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FrenoCorp/plans/FRE-650-email-templates.md

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Email Templates for Mailchimp - FRE-650

Status: Ready to load
Platform: Mailchimp Free Tier
Created: 2026-04-26


Template 1: Welcome Email (Waitlist)

Trigger: User joins waitlist
Send: Immediate
Goal: Confirm signup, build anticipation

Subject Line Options

  • You're on the list! 🎬
  • Welcome to Scripter - something amazing is coming
  • You're in! Here's what's next

Preview Text

Thanks for joining! Here's what to expect...

Email Body

[Logo: Scripter]

Hey *|FNAME|*,

You're officially on the list for Scripter - the modern screenwriting platform built for today's writers.

**What is Scripter?**

Scripter is the fastest way to write screenplays. We've rebuilt screenwriting software from the ground up with:

✨ Real-time collaboration (like Google Docs for scripts)
✨ Industry-standard formatting (WGA, BBC, Netflix ready)
✨ 33% faster than WriterDuet
✨ Free tier with unlimited projects

**What happens next?**

Over the next few weeks, I'll send you:
- Sneak peeks at new features
- Behind-the-scenes stories from building Scripter
- Early access opportunities (free Pro accounts!)

**Got questions?**

Just reply to this email - I read every response.

Welcome aboard,
[Founder Name]
Founder, Scripter

---
[Footer]
Scripter | [Website Link] | [Unsubscribe Link]

CTA Button


Template 2: Waitlist Email #2 - Founder Story

Trigger: Day 3 after signup
Goal: Build connection, share mission

Subject Line

  • Why we built Scripter
  • From frustration to solution
  • The problem with screenwriting software

Preview Text

The story behind Scripter...

Email Body

[Logo: Scripter]

Hey *|FNAME|*,

Three years ago, I was writing my first feature screenplay.

I had the story. I had the characters. I had the passion.

What I didn't have? Software that didn't get in my way.

**The Problem:**

Final Draft costs $250 and looks like Microsoft Word 97.

WriterDuet is better, but the free tier limits you to 3 scripts. (Who writes only 3 scripts?)

And collaboration? Forget it. Emailing .fountain files back and forth like it's 1999.

**The Solution:**

I spent the last 18 months building what I wish existed:

**Scripter** - screenwriting software for the modern era.

- **Fast:** Writes like a text editor, formats like Final Draft
- **Collaborative:** Real-time co-writing with comments and chat
- **Affordable:** Free tier with unlimited projects
- **Professional:** Industry-standard formatting, export to any format

**The Mission:**

Every great film starts with a script. Every great script deserves great tools.

We're on a mission to democratize screenwriting - to give every writer the tools they need to tell their story.

**Coming Soon:**

We're launching in [Month] with:
- Free tier (unlimited projects, basic features)
- Pro tier ($9.99/mo, advanced features)
- Premium tier ($19.99/mo, team features)

I'll share more soon. In the meantime, keep writing.

Your story matters,
[Founder Name]

P.S. What feature would make your writing life easier? Hit reply and tell me.

---
[Footer]
Scripter | [Website Link] | [Unsubscribe Link]

Template 3: Waitlist Email #3 - Feature Preview

Trigger: Day 7 after signup
Goal: Showcase product, build desire

Subject Line

  • Sneak peek inside Scripter 🎬
  • See what we've been building
  • This is going to change how you write

Preview Text

First look at Scripter's features...

Email Body

[Logo: Scripter]

Hey *|FNAME|*,

Want to see what we've been building?

**Introducing the Scripter Editor**

[Screenshot: Clean, modern script editor]

This is what writing looks like in Scripter:

✅ **Distraction-free writing** - Just you and your words
✅ **Auto-formatting** - Type INT. and watch the magic happen
✅ **Real-time sync** - Never lose a word, ever
✅ **Keyboard shortcuts** - Write at the speed of thought

**Collaboration That Actually Works**

[Screenshot: Collaboration view with comments]

Write with your writing partner in real-time:
- See their cursor and changes instantly
- Leave comments on specific scenes
- Chat without leaving the script
- Version history (undo anything, anytime)

**Export Like a Pro**

[Screenshot: Export options]

When you're ready to share:
- PDF (industry standard)
- Fountain (plain text format)
- Final Draft (.fdx)
- Word (.docx)
- And more...

**"But how do I try it?"**

Great question! We're opening beta access to waitlist members first.

Keep an eye on your inbox - your invitation is coming soon.

Happy writing,
The Scripter Team

---
[Footer]
Scripter | [Website Link] | [Unsubscribe Link]

Template 4: Beta Invitation

Trigger: Day 14 after signup
Goal: Drive beta signups, get feedback

Subject Line

  • You're invited: Scripter Beta 🎟️
  • Your exclusive beta access is here
  • 48 hours early access

Preview Text

Your beta invitation inside...

Email Body

[Logo: Scripter]

Hey *|FNAME|*,

The wait is over.

