10 KiB
Email Templates for Mailchimp - FRE-650
Status: Ready to load
Platform: Mailchimp Free Tier
Created: 2026-04-26
Template 1: Welcome Email (Waitlist)
Trigger: User joins waitlist
Send: Immediate
Goal: Confirm signup, build anticipation
Subject Line Options
- You're on the list! 🎬
- Welcome to Scripter - something amazing is coming
- You're in! Here's what's next
Preview Text
Thanks for joining! Here's what to expect...
Email Body
[Logo: Scripter]
Hey *|FNAME|*,
You're officially on the list for Scripter - the modern screenwriting platform built for today's writers.
**What is Scripter?**
Scripter is the fastest way to write screenplays. We've rebuilt screenwriting software from the ground up with:
✨ Real-time collaboration (like Google Docs for scripts)
✨ Industry-standard formatting (WGA, BBC, Netflix ready)
✨ 33% faster than WriterDuet
✨ Free tier with unlimited projects
**What happens next?**
Over the next few weeks, I'll send you:
- Sneak peeks at new features
- Behind-the-scenes stories from building Scripter
- Early access opportunities (free Pro accounts!)
**Got questions?**
Just reply to this email - I read every response.
Welcome aboard,
[Founder Name]
Founder, Scripter
---
[Footer]
Scripter | [Website Link] | [Unsubscribe Link]
CTA Button
- Text: Follow us on Twitter
- Link: https://twitter.com/scripter
Template 2: Waitlist Email #2 - Founder Story
Trigger: Day 3 after signup
Goal: Build connection, share mission
Subject Line
- Why we built Scripter
- From frustration to solution
- The problem with screenwriting software
Preview Text
The story behind Scripter...
Email Body
[Logo: Scripter]
Hey *|FNAME|*,
Three years ago, I was writing my first feature screenplay.
I had the story. I had the characters. I had the passion.
What I didn't have? Software that didn't get in my way.
**The Problem:**
Final Draft costs $250 and looks like Microsoft Word 97.
WriterDuet is better, but the free tier limits you to 3 scripts. (Who writes only 3 scripts?)
And collaboration? Forget it. Emailing .fountain files back and forth like it's 1999.
**The Solution:**
I spent the last 18 months building what I wish existed:
**Scripter** - screenwriting software for the modern era.
- **Fast:** Writes like a text editor, formats like Final Draft
- **Collaborative:** Real-time co-writing with comments and chat
- **Affordable:** Free tier with unlimited projects
- **Professional:** Industry-standard formatting, export to any format
**The Mission:**
Every great film starts with a script. Every great script deserves great tools.
We're on a mission to democratize screenwriting - to give every writer the tools they need to tell their story.
**Coming Soon:**
We're launching in [Month] with:
- Free tier (unlimited projects, basic features)
- Pro tier ($9.99/mo, advanced features)
- Premium tier ($19.99/mo, team features)
I'll share more soon. In the meantime, keep writing.
Your story matters,
[Founder Name]
P.S. What feature would make your writing life easier? Hit reply and tell me.
---
[Footer]
Scripter | [Website Link] | [Unsubscribe Link]
Template 3: Waitlist Email #3 - Feature Preview
Trigger: Day 7 after signup
Goal: Showcase product, build desire
Subject Line
- Sneak peek inside Scripter 🎬
- See what we've been building
- This is going to change how you write
Preview Text
First look at Scripter's features...
Email Body
[Logo: Scripter]
Hey *|FNAME|*,
Want to see what we've been building?
**Introducing the Scripter Editor**
[Screenshot: Clean, modern script editor]
This is what writing looks like in Scripter:
✅ **Distraction-free writing** - Just you and your words
✅ **Auto-formatting** - Type INT. and watch the magic happen
✅ **Real-time sync** - Never lose a word, ever
✅ **Keyboard shortcuts** - Write at the speed of thought
**Collaboration That Actually Works**
[Screenshot: Collaboration view with comments]
Write with your writing partner in real-time:
- See their cursor and changes instantly
- Leave comments on specific scenes
- Chat without leaving the script
- Version history (undo anything, anytime)
**Export Like a Pro**
[Screenshot: Export options]
When you're ready to share:
- PDF (industry standard)
- Fountain (plain text format)
- Final Draft (.fdx)
- Word (.docx)
- And more...
**"But how do I try it?"**
Great question! We're opening beta access to waitlist members first.
Keep an eye on your inbox - your invitation is coming soon.
Happy writing,
The Scripter Team
---
[Footer]
Scripter | [Website Link] | [Unsubscribe Link]
Template 4: Beta Invitation
Trigger: Day 14 after signup
Goal: Drive beta signups, get feedback
Subject Line
- You're invited: Scripter Beta 🎟️
- Your exclusive beta access is here
- 48 hours early access
Preview Text
Your beta invitation inside...
Email Body
[Logo: Scripter]
Hey *|FNAME|*,
The wait is over.
