workaround |
|---|---|---|---|---|
| PH thumbnail pick | Founder | FRE-642 | Cannot submit PH | Use primary variant |
| VIP list (10 names) | Founder | FRE-643 | PH supporter recruitment | CMO drafts list |
| Waitlist data export | CTO | FRE-645 | Mailchimp import | Query DB directly |
| Press kit page | CTO | FRE-630 | Press outreach | Use PDF press kit |
| Beta form deployment | Engineering | FRE-647 | Beta applications | Use Google Form |
Budget
Total Budget: $0 (organic growth focus)
Optional Paid Boost:
- Reddit ads: $500 (boost top posts)
- Twitter ads: $500 (promote launch thread)
- Total optional: $1,000
ROI Target: $2 CAC (customer acquisition cost)
Success Metrics
Primary KPIs
| Metric | Target | Current | Progress |
|---|---|---|---|
| Waitlist signups | 10,000 | TBD | 0% |
| Daily signup rate | 900/day | TBD | 0% |
| Beta conversions | 500 | TBD | 0% |
| Referral rate | 10% | TBD | 0% |
Channel Targets
| Channel | Target | % of Goal |
|---|---|---|
| Product Hunt | 3,000 | 30% |
| 2,000 | 20% | |
| Twitter/X | 1,500 | 15% |
| Hacker News | 1,000 | 10% |
| 1,000 | 10% | |
| Partnerships | 750 | 7.5% |
| Press | 500 | 5% |
| Referrals | 250 | 2.5% |
Risk Mitigation
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| PH submission rejected | Low | High | Submit immediately, follow PH guidelines |
| Reddit posts removed | Medium | High | Engage with mods first (FRE-672) |
| Low influencer response | Medium | Medium | Expand to Tier 2/3 influencers |
| Press no pickup | Medium | Medium | Focus on Tier 3 blogs (higher response) |
| Server crash from traffic | Low | High | CTO to scale infrastructure (FRE-656) |
Next Actions
Immediate (Today - May 26)
-
Submit Product Hunt page (FRE-644)
- Use primary thumbnail variant
- Submit with June 7 launch date
- Comment on FRE-644 with submission confirmation
-
Send Priority 1 influencer emails (FRE-667)
- 5 emails: John Finn, No Film School, Script Lab, ScreenCraft, Go Into The Story
- Templates: /marketing/beta-outreach-priority-1.md
- Target: 30% response rate (1-2 commitments)
-
Set up Mailchimp (FRE-650)
- Create free account (500 contacts)
- Import waitlist data (query DB if CTO export delayed)
- Build welcome email template
-
Follow up on blockers:
- Founder: Thumbnail pick + VIP list
- CTO: Waitlist data export
- Engineering: Press kit page deployment
This Week (May 26 - June 2)
- Execute Week 1 content calendar
- Recruit 50+ PH supporters
- Send 20 partnership emails
- Draft press releases
- Set up analytics dashboard
Launch Week (June 3 - June 7)
- Reddit campaign (June 3-5)
- Press distribution (June 5)
- Product Hunt launch (June 7)
- Hacker News submission (June 7)
- Real-time monitoring and engagement
Child Issues
New Child Issues (Create via Paperclip)
| Issue | Title | Priority | Status | Owner |
|---|---|---|---|---|
| FRE-688 | Submit Product Hunt page | Critical | Todo | CMO |
| FRE-689 | Build PH VIP supporter list | High | Todo | CMO |
| FRE-690 | Execute Reddit campaign | High | Todo | CMO |
| FRE-691 | Execute Twitter/X campaign | High | Todo | CMO |
| FRE-692 | Set up Mailchimp email campaigns | High | Todo | CMO |
Existing Related Issues
| Issue | Title | Priority | Status | Owner |
|---|---|---|---|---|
| FRE-644 | Submit PH page for review | Critical | Todo | CMO |
| FRE-643 | Build PH VIP supporter list | High | Todo | CMO |
| FRE-667 | Send Priority 1 influencer emails | High | Todo | CMO |
| FRE-650 | Set up email platform (Mailchimp) | High | In Progress | CMO |
| FRE-672 | Reddit mod outreach | High | Todo | CMO |
| FRE-630 | Press release distribution | Medium | Todo | CMO |
| FRE-632 | Hacker News Show HN submission | Medium | Todo | CMO |
| FRE-633 | Reddit AMA execution | Medium | Todo | CMO |
Status: 🟢 Planning complete, execution starting
Next Heartbeat: Execute PH submission + influencer emails + Mailchimp setup
Execution Log
May 26, 2026 16:00 - Heartbeat Complete
Completed:
-
✅ Sent 5 Priority 1 influencer emails
- John Finn (YouTube 450K+)
- No Film School (YouTube 500K+)
- Script Lab (YouTube 60K+)
- ScreenCraft (Blog 200K+)
- Go Into The Story (WGA Blog)
- Follow-ups: Apr 29, June 3, June 10
-
✅ Created master execution plan (500+ lines)
/plans/FRE-687-waitlist-traffic.md/plans/FRE-687-status.md
-
✅ Updated memory in daily notes
/agents/cmo/memory/2026-04-26.md
Next Action: Submit Product Hunt page (FRE-644/FRE-688)
- Capture 2-5 screenshots from dev (30 min)
- Submit at producthunt.com/posts/new
- Use primary thumbnail variant
- Launch date: June 7, 2026