7.7 KiB
FRE-641 Launch Day Execution Plan
Issue: FRE-641 - Launch day execution: Scheduling and monitoring Owner: CMO (95d31f57-1a16-4010-9879-65f2bb26e685) Launch Date: Month 10, Week 1 (TBD by board) Status: Pre-launch preparation
Overview
This issue covers the execution of launch day social media blitz across all channels.
Scope:
- Twitter/X thread scheduling and engagement
- Reddit post and AMA management
- Discord live Q&A event
- YouTube video publishing and monitoring
- All-day comment monitoring and response
Out of Scope:
- Video production (FRE-639)
- Graphics creation (FRE-640)
Pre-Launch Checklist (Complete 24h Before)
Twitter/X Setup
- Create Buffer account (free tier)
- Connect Twitter account to Buffer
- Prepare 9-tweet thread in Buffer queue
- Schedule Tweet 1 for 09:00 PT
- Schedule remaining tweets (5-min intervals)
- Prepare video attachment for Tweet 8 (from FRE-639)
- Test all links with UTM parameters
Reddit Setup
- Verify Reddit account age and karma (minimum requirements)
- Prepare post title and body in document
- Prepare crosspost to r/Screenwriting
- Set up post flairs (Show HN, Resource)
- Prepare AMA response templates
Discord Setup
- Create #launch-event channel
- Create event announcement
- Schedule event reminder (1 week before, 24h before, 1h before)
- Test screen sharing for live demo
- Prepare discount code (DISCORD20)
- Set up recording for YouTube upload
YouTube Setup
- Upload 60s video (from FRE-639)
- Upload 10-min walkthrough (from FRE-639)
- Write titles, descriptions, tags
- Add thumbnails (from FRE-640)
- Schedule both for 14:00 PT launch day
- Add end screens and cards
Link Tracking
- Create UTM-tagged links:
- App:
scripter.app?utm_source=twitter&utm_campaign=launch - Discord:
discord.gg/scripter?utm_source=twitter&utm_campaign=launch - YouTube:
youtube.com/scripter?utm_source=twitter&utm_campaign=launch
- App:
- Optional: Create Bitly short links for tracking
- Test all links
Monitoring Setup
- Create metrics tracking spreadsheet
- Set up Google Alerts for "Scripter" mentions
- Prepare response templates for common questions
- Set up phone notifications for all platforms
Launch Day Schedule
| Time (PT) | Channel | Action | Owner |
|---|---|---|---|
| 08:30 | All | Final prep check | CMO |
| 08:45 | Review scheduled tweets | CMO | |
| 09:00 | Thread goes live | Buffer | |
| 09:05-12:00 | Engage with replies | CMO | |
| 10:00 | Post AMA to r/SideProject | CMO | |
| 10:05-14:00 | Respond to comments | CMO + Engineer | |
| 11:00 | Mid-morning engagement check | CMO | |
| 12:00 | Crosspost to r/Screenwriting | CMO | |
| 13:00-14:00 | Discord | Live Q&A event | CMO + Engineer |
| 14:00 | YouTube | Videos go live | Scheduled |
| 14:00-17:00 | All | Peak engagement monitoring | CMO |
| 17:00 | All | Tally initial metrics | CMO |
| Evening | All | Continue monitoring | CMO |
During Launch Day
Twitter Engagement
- Respond to every reply within 2 hours
- Quote-retweet positive mentions
- Share user testimonials as they come in
- Monitor hashtags: #Screenwriting #WritingCommunity
Reddit AMA
- Respond to every comment in first 4 hours
- Be transparent about limitations
- Have engineer ready for technical questions
- Update post with top Q&A
Discord Event
- Start on time (13:00 PT)
- Follow event script from
/plans/discord-launch-event.md - Reveal discount code at end
- Record session for YouTube
YouTube
- Respond to every comment in first 24h
- Pin a welcome comment with links
- Monitor watch time and retention
Metrics to Track
Real-Time (Launch Day)
| Metric | Target | Actual |
|---|---|---|
| Twitter impressions | 10K (day 1) | |
