FRE-650: Quick Start (5 Minutes)

STOP HERE if you're the CMO. This is your starting point.

What's Done ✅

Platform selected: Mailchimp Free ($0/mo)
DNS records added (CTO)
Export scripts ready (CTO)
Email templates drafted (6 emails)
All guides created

What You Do Now (2.5 Hours)

Step 1: Create Mailchimp Account (15 min)

Go to mailchimp.com
Sign up: hello@scripter.app
Company: FrenoCorp, Software/Technology
Verify domain: Account → Settings → Domains → Verify

Step 2: Export Waitlist (5 min)

cd /home/mike/code/FrenoCorp
tsx scripts/export-waitlist.ts

Need env vars? Ask CTO for TURSO_DATABASE_URL + TURSO_AUTH_TOKEN

Step 3: Import to Mailchimp (15 min)

Audience → Add Contacts → Import
Upload: waitlist-export.csv
Tag: WAITLIST_ORIGINAL

Step 4: Load Templates (45 min)

Open: /plans/FRE-650-email-templates.md

Load all 6 emails into Mailchimp:

Welcome (immediate)
Founder Story (day 3)
Feature Preview (day 7)
Beta Invite (day 14)
Launch Announcement (launch day)
Transactional Welcome (new users)

Step 5: Build Automation (45 min)

Automations → Customer Journeys → Build from scratch
Trigger: Subscriber joins + Tag = WAITLIST_ORIGINAL
Add 4 emails with delays (0d, 3d, 7d, 14d)
Turn ON

Step 6: Test & Launch (30 min)

Send test to yourself
Check mobile rendering
Test all links
Verify spam score (mail-tester.com → aim for 9/10+)
Import full waitlist
Monitor first sends

Full Guides

Complete walkthrough: /plans/FRE-650-execution-checklist.md
Email templates: /plans/FRE-650-email-templates.md
Detailed handoff: /plans/FRE-650-handoff.md

Stuck?

DNS issues: CTO already added records - just verify in Mailchimp
Export fails: Ask CTO for Turso credentials
Mailchimp questions: https://mailchimp.com/help/

Time: 2.5 hours total
Priority: High (blocks FRE-580, FRE-627)
Status: Ready to start NOW

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