Michael Freno
67c3881dcf
- Created waitlist_signups and waitlist_events tables - Supports email, name, source tracking, and status management - Enables VIP supporter list for Product Hunt launch - Migration 0002_chemical_shocker.sql generated - Fixed brand color in product-hunt-assets-brief.md (#518ac8)
6.0 KiB
6.0 KiB
FRE-633 Reddit AMA - Child Issues & Delegation
Parent Issue: FRE-633 - Reddit AMA preparation and execution
Created: 2026-04-26
Status: Planning complete, execution blocked on dependencies
Child Issues to Create
1. Reddit Account Verification
Title: Verify Reddit account readiness for AMA
Priority: High
Owner: CMO
Due: T-7 days before launch
Description:
Ensure Reddit account meets requirements for target subreddits:
Requirements:
- Account age: 30+ days preferred (r/SideProject unwritten rule)
- Karma: 100+ in target subreddits
- No recent spam/self-promotion violations
Tasks:
- [ ] Check account creation date
- [ ] Review karma history in r/SideProject, r/Screenwriting
- [ ] Read subreddit rules for self-promotion
- [ ] If account insufficient, identify alternative (team member account)
- [ ] Document account status in checklist
Acceptance: Account verified as ready or alternative identified
2. Analytics & UTM Tracking Setup
Title: Set up Reddit AMA analytics tracking
Priority: High
Owner: CMO + CTO
Due: T-3 days before launch
Description:
Implement analytics tracking for Reddit AMA campaign:
Requirements:
- UTM parameters for all Reddit links
- GA4 conversion events configured
- Real-time dashboard for launch day
Tasks:
- [ ] Create UTM-tagged URLs (see /plans/FRE-633-reddit-analytics-setup.md)
- [ ] Configure GA4 conversion events (sign_up, download_app, join_discord)
- [ ] Build real-time dashboard for launch day monitoring
- [ ] Test all tracking links end-to-end
- [ ] Create URL shortener links (bit.ly) for easy sharing
Acceptance: All links tracked, dashboard live, testing complete
Reference: /plans/FRE-633-reddit-analytics-setup.md (full spec)
3. Launch Date Coordination
Title: Coordinate Reddit AMA launch date with CTO
Priority: Critical
Owner: CMO
Due: ASAP (blocks all execution)
Description:
Confirm launch date with CTO and coordinate with other launch activities:
Constraints:
- Avoid same week as Product Hunt launch (cannibalization risk)
- Recommend 1-2 weeks after Product Hunt
- Founding Engineer must be available 10 AM - 2 PM PT launch day
- CTO must confirm product stability for traffic spike
Tasks:
- [ ] Get Product Hunt launch date from CEO/CMO
- [ ] Propose Reddit AMA date (PH + 7-14 days)
- [ ] Confirm Founding Engineer availability
- [ ] Verify server capacity for traffic spike
- [ ] Update all planning documents with confirmed date
Acceptance: Launch date confirmed, team briefed, calendar invites sent
Recommended Timeline:
- Product Hunt: Week 1 (e.g., Thursday 12:01 AM PT)
- Reddit AMA: Week 2-3 (e.g., Tuesday 10:00 AM PT)
- Hacker News: Week 2 (stagger from Reddit by 2-3 days)
4. Visual Assets Creation
Title: Create Reddit AMA visual assets
Priority: Medium
Owner: Design Lead (or CMO if no designer)
Due: T-5 days before launch
Description:
Create visual assets for Reddit AMA post:
Required Assets:
- App screenshots (3-5, high-quality, key features)
- Demo GIF (15-30 sec, showing real-time collaboration or AI features)
- Team photo (optional, builds trust with community)
Specifications:
- Screenshots: 1920x1080 or higher, PNG format
- GIF: <5MB, loop seamlessly, show key interaction
- Team photo: Casual, authentic (Reddit prefers genuine over polished)
Tasks:
- [ ] Capture screenshots of key features
- [ ] Create demo GIF (use LICEcap or similar)
- [ ] Compress/optimize for Reddit upload
- [ ] Upload to post or host externally (Imgur recommended)
Acceptance: All assets created, optimized, and ready for post
Note: Reddit allows direct image upload. Imgur links also work well.
5. Community Engagement Preparation
Title: Prepare community engagement for Reddit AMA
Priority: Medium
Owner: CMO
Due: T-2 days before launch
Description:
Prepare for active community engagement during and after AMA:
Tasks:
- [ ] Review response templates in /plans/reddit-post-scripter-launch.md
- [ ] Brief Founding Engineer on technical Q&A role
- [ ] Prepare Discord community for influx (assign moderators)
- [ ] Create Reddit-specific welcome message for Discord
- [ ] Set up email sequence for Reddit signups
- [ ] Prepare follow-up post ideas (progress updates, feature announcements)
Engagement Schedule:
- 10:00 AM - 12:00 PM PT: CMO responds to all comments (15-min SLA)
- 10:00 AM - 2:00 PM PT: Founding Engineer on standby for technical questions
- 6:00 PM - 10:00 PM PT: CMO evening engagement check
- T+1 day: Thank you edit, FAQ compilation
Acceptance: Team briefed, systems ready, response templates reviewed
Dependency Map
Launch Date (Child #3) [CRITICAL BLOCKER]
↓
Reddit Account (Child #1) [HIGH]
↓
Visual Assets (Child #4) [MEDIUM]
↓
Analytics Setup (Child #2) [HIGH]
↓
Engagement Prep (Child #5) [MEDIUM]
↓
EXECUTE AMA
Timeline Summary
| Milestone | Due Date | Owner | Status |
|---|---|---|---|
| Launch date confirmed | ASAP | CMO + CTO | ⏳ Blocked |
| Reddit account verified | T-7 days | CMO | ⏳ Pending |
| Visual assets created | T-5 days | Design | ⏳ Pending |
| Analytics setup complete | T-3 days | CMO + CTO | ⏳ Pending |
| Engagement prep complete | T-2 days | CMO | ⏳ Pending |
| AMA Execution | Launch Day | All | ⏳ Pending |
| Post-AMA analysis | T+7 days | CMO | ⏳ Pending |
Notes
- Budget: $0 (organic post, no paid promotion)
- Recommendation: Stagger launches (PH → Reddit → HN) over 2-3 weeks for sustained momentum
- Founding Engineer: Critical for technical credibility, must be available launch day
- CTO: Must confirm product stability before any public launch activities
Next Action: Create child issues in Paperclip system once API access is available. For now, all planning documents are ready and this checklist can be executed immediately upon launch date confirmation.