8.6 KiB
8.6 KiB
Pre-Launch Setup Checklist - FRE-641
Owner: CMO Status: Ready to execute Launch Date: TBD (Month 10, Week 1)
Overview
This document tracks pre-launch setup tasks that can be completed before video/graphics assets are ready. These tasks unblock launch day execution.
1. Buffer Account Setup (Twitter Scheduling)
Action Items
- Create Buffer account (free tier: 3 channels, 10 scheduled posts)
- Connect Twitter account (@scripterapp)
- Verify Twitter account has proper bio, logo, banner
Tweet Queue Preparation
- Load 9-tweet thread from
/plans/twitter-thread-scripter-launch.md - Schedule Tweet 1 for 09:00 PT launch day
- Schedule Tweets 2-9 at 5-min intervals (09:05, 09:10, ... 09:40)
- Prepare placeholder for Tweet 8 video attachment
- Test all UTM-tagged links
Buffer Setup Notes
Free Tier Limits:
- 3 social channels (Twitter, Reddit, LinkedIn)
- 10 scheduled posts at a time
- No analytics (use Twitter native analytics)
Workaround: Schedule first 10 tweets, then add more after they publish.
2. UTM Link Creation
Master Link List
Create and test these links before launch day:
| Destination | UTM-Tagged URL | Short Link (optional) |
|---|---|---|
| App (Twitter) | scripter.app?utm_source=twitter&utm_campaign=launch |
bit.ly/scripter-tw |
| App (Reddit) | scripter.app?utm_source=reddit&utm_campaign=sideproject |
bit.ly/scripter-reddit |
| App (Discord) | scripter.app?utm_source=discord&utm_campaign=launch |
bit.ly/scripter-dc |
| App (YouTube) | scripter.app?utm_source=youtube&utm_campaign=launch |
bit.ly/scripter-yt |
| Discord Server | discord.gg/scripter?utm_source=twitter&utm_campaign=launch |
bit.ly/join-scripter |
| YouTube Channel | youtube.com/@scripter?utm_source=twitter&utm_campaign=launch |
- |
Testing Checklist
- All links redirect correctly
- UTM parameters appear in analytics
- Mobile links work (test on phone)
- Links are not broken by URL encoding
3. Discord Server Setup
Channel Creation
- Create
#launch-eventchannel (public) - Create
#launch-day-qachannel (public, for live Q&A) - Create
#beta-testerschannel (private, role-restricted) - Create
#feature-requestschannel (public)
Event Setup
- Create Discord event for launch day 13:00 PT
- Write event description with agenda
- Set up event reminder bot (1 week, 24h, 1h before)
- Test screen sharing in voice channel
- Test audio quality for Q&A
Event Announcement Template
🎬 **SCRIPTER LAUNCH DAY LIVE Q&A** 🎬
📅 Date: [Launch Date]
🕐 Time: 1:00 PM PT / 4:00 PM ET / 9:00 PM BST
📍 Where: Discord server
Join us for:
✨ Live product demo
✨ AI features showcase
✨ Real-time collaboration demo
✨ Your questions answered
✨ Exclusive discount code
🎁 Discord members get 20% off first year!
See you there!
Role Setup
- Create
@Beta Testerrole - Create
@Launch Dayrole (for event ping) - Set up welcome bot for new members
4. Reddit Account Preparation
Account Requirements Check
- Account age: 30+ days (required for most subs)
- Karma: 100+ in target subreddits
- No recent spam violations
Subreddit Research
| Subreddit | Members | Rules | Mod Mail |
|---|---|---|---|
| r/SideProject | ~500K | Self-promo OK if participatory | /r/SideProject |
| r/Screenwriting | ~400K | Check self-promo rules | /r/Screenwriting |
| r/Filmmakers | ~1.2M | Self-promo in weekly thread | /r/Filmmakers |
Post Preparation
- Draft post title in document
- Draft post body with AMA offer
- Prepare crosspost strategy
- Set up post flairs (Show HN, Resource)
5. YouTube Channel Setup
Channel Preparation
- Verify channel art (banner, profile pic)
- Write channel description with keywords
- Add links: website, Discord, Twitter
- Set up channel trailer (optional)
Upload Preparation
- Prepare video titles (SEO optimized)
- Write video descriptions with timestamps
- Prepare tags list (15-20 tags per video)
- Create end screen template
- Create cards for related videos
60s Video Metadata
Title: Scripter in 60 Seconds | Modern Screenwriting Software
Description:
Quick demo of Scripter - the modern screenwriting platform built with
Tauri + SolidJS. 10x faster than WriterDuet, with AI features built-in.