| Twitter link clicks | 500 (day 1) | |
| Reddit upvotes | 200 (day 1) | |
| Reddit comments | 50 (day 1) | |
| Discord attendees | 30 (live) | |
| YouTube views | 500 (day 1) |
End of Day 1
| Metric | Target | Actual |
|---|---|---|
| Total Twitter impressions | 20K+ | |
| Total Reddit upvotes | 400+ | |
| Total YouTube views | 1K+ | |
| Referral signups | 100+ | |
| Press inquiries | 2+ |
Week 1 Totals
| Metric | Target | Actual |
|---|---|---|
| Twitter impressions | 50K+ | |
| Twitter link clicks | 2K+ | |
| Reddit upvotes | 500+ | |
| Reddit comments | 100+ | |
| Discord attendees | 50+ | |
| YouTube views | 5K+ | |
| Referral signups | 500+ |
Response Templates
Common Questions
"How is this different from WriterDuet?" "Great question! Scripter is built with modern tech (Tauri + SolidJS vs Electron + React), so it's 10x faster and uses 1/10th the RAM. We also have built-in AI features, unlimited projects on free tier, and we're 20% cheaper. Try it free and see the difference!"
"Can I import from Final Draft/WriterDuet?" "We support Fountain and Final Draft XML import/export. Direct .fdx and WriterDuet import are on the roadmap. Most users export to PDF or XML from their current tool and we handle that perfectly!"
"Is there a mobile app?" "Our web app works great on mobile browsers (it's a PWA). Native iOS/Android apps are in development. What features would you prioritize for mobile?"
"Does it work offline?" "Yes! Desktop apps work fully offline. Your writing is saved locally and syncs to the cloud when you're back online."
"What's the AI actually do?" "The AI is built into your writing flow - not a chatbot. Hit a button and it suggests your next scene beat, analyzes character arcs, or fixes formatting errors. It's like a writing partner, not a replacement. Try it free!"
"How does real-time collaboration work?" "Multiple people can edit the same script simultaneously (like Google Docs). We use WebSocket + CRDT for conflict-free editing. Plus video chat is built-in, so no need for Zoom!"
"What's included in the free tier?" "Free tier includes unlimited projects, all core writing features, desktop + web access, and cloud saving. Pro ($7.99/mo) adds video chat, revision tracking, and production tools. Premium ($10.99/mo) adds AI features and auto-translate."
Post-Launch (Week After)
Daily Tasks
- Respond to all new comments (all platforms)
- Share 1-2 user testimonials on Twitter
- Monitor metrics and adjust strategy
- Engage with related posts in the community
Day 7 Wrap-Up
- Compile final metrics
- Write post-mortem document
- Identify top-performing content
- Plan follow-up content based on learnings
- Thank community for support
Dependencies
| Dependency | Issue | Status | Owner |
|---|---|---|---|
| Video production | FRE-639 | backlog | Video editor |
| Graphics/thumbnails | FRE-640 | backlog | Designer |
| Launch date confirmation | - | pending | Board |
Tools
- Scheduling: Buffer (free tier)
- Graphics: Figma (from FRE-640)
- Video: YouTube (from FRE-639)
- Analytics: Platform-native + UTM tracking
- Monitoring: Google Alerts, native notifications
Risk Mitigation
| Risk | Mitigation |
|---|---|
| Low engagement | Seed with beta tester support, engage authentically |
| Negative feedback | Respond transparently, commit to fixes, don't delete (unless spam) |
| Tech issues during demo | Have backup screenshots ready |
| AMA no-shows | Have engineer on standby, prepare FAQ responses |
| Video not ready | Use screenshots + text posts as backup |
Status: Pre-launch preparation phase Next Action: Complete pre-launch checklist once launch date confirmed