6.4 KiB
6.4 KiB
UTM Campaign Links - FRE-631
Created: 2026-04-27 Campaign: Scripter Launch Week Owner: CMO
Master Link List
Use these UTM-tagged URLs for all launch day posts and engagement.
Twitter/X
| Destination | Full URL | Short Link |
|---|---|---|
| App (Homepage) | https://scripter.app?utm_source=twitter&utm_campaign=launch |
bit.ly/scripter-tw |
| Discord Server | https://discord.gg/scripter?utm_source=twitter&utm_campaign=launch |
bit.ly/join-scripter |
| YouTube Channel | https://youtube.com/@scripter?utm_source=twitter&utm_campaign=launch |
- |
| Destination | Full URL | Short Link |
|---|---|---|
| App (Homepage) | https://scripter.app?utm_source=reddit&utm_campaign=sideproject |
bit.ly/scripter-reddit |
| Discord Server | https://discord.gg/scripter?utm_source=reddit&utm_campaign=sideproject |
- |
| GitHub Repo | https://github.com/scripterapp/scripter?utm_source=reddit&utm_campaign=sideproject |
- |
Discord
| Destination | Full URL | Short Link |
|---|---|---|
| App (Homepage) | https://scripter.app?utm_source=discord&utm_campaign=launch |
bit.ly/scripter-dc |
| YouTube Video | https://youtube.com/watch?v=SCRIPTER?utm_source=discord&utm_campaign=launch |
- |
YouTube
| Destination | Full URL | Short Link |
|---|---|---|
| App (Homepage) | https://scripter.app?utm_source=youtube&utm_campaign=launch |
bit.ly/scripter-yt |
| Discord Server | https://discord.gg/scripter?utm_source=youtube&utm_campaign=launch |
- |
| Twitter Profile | https://twitter.com/scripterapp?utm_source=youtube&utm_campaign=launch |
- |
Direct / Email
| Destination | Full URL | Short Link |
|---|---|---|
| App (Homepage) | https://scripter.app?utm_source=email&utm_campaign=launch |
bit.ly/scripter-email |
| Waitlist Signup | https://scripter.app/waitlist?utm_source=email&utm_campaign=launch |
- |
UTM Parameter Reference
Standard Parameters
| Parameter | Value | Purpose |
|---|---|---|
utm_source |
twitter, reddit, discord, youtube, email | Traffic source |
utm_medium |
social, email, video | Marketing medium |
utm_campaign |
launch | Campaign identifier |
utm_content |
thread, post, event, video (optional) | Content variant |
Example Construction
Base URL: https://scripter.app
+ ?utm_source=twitter
+ &utm_medium=social
+ &utm_campaign=launch
+ &utm_content=thread_tweet_1
Result: https://scripter.app?utm_source=twitter&utm_medium=social&utm_campaign=launch&utm_content=thread_tweet_1
Link Testing Checklist
Pre-Launch (24h before)
- Test all links on desktop (Chrome, Firefox, Safari)
- Test all links on mobile (iOS Safari, Android Chrome)
- Verify UTM parameters appear in Google Analytics
- Check redirect speed (<2 seconds)
- Verify no 404 errors
- Test short links resolve correctly
Analytics Verification
- Google Analytics > Acquisition > Campaigns shows "launch"
- Real-time tracking shows UTM source/medium
- Conversion events fire on signup
- No "(direct) / (none)" traffic from campaign links
Bitly Setup (Optional)
Account Creation
- Go to bitly.com
- Create free account (100 links/month limit)
- Create custom short links for each destination
Custom Link Format
bit.ly/scripter-{source}
Examples:
- bit.ly/scripter-twitter
- bit.ly/scripter-reddit
- bit.ly/scripter-discord
- bit.ly/scripter-youtube
- bit.ly/scripter-email
Benefits
- Click tracking per link
- Clean, memorable URLs
- QR code generation (for Discord/print)
- Link editing without changing destination
Link Usage by Platform
Twitter Thread
| Tweet | Link |
|---|---|
| Tweet 1 (Hook) | No link |
| Tweet 2-7 (Content) | No links |
| Tweet 8 (Demo video) | No link |
| Tweet 9 (CTA) | bit.ly/scripter-twitter |
Reddit Post
| Location | Link |
|---|---|
| Main post body | bit.ly/scripter-reddit |
| Comment responses | Use full UTM URL |
| Edit updates | bit.ly/scripter-reddit |
Discord Event
| Location | Link |
|---|---|
| Event description | bit.ly/scripter-discord |
| Pinned message | bit.ly/scripter-discord |
| Discount code reveal | bit.ly/scripter-discord |
YouTube
| Location | Link |
|---|---|
| Video description (top) | bit.ly/scripter-youtube |
| Pinned comment | bit.ly/scripter-youtube |
| End screen link | bit.ly/scripter-youtube |
| Channel about page | bit.ly/scripter-youtube |
Analytics Dashboard Setup
Google Analytics 4
Path: GA4 > Reports > Acquisition > User acquisition
Filter: Session campaign = "launch"
Metrics to Track:
- Users by session source/medium
- Engagement rate
- Average engagement time
- Conversions (signups)
Custom Report
Create custom exploration:
Dimensions:
- Session source
- Session medium
- Session campaign
- Event name
Metrics:
- Users
- Engaged sessions
- Conversions
- Total revenue (if applicable)
Filter: Session campaign contains "launch"
Link Rotation Strategy
A/B Testing (Optional)
For Twitter thread, test two CTAs:
Variant A:
- Tweet 9: "Try Scripter free" →
&utm_content=cta_free
Variant B:
- Tweet 9: "Start writing now" →
&utm_content=cta_write
Compare click-through rates after 24h.
Content Variants
Track which content performs best:
| Content | UTM Content Value |
|---|---|
| Twitter thread | thread_tweet_1 through thread_tweet_9 |
| Reddit post | reddit_main |
| Reddit comment | reddit_comment_{timestamp} |
| Discord event | discord_event |
| YouTube 60s | youtube_short |
| YouTube 10min | youtube_long |
Troubleshooting
Links Not Tracking
- Check GA4 property is correct
- Verify UTM syntax (no spaces, lowercase)
- Wait 24-48h for data processing
- Check Real-Time report first
Short Links Not Working
- Verify Bitly account is active
- Check destination URL is valid
- Test without shortener (use full UTM URL)
- Contact Bitly support if needed
Analytics Discrepancies
- Platform analytics (Twitter, YouTube) vs GA4 will differ
- Platform counts clicks, GA4 counts sessions
- Ad blockers affect GA4 tracking
- Use platform analytics for engagement, GA4 for conversions
Status: Ready for launch Last Updated: 2026-04-27 Next Review: Launch day + 7 days