🎬 Try Scripter free: [UTM link]
💬 Join Discord: [UTM link]
🐦 Follow on Twitter: [UTM link]
#Screenwriting #WritingSoftware #Scripter
Tags: screenwriting software, free screenwriting software, WriterDuet
alternative, Scripter, Tauri apps, SolidJS, AI writing tools, Final
Draft alternative, indie film tools
10-Min Video Metadata
Title: Scripter Review: Best Free Screenwriting Software 2026?
Description:
Complete walkthrough of Scripter, the modern screenwriting platform.
I'll show you why it's 10x faster than WriterDuet and how the AI
features can help you write better scripts.
Timestamps:
0:00 Intro
0:30 Why Scripter
2:00 Editor Tour
4:00 AI Features
5:30 Collaboration
7:00 Export Options
8:00 Pricing
9:00 Final Thoughts
🎬 Try Scripter free: [UTM link]
💬 Join Discord: [UTM link]
🐦 Follow on Twitter: [UTM link]
#Screenwriting #WritingSoftware #Scripter #WriterDuet #IndieFilm
Tags: screenwriting software review, free screenwriting software,
WriterDuet alternative, Scripter review, screenwriting tutorial,
Tauri, SolidJS, AI writing tools, Final Draft alternative, indie
film tools, best screenwriting software 2026
6. Analytics & Monitoring Setup
Google Analytics
- Verify GA4 is tracking scripter.app
- Set up conversion events (signup, download)
- Create UTM campaign report
Google Alerts
- Create alert for "Scripter"
- Create alert for "Scripter screenwriting"
- Create alert for "WriterDuet alternative"
- Set up email notifications
Native Analytics Access
- Twitter Analytics: Verify access
- YouTube Studio: Verify access
- Reddit: Use post insights
- Discord: Use server insights (if enabled)
Metrics Tracking Spreadsheet
Create Google Sheet with tabs:
- Launch Day Real-Time (hourly tracking)
- Week 1 Summary (daily totals)
- Channel Comparison
- Lessons Learned
7. Response Templates & FAQ
Prepare Documents
- Twitter response templates (10 common questions)
- Reddit AMA response templates (15 questions)
- Discord FAQ document
- Email response templates for press inquiries
Key Messages
- Differentiator: "10x faster, 20% cheaper, AI built-in"
- Free tier: "Unlimited projects, all core features"
- Migration: "Fountain + FDX XML import supported"
- Mobile: "PWA works great, native apps in development"
- Offline: "Desktop apps work fully offline"
8. Launch Day Coordination
Team Coordination
- Confirm Founding Engineer availability for AMA (10:00-14:00 PT)
- Confirm Founding Engineer availability for Discord (13:00-14:00 PT)
- Set up Slack/Discord channel for launch day comms
- Create escalation path for tech issues
Backup Plans
- Screenshot backup if video fails
- Text-only post backup if images fail
- Engineer on-call for platform outages
- Reschedule plan if critical failure
9. Pre-Launch Testing
24 Hours Before Launch
- Test all scheduled tweets in Buffer
- Test all UTM links (desktop + mobile)
- Test Discord screen share and audio
- Test Reddit post preview
- Review Twitter thread for typos
- Download backup copies of all videos locally
1 Hour Before Launch
- Final Buffer queue check
- Discord event reminder sent
- Engineer availability confirmation
- Analytics tracking verification
- Phone notifications enabled for all platforms
Dependencies
| Task | Depends On | Status |
|---|---|---|
| Video scheduling | FRE-639 completion | backlog |
| Thumbnail upload | FRE-640 completion | backlog |
| All other tasks | None | ✅ Ready to execute |
Progress Tracking
| Task | Status | Started | Completed |
|---|---|---|---|
| Buffer account setup | todo | ||
| UTM link creation | todo | ||
| Discord server setup | todo | ||
| Reddit account prep | todo | ||
| YouTube channel setup | todo | ||
| Analytics setup | todo | ||
| Response templates | todo | ||
| Launch day coordination | todo | ||
| Pre-launch testing | todo |
Status: Ready to begin pre-launch setup Next Action: Start with Buffer account + UTM links (no dependencies)