**Scripter Beta is NOW OPEN** - and you're on the VIP list.

[CTA Button: Start Writing Free]
(Link: https://scripter.app/beta-signup?utm_source=email&utm_medium=beta_invite)

**What You Get:**

✅ Free Pro account during beta (normally $9.99/mo)
✅ Unlimited projects and exports
✅ All collaboration features
✅ Priority support (direct line to our team)

**Beta Details:**

- **Duration:** 4 weeks (until [date])
- **Spots:** 500 beta users (you're in!)
- **Cost:** Free (forever for beta testers)
- **Ask:** Give us feedback, report bugs, tell us what to build next

**What We Need From You:**

1. **Write something** - A scene, a short, a feature. Anything.
2. **Break things** - Find the bugs before launch day.
3. **Tell us everything** - What works? What doesn't? What's missing?

**Ready to Write?**

[CTA Button: Claim Your Free Pro Account]
(Link: https://scripter.app/beta-signup?utm_source=email&utm_medium=beta_invite)

This is it. The moment we've been working toward for 18 months.

Let's write something amazing together.

See you inside,
[Founder Name]

P.S. Beta spots are limited. If you're not ready, that's fine - but don't wait too long. Once we hit 500, we're closing the doors.

---
[Footer]
Scripter | [Website Link] | [Unsubscribe Link]

Template 5: Launch Announcement

Trigger: Launch day
Goal: Drive signups, create urgency

Subject Line

  • 🚀 Scripter is LIVE!
  • We did it! Scripter launches today
  • The wait is over - Scripter is here

Preview Text

Scripter officially launches today!

Email Body

[Logo: Scripter]

Hey *|FNAME|*,

**TODAY IS THE DAY.**

After 18 months of development, countless late nights, and amazing support from writers like you...

**Scripter is officially LIVE.**

[CTA Button: Start Writing Free]
(Link: https://scripter.app?utm_source=email&utm_medium=launch)

**What's Available:**

✨ **Free Tier** - Unlimited projects, basic formatting
✨ **Pro Tier** ($9.99/mo) - Advanced formatting, exports, collaboration
✨ **Premium Tier** ($19.99/mo) - Teams, API access, priority support

**Launch Week Bonuses:**

🎁 **First 100 Pro users:** Lifetime 50% discount
🎁 **First 50 Premium users:** Free onboarding session
🎁 **Everyone:** Free Scripter swag pack

**Why Writers Are Switching:**

> "Finally, screenwriting software that doesn't feel ancient." - Beta Tester
> "Real-time collaboration is a game-changer." - Working Writer
> "I wrote my first feature in Scripter. Never going back." - Screenwriter

**Join Thousands of Writers:**

[CTA Button: Join Scripter Free]
(Link: https://scripter.app?utm_source=email&utm_medium=launch)

**Thank You.**

To everyone on this list - you believed in us before we had a product. You gave feedback, reported bugs, and pushed us to be better.

This launch is for you.

Now go write something amazing.

With gratitude,
[Founder Name] and the Scripter Team

P.S. Launch week ends [date]. Don't miss the lifetime discount!

---
[Footer]
Scripter | [Website Link] | [Unsubscribe Link]

Template 6: Transactional - Welcome (New User)

Trigger: User signs up
Goal: Onboard, activate

Subject Line

  • Welcome to Scripter! Let's write. 🎬
  • Your Scripter account is ready
  • Let's write your first screenplay

Preview Text

Getting started with Scripter...

Email Body

[Logo: Scripter]

Welcome to Scripter, *|FNAME|*!

Your account is ready. Let's get you writing.

**Quick Start Guide:**

1⃣ **Create Your First Script**
   - Click "New Script" from the dashboard
   - Choose: Feature, TV Pilot, Short, or Web Series
   - Start writing!

2⃣ **Learn the Shortcuts**
   - TAB = indent (character name)
   - ENTER = scene heading
   - Ctrl/Cmd + B = bold
   - [More shortcuts]

3⃣ **Explore Templates**
   - We've got templates for every format
   - Feature films, TV pilots, shorts, and more
   - All industry-standard

**Need Help?**

📚 **Tutorials:** [Link to tutorials]
💬 **Discord Community:** [Link to Discord]
📧 **Email Support:** hello@scripter.app

**Pro Tip:**

Try writing a scene right now. Just one. Get a feel for how fast and fluid Scripter is.

[CTA Button: Create Your First Script]
(Link: https://scripter.app/dashboard?utm_source=email&utm_medium=welcome)

Welcome aboard,
The Scripter Team

---
[Footer]
Scripter | [Website Link] | [Unsubscribe Link]

Usage Instructions

Loading into Mailchimp:

  1. Go to ContentTemplatesCreate Template
  2. Choose "Build from scratch" or start with basic layout
  3. Copy/paste each template above
  4. Replace placeholders:
    • [Logo] - Upload Scripter logo
    • [Founder Name] - Add actual founder name
    • [Link] - Add actual URLs
    • [Footer] - Mailchimp auto-adds footer with address/unsubscribe
  5. Save each as named template
  6. Use in campaigns or automate sequences

Merge Tags:

Mailchimp uses *|TAG|* format:

  • *|FNAME|* - First name
  • *|LNAME|* - Last name
  • *|EMAIL|* - Email address

Brand Colors:

  • Primary Blue: #518ac8
  • Deep Blue: #1a336b
  • White: #ffffff
  • CTA Button: #518ac8 with white text

Status: Ready to load
Owner: CMO
Next: Load into Mailchimp after account creation