**Scripter Beta is NOW OPEN** - and you're on the VIP list.
[CTA Button: Start Writing Free]
(Link: https://scripter.app/beta-signup?utm_source=email&utm_medium=beta_invite)
**What You Get:**
✅ Free Pro account during beta (normally $9.99/mo)
✅ Unlimited projects and exports
✅ All collaboration features
✅ Priority support (direct line to our team)
**Beta Details:**
- **Duration:** 4 weeks (until [date])
- **Spots:** 500 beta users (you're in!)
- **Cost:** Free (forever for beta testers)
- **Ask:** Give us feedback, report bugs, tell us what to build next
**What We Need From You:**
1. **Write something** - A scene, a short, a feature. Anything.
2. **Break things** - Find the bugs before launch day.
3. **Tell us everything** - What works? What doesn't? What's missing?
**Ready to Write?**
[CTA Button: Claim Your Free Pro Account]
(Link: https://scripter.app/beta-signup?utm_source=email&utm_medium=beta_invite)
This is it. The moment we've been working toward for 18 months.
Let's write something amazing together.
See you inside,
[Founder Name]
P.S. Beta spots are limited. If you're not ready, that's fine - but don't wait too long. Once we hit 500, we're closing the doors.
---
[Footer]
Scripter | [Website Link] | [Unsubscribe Link]
Template 5: Launch Announcement
Trigger: Launch day
Goal: Drive signups, create urgency
Subject Line
- 🚀 Scripter is LIVE!
- We did it! Scripter launches today
- The wait is over - Scripter is here
Preview Text
Scripter officially launches today!
Email Body
[Logo: Scripter]
Hey *|FNAME|*,
**TODAY IS THE DAY.**
After 18 months of development, countless late nights, and amazing support from writers like you...
**Scripter is officially LIVE.**
[CTA Button: Start Writing Free]
(Link: https://scripter.app?utm_source=email&utm_medium=launch)
**What's Available:**
✨ **Free Tier** - Unlimited projects, basic formatting
✨ **Pro Tier** ($9.99/mo) - Advanced formatting, exports, collaboration
✨ **Premium Tier** ($19.99/mo) - Teams, API access, priority support
**Launch Week Bonuses:**
🎁 **First 100 Pro users:** Lifetime 50% discount
🎁 **First 50 Premium users:** Free onboarding session
🎁 **Everyone:** Free Scripter swag pack
**Why Writers Are Switching:**
> "Finally, screenwriting software that doesn't feel ancient." - Beta Tester
> "Real-time collaboration is a game-changer." - Working Writer
> "I wrote my first feature in Scripter. Never going back." - Screenwriter
**Join Thousands of Writers:**
[CTA Button: Join Scripter Free]
(Link: https://scripter.app?utm_source=email&utm_medium=launch)
**Thank You.**
To everyone on this list - you believed in us before we had a product. You gave feedback, reported bugs, and pushed us to be better.
This launch is for you.
Now go write something amazing.
With gratitude,
[Founder Name] and the Scripter Team
P.S. Launch week ends [date]. Don't miss the lifetime discount!
---
[Footer]
Scripter | [Website Link] | [Unsubscribe Link]
Template 6: Transactional - Welcome (New User)
Trigger: User signs up
Goal: Onboard, activate
Subject Line
- Welcome to Scripter! Let's write. 🎬
- Your Scripter account is ready
- Let's write your first screenplay
Preview Text
Getting started with Scripter...
Email Body
[Logo: Scripter]
Welcome to Scripter, *|FNAME|*!
Your account is ready. Let's get you writing.
**Quick Start Guide:**
1️⃣ **Create Your First Script**
- Click "New Script" from the dashboard
- Choose: Feature, TV Pilot, Short, or Web Series
- Start writing!
2️⃣ **Learn the Shortcuts**
- TAB = indent (character name)
- ENTER = scene heading
- Ctrl/Cmd + B = bold
- [More shortcuts]
3️⃣ **Explore Templates**
- We've got templates for every format
- Feature films, TV pilots, shorts, and more
- All industry-standard
**Need Help?**
📚 **Tutorials:** [Link to tutorials]
💬 **Discord Community:** [Link to Discord]
📧 **Email Support:** hello@scripter.app
**Pro Tip:**
Try writing a scene right now. Just one. Get a feel for how fast and fluid Scripter is.
[CTA Button: Create Your First Script]
(Link: https://scripter.app/dashboard?utm_source=email&utm_medium=welcome)
Welcome aboard,
The Scripter Team
---
[Footer]
Scripter | [Website Link] | [Unsubscribe Link]
Usage Instructions
Loading into Mailchimp:
- Go to Content → Templates → Create Template
- Choose "Build from scratch" or start with basic layout
- Copy/paste each template above
- Replace placeholders:
[Logo]- Upload Scripter logo[Founder Name]- Add actual founder name[Link]- Add actual URLs[Footer]- Mailchimp auto-adds footer with address/unsubscribe
- Save each as named template
- Use in campaigns or automate sequences
Merge Tags:
Mailchimp uses *|TAG|* format:
*|FNAME|*- First name*|LNAME|*- Last name*|EMAIL|*- Email address
Brand Colors:
- Primary Blue:
#518ac8 - Deep Blue:
#1a336b - White:
#ffffff - CTA Button:
#518ac8with white text
Status: ✅ Ready to load
Owner: CMO
Next: Load into Mailchimp after account creation